The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, America’s relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies.It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson—Marshall’s U.S.employees know two languages. Ogilvy and Mather have about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news
broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.Compared with the American PR personnel, what is/are an advantage (s) of the non-Americans involved in PR?
A. They tend to be more internationally minded
B. They speak more and better foreign languages.
C. They usually pay more attention to global financial situation.
D. Both A and B.What is the immediate cause of the downfall of America’s public relations?
A.The number of US public relations agencies had greatly decreased by 1991. |
B.Other countries have increased their efforts in public relations. |
C.On the global scale, cultural differences have significantly shrunk. |
D.The British companies are becoming especially sophisticated and creative in public relations. |
It could be inferred that the author of the passage is______.
A.an American | B.a Briton | C.Ted Turner | D.an Asian |
The underlined word “provincial” in paragraph 3 could possibly mean “ ”.
A.strict in thinking | B.like people from rural areas |
C.limited in outlook | D.interested in geographical knowledge |
C
Children start out as natural scientists, and eager to look into the world around them. Helping them enjoy science can be easy; there's no need for a lot of scientific terms or expensive lab equipment. You only have to share your children's curiosity. Firstly, listen to their questions. I once visited a classroom of seven-year-olds to talk about science as a job. The children asked me "textbook questions" about schooling, salary and whether I liked my job. When I finished answering, we sat facing one another in silence. Finally I said, "Now that we've finished with your lists, do you have questions of your own about science?"
After a long pause, a boy raised his hand, "Have you ever seen what a grasshopper (蚱蜢) eats? When I try eating leaves like that, I get a stomachache. Why?"
This began a set of questions that lasted nearly two hours.
Secondly, give them time to think. Studies over the past 30 years have shown that, after asking a question, adults typically wait only one second or less for an answer, no time for a child to think. When adults increase their "wait time" to three seconds or more, children give more logical, complete creative answers.
Thirdly, watch your language. Once you have a child involved in a science discussion, don't jump in with "That's right" or "I'd never thought of it that way before," or coming up with more questions or ideas.
Never push a child to "think". It doesn't make sense. Children are always thinking, without your telling them to. What's more, this can turn a conversation into a performance. The child will try to find the answer you want, in as few words as possible, so that he will be a smaller target for your disagreement.
Lastly, show; don't tell. Real-life impressions of nature are far more impressive than any lessons children can learn from a book or a television program. Let children look at their fingertips through a magnifying glass, and they'll understand why you want them to wash before dinner. Rather than saying that water evaporates, set a pot of water to boil and let them watch the water level drop.
64. According to the passage, children are natural scientists, and to raise their interest, the most important thing for adults to do is ___________.
A. to let them see the world around B. to share the children's curiosity
C. to explain difficult phrases about science D. to supply the children with lab equipment
65. In the last sentence of the first paragraph, the word "lists" could best be replaced by "_________".
A. any questions B. any problems
C. questions from textbooks D. any number of questions
66. According to the passage, children can answer questions in a more logical, complete and creative way if adults__________.
A. ask them to answer quickly B. wait for one or two seconds after a question
C. tell them to answer the next day D. wait at least for three seconds after a question
67. In which of the following paragraph (s) does the author tell us what to say to encourage children in a science discussion?
A. The second and third. B. The fourth. C. The fifth. D. The sixth and seventh.
68. The author mentions all of the following techniques for adults to share with their children's curiosity EXCEPT that adults should _________.
A. tell their children stories instead of reciting facts
B. offer their children chances to see things for themselves
C. be patient enough when their children answer questions
D. encourage their children to ask questions of their own
B
Do you have a sore throat, a running nose and a headache? Do you keep coughing and sneezing? If you do, the chances are that you have a cold or perhaps flu — but which one? Although both colds and flu are caused by viruses, they are very different illnesses.
Colds, which usually last about a week, affect the nose most. They commonly cause a running nose and sneezing. Sometimes, they cause a headache, a cough and slightly aching muscles.
Flu is a much more serious illness and is caused by different group of viruses. People with flu usually get all the symptoms described above. However, they also get a high fever, a dry cough and much worse aching. Fever is one of the characteristic symptoms of the flu for all ages. The symptoms also last much longer. Sometimes they don’t disappear for at least two weeks.
