Open today’s newspaper. What do you see? Ads! Look through a magazine. More Ads! Turn on TV, still more ads! Everywhere you look, someone has something to tell.Here are some ways ads get us to buy.
Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.
Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use bright and white,” He says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.
Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice such as the sun, the flowers and so on. Such an ad is about feelings rather than facts.
Ads are full of strong words, and words like “new” and “improved” have power. They can help a produce sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.
Some ads make promise. But can they keep them? No.
Some ads use our fear of being too late. “Buy now!” They say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.
All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.Some stars appear in the ads because_________.
| A．they know every product well |
| B．they are famous |
| C．they are all experts |
| D．they all like white coats |
According to the passage, we know that “Spring Rain” is the name of ______.
| A．a kind of soap | B．a kind of car |
| C．a kind of medicine | D．a kind flower |
The writer thinks the words and the pictures in the ads________.
| A．tell us a story | B．always make us strong |
| C．sometimes fool us | D．keep promises |
Spiderman is one of the most famous comic book heroes of all time. He was created by Stan Lee in 1963 and was first introduced to the world in the pages of Marvel comic books.
Spiderman’s story is the story of Peter Parker, a child who lost his parents and lives with his aunt and uncle. Peter is a shy, quiet boy wearing glasses and has few friends. One day, on a high school class trip to a science lab, he gets bitten by a special spider. Soon Peter realizes he has amazing powers: he is as strong and quick as a spider and also has a type of sixth sense. He no longer needs his glasses and he can use his super power to fly through the city streets! Remembering something his Uncle Ben has told him, that “with great power, there must also come great responsibility（责任）,” Peter decides to use his powers to fight enemies who do cruel things to people. And so, Spiderman is born.
Life is not easy for Peter even though he is a superhero. He is in love with Mary Jane but cannot tell her about his amazing powers. Besides, his best friend Harry hates Spiderman! Peter is also short of money and time. He has to sell photos of Spiderman (himself!) to a newspaper and he keeps losing his other jobs because he’s so busy saving people! Yet he has to fight different kinds of cruel enemies. Who created Spiderman?
| A．Stan Lee. | B．Marvel. | C．Peter Parker. | D．Superman. |
What happened to Peter Parker after he was bitten by the spider?
| A．He could not see with his eyes． | B．He became a spider． |
| C．He developed spider-like powers． | D．He was sick． |
What does“with great power，there must also come great responsibility”mean?
| A．Powerful people can do whatever they like． |
| B．People with power are always good． |
| C．Powerful people should have a responsibility to do good． |
| D．Powerful people are to blame for all the bad things that happen． |
In what areas does Peter have problems that are similar to normal people?
| A．Money，time，studying，reading． | B．Money，work，time，relationships． |
| C．Relationships，sport，money，work． | D．Money，work，time，sleep． |
How do you get across a river? A bridge is the best way. In some places, there are no bridges. People use the ferry（渡船）. A ferry is a boat that takes people and cars across the river.
Both ends of a ferry look the same. The ferry never has to turn around. It docks（靠岸）at one side of the river. People and cars get on. At the other side, the ferry docks again. The people and cars get off. Other cars and people get on. And then the ferry goes back across the river.
In many places, bridges are now taking the place of ferries. In 1964, the longest bridge in the world was built in New York over Now York Bay（湾）. It is called the Verrazano-Narrows Bridge. This bridge has two roads, one over the other. Each road is wide enough for six lanes（行道）of traffic. ______ is the best way for people to go across the river.
| A．The bridge | B．The car | C．The ferry | D．The bus |
We can infer that ______ according to the passage.
| A．the shortest bridge in the world was built in New York |
| B．it may be faster to cross rivers on bridges than on ferries |
| C．there is a bridge over every river in the United States |
| D．we don’t need ferries any more |
The main idea of the passage is that _____.
| A．the bridge is taking the place of the ferry |
| B．the ferry is better than the long bridge |
| C．the bridge in New York has a very long name |
| D．there is no ferry in the world |
_______ can cross rivers by ferry.
| A．Only people | B．Both cars and people | C．Only cars | D．Neither people nor cars |
One Sunday morning, I decided to buy a computer to use for school. I went to the biggest store in town, which sold all kinds of computers. There were so many computers there that I didn’t know how to choose a right one.
