It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.Who is to blame for the tragedy of Changchun infant according to the passage?
| A．The baby’s father | B．Buick and Hyundai dealership |
| C．Weibo | D．Not clear |
Which of the following statements is correct?
| A．The missing infant was found alive in the stolen car. |
| B．Micro blog marketing of tragic infant death fuels firestorm of criticism. |
| C．People can’t see the two posts any more because they were deleted. |
| D．The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car. |
What does the underlined word – “despicable” in paragraph 4 mean?
| A．Immoral | B．Important | C．Distinguished | D．Considerable |
The reason why Hyundai’s post was worse than Buick’s is that _________.
| A．Hyundai dealership didn’t make an apology on Weibo |
| B．Buick dealership expressed its deeply sympathy and condolences |
| C．Hyundai’s post was made after people knew the infant had died |
| D．Buick’s car was more advanced on its GPS system |
In the last paragraph, the author encourages people _____________.
| A．not to sink below the moral bottom line |
| B．not to sympathize our fellow man |
| C．to think twice before making decision |
| D．to magnify the mistakes people make |
Sleep is a basic human need, as basic as the need for oxygen. Getting a good night’s sleep is not only directly related to how we feel the next day, but to our long-term health as well. However, many of us suffer from insomnia (失眠). Even more odf us report at least one night of restless sleep per week. This is a serious problem.
Well, how can we make sure that we rest well and stay healthy? Here are some suggestions.
If you can’t sleep in the middle of the night, don’t get up. The bright light will affect your body clock and worsen your insomnia. Stay in bed!
Avoid short sleep during the day, except for a brief ten to fifteen-minute sleep between 2:00 and 4:00 P.M.
Limit your time in bed to the average number of hours you ‘ve actually slept per night last week. Don’t try to make up for lost sleep. It can’t be done.
Get regular exercise each day, but finish at least six hours before bedtime. Exercising in the evening can help keep you awake.
Take a hot bath for thirty minutes within two hours of bedtime. The bath will warm you, relax you, and make you feel sleepy.
Keep our bedroom dark, quiet, and well ventilated (通风).
Keep a regular schedule seven days a week. Avoid sleeping late on weekends. Although it may feel good while you’re doing it, sleeping late on weekend can lead to insomnia during the week.
Don’t drink alcohol (酒精). Although, having a drink before bed makes you sleep, alcohol loses its effects after a while. The secondary effects of alcohol can wake you up during the second half of your night’s sleep.
Keep the face of the clock in your bedroom turned away, and don’t find out what time it is when you awaken in the night.The first paragraph serves as a(n) __________.
| A．comment | B．argument |
| C．explanation | D．introduction |
Which of the following is NOT advised for a good night’s sleep?
| A．Don’t exercise six hours before sleeping. |
| B．Preventing the wind from blowing into your room. |
| C．Staying in bed after failing to sleep. |
| D．Don’t drink alcohol before sleeping. |
To sleep well, you need to __________.
| A．sleep during the day sometimes |
| B．get up late on weekends |
| C．avoid looking at your clock |
| D．have a bath in the morning |
The text mainly about__________ .
| A．some effects of bad night’s sleep |
| B．some advantages of having a good sleep |
| C．some reasons for insomnia |
| D．some keys to a better night’s sleep |
I was never very neat, while my roommate Kate was extremely organized. Each of her objects had its place, but mine always hid somewhere. She even labeled (贴标签 ) everything. I always looked for everything. Over time, Kate got neater and I got messier. She would push my dirty clothing over, and I would lay my books on her tidy desk. We both got tired of each other.
War broke out one evening. Kate came into the room. Soon, I heard her screaming, "Take your shoes away! Why under my bed!" Deafened, I saw my shoes flying at me. I jumped to my feet and started yelling. She yelled back louder.
The room was filled with anger. We could not have stayed together for a single minute but for a phone call. Kate answered it. From her end of the conversation, I could tell right away her grandma was seriously ill. When she hung up, she quickly crawled (爬 ) under her covers, weeping. Obviously, that was something she should not go through phone. All of a sudden ,a warm feeling of sympathy rose up in my heart,
Slowly, I collected the pencils, took back the books, made my bed, cleaned the socks and swept the floor, even on her side. I got so into my work that I even didn't noticed Kate had sat up. She was watching, her tears dried and her expression one of disbelief. Then, she reached out her hands to grasp mine. I looked up into her eyes. She smiled at me. "Thanks."
