In 1991, Kentucky Fried Chicken announced that it was officially changing its name to “KFC” as well as updating its packaging and logo(标识)with a more modern look. The public relations reason was that health-conscious consumers associated the word “fried” with “unhealthy”, causing some of them to completely avoid the wide variety of “healthy” menu items. The new title and image were designed to attract customers to a restaurant now offering foods branded as “better for you”.
It sounded good, but the real reason behind the shift to KFC had nothing to do with critical consumers. In 1990, the Commonwealth of Kentucky, trapped in debt, took the unusual step of trade marking its name. Therefore, anyone using the word “Kentucky” for business reasons would have to obtain permission and pay licensing fees to the Commonwealth of Kentucky. It was an unusual and brilliant scheme to lighten government debt, but it was also one that alienated (疏远)one of the most famous companies ever associated with Kentucky. The Kentucky Fried Chicken chain refused as a matter of principle to pay royalties on a name they had been using for four decades. After a year of fruitless talks, Kentucky Fried Chicken changed their name instead, introducing new packaging and products to hide the real reasons behind the change of the name.
Kentucky fried Chicken was not the only one who bravely refused to give in. The name of the most famous horse race in North America, held every year at Churchill Downs, was changed to “The Run for the Roses” for similar reasons.
In November 2006, KFC and the State of Kentucky finally reached a settlement over the use of the trademarked word “Kentucky”, and the restaurant chain announced it would be reusing its former name of “Kentucky Fried Chicken”.The public relations reason for Kentucky Fried Chicken’s updating its packaging and logo was that .
| A．it was losing money |
| B．most customers didn’t like the old logo |
| C．it wanted to get involved in other businesses |
| D．it decided to offer better foods to customers |
The Commonwealth of Kentucky trademarked its name to .
| A．develop American culture |
| B．be alienated from the famous companies |
| C．raise money to pay the government debt |
| D．make Kentucky known throughout the world |
The real reason why “Kentucky Fried Chicken” changed its name was related to .
| A．health | B．money | C．package | D．product |
It can be inferred from the passage that .
| A．KFC is still not allowed to use the name of “Kentucky Fried Chicken” |
| B．“Kentucky Fried Chicken” changed its name after several years of talks |
| C．the name “Kentucky Fried Chicken” had only been used for a short time |
| D．the original name of the horse race “The Run for the Roses” contained the word “Kentucky” |
Thousands of dead red-winged blackbirds fell from the sky in an Arkansas town on New Year’s Eve after massive injuries, tests by Arkansas offici
als concluded on Monday. Some 5,000 birds mysteriously fe
ll from the sky in Beebe, Arkansas after dark on New Year’s Eve. “The birds suffered from acute physical injuries leading to internal hemorrhage（大量出血） and death. There was no sign of infectious disease,” the Arkansas Game and Fish Commission said in a statement. The birds were otherwise healthy, it said.
One theory is that birds were frightened by New Year's fireworks and flew into buildings or other objects. “Loud noises were reported shortly before the birds began to fall from the sky,” the statement said, adding that blackbirds have poor night vision and seldom fly at night.
Another theory was that severe weather such as lightning accounted for the loud noises but this was discounted because the violent weather had already left the area. “We’re leaning more toward a stress event," said Arkansas Game and Fish Commission spokesman Keith Stephens.
The commission also is trying to determine what
caused the deaths of up to 100,000 fish over a 20-mile stretch of the Arkansas River near a dam in Ozark, 125 miles west of Beebe. The fish were discovered on December 30. Stephens said the commission expected results on the fish tests in probably a month. Since almost all the fish were one species -- bottom-feeding drum, Stephens said, the test was very important. Stephens also said: “The events do not appear related.” Both that section of the river and the air at the site of the bird deaths were tested for toxins(毒素). Beebe is a town of about 4,500 people located 30 miles northeast of the state capital. What is NOT the probable reason why the dead red-winged blackbirds fell from the sky?
| A．Internal hemorrhage | B．Fireworks |
| C．Lightning weather | D．Murder |
In the third paragraph, the underlined word discounted probably mean________.
| A．not to reduce cost | B．not to believe |
| C．to make up a part | D．to explain mystery |
According to Stephens, we can infer the probable cause of the dead fish is _________.[来
| A．cold weather | B．poor management |
| C．disease | D．lack of food |
The passage is mainly developed by __________.
| A．analyzing causes | B．making comparisons |
| C．examining differences | D．following the time order |
Perhaps a parent’s most important contribution toward raising a trustful child is to develop a relationship founded on trust. A child of any age will feel proud and grown-up if parents frequently show their trust. In court a defendant(被告) is innocent until proved guilty. But in the family, a teenager “defendant” is too often assumed guilty.
