When creating a digital advertisement or something to promote a product or service ,music is one of the most important aspects. Whether it is simply a jingle（短歌）,musical note or any other use of sound，music can play a huge role in attracting a customer’s attention or being noticed by your target audience.
Music can work hand-in-hand with what you are advertising. Many times the advertising jingle, or saying, is what the audience remembers. Companies such as McDonald’s and Subway have used this method many times with different jingles and little sayings that are easy to remember and fun to sing along with.
Usually concepts that are part of a jingle would sound conceited(自负的) and pompous(浮夸的) when said in a normal conversation. When put to music however, and sung in a rhythm，it suddenly sounds attractive. For example, if someone said,” No one does it better than me” in a normal statement, this would sound very conceited. Add music and a tune to this statement and it becomes attractive and fun for others to sing along with.
While understanding how important music is for your advertising needs, it is also important for you to know the best way to get special music.
Having people from many different backgrounds all over the world write something specifically for you is one of the best ways to get songs written just for you. You simply choose which one you believe is best for the project. So instead of hiring a single songwriter to compose your music, you can run a contest for you advertising jingle and songwriters around the world write you a finished jingle in an attempt to win your contest.What does the passage mainly tell us?
| A．How to use music in advertising. |
| B．Advertising music can help sell products. |
| C．How to get an advertising jingle. |
| D．Advertisements are important in promoting. |
What makes concepts of an advertising jingle sound attractive?
| A．Wonderful sayings. | B．Word and pictures. |
| C．Beautiful voice. | D．Music and tune. |
According to the writer, the best way to get an advertising jingle is____.
| A．to collect works from public | B．to invite a famous singer |
| C．to get advice from experts | D．to hire a top songwriter |
What’s the advantage of your running a contest for an advertising jingle?
| A．It will save much time. | B．You can get the best works. |
| C．It will cost less money. | D．You can sell more products. |
When you want to go shopping, decide how much money you can spend on new clothes. Think about the kind of clothes you really need. Then look for those clothes you really need. Then look for those clothes on sale.
There are labels(标签) inside all new clothes. The labels tell you how to take care of your clothes. The label for a shirt may tell you to wash it in warm water. A sweater label may tell you to wash in cold water. The label on a coat may say “dry clean only”, for washing may ruin this coat. If you do as the directions on the label, you can keep your clothes looking their best for a long time.
Many clothes today must be dry cleaned. Dry cleaning is expensive. When buying new clothes, check to see if they will need to be dry cleaned. You will save money if you buy clothes that can be washed.
You can save money if you buy clothes that are well made. Well-made clothes last longer. They look good even after they have been washed many times. Clothes that cost more money are not necessarily better made. They do not always fit better. Sometimes less expensive clothes look and fit better than more expensive clothes.If you want to save money, you had better buy clothes that ________.
| A．don’t fit you | B．don’t last long |
| C．need to be dry cleaned | D．can be washed |
The labels inside the clothes tell you________.
| A．how to keep them looking their best | B．how to save money |
| C．whether they fit you or not | D．where to get them dry cleaned |
The first thing for you to do before you buy clothes is ________.
| A．to look for well-made clothes | B．to see how much money you can spend on it |
| C．to know how to wash them | D．to read the labels inside them |
We learn from the passage that cheaper clothes ________.
| A．are always worse made | B．must be dry cleaned |
| C．can not be washed | D．can sometimes fit you better |
The best title for the passage should be ________.
| A．Buy Less Expensive Clothes | B．Taking Enough Money When Shopping |
| C．Being a Clever Clothes Shopper | D．Choosing the Labels inside New Clothes |
I travel a lot, and I find out different "styles" (风格) of directions every time 1 ask "How can I get to the post office?"
Foreign tourists are often confused (困惑) in Japan because most streets there don’t have names in Japan, people use landmarks (地标) in their directions instead of street names. For example, the Japanese will say to travelers, "Go straight down to the corner. Turn left at the big hotel and go past a fruit market. The post office is across from the bus stop."
