It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.Who is to blame for the tragedy of Changchun infant according to the passage?
| A．The baby’s father | B．Buick and Hyundai dealership |
| C．Weibo | D．Not clear |
Which of the following statements is correct?
| A．The missing infant was found alive in the stolen car. |
| B．Micro blog marketing of tragic infant death fuels firestorm of criticism. |
| C．People can’t see the two posts any more because they were deleted. |
| D．The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car. |
What does the underlined word – “despicable” in paragraph 4 mean?
| A．Immoral | B．Important | C．Distinguished | D．Considerable |
The reason why Hyundai’s post was worse than Buick’s is that _________.
| A．Hyundai dealership didn’t make an apology on Weibo |
| B．Buick dealership expressed its deeply sympathy and condolences |
| C．Hyundai’s post was made after people knew the infant had died |
| D．Buick’s car was more advanced on its GPS system |
In the last paragraph, the author encourages people _____________.
| A．not to sink below the moral bottom line |
| B．not to sympathize our fellow man |
| C．to think twice before making decision |
| D．to magnify the mistakes people make |
Movie makers at one time worried that they might be put out of business by television. Recently, however, more and more people have been going to the movies. This may be partly because the economic situation in America has worsened. When at the movies, people forget their troubles, as they get involved in the story on the screen. Also, directors have recently been producing pictures that large numbers of people want to see.
Americans in the millions are returning to their love affair with the movies. Motion picture industry experts see two main factors responsible for this: an increased need by Americans to escape from economic worries and a large number of new movies with broad audience appeal.
Movie makers admit that their rising popularity is partly the result of poor economic conditions, which traditionally bring an increase in theater attendance. “When people are fearful about the future, they look for escape,” comments Jack Valenti, president of the Motion Picture Association of America. “In a shaded theater, with a 65-foot screen, you lose yourself for two and a half hours and people find this beneficial.”What did movie makers worry about before?
| A．That people preferred watching TV to seeing films. |
| B．That movies couldn’t be a business any more. |
| C．That their movies might be played on television. |
| D．That no one would go to the cinema. |
Why are so many people going to see movies now?
| A．Because people now have much more money. |
| B．Because people wanted to escape from real life. |
| C．Because people have troubles. |
| D．Because watching movies is now much cheaper than watching TV. |
What does the underlined word “worsened” mean in the first paragraph?
| A．become attractive | B．become amazing |
| C．become bad | D．become popular |
The main topic of American movies is about .
| A．economy | B．love | C．tradition | D．not mentioned |
A new study of 8,000 young people in the Journal of Health and Social Behavior shows that although love can make adults live healthily and happily，it is a bad thing for young people．Puppy love（早恋）may bring stress for young people and can lead to depression（忧郁症）．The study shows that girls become more depressed than boys，and younger girls are the worst of all．
The possible reason for the connection between love and higher risk of depression for girls is “loss of self”．According to the study，even though boys would say “lose themselves in a romantic relationship”，this “loss of self” is much more likely to lead to depression when it happens to girls．Young girls who have romantic relationships usually like hiding their feelings and opinions．They won’t tell that to their parents．
Dr Marianm Kaufman，an expert on young people problems，says 15% to 20% young people will have depression during their growing．Trying romance often causes the depression．She advises kids not to jump into romance too early．During growing up，it is important for young people to build strong friendships and a strong sense of self．She also suggests the parents should encourage their kids to keep close to their friends，attend more interesting school activities and spend enough time with family．
Parents should watch for signs of depression—eating or mood changes—and if they see signs from their daughters or sons，they need to give help．The good news is that the connection between romance and depression seems to become weak with age．Love will always make us feel young，but only maturity（成熟）gives us a chance to avoid its bad side effects．What’s the main idea of the passage?
| A．Romance is good for young people． |
| B．Parents should forbid their children’s love． |
| C．Romance is a two edged sword for adults． |
| D．Puppy love may bring young people depression． |
Which of the following is more likely to have depression?
| A．Young girls who always hide their feelings and opinions． |
| B．Young boys whose parents watch for their behavior． |
| C．Young people who have a strong sense of selfishness． |
| D．Careless parents whose children are deep in love． |
What can be inferred from the passage?
| A．Lacking love can lead young people to grow up more quickly． |
| B．The older a woman is，the less likely she seems to lose herself in romance． |
| C．Parents should help their children to be aware of the signs of depression． |
| D．Early love makes young people keep close to their friends and parents． |
What’s the author’s attitude towards puppy love?
| A．Confused | B．Scared |
| C．Disinterested | D．Disapproving |
Linda Evans was my best friend—like the sister I never had. We did everything together: piano lessons, movies, swimming, horseback riding.
