Online shoppers would rather receive an offer for a product or service than make their own offer 3 according to a study led by a Michigan State University scholar that has implications for the fast-growing e-commerce industry. The findings may come as a surprise given that shopping online is an anonymous(匿名的)process that seemingly can give consumers more confidence to drive a hard bargain,said Don Conlon ,Professor of Management in MSU’s Broad College of Business.
But the study found that participants who made their own offers were less successful in sealing the deal and ,when they were successful? worried they overpaid Many shoppers found the process of researching an offer to be a hassle. “ Americans are very busy,and it’s less time-consuming to be the one receiving the offer rather than the one proposing the offer ” Conlon said. u People tend to be happier when they’re in the receiver role. ”
Online spending in the United States is expected to jump 45 percent in the next four years, from $ 226 billion this year to $ 327 billion in 2017,according to Forrester Research Inc. Nevertheless, researches into this prosperous market remain largely focused on the strategies of companies, rather than those o£ shoppers. Conlon’s study is ,obviously, a rare exception.
Conlon got the idea for the study after considering the difference between two popular sites for hotels and airline flights, priceline.com, which takes bids, and hotwire.com ,which provides offers. Using these two models ,Conlon and his fellow researchers conducted a series of experiments with more than 850 people who were charged with booking a fictional hotel room and acquiring a fictional antique car. Not only did participants prefer to receive bids, Conlon said ,but they also secured more deals in that receiver role. Further ,when they had to make the bids ,they were left more mentally taxed and regretful.
From an industry perspective,putting customers in the receiver role may help fill more hotel rooms and airplane seats. “If you’re a business with a lot of products3 ” Conlon said,“you may want to be the one making the offers. ” However, when selling single items, such as an antique car, accepting bids may be a better option since that typically drives up the price, he said.
What can we learn from Para. 1?
A.The result of the study gives customers more confidence. |
B.Scholars aren’t surprised at the findings of the study. |
C.Online shoppers don’t bargain as much as expected. |
D.E-commerce industry drives more hard bargains. |
It can be concluded from Conlon’s experiments that______.
A.online shopping is time-consuming |
B.given prices help promote online sales |
C.online businesses provide a lot of products |
D.receiving offers makes online shoppers regretful |
The underlined word “taxed” in Para. 4 probably means______.
A.burdened | B.numbed | C.relieved | D.challenged |
The passage is mainly about______.
A.the big advantages of online shopping |
B.the rapid development of online shopping |
C.online shoppers’ preference for taking offers |
D.online companies strategies to improve service |
I believe in leaving work at five o’clock. In a nation with such a strict work ethic(道德规范) , this is considered strange. Working only 40 hours a week? I just don’t know many people who punch out (打卡下班) at five o’clock anymore.
My father tried to teach me the importance of hard work, long hours and devotion to a career. But then there are the things he taught me unintentionally, like when he arrived home from work for the last time and crawled up the stairs.
My father, a self-employed sales trainer, was that sick, that tired. His body was wracked with liver cancer, and he suffered the effects of a diabetic ulcer(糖尿病). Despite all this, he insisted on traveling a long way to give a lecture. He probably earned a lot of money that day, but he paid the price. He returned to the hospital soon afterwards and was dead within three months, aged just 58.
It’s been 10 years since I saw my father come home that night and since then, I’ve thought a lot about work. I’ve decided something: I will never crawl up the stairs exhausted. As much as I love my job as a newspaper reporter, I will never work myself into the ground, physically or emotionally. Not taking my work home didn’t come easily to me at first. After all, I am my father’s daughter. In college, I was the girl who sat on the library steps each morning, waiting for the doors to open. I even dreamt about schoolwork.
My dad once told me he was unable to just gaze at a sunset; he had to be doing something as he looked at it—writing, reading, playing chess. You could say he was a success: He was a published author, an accomplished musician, fluent in many languages. That’s an impressive list, but the thing is I want to gaze at sunsets. I don’t want to meet a deadline during them or be writing a column at the same time, or glance at them over the top of a book.
This raises the question: If I leave work at five o’ clock to watch the sunset, what are the consequences? Do I risk not reaching the top of my profession? Maybe, because honestly, knocking off after eight hours probably won’t earn me the best promotion. But hey, leaving work at five o’ clock means I eat dinner with my family. I get to hop on my bike and cycle through the streets of my hometown when there is no traffic.
And I get to take in a lot of sunsets. That’s got to be worth something.Which of the following about the author’s father is true?
A.He set a good example to his daughter. |
B.He tried to force his values on his daughter. |
C.He gained much pleasure from his work. |
D.He achieved great success at the expense of his health. |
What does the author mean by saying “Not taking my work home did not come easily at first” in Paragraph 4?
A.There was so much work to do. |
B.All her colleagues took work home. |
C.She was educated to be a workaholic. |
D.She wanted a promotion in her work. |
What’s the author’s attitude toward promotion?
