When creating a digital advertisement or something to promote a product or service ,music is one of the most important aspects. Whether it is simply a jingle（短歌）,musical note or any other use of sound，music can play a huge role in attracting a customer’s attention or being noticed by your target audience.
Music can work hand-in-hand with what you are advertising. Many times the advertising jingle, or saying, is what the audience remembers. Companies such as McDonald’s and Subway have used this method many times with different jingles and little sayings that are easy to remember and fun to sing along with.
Usually concepts that are part of a jingle would sound conceited(自负的) and pompous(浮夸的) when said in a normal conversation. When put to music however, and sung in a rhythm，it suddenly sounds attractive. For example, if someone said,” No one does it better than me” in a normal statement, this would sound very conceited. Add music and a tune to this statement and it becomes attractive and fun for others to sing along with.
While understanding how important music is for your advertising needs, it is also important for you to know the best way to get special music.
Having people from many different backgrounds all over the world write something specifically for you is one of the best ways to get songs written just for you. You simply choose which one you believe is best for the project. So instead of hiring a single songwriter to compose your music, you can run a contest for you advertising jingle and songwriters around the world write you a finished jingle in an attempt to win your contest.What does the passage mainly tell us?
| A．How to use music in advertising. |
| B．Advertising music can help sell products. |
| C．How to get an advertising jingle. |
| D．Advertisements are important in promoting. |
What makes concepts of an advertising jingle sound attractive?
| A．Wonderful sayings. | B．Word and pictures. |
| C．Beautiful voice. | D．Music and tune. |
According to the writer, the best way to get an advertising jingle is____.
| A．to collect works from public | B．to invite a famous singer |
| C．to get advice from experts | D．to hire a top songwriter |
What’s the advantage of your running a contest for an advertising jingle?
| A．It will save much time. | B．You can get the best works. |
| C．It will cost less money. | D．You can sell more products. |
The famous director of a big and expensive movie planned to film a beautiful sunset over the ocean, so that the audiences could see his hero and heroine in front of it at the end of the film as they said goodbye to each other forever. He sent his camera crew out one evening to film the sunset for him.
The next morning he said to the men, “Have you provided me with that sunset?”
“No, sir,” the men answered.
The director was angry. “Why not?” he asked.
“Well, sir,” one of the men answered, “we’re on the east coast here, and the sun sets in the west. We can get you a sunrise over the sea, if necessary, but not a sunset.”
“But I want a sunset!” the director shouted. “Go to the airport, take the next flight to the west coast, and get one.”
But then a young secretary had an idea. “Why don’t you photograph a sunrise,” she suggested, “and then play it backwards? Then it’ll look like a sunset.”
“That’s a very good idea!” the director said. Then he turned to the camera crew and said, “Tomorrow morning I want you to get me a beautiful sunrise over the sea.”
The camera crew went out early the next morning and filmed a bright sunrise over the beach in the middle of a beautiful bay. Then at nine o’clock they took it to the director. “Here it is, sir,” they said, and gave it to him. He was very pleased.
They all went into the studio. “All right,” the director explained, “now our hero and heroine are going to say goodbye. Run the film backwards so that we can see the ‘sunset’ behind them.”
The “sunset” began, but after a quarter of a minute, the director suddenly put his face in his hands and shouted to the camera crew to 
stop.
The birds in the film were flying backwards, and the waves on the sea were going away from the beach.One evening, the director sent his camera crew out _________.
| A．to film a scene on the sea | B．to find an actor and an actress |
| C．to watch a beautiful sunset | D．to meet the audience |
Why did the director want to send his crew to the west coast?
| A．Because he changed his mind about getting a sunset. |
| B．Because he was angry with his crew. |
| C．Because he wanted to get a scene of sunset. |
| D．Because it was his secretary’s suggestion. |
The director wanted to film a sunset over the ocean because ______.
| A．it went well with the separation of the hero and heroine |
| B．when they arrived at the beach it was already in the evening |
| C．it was more moving than a sunrise |
| D．the ocean looked more beautiful at sunset |
After the “sunset” began, the director
suddenly put his face in his hands ______.
| A．because he was moved to tears |
B．as he saw everything in the film moving backwa rds |
| C．as the sunrise did not look as beautiful as he had imagined |
| D．because he was disappointed with the performance of the hero and heroine |
Which of the following is NOT true?
| A．The crew had to follow the secretary’s advice. |
| B．If you want to see a sunrise, the east coat is the place to go. |
| C．The camera crew wasn’t able to film the scene the first day. |
| D．The director ordered his crew to stop filming the “sunset”. |
Once upon a time, two brothers who lived on neighboring farms fell into conflict(冲突) . It was the first serious one between them in 40 years of farming peacefully side by side. In the end, they fell apart.