Kate and I stayed roommates for the rest of the year. We didn't always agree, but we learned the key to living together: giving in. cleaning up and holding on.What made Kate angry one evening?
| A．She couldn't find her books. |
| B．She heard the author shouting loud. |
| C．She got the news that her grandma was ill. |
| D．She saw the author's shoes beneath her bed. |
The author tidied up the room most probably because___.
| A．she was scared by Kate's anger |
| B．she hated herself for being so messy |
| C．she wanted to show her care |
| D．she was asked by Kate to do so |
How is Paragraph I mainly developed?
| A．By analyzing causes. |
| B．By showing differences. |
| C．By describing a process. |
| D．By following time order. |
What might be the best title for the story?
| A．My Friend Kate | B．Hard Work Pays Off |
| C．How to Be Organized | D．Learning to Be Roommates |
The story began on a downtown Brooklyn street corner. An elderly man had fallen down while crossing the street , and an ambulance rushed him to the nearest hospital. There, when he came to now and again, the old man repeatedly called for his son.
From a worn letter located in his pocket, an emergency-room (急救室) nurse learned that his son was a sailor stationed in North Carolina Camp. Obviously there were no other relatives.
Someone at the hospital called the Red Cross office in Brooklyn, and a request for the son to rush to Brooklyn was sent. Because time was short—the patient was dying, so they found the young man and rushed him to the airport in time to catch the only plane that night enable him to reach his dying father.
It was dusk when the nurse took the tired, anxious sailor to the bedside. “Your son is here,” she said to the old man. She had to repeat the words several times before the patient’s eyes opened. The medicine he had been given because of the pain from his heart attack made his eyes weak and only saw the young man in uniform(制服 ) standing outside the oxygen tent. He extended his hand. The sailor wrapped his strong fingers around the old man’s, releasing a message of love and encouragement. The nurse brought him a chair, so the sailor could sit by the bed.
Nights are long in hospitals, but all through the night the young sailor sat there, holding the old man’s hand and offering words of hope and strength. It was nearly dawn when the patient died. The sailor placed his lifeless hand he had been holding on the bed, and went to inform the nurse.
“Who was the man?” the sailor asked.
“He was your father.” the nurse answered surprisingly.
“No, he wasn’t,” the sailor replied.” I never saw him before in my life.”
“Why didn’t you say something when I took you to him?” she asked.
“I knew immediately there‘d been a mistake, but I also knew he needed his son, and his son just wasn’t here. When I realized he was too sick to tell whether or not I was his son, I guessed he really needed me. So I stayed.”
Two days later a message came in that there had been two sailors with the same name and similar number in the Camp. Someone in the personnel office had pulled out the wrong record.
But the wrong sailor had become the right son at the right time. And he proved, in a very human way, that there are people who care what happens to their fellow men.An emergency-room nurse found out that the old man’s son was a sailor__________.
| A．by calling the Red Cross office in Brooklyn |
| B．because the old man repeatedly called for his son |
| C．from a letter found in the old man’s pocket |
| D．from someone in hospital |
In the hospital__________ .
| A．the nurse stayed by the old man’s bed through most of the night |
| B．the dying man said a few words to his son |
| C．the son offered love in the last few hours of the old man’s life |
| D．the old man knew the young man wasn’t his son |
The young sailor told the nurse that he was not the real son of the old man__________ .
| A．after the old man died |
| B．when the nurse sensed something strange |
| C．before the sailor came to the nurse’s station |
| D．when holding the old man’s hand |
The sentence “the wrong sailor had become the right son at the right time” in the last paragraph means that__________ .
| A．the sailor was wrong in fooling the dying old man |
| B．The sailor made the right decision about what he should do |
| C．the sailor told the real story about him and the old man |
| D．the right son hurried to the hospital in time |
Adrian’s “Amazing Race” started early when his parents realized that he, as a baby, couldn’t hear a thing, not even loud noises. In a special school for the hearing-impaired, he learned sign language and got to mix with other disabled children. However, the sight of all the disabled children communicating with one another upset his mother. She wanted him to lead a normal life. So after speaking to an advisor, she sent him to private classes where he learned to read lips and pronounce words.
