Frank told us of his childhood. “My dad was a fisherman, and he 36 the sea. It was 37 making a living on the sea. He worked hard and would stay out 38 he caught enough to feed the family.”
“He was a big man, and was 39 from pulling the nets and fighting the seas. When you got close to him, he smelled like the 40 . No matter how much my mother 41 his clothes, they would 42 smell of fish.”
“Every day he drove me to school. When the old truck rattled (嘎嘎作响) down the road, I would shrink down into the seat hoping to 43 . When we reached school, he would give me a kiss on the cheek and 44 me to be a good boy. It was so embarrassing for me. I was 45 twelve years old!”
“I 46 the day I decided I was too old for a goodbye kiss. When he started to lean toward me, I put my hand up and said, ‘No, Dad.’ It was the first time I had ever talked to him in that 47 , and he had this 48 look on his face. I said, ‘Dad, I’m too old for a goodbye kiss.’ My dad looked at me and his eyes were filled with tears. I had never seen him 49 . ‘You’re right,’ he said. ‘You are a big boy...a man. I won’t 50 you any more.’”
51 began to well up in Frank’s eyes, “It wasn’t long after that when my dad went to sea and never came back. 52 of the boats stayed in that day because of a coming storm, but not dad. He had a big family to 53 .”
“Guys, you don’t know what I would like is to have my dad give me just one more kiss on the cheek, to feel his 54 old face, to smell the ocean on him. I wish I had been a man then. 55 I had been a man, I would never have told my dad I was too old for a goodbye kiss.”
A．hated B．loved C．owned D．sold
A．hard B．enjoyable C．easy D．comfortable
A．before B．after C．until D．unless
A．thin B．fat C．weak D．strong
A．ocean B．land C．sky D．animals
A．made B．washed C．changed D．bought
A．never B．seldom C．still D．ever
A．survive B．disappear C．succeed D．appear
A．force B．advise C．order D．tell
A．sometimes B．once C．already D．only
A．remember B．forget C．recognize D．forecast
A．voice B．way C．case D．attitude
A．tired B．surprised C．worried D．annoyed
A．smile B．sing C．sigh D．cry
A．kiss B．cheat C．punish D．beat
A．Fear B．Tears C．Blood D．Anger
A．Both B．None C．Most D．Few
A．blame B．hold C．rescue D．feed
A．smooth B．dirty C．rough D．clean
A．If B．When C．Whether D．Where
Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds simple and achievable. But, , words of wisdom are soon forgotten. Once companies have attracted customers they often the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business— that the customer remains a customer.
to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every years. In constantly changing , this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to those lost opportunities and calculate the implications. Cutting down the number of customers a company loses can make a big in its performance. Research in the US found that a five per cent decrease in the number of defecting (流失的) customers led to increases of between 25 and 85 per cent.
In the US, Domino’s Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and never returns, is losing the company thousands of dollars in profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to them”, says Adrian Payne of Cornfield University’ School of Management. “Research suggests that there is a close relationship between retaining customers and making profits. customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price , and may provide free word-of-mouth advertising. Retaining customers also makes it for competitors to enter a market or increase their share of a market.
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I met Mrs. Neidl in the ninth grade on a stage-design team for a play and she was one of the directors. Almost instantly I loved her. She had an unpleasant voice and a direct way of speaking, she was encouraging and inspiring. For some reason, she was impressed with my work and me.
Mrs. Neidl would ask me for my . She wanted to know how I thought we should things. At first I had no idea how to answer because I knew about stage design! But I slowly began to respond to her . It was cause and effect: She believed I had opinions, so I began to them. She trusted me to complete things, so I completed them perfectly. She loved how I was, so I began to show up to paint more and more. She believed in me, so I began to believe in myself.
Mrs. Neidl's that year was, "Try it. We can always paint over it !"I began to take . I had been so afraid of failing but suddenly there was no failing-----only things to be upon. I learned to dip my brush into the paint and create something.
The shy, quiet freshman achieved success that year. I was in the program as "Student Art Assistant" because of the time and effort I'd put in. It was that year that I I wanted to spend the rest of my life doing stage design.