A.She doesn’t care about it at all. |
B.She is eager to get promoted |
C.She thinks it’s for the ambitious people |
D.Getting promoted at all costs is not worthwhile |
This text is developed________.
A.by giving examples | B.by making comparisons |
C.by describing process | D.by order of time |
What does the writer intend to tell us?
A.To praise his father’s diligence |
B.To ask us to take time off work to enjoy life |
C.To complain about the strict work ethic |
D.To stress the importance of hard work |
Not all bodies of water are so evidently alive as the Atlantic Ocean, an S-shaped body of water covering 33 million square miles. The Atlantic has, in a sense, replaced the Mediterranean as the inland sea of Western civilization. Unlike real inland seas, which seem strangely still, the Atlantic is rich in oceanic liveliness. It is perhaps not surprising that its vitality has been much written about by ancient poets.
“Storm at Sea”, a short poem written around 700, is generally regarded as one of mankind’s earliest artistic representations of the Atlantic.
When the wind is from the west
All the waves that cannot rest
To the east must thunder on
Where the bright tree of the sun
Is rooted in the ocean’s breast.
As the poem suggests, the Atlantic is never dead and dull. It is an ocean that moves, impressively and endlessly. It makes all kinds of noise—it is forever thundering, boiling, crashing, and whistling.
It is easy to imagine the Atlantic trying to draw breath—perhaps not so noticeably out in mid-ocean, but where it meets land, its waters bathing up and down a sandy beach. It mimics(模仿) nearly perfectly the steady breathing of a living creature. It is filled with symbiotic (共生的) existences, too: unimaginable quantities of creatures, little and large alike, mix within its depths in a kind of oceanic harmony, giving to the waters a feeling of heartbeat, a kind of sub-ocean vitality. And it has a psychology. It has personalities: sometimes peaceful and pleasant, on rare occasions rough and wild; always it is strong and striking.Unlike real inland seas, the Atlantic Ocean is______.
A.always energetic | B.lacking in liveliness |
C.shaped like a square | D.favored by ancient poets |
What is the purpose of using the poem “Storm at Sea” in the passage?
A.To describe the movement of the waves. |
B.To show the strength of the storm. |
C.To represent the vitality of the ocean. |
D.To prove the vastness of the sea. |
In the last paragraph, the Atlantic is compared to______.
A.a beautiful and poetic place | B.a flesh and blood person |
C.a wonderful world | D.a lovely animal |
Dutch treat is a late-nineteenth-century term, and it originally refers to a dinner where everyone is expected to pay for his own share of the food and drink. If people go “Dutch treat”, or simply “go Dutch”, it means that they will share the expenses of a social engagement.
There are many other “Dutch” expressions in English, many of which were invented in Britain in the seventeenth century, when the Dutch and the English were commercial and military rivals. The British used “Dutch” to refer to something bad, cheap and shameful. A “Dutch bargain” at that time was an uneven, one-sided deal; “Dutch reckoning” was an unitemized(未逐条记载的) account; and “Dutch widow” was slang for prostitute. Later centuries brought in “Dutch courage”, for bravery caused by drink; “Dutch concert”, for noisy music; “Dutch nightingale”, meaning a frog; and “double Dutch”, for incomprehensible language or talk.
Some of the expressions are still in use today, but some are not. In fact, in American English, some “Dutch” expressions have nothing to do with the Dutch, but something with the German. It was probably because of the similar spelling and pronunciation that people made a mistake in distinguishing between “Dutch” and “Deutsch” (the German word for German), when German immigrants came to America in the 1700s. For instance, “the Pennsylvania Dutch” refers to the German descendants, instead of the Dutch descendants, living in Pennsylvania. Many of the “Dutch” expressions were invented with negative sense, because ___________.
A.The Dutch were underdeveloped people. |
B.Britain and Holland were competitors at that time. |
C.The Dutch had many bad habits. |
D.The British were superior to the Dutch. |
With the information you get from Paragraph 2, make a guess at the meaning of the sentence “You are in Dutch”. It probably means ____________ .
A.You are in Holland. | B.You are welcome. |
C.You are in trouble. | D.You are lucky. |
According to the passage, some native American “Dutch” expressions were related to the German instead of the Dutch, simply because ______________.
A.People hated the German as much as the Dutch. |
B.People made a mistake at the beginning. |
C.People made a joke about the German. |
D.The German immigrants proclaimed that they were Dutch. |
Mark and his brother Jason both were looking at the shining new computer enviously, Jason was determined not to go against their father’s wishes but Mark was more adventurous than his brother. He loved experimenting and his aim was to become a scientist like his father.
“Dad will be really mad if he finds out you’ve been playing with his new computer.” Jason said, “He told us not to touch it.”
“He won’t find out,” Mark said. “I’ll just have a quick look and shut it down.”
Mark had been scolded before for touching his father’s equipment. But his curiosity was difficult to control and this new computer really puzzled him.
