In 1991, Kentucky Fried Chicken announced that it was officially changing its name to “KFC” as well as updating its packaging and logo(标识)with a more modern look. The public relations reason was that health-conscious consumers associated the word “fried” with “unhealthy”, causing some of them to completely avoid the wide variety of “healthy” menu items. The new title and image were designed to attract customers to a restaurant now offering foods branded as “better for you”.
It sounded good, but the real reason behind the shift to KFC had nothing to do with critical consumers. In 1990, the Commonwealth of Kentucky, trapped in debt, took the unusual step of trade marking its name. Therefore, anyone using the word “Kentucky” for business reasons would have to obtain permission and pay licensing fees to the Commonwealth of Kentucky. It was an unusual and brilliant scheme to lighten government debt, but it was also one that alienated (疏远)one of the most famous companies ever associated with Kentucky. The Kentucky Fried Chicken chain refused as a matter of principle to pay royalties on a name they had been using for four decades. After a year of fruitless talks, Kentucky Fried Chicken changed their name instead, introducing new packaging and products to hide the real reasons behind the change of the name.
Kentucky fried Chicken was not the only one who bravely refused to give in. The name of the most famous horse race in North America, held every year at Churchill Downs, was changed to “The Run for the Roses” for similar reasons.
In November 2006, KFC and the State of Kentucky finally reached a settlement over the use of the trademarked word “Kentucky”, and the restaurant chain announced it would be reusing its former name of “Kentucky Fried Chicken”.The public relations reason for Kentucky Fried Chicken’s updating its packaging and logo was that .
A.it was losing money |
B.most customers didn’t like the old logo |
C.it wanted to get involved in other businesses |
D.it decided to offer better foods to customers |
The Commonwealth of Kentucky trademarked its name to .
A.develop American culture |
B.be alienated from the famous companies |
C.raise money to pay the government debt |
D.make Kentucky known throughout the world |
The real reason why “Kentucky Fried Chicken” changed its name was related to .
A.health | B.money | C.package | D.product |
It can be inferred from the passage that .
A.KFC is still not allowed to use the name of “Kentucky Fried Chicken” |
B.“Kentucky Fried Chicken” changed its name after several years of talks |
C.the name “Kentucky Fried Chicken” had only been used for a short time |
D.the original name of the horse race “The Run for the Roses” contained the word “Kentucky” |
B
Rome-Doctors and medical groups around the world last weekend reacted with strong opposition to the news that an Italian specialist is on the point of cloning the first human baby.
Dr.Severino Antinori, who is the head of a hospital in Rome, has been referred to in an Arab newspaper as claiming that one of his patients is eight weeks pregnant (怀孕的)with a cloned baby.
Antinori refused to comment on the reports, but in March 2001 he said he hoped to produce a cloned embryo (卵)for implantation within two years.So far seven different kinds of mammals have already successfully cloned, including sheep, cats and most recently rabbits.
Doctors showed their doubt and were strongly opposed although they admit that human cloning would finally come true unless there was a world wide ban on the practice.
Professor Rudolf Jaenisch of the Whitehead Institute for Biomedical Research at the Massachusetts Institute of Technology said: “I find it astonishing that people do this where the result can be foretold that it will not be a normal baby.It is using humans as guinea pigs.It makes people feel sick.” But Ronald Green, director of the Ethics institute at Darmouth College in the US, said it is unlikely that an eight-week-old pregnancy would lead to a birth.
So far all cloned animals have suffered from some different serious disorders, many of them dying soon after their births .
Doctors are opposed to human cloning because they are worried about the welfare of the cloned child if there is one.
“There are no benefits of cloned human beings, just harm,”said Dr.Michael Wilks of the UK.
45.What is the doctors’ general attitude to cloning of humans according to the passage?
A.They are against it. B.They support it.
C.They welcome it. D.They pay no attention to it.
46.Which of the following statements is true according to the passage?
A.Doctor Severino Antinori is strongly opposed to cloning human beings.
B.Up to now, seven kinds of animals have been cloned, including sheep, cats, humans and rabbits.
C.Professor Rudolf Jaenisch is carrying on an experiment on cloning an eight-week-old embryo.
D.Ronald Green doubts about the future successful birth of the so-called cloned embryo.
47.Which is the best title for the passage?
A.The Success of Cloning Humans B.The Anger at Cloning Humans
C.Failure of Cloning Humans D.First Cloned Human?
第二部分:阅读理解(共两节,满分30分)
第一节(共10小题,每小题2分,满分20分)
阅读下列短文,从每题所给的四个选项(A、B、C和D)中选出最佳选项,并在答题卡上将该项涂黑。
Americans spend their free time in various ways.
