Many adults in the United States can remember crying the nursery rhyme in the street "Hot cross buns!" But only a few people realize this was an early form of advertising.
Written advertisements probably began with hieroglyphics more than three thousand years ago, but only a few people could read these symbols. So merchants made signs with pictures or hung their tools over their doors to identify their businesses.
In the time of the Roman Empire, wall paintings were a popular form of advertisement. An ad for a play, or some other performance was painted on part of a building or on a wall around a city. People often advertised a house for rent or a freshwater bath in this way, too.
Today, large wall signs are still used for outdoor advertising. But outdoor advertising is only a small fraction of the total advertising. About forty per -cent of all ads are printed in daily newspapers. Radio commercials also provide this kind of information. Some people think they are the best form of advertising because radio broadcasts reach almost everyone in a nation.
Advertisements in magazines and on television reach many people, too. However, usually only large companies can advertise on a national network, because TV commercials shown across the country can cost many thousands of dollars.
Then there are ads that are almost part of daily living. If you use public transportation, you will see large printed ads, called ear cards, on buses and taxis and in trains. Ads are painted on the trucks that deliver products people are buying or selling.Which is the passage mainly discussing?
| A．Modern advertising | B．Significance of advertising |
| C．Development of advertising | D．Origin of advertising |
Which of the following is the original form of advertising?
| A．Signs with pictures | B．Wall signs |
| C．Street crying | D．Wall painting |
Which of the following can best replace the underlined word “hieroglyphics” in Paragraph 2?
| A．A signal | B．A signature | C．A symbol | D．A form |
Why did the merchants make signs with pictures or hang their tools over their doors ?
| A．To have their houses decorated. |
| B．To make their business known by public. |
| C．To enable people to learn how to read |
| D．To advertise their houses to rent |
Radio commercials are the best form of advertising because ____________.
| A．they can be heard everywhere in a country |
| B．they are cheap and fast |
| C．they are most recently developed |
| D．they can be understood by those who can neither read nor write |
Joseph Goldberger was a doctor for the Unite States Public Health Service. In 1912，he began to study a disease that was killing thousands of people in the South. The disease was pellagra（烟酸缺乏病）.
Doctor Goldberger traveled to the state of Mississippi where many people had pellagra. He studied the patients and their families. Most of the people were poor. The doctor came to believe that the disease was not passed from one person to another, but instead had something to do with food.
He received agreement from state officials to test this idea at a prison（监狱）. Prisoners were offered pardons if they took part. One group of prisoners received their usual food, mostly corn. A second group ate meat, fresh vegetables and milk. Members of the first group developed pellagra. The second group did not.
But some experts refused to accept that poor food caused pellagra. They thought there were other causes.
So Doctor Goldberger put blood from a person with pellagra into his own body. He even took pills that had blood from pellagra patients. An assistant also took part in the experiments. So did Doctor Goldberger's wife. None of them got sick. Later, the doctor discovered that a bit of dried brewer's yeast （酿酒的酵母）each day could prevent pellagra.
Joseph Goldberger died of cancer in 1929. He was 55 years old. Several years later, researchers discovered the true cause of pellagra ： having little of the vitamin B. How old was Doctor Goldberger when he began to study pellagra?
| A．22. |
| B．30. |
| C．38. |
| D．55. |
The underlined words " this idea" （in Paragraph 3） refers to __________.
| A．the guessing that pellagra had something to do with food |
| B．a kind of yeast that prevented pellagra |
| C．pellagra that was easily passed from one person to another |
| D．a poor food that caused pellagra |
Which is the right order about what Doctor Goldberger did?
a. He did a test on prisoners at a prison.
b. He did the experiments on himself.
c. He came to Mississippi to study the patients and their families.
d. He found poor food was easy to cause pellagra.
e. He discovered a little dried brewer's yeast every day could prevent pellagra.
| A．a, d，c, e，b |
| B．c, a，d, b，e |
| C．b, e，c, a，d |
| D．c, b，e, a，d |
This passage mainly tells us __________.
| A．Doctor Goldberger's life |
| B．something about pellagra |
| C．Doctor Goldberger's work experience |
| D．Doctor Goldberger's study on pellagra |
Joanne was stuck in a traffic jam in central Birmingham at5 ： 30 and at 6： 30 she was expected to be chairing a meeting of the tennis club. At last, the traffic was moving. She swung quickly racing to her house. As she opened the door, she nearly tripped over by（被绊倒）Sheba.