In the countryside of the American Midwest, there are not usually many landmarks. There are no mountains, so the land is very flat; in many places there are no towns or buildings within miles. Instead of landmarks, people will tell you directions and distances. In Kansas or Iowa, for example, people will say, "Go north two miles. Turn east, and then go another mile."
People in Los Angeles, California, have no idea of distance on the map; they measure distance in time, not miles. "How far away is the post office?" you ask. "Oh," they answer, "it’s about five minutes from here." You say, "Yes, but how many miles away is it?" They don’t know.
It’s true that a person doesn’t know the answer to your question sometimes. What happens in such a situation? A New Yorker might say, ’Sorry, I have no idea." But in Yucatan, Mexico, no one answers "I don’t know." People in Yucatan believe that "I don’t know" is impolite. They usually give an answer, often a wrong one. A tourist can get very, very lost in Yucatan! When a tourist asks the Japanese the way to a certain place they usually _________
| A．describe the place carefully | B．show him a map of the place |
| C．tell him the names of the streets | D．refer to recognizable buildings and places |
What is the place where people measure distance in time?
| A．New York. | B．Los Angeles. | C．Kansas. | D．Iowa |
People in Yucatan may give a tourist a wrong answer ________
| A．in order to save time | B．as a test | C．so as to be polite | D．for fun |
Which sentence is true according to the text?
| A．There is no street names in Japan. |
| B．There is no landmarks in the countryside of American. |
| C．People in Yucatan always give wrong answers when asked the way. |
| D．People in Los Angeles measure distance in time, not miles when asked the way. |
What can we infer from the text?
| A．It’s important for travelers to understand cultural differences. |
| B．It’s useful for travelers to know how to ask the way properly. |
| C．People have similar understandings of politeness. |
| D．New Yorkers are generally friendly to visitors. |
From her first women’s hat shop, opened in 1910, Gabrielle Coco Chanel rose to become one of the most important fashion designers in Paris. Her fashion themes included simple suits and dresses, women’s trousers, perfume (香水) and so on.
She claimed a birth date of 1893 and a birthplace of Auvergne; she was actually born in 1883 in Saumur, though. Her mother worked in a nursing home for pool people. Gabrielle was born there. Her mother died whet she was only six.
She began to use the name Coco during a brief career a, a cafe and concert singer from 1905 to 1908. By the 1920s，her fashion house had expanded greatly. Her relaxing fashions, such as short skirts with casual look, were very different from the fashions popular in the formal decades.
In 1922 Chanel introduced a perfume, Chanel No.5 which became very popular and still remains a popular product today. Pierre Wertheimer became her partner in the perfume business in 1924. Wertheimer owned 70% of the company, Coco Chanel 10% and her friend, Bader, 20%. The Wertheimers continue to control the perfume company today.
She briefly served as a nurse in World War I. The fashion business in Paris was thus off for some years. In 1954 she came back and her women’s clothing business returned to its former popularity. Her natural, casual clothing once again caught the eye of women. She was still working in 1971 when she died.All of the following fashions belong to Chanel’s design style EXCEPT _____
| A．a comfortable suit | B．a tight dress |
| C．a short skirt | D．a loose sweater |
The right order of the following events should be ____
① Chanel began to do business with Wertheimer.
② Chanel served as a nurse.
③ Chanel worked as a singer.
④ Chanel introduced the perfume, Chanel No. 5.
| A．④①③② | B．①②③④ |
| C．③④①② | D．②③④① |
According to the passage, we can see that Chanel ____
| A．was brought up by her father |
| B．worked in a nursing home for some time |
| C．earned more than Wertheimer from the perfume company |
| D．had an active and creative mind |
Washington: A research conducted at the University of Maryland looks at the numerous complex reasons as to why young children decide to include or exclude (排斥) other kids from their group of friends.
It suggests that the kids’ decision-making process is much more complex than previously believed.