Even when the child is caught in a complete lie, this should not be the end of trust. A parent can tell a child that a single lie is forgivable. Yet it should be clear that if lies continue, the child, like the boy who cried wolf, will suffer loss of trust.
When my wife and I discovered that our son Tom, then 13, had lied about throwing a party while we were away, we grounded him for a month. We also told Tom that we could no longer trust him, and we could not allow him to stay alone overnight again. This loss of freedom was an important lesson; he learned how hard it is to live with people when they don’t trust him. As a result, now more than three years later we can again trust Tom to stay alone overnight.
Parents must always remember there is no easy answer to this universal problem of lying. We can set a good example, allow for privacy, monitor friendship, develop trust and punish wrong doing, but still we discover our child has lied to us. Finally that’s why there is a need for trust on both sides of a parent-child relationship. Lying destroys closeness and friendship. For that reason, parents should always try to give a child the feeling that they can be trusted with the truth. Parents may start with a child’s trust, but as the child grows older, parents must earn it.When the writer and his wife discovered that their son had lied, they _________.
| A．took all his freedom from him |
| B．decided never to trust him again |
C．forbade hi m to stay alone overnight |
| D．arranged him to stay at home. |
We can infer from the passage that very often ________.
| A．parents don’t trust their child as they should |
| B．defendants are usually proved not guilty in court |
| C．parents have too much trust in their child |
| D．some children are founded guilty in court |
According to the passage, the writer believes that _____________.
| A．parents shouldn’t punish their children even if they lie |
| B．it is not easy to deal with the problem of lying as parents |
| C．there are effective ways to prevent children from lying |
| D．children will stop telling lies as they grow up |
Some weird, wild and wonderful stories coloured the news in 2010:
★A Copenhagen bus company has put "love seats" on 103 of its vehicles for people looking for a partner. "Even love at first sight is possible on the bus," said a spokesman for the British owned Arriva company to explain the two seats on each bus that are covered in red cloth and a "love seat" sign.
★Shoppers at an international luxury fair in Verona, Italy, found a cell-phone-equipped golden coffin among the items on display. The phones will help "the dead" contact relatives if they have been buried alive by mistake.
★A man in New York came up with a disarming way to set off his latest bank heist , approaching the clerk’s window with a large bunch of flowers and handing over a hold-up note saying
“give me the money!”
★ An Englishman who lost all his legs and arms in an electrical accident successfully swam across the Channel, a challenge he had been preparing for two years. The whole cost is 400 dollars.
★A set of artificial teeth made for Britain's war-time prime minister Winston Churchill known as "the teeth that saved the world" sold for nearly 18,000 pounds (21,500 euros, 24,000 dollars) at auction.
★A British woman caused an Internet hate campaign after she was caught on camera dumping a cat in a rubbish bin. She was fined 250 pounds (400 dollars, 280 euros) after pleading guilty.
★The BBC apologized completely and without any doubts after a radio presenter jokingly announced that Queen Elizabeth II had died.
★Two Australian men needed surgery after shooting each other in the bottoms during a drinking session to see if it would hurt were charged 400 dollars separately.
★ A Kuwaiti MP(议员) proposed state-aid for male citizens to take second wives, in a bid to reduce the large number of unmarried women in the oil-rich state.What is special about the coffin in the second news?
| A．It is golden | B．It has a cell phone. |
| C．It is a luxury | D．It has many items |
What is the probable meaning of the underlined wordheist in the third news?
| A．robbery | B．proposal | C．begging | D．raising money |
Who has to spend 400 dollars to do the surgery?
| A．A British woman who dumped a cat in a rubbish bin. |
| B．One who bought Winston Churchill’s artificial teeth. |
| C．An Australian man who shot in bottom to test the hurt. |
| D．An Englishman crossing the Channel without legs and arms. |
From the last news we can infer that _________.
| A．In Kuwait many men are eager to get married |
| B．A lot of rich single men lived in Kuwait |
| C．There are quantities of oil in Kuwait |
| D．There are many single women in Kuwait |
Singing had always been an important part of Gloria Estefan’s life. “Since I was three years old, I sang. I sang everything,” Gloria said. “Cubans,” she added, “are a musical people”.