America is a country of sports — of hunting, fishing and swimming, and of team sports like baseball and football.Millions of Americans watch their favorite sports on television.They also like to play in community orchestras (管弦乐队), make their own films or recordings, go camping, visit museums,attend lectures, travel, garden, read, and join in hundreds of other activities.The people also enjoy building things for their homes, sewing their own clothes, even making their own photographs.They do these things for fun as well as for economy.
But as much as Americans enjoy their free time, the country is at the same time a “self-improvement” country.More than 25 million adults continue their education, chiefly by going to school in the evening, during their own free time, at their own expense.Added to the time spent on personal activities, Americans a1so devote a great amount of their time to the varied needs of their communities.Many hospitals, schools, libraries, museums, parks, community centers, and organizations that assist the poor depend on the many hours citizens devote to these activities, often without any pay.Why do they do it?
There are several answers.The idea of cooperating and sharing responsibility with one another for the benefit of all is as old as the country itself.
When the country was first founded in 1776, it was necessary for the settlers to work together to live.They had crossed dangerous seas and risked all they had in their struggle for political and religious freedom.There remains among many Americans a distrust of central government.People still prefer to do things themselves within their communities, rather than give the government more control.
Sometimes people offer their time because they wish to accomplish something for which no money is paid, to do something that will be of benefit to the entire community.It is true that some people use their leisure because they are truly interested in the work; or they are learning from the experience.
No matter what the reason is, hundreds of thousands of so-called leisure hours are put into hard, unpaid work on one or another community need.
1.This passage is mainly about ________.
A.why America is a country of sports
B.how Americans spend their free time
C.why America is a “self-improvement” country
D.how Americans are devoted to their community activities
2.The writer mentions the foundation of the country in order to indicate ________.
A.the early history of America
B.the American people’s determination to live
C.the reason for Americans’ willingness to cooperate and share responsibility
D.the American people’ s love for freedom
3.Which of the following best explains the meaning of the underlined word “leisure”?
A.work time B.energy C.effort D.spare time
4.What can we infer from the text?
A.The first settlers left their hometown for political and religious reasons.
B.Many Americans don’t trust the central government.
C.American people enjoy building things for their homes just for fun.
D.Americans continue their education at their own expense.
Win a trip to the OREGON COAST-Dare to Explore the Pacific Ocean. Build the biggest sand castle on the beach. Search tide pools for sea life. Watch the bright orange sunset over the ocean. Whether you’ve been to the Pacific Ocean before or have only closed your eyes and imagined it, we want to know how you would explore the Oregon Coast if you had the chance to go this summer.
JUDGING
1. Clear relationship between the Essay and the Drawing 40%
2. Creativity and skill in design and form of the Drawing 40%
3. Expression of the passion to draw and explore 10%
4. Journalistic quality, tidy nature and overall quality of the Essay 10%
PRIZE
By entering, you will have the chance to win an all expense paid trip to the ORECON COAST. Activities will include: kite flying, studying beautiful sea creatures, searching for sea life in a boat, science exploration at a science center and roasting over a beach campfire.
Who may enter: The competition is 0pen to kids aged 6 - 14.
TERM : Entries(参赛作品) must be postmarked no later than July 31 ,2009.
How to enter
Surf travelogue. com/kids to download and print out an entry form.
Be sure to mark whether you have or have not been to the Pacific Ocean in山e form. Create a drawing of the Pacific Ocean on a piece of paper using a pen or paints.
Write an article of 100 words or less to explain why you want to go, what you think you would see and what you would explore if you have never been to the Pacific Ocean, or describe your favorite memories from your last visit.
Send to Dare to Explore the Pacific Ocean. NG1145 14th street NW. Washington D. C. 20036
72. What is the most important for the judging?
A. Whether your article is written in a neat way.
B. The article and the drawing should be closely related.
C.Whether you show your passion to draw and explore
D. The skill in your drawing the map of the AtlanticOcean.
73. If you win the competition, you may____
A. fly a kite on the beach B. search the beach for sea plants
C. roast the sea creatures over a beach campfire
D. win an all expense paid trip to Washington D. C.
74. What information can you get from the passage?
A. Your article should be 8t least 100 words.
B. Every kid can rake part in the competition.
C. You must send the drawing before June 31, 2009.
D. Your entry form should be downloaded and printed out.
75. You can most probably read the passage in ________ . .
A.a textbook B.a travel guide C.a newspaper D.a research book
“I sat-in at a restaurant for six months, and when they finally agreed to serve me, they didn’t have what I wanted”---so went a famous line. In reality, the sit-in movement was not a joke. It began in Greensboro, North Carolina, at 4:30 P. M. , on the afternoon of February 1, 1960. On that day, Ezell Blair Jr. , Joseph McNeil, David Richmond, and Franklin McClain entered an F. W. Woolworth store. They sat down at a segregated(隔离的)lunch counter, ordered coffee, and then refused to leave when told, ‘We don’t serve Negroes. ”
The four young men had expected not to be served. What no one had expected, however, was that they would sit there and politely, but firmly, refuse to leave. This was 1960, and throughout the South black people were not allowed to sit at the same lunch counters with whites, swim at the same beaches, use the same water fountains, or worship at the same churches. Segregation was the law, and it meant separation of the races in every way.