"They take into account group information, ranging from cliques (小圈子) and networks, when deciding what makes a group work well. Sometimes kids are excluded because they lack social skills, but a lot of time it has nothing to do with that. Instead it has to do with what we refer to as ’group membership’ such as gender, race, nation, and culture," says Professor Melanie Killen, the Associate Director of the Centre for Children Relationships and Culture at Maryland, who led the 4-year project.
Reporting their findings in the journal, the researcher said whatever was the reason, individuals who experienced long-term exclusion (排斥) from the group of friends suffered from depression, anxiety and loneliness.
The study looked at two models to define how children make decisions regarding acceptance of other kids in their group -- the individual social deficit model and the inter-group social cognition (认同) model. While the former says that children’s rejection occurs due to social deficits like shyness, wariness or fearfulness, the latter says that it happens because of group dynamics, prejudice and exclusion.
It was also found that the age of children was also a factor that influenced their decisions regarding other kids’ acceptance as friends.
"With age, kids become more aware of group dynamics, conventions, customs, and rituals. With this comes a greater concern about group functioning, which can lead to exclusion which can be negative from a social justice viewpoint," says Killen.
The researcher believes that her study may have many benefits, as it could provide insights into how to help when children are rejected by their peers.While making friends, kids think more about the following EXCEPT ______.
| A．social skills | B．culture | C．race | D．gender |
The underlined word "deficit" in Paragraph 5 may mean “_______”.
| A．skill | B．relationship | C．weakness | D．experience |
One of the major purposes of the research is to _______.
| A．tell the reader how to tell inclusion from exclusion |
| B．remind children to be careful while making friends |
| C．seek ways to help kids excluded by their peers |
| D．stop the children belonging to the inter-group social cognition model |
While making friends, children exclude those of social deficit model to _______.
| A．keep their groups purer |
| B．make their groups more socially powerful |
| C．refuse other customs and cultures |
| D．prove their groups to be strict |
There are several ski hills that can be found locally, and not so locally. Here’s a bit of an informal snow report for any visitors to the city who may be unfamiliar with the local options for skiing.
Sunshine Village
Sunshine is definitely the premier ski hill in the area. Of all the hills in Alberta, Sunshine is the one that has earned international renown. Ticket prices are cheaper this year than they have been in the past. Adults pay $76.5, seniors $61.5, and children only pay $26.5. At present, they have a snow base of 107 cm. The terrain (地形) is a mix of both easy and hard runs.
Lake Louise
Of all the ski resorts nearby it is the largest with 4,200 acres of ski-able terrain. It has the best balance between easy and difficult runs, and it gets snow of 93 cm right now. Adults pay $75.5, seniors pay $54.5, and children pay $24.5. Lake Louise is a great choice for anyone looking to do some easy access backcountry skiing.
Nakiska
While it will be opening shortly, Nakiska is popular to the public. Currently, they have a base of 71cm. The terrain at Nakiska is varied, but slants (倾斜) more towards the easy side. It’s the best place for families to go skiing as there is a lot of beginner and kid terrain. Tickets are relatively cheap. Adults pay $64.5, seniors pay $51.5, and children only pay $19.5.
Olympic Park
O.P. was built for the 1988 Winter Olympics in Canada, and it is a world-class facility (设施） for almost every winter sport. It has facilities not only for skiing, but also for all kinds of other activities. It has a snow base of 102 cm, but it isn’t the primary focus. However, with tickets starting at $5 and capping at $39, it is very inexpensive.What can we know about Sunshine Village?
| A．It is a ski hill in Europe. |
| B．Its snow is the thickest of the four. |
| C．It is suitable for ski beginners. |
| D．its ticket prices are getting more expensive. |
What does the underlined word "renown" mean in the passage?
| A．Good attraction. | B．Place of interest. |
| C．Prize or reward. | D．Fame or reputation. |
Which will be the best choice for someone who is fond of other sports games besides skiing?
| A．Sunshine Village. | B．Lake Louise. |
| C．Olympic Park. | D．Nakiska. |
How much will a woman pay if she and her husband with two children go skiing in the best family place?
| A．168 dollars. | B．103.5 dollars. |
| C．209 dollars. | D．129.5 dollars. |