Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand(品牌) of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged(包装) in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius(天才) to sell it.”Which of the following may trick a shopper into buying a product according to the text?
| A．The cost of its package. | B．The price of the product. |
| C．The colour of its package. | D．The brand name of the product. |
The underlined part “the colours turned the customers off” (in Para.3) means that the colours _________.
| A．attracted the customers strongly |
| B．caused the customers to lose interest |
| C．tricked the customers into shopping |
| D．had weak effects on the customers |
Which of the following is the key to the success in product sales?
| A．The way to promote goods. |
| B．The discovery of a genius. |
| C．The team to produce a good product. |
| D．The brand name used by successful producers. |
According to the passage, we know that _________.
| A．making soap is so easy that any fool in the world can make it. |
| B．greens, yellows or silver are considered to be healthy colours. |
| C．25 years ago, the founder of Pears soap was a pretty girl herself. |
| D．the size of a product can have an effect on the shoppers. |
Which of the following would be the best title for this text?
| A．Choice of Good Products |
| B．Disadvantages of Products |
| C．Effect of Packaging on Shopping |
| D．Brand Names and Shopping Tricks |
Have you felt annoyed when a cellphone rings during the class? Something must be done to stop this．Now in New York City, USA，a rule is carried out in schools．Students can’t even bring cellphones to schoo1．Is it a good thing or not?
Anxious parents say that cellphones are an important tool in holding New York city’s families together．
“I worry about it，” said Elizabeth Lorris Ritter, a mother of a middle school kid． It’s necessary in our everyday life．We have a washing machine. We have running water, and We have cellphones．”
Many American parents think cellphones connect them to their children on buses，getting out from subways, walking through unknown places．
“I have her call me when she gets out of school，”said Lindsay Walt, a schoolgirl’s mother． “No one in New York is going to let their child go to school without a cellphone”
What about the cellphone owners, the students? Most of the students said cellphones were essential and the cellphone was like all extra(额外的)hand or foot for them．
“I feel so empty，”said May Chom，1 4．There is also no way to listen to music on the way to school without my phone．It will be a really, really boring trip．”You can use a cellphone___________．
| A．to enjoy listening to music |
| B．to work as running water |
| C．to work as a washing machine |
| D．to send children to school |
Which of the following statements is TRUE?
| A． Many American parents don’t think cellphones are necessary for the students． |
| B．Cellphones only bring troubles to the school life． |
| C． Cellphones connect children with their families when they are outside． |
| D． All the school children agreed not to use cellphones at school. |
What does the underlined word “essential” mean in Chinese?
| A．时髦的． | B．必要的． | C．昂贵的． | D．浪费的 |
The article is about the____ in carrying out the rule not to use a cellphone in schoo1．
| A．happiness | B．interest | C．problem | D．satisfaction |
A businessman lost his wallet. There was plenty of money in it. So he made a promise, "If someone finds my wallet and returns it to me, I'll give half the money to him."
A dustman found the wallet in a dustbin. He sent it back to the loser. But the businessman changed his mind.
"There was still a diamond ring in my wallet," said the loser, "I won't give half the money in my wallet to you until you return it to me!"
"I've never seen a diamond ring in the wallet," said the dustman.
They began to quarrel. The businessman refused to do what he had said. The dustman became angry and took him before a judge.
After the judge heard what had happened to them, he said to the businessman, "I'm sure you are an honest man. It's true that you have lost a wallet in which there was a diamond ring. But it's also clear that there is only a lot of money in this wallet. I don't think it's yours. Wait for some time. Perhaps someone will be able to return your wallet to you!"
Then the judge turned to the dustman and said, "Take the wallet home. If the loser doesn't go to get it back in three days, it will belong to you!"The wallet the businessman lost ________.
| A．was found in a shop |
| B．was sent to the judge |
| C．was found in a dustbin |
| D．was never to be found |
The businessman was eager to get back the wallet because _________.
| A．there was the address of an important judge in it |
| B．there was a lot of money in it |
| C．he put in it a diamond ring he had just bought |
| D．it was a very expensive one |
Having heard what had happened, the judge _________ .
| A．took the side of the businessman |
| B．made a wise decision |
| C．took pity on the loser |
| D．did not know what to do |
Where do you think was the diamond ring?
| A．The businessman hid it. |
| B．The dustman kept it |
| C．The judge stole it. |
| D．The story of the ring was nothing but a lie. |
Victor’s hobby was collecting stamps. He had stamps from many countries, like England, Canada and China. On his birthday, can you guess what people gave him? That’s right---stamps.
Victor’s favourite stamps came from France. He had almost every stamp from 1954 to 2004. He only needed one. That was a 1974 special edition*. It was very hard to find.
He looked for it everywhere. He asked his friends and relatives to help him. But nobody could find the stamp. It made Victor very sad.
“Don’t worry. Never give up,” his father said to him. “If you have enough patience, you’ll find it one day.”
“I hope so,” Victor said.
Victor also liked writing. He had a penfriend in France. They wrote to each other every month. Victor’s penfriend, Phillip, usually used new stamps to send letters. Sometimes, his mother gave him stamps to use. Once Phillip’s mother gave him a big, green stamp. It looked old. When Victor received the letter, he was very surprised. On the envelope, he looked carefully at the stamp. It was the 1974 special edition stamp. Victor was so happy. He told his sister, his mother and his father.
“ You see,” his father said. “ You did find your stamp. So, it’s good to have two things in life.”
“What are they?” Victor asked.