Later on, Adrian’s parents decided to send him to a regular school. But the headmaster tried to prevent them from doing so, saying regular school couldn’t take care of a special needs students. His parents were determined to take the risk and push him hard to go through his work everyday because they wanted to prove that, given the opportunity, he could do anything. Adrian made the grade and got accepted. It was a big challenge. The pace (节奏) was faster so he had to sit at the front of the class and really pay attention to the teacher, which wasn’t always easy. But he stuck to it and did a lot of extra work after school.
The efforts made by Adrian and his parents paid off. Adrian graduated with good grades and got into a top high school. He also achieved a lot in life outside school. He developed a love for the outdoors and went to Nepal to climb mountains. He even entered the World Yacht Race 05/06--- being the first hearing-impaired Asian to do so.
But none of these achievements would have been possible without one of the most important lessons from his mother.” “If you believe in yourself and work hard, you can achieve great results.” she often said. How did Adrian communicate with other children in the special school?
| A．By speaking. | B．By using sign language. |
| C．By reading lips. | D．By making loud noises. |
Adrian’s parents decided to send him to a regular school because .
| A．they wanted him to live a normal life |
| B．they wanted to prove the headmaster wrong |
| C．he wouldn’t mix with other disabled children |
| D．he wasn’t taken good care of in the special school |
How did Adrian finally succeed in his study?
| A．He did a lot of outdoor activities. |
| B．He was pushed hard to study every day. |
| C．He attended private classes after school. |
| D．He worked very hard both in and after class. |
Why is Adrian’s life described as an “Amazing Race”?
| A．He did very well in his study. |
| B．He succeeded in entering a regular school. |
| C．He reached his goals in spite of his disability. |
| D．He took part in the World Yacht Race 05/06. |
GUATEMALA CITY（Reuters）-----A fish that lives in mangrove swamps（红树沼泽）across the Americas can live out of water for months at a time, similar to how animals adapted to land millions of years ago, a new study shows.
The Magrove Rivulus, a type of small killifish, lives in small pools of water in a certain type of empty nut or even old beer cans in the mangrove swamps of Belize, the United States and Brazil. When their living place dries up, they live on the land in logs(圆木), said Scott Taylor, a researcher at the Brevard Endangered Lands Program in Florida.
The fish, whose scientific name is Rivulus marmoratus, can grow as large as three inches. They group together in logs and breathe air through their skin until they can find water again.
The new scientific discovery came after a trip to Belize.
“We kicked over a log and the fish just came crowding out,” Taylor told Reuters in neighboring Guatgemala by telephone. He said he will make his study on the fish known to the public in an American magazine early next year.
In lab tests, Taylor said he found the fish can live up to 66 days out of water without eating.
Some other fish can live out of water for a short period of time. The walking catfish found in Southeast Asia can stay on land for hours at a time, while lungfish found in Australia, Africa and South America can live out of water, but only in an inactive state. But no other known fish can be out of water as long as the Mangrove Rivulus and remain active, according to Patricia Wright, a biologist at Canada’s University of Guelph.
Further studies of the fish may tell how animals changed over time.
“These animals live in conditions similar to those that existed millions of years ago, when animals began making the transition (过渡) from water onto land,” Wright said.The Mangrove Rivulus is a type of fish that __________.
| A．likes eating nuts |
| B．prefers living in dry places |
| C．is the longest living fish on earth |
| D．can stay alive for two months out of water |
Who will write up a report on Mangrove Rivulus?
| A．Patricia Wright | B．Scott Taylor |
| C．Scientists from Belize | D．Researchers in Guatemala |
According to the text, lungfish can____________.
| A．breathe through its skin |
| B．move freely on dry land |
| C．remain alive out of water |
| D．be as active on land as in water |
What can we say about the discovery of Mangrove Rivulus?
| A．It was made quite by accident |
| B．It was based on a lab test of sea life |
| C．It was supported by an American magazine |
| D．It was helped by Patricia Wright |