" Hey, Sheba，" she said，" I've got no time for you now, but I'll take you out as soon as I get back from tennis club. " Then she noticed Sheba seemed to be coughing or choking. Obviously, she could hardly breathe. Immediately, Joanne realized she would have to take her to the vet（兽医）.
When she got there, the vet was just about to close for the day. Seeing the state of Sheba, Dr. Steme brought her quickly into his office.
"Listen, doctor, I'm really in a rush to get to a meeting; can I leave her with you, and go and get changed? I'll be back in ten minutes to pick her up, and then I'll take her to the meeting with me. Is that OK?"
" Sure，" said the doctor.
Joanne made the quick trip back to her house in a couple of minutes. As she was once more entering the hallway, the phone by the door began to ring.
"This is Dr. Sterne，" said an anxious voice. "I want you to get out of that house immediately，"said the doctor's voice. "I'm coming round right away, and the police will be there any time now. Wait outside ！ "
At that moment, a police car screeched（发出尖锐的声音）to a stop outside the house. Two policemen got out and ran into the house. Joanne was by now completely confused and very frightened. Then the doctor arrived.
"Where's Sheba? Is she OK?" shouted Joanne.
" She's fine, Joanne. I took out the thing which was choking her, and she's OK now. "
Just then, the two policemen reappeared from the house, half-carrying a white-faced man, who could hardly walk. There was blood all over him.
"My God，" said Joanne，"how did he get in there? And how did you know he was there?"
"I think he must be a burglar，" said the doctor. " I knew he was there because when I finally removed what was stuck in Sheba's throat, it turned out to be three human fingers. " What was Joanne supposed to do at 6:30?
| A．To walk her dog. |
| B．To see her doctor. |
| C．To attend a club meeting. |
| D．To play tennis with her friends. |
Joanne wanted to get back to her home again __________.
| A．to dress up for the meeting |
| B．to phone the police station |
| C．to catch the badly hurt burglar |
| D．to wait for her dog to be cured |
From the passage, we can infer that __________.
| A．Sheba fought against the burglar |
| B．the police found the burglar had broken in |
| C．Joanne had planned to take her dog to the meeting |
| D．the doctor performed a difficult operation on the dog |
In this passage, the writer intends to tell us that the dog is __________.
| A．clever |
| B．friendly |
| C．frightening |
| D．devoted |
The underlined word "a burglar" in the last paragraph probably means __________.
| A．a cleaner |
| B．a physician |
| C．a thief |
| D．a murderer |
The world itself is becoming much smaller by using modern traffic and modern communication means. Life today is much easier than it was hundreds of years ago, but it has brought new problems. One of the biggest problems is pollution. To pollute means to make things dirty. Pollution comes in. many ways. We see it, smell it, drink it and even hear it.
Man has been polluting the earth. The more people, the more pollution. Many years ago, the problem was not so serious because there were not so many people. When the land was used up or the river was dirty in one place, man moved to another place. But this is no longer true.
Man is now slowly polluting the whole world.
Air pollution is still the most serious. It's bad for all living things in the world, but it is not the only one kind of pollution. Water pollution kills our fish and pollutes our drinking water. Noise pollution makes us angry more easily.
Many countries are making rules to fight pollution. They stop people from burning coal in houses and factories in the city, and from putting dirty smoke into the air. Pollution by SO2 is now the most dangerous kind of air pollution. It is caused by heavy traffic. We are sure that if there are fewer people driving, there will be less air pollution.
The earth is our home. We must take care of it. That means keeping the land, water and air clean. And we must take care of the rise in pollution at the same time. __________，our world is becoming much smaller.
| A．Because of the rise in pollution |
| B．Thanks to science development |
| C．Because the earth is being polluted day and night |
| D．Because the earth is blown away by the wind every year |
Hundreds of years ago, life was __________ it is today.
| A．much easier than |
| B．as easy as |
| C．much harder than |
| D．as hard as |
Pollution comes in many ways. We can even hear it. Here "it" refers to __________.
| A．rubbish |
| B．noise pollution |
| C．air pollution |
| D．water pollution |
Air pollution is still the most serious kind of pollution because __________.
| A．it makes much noise |
| B．it makes us angry more easily |
| C．it makes our rivers and lakes dirty |
| D．it's bad for all living things in the world |
Which of the following is NOT true?
| A．Many countries are making rules to fight pollution. |
| B．The more people, the more pollution. |
| C．The problem of pollution is not. so serious because there are not so many people on the earth. |
| D．If people could go to work by bus or bike instead of car or motorbike, it would be helpful in fighting against the problem of SO2. |
Driving in Canada is similar to driving in many parts of the United States. Distances and speeds, however, are posted in kilometers per hour and some signs, particularly in Quebec, may only be in French.