One morning, a man with a carpenter’s toolbox came for some work. The elder brother said, “I have a job for you. Look at the farm across the creek（河沟）. My younger brother lives there. It was he who used his bulldozer（推土机）to dig the creek last week to spite(刁难) me. So I want you to build me a fence, an 8 – foot – high fence, in order not to see his place any more.” The carpenter smiled and said, “I see. I’ll try to do a job that satisfies you.” Then the elder brother went downtown.
At sunset when the farmer returned, the carpenter had just finished his job. The farmer’s eyes opened wide! To his surprise, there was no fence there at all! Instead, there was a bridge stretching from one side of the creek to the other! A fine piece of work! He saw his younger brother coming to him with the hands outstretching. The brothers stood at each end of the bridge, and then they met in the middle, taking each other’s hands. They turned to see the carpenter lift his toolbox on his shoulder.
“No, wait! Stay a few days. I’ve a lot of other work for you,” said the elder brother.
“I’d love to stay on,” the carpenter said, “but I have so many more bridges to build.”What was the life like for the two brothers before the conflict?
| A．They lived a poor life. | B．They lived in peace. |
| C．They never spoke to each other. | D．They lived on the same farm. |
It can be learned that the carpenter was ________.
| A．unwilling to obey the farmer | B．fond of building bridges |
| C．unable to build a fence | D．willing to help others |
The best title for t
his passage is ________.
| A．A Fine Piece of Work | B．A Carpenter |
| C．A Conflict between Two Brothers | D．Two Brothers |
Whi
ch of the following is true according to the passage?
| A．The elder brother used his bulldozer to dig a creek. |
| B．The elder brother helped the carpenter build the bridge. |
| C．The brothers were both satisfied with the carpenter’s work. |
| D．The carpenter planned to build an 8-foot - high fence as asked to. |
Chinese netizens who like to create and use cyber words such as “geilivable” might find a new regulation very “ungeilivable”. The new regulation by the General Administration of Press and Publication last week banned the use of Chinglish words created by netizens for publishing in the Chinese language.
“Geilivable”, combining the pinyin geili (giving strength) with the English suffix (后缀) for adjectives, literally means “giving power” or “cool”. Different suffixes and prefixes were then added to the word. “Hengeilivable” means “very cool”, and “ungeilivable” means “dull, not cool at all”.
Cyber language is popular among Chinese netizens, who create Chinglish words to reflect phenomenon in society. One example is “antizen”, which refers to college graduates who earn a meager salary and live in small rented apartments, like tiny and laborious ants.
David Tool, a professor with the Beijing International Studies University, said it’s very interesting to combine Chinese with English to create new words. “English is no longer mysterious to the Chinese people. They can use the language in a flexible way according to their own experiences,” Tool said.
At the announcement of the regulation by the General Administration of Press and Publication, netizens expressed their concern.
“The administration is totally ‘ungeilivable’,” said a netizen
named laoda1713. “I know other netizens will shed tears with me... it is a good chance to enrich our language”.
“Language is always developing,” said a columnist, Wang Pei. “It needs to be updated to absorb foreign culture and folk wisdom.”
But an unnamed official with the administration said that, in fact, many senior staff from news media who supported the regulation were worried that years later, the younger generation would forget how to use formal Chinese expressions. The official also pointed out that the regulation was only for formal publications in Chinese language, and it only banned Chinglish words in the publication.The new regulation by the General Administration of Press and Publication may be aimed at .
| A．simplifying the Chinese language | B．limiting the development of language |
| C．banning the use of Chinglish | D．making the netizens more serious |
The underlined word meager in the th
ird paragraph probably means.
| A．poor | B．flexible | C．high | D．plentiful |
From this passage we can infer that .
| A．the Chinese people like their own language only |
| B．the English words are considered informal in China |
| C．nobody in China will support the new regulation |
| D．“geilivable” will be popular among Chinese netizens |
On which column of China Daily can you find this passage?