“Hi! What can I do for you?” A young man greeted me with a sweet smile. He looked like not a salesman but a student like me. I sensed a strange feeling—as if I had met him before. He began patiently showing me each model. With his help, I decided to buy one computer with enough functions at a very low price. I enjoyed this shopping experience because of his smile. A few months later, something was wrong with my computer. I went back to the store to have it fixed. When I arrived there, what I saw first was still his smile. As soon as I told him my problem, he comforted me immediately and tried his best to solve the problem for me. I was quite grateful to him for his sweet smile a
nd good service.
When I went back to school, his smile often appeared in my mind. I don’t know whether we’ll meet each other again, but his sweet smile will stay there in my memory and deep in my heart. Smiling is the most peaceful language in the daily life. After reading the story, we can know that the writer is a _________.
| A．student | B．salesman | C．doctor | D．reporter |
According to the passage, why was the writer grateful to this salesman?
| A．Because the salesman recommended the cheapest computer. |
| B．Because the salesman gave the writer his sweet smile and good service. |
| C．Because the salesman recommended the computer with enough functions. |
| D．Because the salesman showed the writer how to use the computer correctly. |
What does the writer mainly want to tell us in the story?
| A．The way to choose a right computer. |
| B．The way to use a computer correctly. |
| C．The importance of smiling in the daily life. |
| D．The importance of computers in the daily life. |
At 18, many American young people go off on their own. They go away to college or find full-time jobs, and they often pay for their own apartments. Some get married and start families. This independence（独立) is learned from childhood.
From an early age, American children learn to do things by themselves. Children as young as 2 begin to put away their toys and dress themselves. At 3, many children do simple chores like setting the table.
Using money in the right way is also taught early. As soon as a child understands the value of money, he or she receives a weekly allowance. This is used for things the child wants, like toys or treats. The child can spend or save it, usually with little help or advice from parents. If the child wants more money, it must be earned by doing extra chores.
Children are taught early in life to think for themselves. They are allowed to make some decisions
and make mistakes. Failure often teaches more than success.. Many young American people begin to live on themselves ________ .
| A．at the age of eighteen | B．from an early age | C．after they get married | D．when they find jobs |
An American child learns to ________ at the age of 2.
A. do a lot of chores B. put on their own clothes C. study for a test D set the table The underlined word “allowance” means ________ .
| A．pocket money | B．present | C．prize | D．toy |
A child can get some more money by ________ .
| A．understanding the value of money | B．doing a lot of homework |
| C．reading a lot of books | D．doing some more chores |
Which is NOT true according to the passage?
| A．American children learn to be independent from an early age. |
| B．American children always use or save their money with the help of their mother. |
| C．American children are allowed to make some decisions and mistakes. |
| D．Failure is needed in children’s life as well as success. |
Years ago, I lived in a building in a large city. The building next to ours was only a few feet away from mine. There was a woman who lived there and whom I had never met, yet I could see her seated by her window each afternoon, sewing (缝纫) and reading.
After several months had gone by, I began to notice that her window was dirty. Everything was unclear through the dirty window. I would say to myself, “Why doesn’t that woman clean her window? It really looks terrible.”
One bright morning I decided to clean my apartment, including cleaning the window.
Late in the afternoon I finished the cleaning, I sat down by the window with a cup of coffee for a rest. What a surprise! Across the way, the woman sitting by her window was clearly seen. Her window was clean!
Then it dawned on me. I had been criticizing her dirty window, but all the time I was watching hers through my own dirty window.
That was quite an important lesson for me. How often had I looked at and criticized others through the dirty window of my heart, through my own shortcomings (缺点) ?
From then on, whenever I want to judge (判断) someone, I ask myself first, “Am I looking at him through my own dirty window? ” Then I try to clean the window of my own world so that I can see others’ world more clearly. The writer couldn’t see anything clearly through the window because ________ .
| A．the woman’s window was dirty | B．the writer’s window was dirty |
| C．the woman lived far away | D．the writer was near-sighted |
After the writer finished the cleaning, he was surprised to find that ________ .
| A．the woman was sitting by her window | B．the woman’s window was still terrible |
| C．the woman was cleaning her window | D．the woman’s window was clean |
The underlined part “it dawned on me ” probably means “________ ”.
| A．I began to understand it | B．it cheered me up |
| C．I could see myself through the window | D．it began to get light |
From the passage we know that ________ .
| A．both the woman and the writer lived in a small town | B．the writer often cleaned his window |
| C．both the woman and the writer worked as cleaners | D．the writer never met the woman |
From the passage we can learn that ________ .
| A．one shouldn’t criticize others very often |
| B．one should often keep his windows clean |
| C．one should judge himself before he judges others |
| D．one should look at others through his dirty window |