Being on that stage-design team Mrs. Neidl changed me completely. Not only was I stronger and more competent than I had thought, but I also a strong interest and a world I hadn't known existed. She taught me not to what people think I should do: She taught me to take chances and not be . Mrs. Neidl was my comforter when I was upset. Her in me has inspired me to do things that I never imagined .
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完形填空：共20题 每题2分 共40分
With his leg lame(瘸的)and his teeth uneven, the boy almost thought of himself as the most unfortunate child in the world. He played with his classmates, and when asked to answer questions, he always his head without a word.
One spring, his father brought home some saplings(树苗). of his children would plant a sapling and he promised, "Whoever his sapling best shall get a favorite gift." The boy certainly wanted to get the gift. seeing his brothers and sisters watering the trees, an idea him: he hoped the tree he planted would die soon. So after watering it once or twice, he never it. A few days later, he was to find it not only didn't die, but also grew some fresh . Compared with those of his brothers and sisters, his appeared greener. His father kept his , bought the little boy a gift and said he would surely become an outstanding when he grew up.
From then on, the little boy slowly became and confident. One night, he suddenly his biology teacher once said that plants grow at night. Why not go to see his tree? When he came to the courtyard, he found his father was working near his tree with a ladle(长柄勺). All of a sudden, he : his father had been secretly his small tree! He returned to his room, tears his eyes.
Decades passed. The little boy didn't become a botanist. he was elected President of the United States. His name was Franklin Roosevelt is the best nourishment (滋养品)of life. it is just a bucket of water, it can make the tree of life grow well.
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完形填空：共20题 每题2分 共40分
As I got up today, I smelt fresh coffee. I woke up to a cup of it with some biscuits on my bedside table. This reminded me of , the old school and college days, when mom used to wake me up by serving a cup of coffee. The taste is still so in my memories.
A thought hit me, "I was in bed, so who prepared this coffee for me? Is it a dream?"
I pinched(掐)myself, ouch... that hurt, which meant I was not I walked out of the room with the cup of coffee, my roommate. I asked him whether he prepared that for me, and the answer was YES.
I was relaxed somehow my heart wanted him to say NO, because I wanted to be in a that my mom prepared it for me. The whole reminded me of mom and I her at that moment.
On my way to my office, I was thinking about those days when mom used to cook my meal. I could not any single day when I slept without food. But now, I no longer the food mom cooked.This very thought tears to my eyes and I decided to call up mom. I reached the office and gave her a call.
The first thing she asked was, "Is everything all right?" I was . And I thought, "How the time has ."
When I was with her, I used to call her after every hour when I was out with my friends. In those days she asked me what was wrong, as she knew that it was my habit. My call at this point of the day to her meant that I was in .
Time has changed, she is still the same, and it is who have changed.
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阅读下面短文，掌握其大意，从每题所给的A、B、C、D四个选项中，选出最佳选项，并在答题卡上将该项涂黑。
I went to India for a 2-week vacation to visit my relatives. We stopped on a red light, and as always, there were a lot of activities outside the cars near the . People walked in, between the cars newspaper, water and a number of kids looked for a bit of charity from the car owners. It’s a familiar in most poor developing countries.
While we were for the red light to turn green, I noticed a man outside a couple of in front of ours trying to sell bottles of water. It’s unusual at first. He was a man in his 40s with relatively clothes. But he walked around in a strange way. He kind of his way around the spaces. He was blind.
Carrying a couple of water bottles on one hand, he got to the outside of our car. Out of , my mum decided to buy one water bottle. As she gave the man the money, the light turned green. The car behind sounded loudly and , trying to get ahead of traffic. Seeing this, my mum kindly told the man to the change. However, with his sense of touch, he quickly went through his shirt pocket and threw the money at my mum’s . It was the exact change. The cars behind us were really getting out of control, we decided to go on our way.
I broke down and even when I got home. Here’s a blind man, born in , trying to sell water bottles on the streets to make ends meet. He our sympathy. Life hasn’t been to him, yet he’s giving it his best shot. I think that is what is all about facing life bravely.
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