Most people nowadays are persistently seeking for opportunities that will assist them in reaching their goals.Marketing yourself is when there is a demand for you and your services that will help you achieve your goals.
Marketing yourself means you are simply "selling" yourself! The common problem in marketing yourself is that most people think that it is nasty to do this.They think that marketing concerns only to a business.Of course, this is absolutely not true.People who want to attain the success they desire must promote themselves.
In every attempt you make, just think that marketing yourself is a very useful tool.The better you market yourself, the more opportunities you will have.Marketing yourself does not really mean telling every person how beautiful and wonderful you are.It simply means telling your prospective employer that you exist, that you have the possibility of generating much greater income than your prospective employer makes.Or maybe you have the chance of doing something better.There are actually several different ways of marketing yourself.But there are only two primary approaches that you implement(实施).The first is you find ways to reach out to others and the second is to construct ways in order for the people to find you and make connection with you.
In order for you to reach out and touch the lives of others, you have to be a good person and a good employee.In that way your good reputation will follow naturally.Have a brief and concise(简明) message that you can share with others.When you market yourself, you tell people who you are and what you can do for others.Plan well and practice your message.
In constructing ways for the people to notice and make connection with you, you must be open to them.Bear in mind that communication is a great opportunity to make an impact especially when you market yourself.You also communicate by what you are wearing.Know the appropriate dress code and have a plenty of time to decide what you will wear.Just remember to make a great first impression!
According to the passage, in general people tend to think marketing yourself .
A.is a very useful tool |
B.will make you have more opportunities |
C.is nasty and concerns only to a business |
D.is natural |
All of the following are True about the marketing yourself except .
A.if you can marketing yourself better, you will have more opportunities |
B.if you want to succeed, you must learn how to market yourself |
C.marketing yourself simply means making your boss know you can make more money than him |
D.marketing yourself really means telling others you are beautiful and wonderful |
In order to market yourself well, you can do these things except .
A.praise yourself greatly | B.wear appropriately |
C.have a brief and clear message | D.be open to others |
It can be concluded from the passage that .
A.there are only two ways of marketing yourself |
B.communication plays an important part in marketing yourself |
C.you needn’t spent plenty of time to decide what you will wear |
D.marketing yourself simply means telling your employer you must earn much greater than him |
Which is the best title for this passage?
A.Achieving your Goals | B.Knowing the Appropriate Dress |
C.Ways of Marketing yourself | D.Marketing yourself |
Many years ago the idea of disabled people doing sport was never heard of. But when the yearly games for the disabled were started at Stoke Mandeville, England in 1948 by Sir Ludwig Guttmann, the situation began to change.
Sir Ludwig Guttmann, who had been driven to England in 1939 from Nazi Germany, had been asked by the British government to set up an injuries centre at Stoke Mandeville Hospital near London. His ideas about treating injuries included sport for the disabled.
In the first games just two teams of injured soldiers took part. The next year 1949, five teams took part. From those beginnings, things have developed fast. Teams now come from abroad to Stoke Mandeville every year. In 1960 the first Olympics for the disabled were held in Rome, in the same place as the normal Olympic Games. Now, every four years the Olympic Games for the disabled are held, if possible, in the same place as the normal Olympic Games, although they are organized separately. In other years Games for the disabled are still held at Stoke Mandeville. In the 1984 wheelchair Olympic Games, 1064 wheelchair athletes from about 40 countries took part. Unfortunately, they were held at Stoke Mandeville and not in Los Angeles, along with the other Olympics.
The Games have been a great success in helping the progress of international friendship and understanding, and in proving that being disabled does not mean you can’t enjoy sport. One small source of disappointment for those who organize and take part in the games, however, has been the unwillingness of the International Olympic Committee to include disabled events at the Olympic Games for the ablebodied. Perhaps a few more years is still needed to persuade those fortunate enough not to be disabled that their disabled fellow athletes should be included.The first games for the disabled were heldafter Sir Ludwig Guttmann arrived in England.
A.40 years |
B.21 years |
C.10 years |
D.9 years |
This text tells us that Sir Ludwig Guttmann.