“ Friends and patience.” He answered.It was very difficult for Victor to find a special French stamp of _________.
| A．1954 | B．1974 | C．1994 | D．2004 |
What does the underlined word “patience” mean?
| A．勇气 | B．知识 | C．耐心 | D．目标 |
Who owned the special edition stamp at the very beginning?
| A．Phillip. | B．Phillip’s mother. | C．Victor. | D．Victor’s father. |
The passage mainly tells us that ________ is(are) important to people.
| A．a happy family | B．a good hobby |
| C．relatives and friendship | D．friends and patience |
Who is writing the postcard?
| A．Fiona. | B．Janet. | C．Terry. | D．Jacqui. |
Where are they staying now?
| A．North of the Great Wall. | B．In the south of England. |
| C．In a big city. | D．In a village. |
Which one is NOT right?
| A．John is reading a newspaper. |
| B．The children are swimming in the river. |
| C．Terry is lying in the sun. |
| D．Janet is in the house. |
How do they like the holiday？
| A．enjoyable | B．terrible | C．boring | D．bad |
Hans was an honest fellow with a funny round good-humored face. Living alone, every day he worked in his garden. In all the countryside there was no garden so lovely as his. All sorts of flowers grew there, blooming in their proper order as the months went by, one flower taking another flower’s place, so that there were always beautiful things to see, and pleasant odors to smell.
Hans had many friends, the most devoted being the Miller. So devoted was the rich Miller to Hans that he’d never go by his garden without plucking a large bunch of flowers or a handful of sweet herbs, or filling his pockets with fruits. The Miller used to talk about noble ideas, and Hans nodded and smiled, feeling proud of having such a friend.
The neighbors thought it strange that the rich Miller never gave Hans anything in return, though he had hundreds of sacks of flour, many cows and sheep, but Hans never troubled his head about these, and nothing gave him greater pleasure than to listen to all the wonderful things about the unselfishness of true friendship.
In spring, summer, and autumn Hans was very happy, but when winter came, and he had no fruit or flowers to sell, he suffered from cold and hunger. Though extremely lonely, the Miller never came to see him then.
“There’s no good in going to see Hans while the snow lasts.” The Miller said to his wife, “When people are in trouble they shouldn’t be bothered. So I’ll wait till the spring comes when he’s happy to give me flowers.”
“You’re certainly very thoughtful,” answered his wife, “It’s quite a treat to hear you talk about friendship.”
“Couldn’t we ask Hans up here?” said their son. “I’ll give him half my meal, and show him my white rabbits.”
“How silly you are!” cried the Miller. “I really don’t know what’s the use of sending you to school. If Hans came up here, and saw our warm fire, our good supper, and our red wine, he might get envious, and envy is a most terrible thing, and would spoil anybody’s nature. I am his best friend, and I’ll always watch over him, and see that he’s not led into any temptation. Besides, if Hans came here, he might ask me for some flour. Flour is one thing, and friendship is another, and they shouldn’t be confused. The words are spelt differently, and mean quite different things. Everybody can see that.” He looked seriously at his son, who felt so ashamed that he hung his head down, and grew quite scared, and began to cry into his tea.
Spring coming, the Miller went down to see Hans. Again he talked about friendship. “Hans, friendship never forgets. I’m afraid you don’t understand the poetry of life. See, how lovely your roses are!”
Hans said he wanted to sell them in the market to buy back his things which were sold during the hard time of the winter.
“I’ll give you many good things. I think being generous is the base of friendship.” said the Miller. “And now, as I’ll give you many good things, I’m sure you’d like to give me some flowers in return. Here’s the basket, and fill it quite full.”
Poor Hans was afraid to say anything. He ran and plucked all his pretty roses, and filled the Miller’s basket, imagining the many good things promised by the Miller.
The next day he heard the Miller calling: “Hans, would you mind carrying this sack of flour for me to market?”
“I’m sorry, but I am really very busy today.”
“Well,” said the Miller, “considering that I’m going to give you my things, it’s rather unfriendly of you to refuse. Upon my word, you mustn’t mind my speaking quite plainly to you.”
Poor Hans was driven by his friendship theory to work hard for his best friend, leaving his garden dry and wasted.
One evening Hans was sitting by fire when the Miller came.
“Hans,” cried the Miller, “My little boy has fallen off a ladder and hurt himself, and I’m going for the Doctor. But he lives so far away, and it’s such a bad windy night. It has just occurred to me that you can go instead of me. You know I’m going to give you my good things, so you should do something for me in return.”
“Certainly,” cried Hans. He struggled into the stormy night, and got the doctor to ride a horse to the Miller’s house in time to save the boy. However, Hans got lost in the darkness, and wandered off into a deep pool, drowned.
At Hans’ funeral, the Miller said, “I was his best friend. I should walk at the head of the procession.” Every now and then he wiped his eyes with a handkerchief. From the passage, we can learn that Hans ______.
| A．was extremely wise and noble | B．admired the Miller very much |
| C．was highly valued by the Miller | D．had a strong desire for fortune |
Hans worked a lot for the Miller because he ______.
| A．was treated as a best friend by the Miller |
| B．owed the Miller many valuable things |
| C．was convinced of the Miller’s noble talk |
| D．intended to show off his unselfishness |
What’s the main cause of Hans’ tragedy?
| A．True friendship between them. | B．Blind devotion to a friend. |
| C．A sudden change of weather. | D．A lack of formal education. |
The author described the Miller’s behavior in order to ______.
| A．warn the readers about the danger of a false friend |
| B．show the friendship between Hans and the Miller |
| C．entertain the readers with an incredible joking tale |
| D．persuade people to be as intelligent as the Miller |