Gloria was born in Cuba in 1957. Her family left the country just before Fidel Castro came to power. In Miami, where the family settled, many people did not accept Cuban immigrants. In first grade, she spoke little English, but she worked hard to learn the language. Six months after she entered school, she won an award for reading in English!
When Gloria was ten, her father returned from the Vietnam War. Soon, the family realized he wasn’t well. They soon found out that he was badly ill. Her mother went back to teaching at school to support the family. Gloria cared for her father and her younger sister.
She still made the honor roll, and she still had her music, but Gloria was lonely. However, when the band lead
er Emilio Estefan came to speak at her high school, Gloria sang for him. He asked her to join his band. It was the beginning of the Miami Sound Machine.
Within a few months, the Miami Sound Machine was the top band in Miami. In 1978 Gloria and Emilio married.
At first, the Miami Sound Machine was known only in Miami. Then the band signed with CBS Records. Estefan and his band became stars.
Since then, the Miami Sound Machine has sold millions of records. Gloria has done more than just singing when Hurricane Andrew hit central Florida in 1992. She used only two weeks to organize an all-star concert that raised $2 million for the people who suffered in the hurricane. “We needed a party after that disaster,” she said.
Gloria said, “You have to stay true to the music you really love to do. There will always be people who will tell you, ‘that won’t 
work.’ You’ve got to be firm in spite of difficulties. Stick to it—that’s the main thing.”Gloria’s father was ill .
| A．when they settled down in Miami. |
| B．before they left their home country |
| C．after he returned from Vietnam War |
| D．as soon as she finished high school |
According to the passage, probably Gloria did the following except .
| A．organizing an all-star concert for Hurricane victims |
| B．winning an award for reading in English |
| C．teaching at school to support the family |
| D．taking care of her father and sister |
The underlined word “disaster” in this passage refers to .
| A．the concert | B．the celebration | C．the victims | D．the hurricane |
This passage mainly tells about Gloria Estefan’s .
| A．life story | B．happy marriage | C．music style | D．Cuban background |
BEIJING——China will further open its financial sector in “an active and safe” way, the country’s central bank vowed on Friday.
“China will gradually broaden the chance for the participation of foreign capital in the domestic financial market,” said the People’s Bank of China in a report. “We will strengthen the connections between China’s financial market and international ones by attracting more foreign capital in Renminbi-denominated financial products,” the report said.
Meanwhile, channels will also be expanded to allow Chinese investment in foreign financial markets.
The bank said it would ease restrictions on enterprises and individuals possessing and using foreign currencies and increase the number of qualified foreign institutional investors and the value of their investment quotas(份额). “We will make use of the financial market to achieve balanced international payments,” said the bank.
Last year, the State Administration of Foreign Exchange (SAFE) raised the annual quota for individuals buying foreign currency from US $ 20,000 to US $ 50,000.
“China will work hard for a more efficient and vigorous financial market that can better serve international needs,” the bank said.
The country will adjust its financial market rules so they are accepted around the world, encourage reforms and promote more flexible, diversified ways of trading, according to the bank.
China fully opened its financial market to foreign capital on December 11 last year, ending a five-year transitional (过渡的) period after entering WTO.The passage is
| A．a piece of news | B．an advertisement | C．a poster | D．an explanation |
China is working hard to
| A．reduce the interest rate of foreign currencies | B．increase the interest rate of foreign currencies |
| C．bring in more foreign investment by promising to further open its financial sector | |
| D．adjust its financial markets to resist the invasion of foreign investment |
To further open financial sector, China has taken many measures EXCEPT
| A．Giving more chances to the participation of foreign capital |
| B．Strengthening the connections between China and other countries by the leaders’ paying visits to each other’s countries |
| C．Broadening the quotas of enterprises and individuals possessing and using foreign currencies |
| D．Opening its domestic financial market step by step |
We can draw a conclusion that
| A．China’s financial market will be conquered by foreign one |
| B．China will create a more active and various way of trading and its market will become stronger |
| C．China will end the transitional period of opening financial sector in five years |
| D．China will be blind to the foreign investment |