A.was an early organizer of the games for the able-bodied |
B.was welcomed by the British government |
C.was an injured soldier |
D.was from England |
From the passage, we may know that the writer is.
A.one of the organizers of the games for the disabled |
B.a disabled person who once took part in the games |
C.against holding the games for the disabled |
D.in favour of holding the games for the disabled |
An entire industry has been built upon the assumption that image is everything, but when it comes to it, an appealing image is not enough.If there is no substance(事实)behind the image, the product, service or person will fail eventually.
First of all, one should consider how important image is in the selling of products and services.Advertising agencies have raised the art of creating an image to a state of near perfection.Public concept of that product or service is certainly managed by the images created by the advertising agencies.But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back.For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness.But the recent scandal(丑闻)showed that behind that image, it cheated in business practices.Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit.Although the image had been nearly perfect, the reality, behind the image has led to the downfall of the word-famous accounting firm.
Similarly, personal advisers can build up a public image for politicians and movie stars.Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons.But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune.With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close.
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person.But image is only half of the equation(等式).What lies behind that image is every bit as important as the image itself—the person or product must deliver truth on that image or there is little chance for long-term success.The down fall of the Arthur Andersen accounting firm is due to ________.
A.its previous images. | B.its dishonesty in business. |
C.its bad management. | D.its poor service. |
Why did some famous people fall from grace?
A.They failed to live up to their images. |
B.Their images were not well built up. |
C.They felt much pressure from the public. |
D.They paid little attention to fame and fortune. |
The structure of the passage is _________.
A:ArgumentP:PointC.ConclusionThe author tries to argue that ________.
A.image creates everything. |
B.image is the key to success. |
C.truth is unlikely ever to be equaled. |
D.truth and image are equally important. |
Father Maurice Chase used a special way to celebrate his 90th birthday.The Catholic priest took $ 15,000 in cash to Los Angeles’ gutter and gave it away.Twenty wheelchair–bound people received $100 bills, while the rest received $1to $ 3 each.
“I come out here to tell them that God loves them and I love them and that someone is concerned about them,” Chase said.
Chase has given away cash and blessings every Sunday at the same corner for 24 years.Several hundred people wait for him every week.
He makes a point of coming on Thanksgiving and Christmas, too, but this is the first year he spent his birthday in the downtown neighborhood where people live mainly in shelters and on dirty sidewalks.
“It’s the place that makes me the happiest.I just love it,” said Chase.“I look forward to coming here.”
The money comes from donations he receives from rich and famous people he met during his work as assistant to the president of Loyola Marymount University.
The crowd broke into choruses of “Happy Birthday” several times.Some people presented him birthday cards, to his delight.
Travis Kemp, a 51–year–old disabled man with long black hair, was one of the lucky 20 to receive $ 100.He said he had no special plans for spending the money.“He has a lot of respect from me,” Kemp said.“I know I couldn’t do it.”Which of the following makes Chase feel the happiest?
A.Celebrating his birthday with his neighbours. |
B.Working in Loyola Marymount University. |
C.Celebrating Christmas with the people he has helped. |
D.Going to Los Angeles’ gutter to help people there. |
What’s the source of the money Chase used to help people?
A.All his savings. |
B.His earnings as a Catholic pries. |
C.Donations from the wealthy and celebrities. |
D.Donations from Loyola Marymount University. |
Travis Kemp is mentioned in the text to show _______.
A.he was the luckiest person on that day. |
B.the disabled need to be taken care of. |
C.Chase is greatly appreciated by the needy. |
D.even old people came to celebrate Chase’s birthday. |
Which statement is CORRECT according to the passage?
A.Every recipient could get $100 in cash from Father Maurice Chase. |
B.Father Maurice Chase gave the cash away not only on his birthday but also on other occasions. |
C.Although Father Maurice Chase gave the cash away on his birthday, he didn’t receive anything in return. |
D.Father Maurice Chase earned a lot of money as assistant to the president of Loyola Marymount University. |
Scholarship Application Tips in 2014 for college students
Before you apply
1.Work hard to get good grades.Don’t sweat about one bad grade, but always strive(力求)to do your best.