The next day, the four returned to Woolworth’s---this time accompanied by sixteen other students. Again they sat at the lunch counter and requested service. Again they were refused. And again, they declined to leave. On Wednesday, February 3, seventy students filled the Woolworth’s store. This time, the group included white students as well as black. Many brought school books and studied while they waited. By this time, their protest had become known nationwide as a “sit-in”.
On Thursday, there was trouble. An angry group of white teenagers began shoving(推搡) and cursing them but were quickly removed by the police. By February 10, the sit-in movement had spread to five other states.
By September 1961, more than 70,000 people, both black and white, had participated in sit-ins at segregated restaurants and lunch counters, kneel-ins at segregated churches, read-ins at segregated libraries, and swim-ins at segregated pools and beaches. Over 3,600 people had been arrested, and more than 100 students had been driven away. But they were getting results. On June 10, 1964, the U. S Senate passed a major civil rights bill outlawing(宣布为非法)racial discrimination in all public places. President Lyndon Johnson signed it on July 2, and it became law. But the highest credit still goes to the four brave students from North Carolina who first sat-in and waited it out.
68. In this passage, “sit-in” refers to _________.
A. an activity where people sit together and drink coffee freely
B. a bill which outlaws racial discrimination in all public places
C. a form in which people peacefully sit and decline to leave
D. a polite behavior that everyone enjoys
69. Which statement can be concluded from the fifth paragraph in the passage?
A. The sit-in movement was not successful.
B. The sit-in movement had a positive result.
C. Only black people participated in sit-ins.
D. A lot of protesters were arrested, with some students driven away from school
70. What was the purpose of the civil rights bill passed in 1964?
A. The highest credit went to the four brave students.
B. It declared that segregation was a law.
C. The students were allowed to participate in sit-ins.
D. It made racial segregation against the law in all public places.
71. What is the passage mainly about?
A. Segregation was the law in the South.
B. The first sit-in was in 1960.
C. The sit-ins helped to end segregation.
D. The civil rights bill was passed in 1964 by the U. S. Senate.
In my profession as an educator and health care provider, I have worked with numerous children infected with the virus that causes AIDS. The relationships that I have had with these special kids have been gifts in my life. They have taught me so many things, but I have especially learned that great courage can be found in the smallest of packages. Let me tell you about Tyler.
Tyler was born infected with HIV: his mother was also infected. From the very beginning of his life, he was dependent on medications to enable him to survive. When he was five, he had a tube surgically inserted in a vein in his chest. This tube was connected to a pump, which he carried in a small backpack on his back. Medications were hooked up to this pump and were continuously supplied through this tube to his bloodstream. At times, he also needed supplemented oxygen to support his breathing.
Tyler wasn’t willing to give up one single moment of his childhood to this deadly disease. It was not unusual to find him playing and racing around his backyard, wearing his medicine - laden backpack and dragging his tank of oxygen behind him in his little wagon. All of us who knew Tyler marveled at his pure joy in being alive and the energy it gave him. Tyler’s mom often teased him by telling him that he moved so fast she needed to dress him in red. That way, when she peered through the window to check on him playing in the yard, she could quickly spot him.
This dreaded disease eventually wore down even the likes of a little dynamo like Tyler. He grew quite ill and, unfortunately, so did his HIV - infected mother. When it became apparent that he wasn’t going to survive, Tyler’s mom talked to him about death. She comforted him by telling Tyler that she was dying too, and that she would be with him soon in heaven.
A few days before his death, Tyler beckoned me over to his hospital bed and whispered, " I might die soon. I’m not scared. When I die, please dress me in red. Mom promised she’s coming to heaven, too. I’ll be playing when she gets there, and I want to make sure she can find me. "
64. What is the boy Tyler's attitude towards death?
A. optimistic.B. pessimistic. C. sorrowful. D. fearful.
65. Tyler requested the writer to dress him in red when he died simply because ________.
A. red is a lucky colorB. red might help to cure him
C. his mom could spot him easilyD. he could find more mates by wearing red
66. Which of the following might serve as a possible title for this passage?
A. My unusual profession.B. A caring mother.
C. Mother and son. D. Dying in red.
67. The underlined word dynamo in the fourth paragraph here means ________.
A. a promising and helpful youthB. an extremely energetic person
C. a rare and beautiful flowerD. a magic and understanding superstar