It was a strange-looking machine — one his dad had brought home from the laboratory where he worked. “It’s an experimental model,” his father had explained, “so don’t touch it under any circumstances.” But his father’s warning only served to make Mark more curious. Without any further thought, Mark turned on the power switch. The computer burst into life and seconds later, the screen turned into colors, shifting and changing and then two big white words appeared in the centre of the screen: “SPACE TRANSPORTER.” “Yes!” Mark cried excitedly, “It’s a computer game. I knew it! Dad’s only been pretending to work. He’s really been playing games instead.” A new message appeared on the screen: “ENTER NAMES
VOYAGER 1:…
VOYAGER 2:…”
Mark’s fingers flew across the keyboard as he typed in both of their names.
“INPUT ACCEPTED. START TRANSPORT PROGRAM. AUTO-RETRIEVE INITIATED (自动回收程序已启动).”
The screen turned even brighter and a noise suddenly rose in volume.
“I think we’d better shut it off, Mark,” Jason yelled, reaching for the power switch. He was really frightened.
But his hand never reached the switch. A single beam of dazzling white light burst out of the computer screen, wrapping the boys in its glow(光芒) , until they themselves seemed to be glowing. Then it died down just as suddenly as it had burst into life. And the boys were no longer there. On the screen, the letters changed.
“TRANSPORT SUCCESSFUL. DESTINATION (目的地):MARS. RETRIEVE DATE: 2025.”Why did Mark touch the computer against his father’s warning?
A.He wanted to take a voyage. | B.He wanted to practice his skill. |
C.He was so much attracted by it. | D.He was eager to do an experiment. |
Where did the boys’ father most likely work?
A.In an electronic factory. |
B.In a computer company. |
C.In a scientific research center. |
D.In an information processing center. |
Mark thought “SPACE TRANSPORTER” on the screen was the name of______.
A.a computer game | B.a company website |
C.a software producer | D.an astronomy |
Why did Jason want to shut off the computer?
A.He was afraid of being scolded. |
B.He didn’t like the loud noise and light. |
C.He didn’t want to play games any more. |
D.He was afraid something dangerous might happen. |
Whathappenedtotheboysattheendofthestory?
A.Theywereblownintotheair. |
B.Theyweresenttoanotherplanet. |
C.Theywerehiddeninthestronglight. |
D.Theywerecarriedawaytoanothercountry. |
Searching for airfares often seems like a game that passengers are bound to lose.
Prices change from day to day, even minute to minute. Looking through multiple websites for the best deal can be a big challenge. Even when you do book, there’s no guarantee that you are going to get the best price.
“You just don’t know when to pull the trigger. It’s not like buying anything else I can think of,” said George Hobica, founder of Airfarewatchdog.com.
Harriet Levy paid $179 for a recent round-trip flight on American Airlines between New York and Fort Lauderdale, Florida. Sitting just one row behind her, Shirley Harrison paid $215. A few rows back, Ellis and Dianne Traub paid $317 each. There were at least 12 fares on the flight, ranging from $169 to $360.
There’s no reason for it, Harrison said.
Fares can vary significantly in just a few hours. One Delta flight from New York to Los Angeles jumped from $755 to $1,143 from a Friday to Saturday in late April, then fell to $718 on Sunday.
The flight was one of a dozen the Associated Press (美国联合通讯社)followed over three months for a vacation between July 16 and 22. The number one finding: avoid booking tickets on weekends. It’s the most expensive time to buy.
There’s no way to guarantee the best fare. But before booking, travelers should pay attention to this additional advice:
● Book on Tuesday, Wednesday and Thursday. That’s when airlines most often offer sales.
● Buy in advance, but not too early. The best time is four to six weeks before traveling. In general, prices for any given flight are highest eight to ten weeks and two to three weeks in advance.
● Make use of social media. Airlines are giving more benefits like exclusive (独家) sales to travelers who interact (互动) with them on Twitter and Facebook. Those specials are often gone within hours.
● The so-called discount airlines – JetBlue, Air-Tran, Southwest and Frontier – adjust their fares less frequently than other airlines, so you can feel more confident that the price will stay the same. But their prices aren’t always the lowest. Researching multiple airlines’ fares is the only way to get a good deal. What can we infer from the first sentence of the text?
A.Passengers are unable to search for airfares. |
B.Airlines often play games with passengers. |
C.Airfares are set in different situations. |
D.It’s difficult for passengers to get the best price. |
Theunderlinedphrase“pullthetrigger”inParagraph3probablymeans_______.
A.startsearching | B.getthehighestprice |
C.makeapurchase | D.getonboardtheplane |
By using a lot of figures, the author intends to _______.
A.show there is standard price for every single airline |
B.discover the rules behind airfares |
C.guarantee passengers a low price |
D.prove airfares can vary widely |
Passengers are advised to book flights _______.
A.in the middle of the week |
B.on special websites |
C.several months before traveling |
D.with airlines which are famous for offering discount prices |