2.Get involved, and stay involved, in extracurricular(课外的)activities.Sports, clubs, drama, bands and orchestras-these often count toward a student’s overall scholarship application evaluation.The same goes for paid (or unpaid) work experience.
3.Begin your scholarship research early-by your sophomore(大学二年级)or junior year of high school, if possible.Make special note of application deadlines, as they can vary from late summer to late spring.
4.Apply for as many scholarships as you are eligible(符合条件的)for-several smaller scholarships can add up to a lot of money.
During the application process
1.Read the supplementary materials that come with scholarship application forms to better understand the program’s focus (community service, subject interest).Try to answer the questions with the focus area in mind.
2.Answer questions as they are asked.Don’t go off the topic.
3.If there is a financial component to the application, make sure you get accurate and complete information from all appropriate sources to ensure your eligibility.
4.Take your time.Write down everything you can think of for each question, then set the application aside for a day so you can look everything over again before you send it off.
5.Don’t wait until the last minute to complete your application, especially if you are applying online.Computer systems can get clogged(阻塞的)with the large volume of applicants hoping to submit their qualifications during the last few days and hours before a deadline.
6.If a third party has to complete part of your application, such as providing a letter of recommendation, make sure you ask them early on and remind them as often as necessary to ensure they provide you with the necessary materials.
7.Last but not least, review your application with your parents to make sure you haven’t left out any important details.
Good luck to the students applying for the 2014 scholarship programs!Before you apply for a scholarship, it’s best to .
A.pay more attention to grades than to extracurricular activities. |
B.focus on only one scholarship application. |
C.get as much work experience as possible. |
D.begin your preparation as early as possible. |
When answering questions on the application form, you should.
A.focus on the subject you are interested in. |
B.answer to the point. |
C.list your advantages. |
D.prove your abilities. |
The author suggests that applicants should.
A.submit the application in the few days. |
B.double-check their application with their parents. |
C.complete and submit the application in one day. |
D.avoid submitting the application online. |
World Health Day is celebrated on 7 April to mark the anniversary of the founding of WHO in 1948.Each year a theme is selected for World Health Day that highlights a priority area of public health concern in the world.
The theme for 2013 is high blood pressure.
High blood pressure increases the risk of heart attacks, strokes(中风).If left uncontrolled, high blood pressure can also cause blindness, irregularities of the heartbeat and heart failure.The risk of developing these complications is higher in the presence of other risk factors such as diabetes(糖尿病).One in three adults worldwide has high blood pressure and this increases with age, from 1 in 10 people in their 20s and 30s to 5 in 10 people in their 50s.High blood pressure is most common in some low-income countries in Africa, with over 40% of adults in many African countries thought to be affected.
However, high blood pressure is both preventable and treatable.In some developed countries, prevention and treatment of it has brought about a reduction in deaths from heart disease.The risk of developing high blood pressure can be reduced by: reducing salt intake; eating a balanced diet; avoiding harmful use of alcohol; taking regular physical activity; keeping a healthy body weight; and avoiding tobacco use.
The final and most important goal of World Health Day 2013 is to reduce heart attacks and strokes, which includes as follows:
1.to raise awareness of the causes and consequences of high blood pressure;
2.to provide information on how to prevent high blood pressure
3.to encourage adults to check their blood pressure and to follow the advice of health-care professionals.High blood pressure can cause medical problems like_____.
A.heart diseases, strokes and blindness. |
B.strokes, heart failure and diabetes. |
C.heart attacks, blindness and diabetes. |
D.heart troubles, strokes and cancers. |
Who are most likely to be affected by high blood pressure?
A.Those who are in their 20s. |
B.Those who are in their 30s. |
C.Those who are in their 40s. |
D.Those who are in their 50s. |
Which of the following can NOT reduce the risk of developing high blood pressure?
A.Less salt intake. | B.Putting on weight. |
C.Regular exercise. | D.No smoking. |
The text is mainly about______.
A.the theme for World Health Day 2013. |
B.the causes of high blood pressure. |
C.the treatment of heart attacks and strokes. |
D.how to reduce the risk of high blood pressure. |