When I was 13, my family moved away. Linda and I kept in touch through letters, and we saw each other on special times—like my wedding and Linda's. Soon we were busy with children and moving to new homes, and we wrote less often. One day a card that I sent came back, stamped "Address Unknown" I had no idea about how to find Linda.
Over the years, I missed Linda very much. I wanted to share(分享) happiness of my children and then grandchildren. And I needed to share my sadness when my brother and then mother died. There was an empty place in my heart that only a friend like Linda could fill.
One day, I was reading a newspaper when I noticed a photo of a young woman who looked very much like Linda and whose last name was Wagman—Linda's married name. "There must be thousands of Wagmans."I thought, but I still wrote to her.
She called as soon as she got my letter. "Mrs. Tobin!" she said excitedly, "Linda Evans Wagman is my mother."
Minutes later I heard a voice that I knew very much, even after 40 years, laughed and cried and caught up on each other's lives. Now the empty place in my heart is filled. And there's one thing that Linda and I know for sure: We won't lose each other again!The writer went to piano lessons with Linda Evans ________.
| A．at the age of 13 |
| B．before the writer’s family moved away |
| C．after they moved to new homes |
| D．before she got married |
They didn't often write to each other because they ________.
| A．got married |
| B．didn't like writing letters |
| C．had little time to do so |
| D．could see each other on special time |
There was an empty place in the writer’s heart because she ________.
| A．was in trouble |
| B．didn't know Linda’s address |
| C．received the card that she sent |
| D．didn't have a friend like Linda to share her happiness and sadness |
The meaning of the word “volunteer ” may be a little different in different countries, but it usually means “one who offers his or her services（服务）.” there are many different ways in which people can volunteer, such as taking care of sick people, working in homes for homeless children, and picking up garbage(垃圾) from beaches and parks. Volunteers may work within their own countries or in other countries. They are often people with a strong wish to help those who are less fortunate than themselves. Volunteers don’t expect any kind of pay.
Tracy, a good friend of mine, recently came back from India with a new idea of what being a volunteer means. She worked for two and a half weeks in one of mother Teresa’s homes in Calcutta. The following is her story.
“I worked for sick people. I helped wash clothes and sheets, and pass out lunch. To be honest, I don’t think I was helping very much. It was then that I realized that I had not really come to help, but to learn about and experience another culture(文化) that helped improve my own understanding of life and the world.” According to the text, a volunteer refers to a person who ______.
| A．is willing to help those in need without pay |
| B．can afford to travel to different places |
| C．has a strong wish to be successful |
| D．has made a lot of money in life |
Tracy started her work as a volunteer ______.
| A．after she met mother Teresa |
| B．after she finished high school |
| C．when she was touring Calcutta |
| D．when she was working in a hospital |
Why did Tracy choose to be a volunteer?
| A．she liked to work with mother Teresa. |
| B．she had already had some experience. |
| C．she was asked by mother Teresa. |
| D．she wanted to follow mother Teresa’s example. |
What is Tracy’s “new idea” (paragraph 2) of being a volunteer?
A. going abroad to help the sick.
B. working in mother Teresa’s home.
C. doing simple things to help the poor.
improving oneself through helping others.
The Five Rules for Keeping Fit
Hi, there! I'm Grystal Collins, and I'm very happy to share some time with you. So, you want to keep fit, huh? Well, you surely came to the right place. Together we can keep fit and healthy, and succeed in doing that. It's easy. Everybody can do it, you hear? Just remember the five golden rules.
Number one: Always wear comfortable clothes when you are exercising. You need to feel comfortable and relaxed（放松）.
Number two: You should always do some warming-up exercise first to get your body ready for the real thing.
Number three: Never try to do too much exercise too soon. Take it nice and easy now, you hear? There's no rush about this.
Number four: Don't forget to relax for about five minutes when you've finished your exercise. You need to rest a little bit after you've been exercising.
And here is the golden rule Number five. Stop at once if you feel any pain in your neck, head or any part of your body.The students may most probably be the people ___________.
| A．who are ill |
| B．who want to be healthier |
| C．who are Crystal Collins' good friends |
| D．who are not interested in taking exercise |
Crystal Collins may most probably say this.
| A．before the exercise starts |
| B．when the exercise is over |
| C．during the exercise |
| D．as soon as the exercise has started |
Which of the following is NOT true?
| A．You should do some warming-up exercise before the real thing. |
| B．You should wear comfortable clothes. |
| C．You should rest for a while when you are doing warming-up exercise. |
| D．You should stop if you feel any pain in your body. |