Unless otherwise posted, the maximum （最大限度的）speed limit in Canada is 50km/hr in cities and 80km/hr on highways. On rural highways, the posted speed limit may be 100km/hr. It is not allowed to take automobile radar detectors（汽车雷达检测器）into Quebec, Ontario, Manitoba, and the Yukon. Seat belt use is required by law for all passengers, and child car seats must be used by children under 40 pounds. Some provinces require drivers to keep their vehicles' headlights on during the day and some have banned （禁止）driving while using a hand-held cellphone. Motorcycles cannot share a lane （车道），and safety helmets for motorcycle riders and passengers are necessary. Running a red light is a serious crime throughout Canada and drivers are advised to stop before starting when a light turns green.
Winter travel can be dangerous due to heavy snowfalls and icy conditions. Some roads and bridges are often closed in winter. Snow tires are required in some provinces. Travelers should also be careful about animals while driving at night in rural areas.
Highway 401，from Detroit to Montreal, is one of the busiest highways in North America. It has been the scene of many deadly traffic accidents due to sudden and severe weather changes, high rates of speed, and heavy truck traffic. Thus drivers should be alert while travelling here.
Please refer to our Road Safety page for more information and tips. Also, we suggest that you visit the website of Canada's national authority responsible for road safety. Which of the following is TRUE according to the text?
| A．All signs on the roads in Quebec are in English. |
| B．Automobile radar detectors are allowed to be used in Manitoba. |
| C．Passengers may choose not to wear seat belts while in a car in Canada. |
| D．The speed of cars in Canadian cities should be less than50km/hr. |
Which of the following is NOT mentioned that have led to deadly accidents on Highway 401?
| A．Bad weather. |
| B．Drunk driving. |
| C．High speed. |
| D．Heavy traffic. |
The underlined word "alert" in Paragraph 4 could best be re-placed by __________.
| A．careful |
| B．relaxed |
| C．nervous |
| D．pleased |
What is the best title for the text?
| A．Different traffic rules in Canada |
| B．Tips for traveling by car in Canada |
| C．Special rules for driving in Canada |
| D．Traffic safety and road conditions in Canada |
This passage is mainly written for the __________.
| A．drivers in Canada |
| B．drivers in America |
| C．traffic police in Canada |
| D．traffic police in America |
It is quite reasonable to blame traffic jams, the cost of gas and the great speed of modern life, but manners on the road are becoming horrible. Everybody knows that the nicest men would become fierce tigers behind the wheel.
Road politeness is not only good manners, but good sense. It takes the most cool-headed drivers' great patience to give up the desire to beat back when forced to face rude driving. On the other hand, a little politeness goes a long way towards reducing the possibility of quarrelling and fighting. A friendly nod or a wave of thanks in answer to an act of politeness helps to create an atmosphere of good will and becomes so necessary in modern traffic conditions. But such behaviors of politeness are by no means enough. Many drivers nowadays don't even seem able to recognize politeness when they see it.
However, misplaced politeness can also be dangerous. Typical examples are the driver who waves a child crossing the street at a wrong place onto the path of oncoming cars that may not be able to stop in time. The same goes for encouraging old ladies to cross the road wherever and whenever they want to.
An experienced driver, whose manners are faultless, told me it would help if drivers learnt to correctly join in traffic stream without causing total blockages that give rise to unpleasant feelings. Unfortunately, modern drivers can't even learn to drive, let alone master the roadmanship. Years ago, experts warned us that the fast increase of the car ownership would demand more give-and-take from all road users. It is high time for all of us to take this message to heart. The passage mainly talks about __________.
| A．traffic jams |
| B．road politeness |
| C．good manners |
| D．modern drivers |
Troubles on the road are often caused by __________.
| A．the behavior of the drivers |
| B．traffic jams |
| C．great speed |
| D．terrible road conditions |
According to the writer, a good driver should __________.
| A．be able to recognize politeness when he sees it |
| B．beat back when forced to face rude driving |
| C．encourage old ladies to cross the roads whenever they want to |
| D．join in traffic stream quickly however other people feel |
The following statements are right EXCEPT that __________.
| A．some modern drivers are not good at driving |
| B．road politeness is good sense as well as good manners |
| C．drivers are expected to master the roadmanship |
| D．traffic jams are caused by tigers behind the wheel |
It is not always right for drivers to __________.
| A．master roadmanship |
| B．recognize politeness when they see it |
| C．give a friendly nod or wave in answer to an act of politeness |
| D．wave a child crossing the street onto the path of oncoming cars |