Flu can be a deadly disease. The elderly, who are weaker and less healthy than most younger people, can die from flu. This is one reason why old people are advised to have a flu injection (预防针) before the start of winter when flu is most common. This injection is inexpensive and definitely worth it.
If you have a cold or flu, you must always deal with used tissues (纸巾)carefully. Don’t leave dirty tissues on your desk or on the floor. Someone else has to pick these up and viruses could be passed on. And finally, remember to cover your nose and mouth when you sneeze! You don’t want to see the small drop of liquids blown out of your nose and mouth when you sneeze, do you? Disgusting, eh? Now you can understand why it’s a good idea to cover your nose and mouth when you sneeze!
60. According to the passage, people with colds hardly get _______.
A. a headache B. a high fever C. a running nose D. aching muscles
61. In paragraph 4, we learn that _______.
A. flu injection can cause death B. most old people die from flu
C. flu is most common in summer D. flu can kill old people easily
62. Dealing with used tissues properly is important because _______.
A. it helps keep your classroom tidy B. people hate picking up dirty tissues
C. it prevents the spread of colds and flu D. picking up lots of tissues is hard work
63. Which of the following statements is true according to the passage?
A. Both colds and flu last the same time.
B. Both colds and flu can be prevented by injection.
C. Both colds and flu are caused by the same viruses.
D. Both colds and flu have an aching symptom.
第三部分阅读理解(共20小题;每小题2分,满分40分)
阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项,并在答题卡上将该项涂黑。
A
My father and I were very close .I loved pleasing him ,and he was always proud of my success .If I won a spelling contest at school, he was on top of the world .Later in life whenever I got a promotion(提升),I’d call my father right away and he’d rush out to tell all his friends .In 1970,when I was named President of the Ford Motor Company ,I don’t know which of us was more excited .Like many native Italians ,my parents were very open with their feelings and their love—not only at home ,but also in public .Most of my friends would never hug their fathers .But I hugged and kissed my dad at every opportunity—nothing could have felt more natural .He was a curious man who was always trying new things .He was the first person in Allentown to buy a motorcycle. Unfortunately, my father and his motorcycle didn’t get along too well .He fell off it so often that he got rid of it just a month after buying it. As a result, he never again trusted any vehicle with less than four wheels, Because of that motorcycle. I wasn’t allowed to have a bicycle when I was growing up .Whenever I wanted to ride a bike, I had to borrow one from a friend .On the other hand ,my father let me drive a car as soon as I turned sixteen.
56.When I won a contest at school, my father would___________.
A.tell all his friend about it B.feel most happy over it
C.get very surprised at it D.be much more excited than I
57.Which of the following statement shows that my father was a curious man?
A.I wasn’t allowed to have a car when I was growing up.
B.He was the first person in town to buy a motorcycle.
C.He was always proud of my success.
D.He was very open with his feelings and his love.
58.My father trusted no vehicle with less than four wheels because___________.
A.he did not like the way I always borrowed bicycles from friends
B.he thought that cars were faster than motorcycles
C.he liked every new model made by the Ford Motor company
D.he had trouble in riding his motorcycle
59.Which of the following statements is NOT true?
A.My father loved his motorcycle .He rode through the dirty streets of Allentown every day.
B.I wasn’t allowed to have a bicycle when I was young, but when I was just 16 I was allowed to drive a car .
C.My father was always proud of what I did .He was very pleased when I won a spelling contest at school.
D.My father bought a motorcycle, but got rid of it because he fell off it so often.
E
I came to live here where I am now between Wounded Knee Greek and Grass Greek. Others came too, and we made these little grey houses of logs that you see, and they are square. It is a bad way to live, for there can be no power in a square.