| A．Entertainment | B．Business | C．Travel | D．Opinion |
The five clearest role-related behavio
urs of travellers (in order of relative importance )
| Tourist |
takes photos, buys souvenirs, goes to famous places, stays briefly in one place, does not understand the local people |
| Traveller |
stays briefly in one place, experiments with local food, goes to famous places, takes photos, explores places privately |
| Holidaymaker |
takes photos, goes to famous places, is separated from the local society, buys souvenirs, contributes to the visited economy |
| Jet-setter |
lives a life of luxury (奢侈) , concerned with social status, seeks physical pleasures, prefers communicating with people of his/her own kind, goes to famous places |
| Businessperson |
concerned with social status, contributes to the economy, does not take photos prefers interacting with people of his/her own kind, lives a life of luxury |
| Conservationist |
interested in the environment, does not buy souvenirs, does not exploit the local people, explores places privately, takes photos |
| Explorer |
explores places privately, interested in the environment, takes physical risks, does not buy souvenirs, observes the visited economy |
| Overseas student |
experiments with local food, does not exploit the people, takes photos, observes the visited society, takes physical risks |
| International athlete |
is not separated from their own society, does not exploit the local people, does not understand the local people, explores places privately, searches for the meaning of life |
| Overseas journalist |
takes photos, observes the visited society, goes to famous places, takes physical risks, explores places privately |
Which of the following behaviours do Tourist, Traveller and Holidaymaker share?
| A．Stay briefly in one place. | B．Buy souvenirs. |
| C．Go to famous places. | D．Explore places privately |
We can learn that overseas students ________.
| A．are curious about the society they visit |
| B．like to do experiments with local food |
| C．take photos as their teachers have instructed |
| D．enjoy taking physical risks because they are brave |
According to the passage, which of the following is true?
| A．Three groups are interested in exploring places privately. |
| B．More than two groups live a life of luxury. |
| C．Six groups are fond of taking photos. |
| D．Two groups don’t like buying souvenirs. |
London has a new magazine. But it’s not printed on paper. Everyone who has a television can receive it because it is on TV.
In order to read this magazine you have to have a decoder. Each page of it is numbered, so you only have to dial the number to choose which subject you want to read about. There’s a wide choice--- everything is included from cooking to the latest sports news.
If you want to read the news, the first thing you have to do is to turn to the index page which has an easy-to-remember page number, 100 for example. Then you start choosing what you want to read. The news is on pages 101 to 109, so you push out the numbers and the news appears written across your screen. Perhaps you want to go out in the afternoon, so you press 181, and a brightly colored weather map appears on the screen. But the weather is terrible so you decide to go shopping and dial 162 for a list of the week’s best bargains. But should you drive or take the train ? To answer the question you only have to press 189 for the traffic report. It’s very simple to use. But probably the best thing about the service is that it’s being updated all the time. Journalists type new material directly onto the screen and whole pages of the magazine can be replaced in minutes.
London has already had three services. One, transmitted（传输）by ITV, is called ORACLE, while the other two, on BBC, are called CEEFAX, because they let you see facts. Although CEEFAX and ORACLE have been operating for some time, they 
have not been well publicized. BBC engineers do not think that their idea will ever replace books and newspapers because they can be taken with you everywhere. But many people agree that this is a breakthrough as great as the invention of printing, which could change not just our reading habits but our whole way of life.What is unusual about the mew magazine in London?
| A．You can find any subject you want in it. |
| B．No paper is used to print the magazine. |
| C．There 1,000 page numbers in the index. |
| D．The speed of transmitting is astonishing. |
It’s clearly seen from the passage that ________.
A．it takes long for the service of the magazine to be updated |
B．most of the postmen will be out of work someday |
| C．the readers can get all kinds of information without leaving home |
| D．everyone can read the magazine if there is a television at hand |
According to the passage, the “decoder” is used to help people to ________.
| A．read the information transmitted by TV signals |
| B．broadcast special TV programs at home and abroad |
C．dial the number to choose which subject you want to read a bout |
| D．find the exact page in which you can get information you need |
The passage is mainly about.
| A．a new magazine printed in London | B．a popular TV program with three services |
| C．a great breakthrough in printing | D．an up-to-date way of keeping up to date |