You have noticed that everything an Indian does is in a circle, and that is because the Power of the World always works in circles, and everything tries to be round. In the old days when we were a strong and happy people, all our power came to us from the respectful circle of the nation, and so long as the circle was unbroken, the people were getting rich. The flowering tree was the living center of the circle, and the circle of the four quarters nursed it. The east gave peace and light, the south gave warmth, the west gave rain, and the north with its cold and strong wind gave strength and continuous power. This knowledge came to us from the outer world with our brief. Everything the Power of the World does is done in a circle. They sky is round, and I have heard that the earth is round like a ball, and so are all the stars. Birds make their nests in circle, for theirs are the same as ours. The sun comes forth and goes down again in a circle. The moon does the same, and both are round. Even the seasons from a great circle in their changing, and always come back again to where they were. The life of a man is a circle from childhood to childhood, and so it is in everything where power moves. Our places were like the nests of birds, and these were always set in a circle, the nation’s a nest of many nests, where the Great Spirit meant for us to nurse our children.
But the Wasichus (Indian word for “white people”) have put us in these square boxes. Our power is gone and we are dying, for the power is not in us any more. You can look at our boys and see how it is with us. Where we were living by the power of the circle in the way we should boys were men at twelve or thirteen years of age. But now it takes them very much longer to be bull-grown.
57. According to the passage, the Indians ____.
A. don’t have modern instruments in their homes
B. refused to move from round places
C. lived in round places, but were forced to live in square houses
D. lived in round places, but then decided to move into square houses
58. Two things being compared in the passage are ____.
A. the Indians’ past and present living conditions B. the Indians’ past and modern beliefs
C. the Indians’ old and new powerD. people and nature
59. In the second paragraph “ the four quarters” refers to ____.
A. the four rooms of the Indian’s house B. the four kinds of natural power
C. the four seasons D. the four directions
60. According to the author, once the Indians moved into square houses, ____.
A. they had to move to other houses B. boys took more time to grow into men
C. they forgot the old way of life D. everyone was not happy
D
Many of the snacks are high in sugar, fat and salt. Vending machines(自动售货机) filled with unhealthy snacks in leisure centres run the risk of fuelling childhood obesity.
The British Heart Foundation found that despite being banned from schools and children’s TV, crisps and chocolate are on sale where children exercise. And children’s meals on offer at the 35 venues spot-checked were mostly chips, chicken nuggets(鸡肉块), sausages and burgers.
The charity (慈善机构) wants stricter regulation over the food choices available.
The report was prepared by the Food Commission, which looked at leisure centres, bowling clubs, ice skating centres and park cafes.
The average calorie content of vending machine snacks was 203 calories, which would take a seven-year-old 88 minutes of swimming to use up.
Fresh fruit was displayed at less than half of the places visited, and nutritional information was displayed at just two of the places visited. The BHF said this severely limits children’s and parents’ ability to assess the nutritional values of the products they are buying.
BHF’s chief executive Peter Hollins said: “It’s fantastic that these kids are getting fit and having fun at the same time but this is being undermined by junk food sold to them.
“Councils and leisure providers need to reconsider the food choices they are providing and make it easier for parents and children to make healthier choices.”
The charity is now calling for public and private sector providers to lead the way in ensuring healthy food choices available and easily identifiable(可辩认的). It says it should be made a requirement that vending machines in publicly owned facilities be stocked with healthier products.
A spokeswoman of the Department of Health said: “We fully encourage the adoption of healthy vending machines across the country and expect local authorities to make sure there are healthy food options available in their leisure centres.”
53. Children’s meals offered at leisure centres mostly consist of ____.
A. snacks, vegetables, chips and burgers
B. chips, chicken nuggets, sausages and burgers
C. fresh fruit, vegetables, sausages and burgers
D. fresh fruit, vegetable, crisps and snacks
54. Which of the following can make the children and their parents aware of the nutritional values of the products they are purchasing?
A. Displaying the nutritional information. B. Displaying fresh fruit.
C. Selling junk food to them. D. Reconsidering food options.
55. It is implied in the passage that ____.
A. vending machines sell a lot of unhealthy food that causes obesity.
B. leisure centres provide children with food that is not healthy.
C. there isn’t a requirement yet that vending machines sell healthier products.
D. it’s fantastic that kids are getting fit and having fun in leisure centres.
56. The underlined word “fuelling” in the first paragraph most probably means_____.
A. preventing B. filling with gas C. increasing D. Planning