“Image is everything．” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough．If there is no substance（事实） behind the image, the product, service or person will fail eventually．
First of all, one should consider how important image is in the selling of products and services．Advertising agencies have raised the art of creating an image to a state of near perfection．Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back．For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness．But the recent scandal(丑闻) showed that behind that image, it cheated in business practices．Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit．Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm．
Similarly, personal advisers can build up a public image for politicians and movie stars．Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons．But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune．With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close．
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person．But image is only half of the equation．What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success．The downfall of the Arthour Andersen accounting firm is due to ________．
| A．its dishonesty in business | B．its previous images |
| C．its bad management | D．its poor service |
Why did some famous people fall from grace?
| A．Their images were not well built up |
| B．They failed to live up to their images． |
| C．They felt much pressure from the public |
| D．They paid little attention to fame and fortune |
The structure of the passage is ________．
A: Argument P: Point C: Conclusion
The author tries to argue that _________．
| A．image creates everything |
| B．image is the key to success |
| C．truth is unlikely ever to be equaled |
| D．truth and image are equally important |
A latest national survey has found that over half of China's netizens are suffering from various mental problems although some 62 percent of them claim at the same time that they are happy on the whole anyway.
This is the result of China's first White Paper on Netizens' Health Conditions issued on Wednesday by 39.net, China's largest authoritative website on health sciences. It is the first most comprehensive health survey on netizens' health situation ever conducted in China in ten years' time. The white paper came out after two months of online and offline research that involved over 150 thousand netizens, covering topics and questions on health knowledge, mental situation, sense of health, and living habits.
According to the white paper, more than 70 percent of China's netizens say they are suffering from mental problems such as bad memory, anxiety, depression, and a lack of confidence. And a similar 72 percent of them also say they are often suffering from diseases like insomnia, dizziness, joint degeneration and achings. Meanwhile, another 53 percent of netizens believe that white collar employees who have bigger work pressures are more likely to catch mental problems.
The white paper adds, doing almost no sports and spending long time surfing online lead to the above mentioned health problems among netizens. Only 9 percent of netizens take up sports on weekends while over 40 percent stay home, surfing. And only 16 percent netizens can assure more than eight hours' sleeping daily.
At present, China has a netizen population of 162 million, with a monthly consumption of 186 yuan, or about 25 dollars, on Internet surfing.The national survey on netizens' health situation ________.
| A．was conducted by sohu.com | B．is conducted every year |
| C．was carried out online and offline | D．covered about half a million netizens |
Which of the following has the closest meaning to the underlined part "white collar"?
| A．White clothes. | B．White offices. | C．Office workers. | D．White people. |
All the following factors have been mentioned to cause the health problems among netizens EXCEPT ________.
| A．doing no sports | B．spending long time online |
| C．heavy work pressures | D．shopping online |
If you look up the word “create” in the dictionary , you will find it means “to bring into being, to cause to exist something each of us does daily”．
We are creative whenever we look at or think about something in a new way First, this includes an awareness of our surroundings．It means using all of our senses to become aware of our world．This may be as simple as being aware of color and texture（质地）,as well as taste, when we plan a meal．Above all, it is the ability to notice things that others might miss．
A second part of creativity is an ability to see relationships among things．If we believe the expression, “There is nothing new under the sun, the creativity is remaking or recombining（重组） the old in new ways．”For example, we might do this by finding a more effective way to study or a better way to arrange our furniture, or we might make a new combination of camera lenses and filters to create an unusual photograph．
A third part of creativity is the courage and drive to make use of our new ideas, to ask for them to achieve some new results．To think up a new idea is one thing; to put the idea to work is another．
These three parts of creativity are included in all the great works of geniuses, but they are also included in many of our day-to-day activities．Which of the following activities is NOT a creative one according to the passage?
| A．To prepare for a meal． |
| B．To arrange the furniture in a special way． |
| C．To buy some books from a bookstore． |
| D．To“write”a letter with the computer． |
“There is nothing new under the sun” really implies that _________．
| A．a new thing can only be created at the basis of earlier things |
| B．a new thing is only a tale |
| C．we can seldom create new things |
| D．we can hardly see really new things in the world |
What does the author think about the relationship between a new thought and its being put into practice?
| A．It’s more difficult to create a new thought than to use it in practice． |
| B．To find a new thought will clearly lead to the production of a new thing． |
| C．A man with an excellent ability of practice can easily become an inventor． |
| D．One may come up with a new thought, but can not put it into practice． |
The best title for this passage is__________．
| A．How to Develop One’s Creativity |
| B．What Is Creativity |
| C．The Importance of Creativity |
| D．Creativity, a Not Faraway Thing |
Some researchers claim that people’s personalities can be classified by their blood types．If you have blood type O, you are a leader．When you see something you want, you strive to achieve your goal．You are passionate, loyal, and self-confident, and you are often a trendsetter．Your enthusiasm for projects and goals spreads to others who happily follow your lead．When you want something, you may be ruthless about getting it or blind to how your actions affect others．Another blood type, A, is a social “people” person．You like people and work well with them．You are sensitive, patient, compassionate, and affectionate．You are a good peacekeeper because you want everybody to be happy．In a team situation, you resolve conflicts and keep things on a smooth course．Sometimes type As are stubborn and find it different to relax．They may also find it uncomfortable to do things alone．
People with type B blood are usually individualists who like to do things on their own．You may be creative and adaptable, and you usually say exactly what you mean．Also you can adapt to situations, you may not choose to do so because of your strong independent streak．You may prefer working on your own to being part of a team．The final blood type is type AB．If you have AB blood, you are a natural entertainer．You draw people to you because of your charm and easygoing nature．ABs are usually calm and controlled, tactful and fair．On the downside, though, they may take too long to make decisions．And they may procrastinate, putting off tasks until the last minute．People with type O will do the following things except____．
| A．manage businesses | B．self-oriented | C．be considerate | D．set the fashion |
Which of the following is not the feature of type A?
| A．Stubborn． | B．Sensitive． | C．Reserved． | D．Patient． |
What is Not true to type B?
| A．He finds it uncomfortable to do things alone． |
| B．He doesn’t think much before he speaks． |
| C．He has many original ideas． |
| D．He cannot fit in with the environment． |
The best profession for a type AB is ____．
| A．Athlete | B．Peacekeeper | C．Actor | D．Country leader |
David Beckham had a dream: to be the first English player to appear in four World Cups．But now it appears that dream is over after a serious injury to his Achilles tendon （跟腱） which means he could be out of action for around six months．With this year's World Cup in South Africa only three months away, sadly Beckham looks set to miss out．The injury happened while Beckham was playing for AC Milan against AC Chievo in the Italian league．After attempting to kick the ball he fell to the ground and hobbled off the pitch before being stretchered （被担架抬走）away．
It is not yet known whether he has completely severed （切断）his Achilles tendon or only torn it．The player has now flown to Finland for assessment and treatment by a knee specialist．
England manager Fabio Capello fears the worst for Beckham's World Cup chances．
"We have to wait for the results of the scan but it looks like he is out of the World Cup," he said in a statement．"I spoke with him after the game on Sunday night to offer my support．
"David is a great professional and has worked very hard to be ready for the World Cup, so missing it will be a big blow．"
Beckham's former manager at American club LA Galaxy, Alexei Lalas, echoed （共鸣 ）Capello's words of support:
"It is a horrible situation for Beckham．I know how much it meant to him to be in the World Cup and how important he was to the England team．
David Beckham is now 34 and some are asking whether this serious injury could mean his whole career is over．
Whatever happens, as one of football's best-known and popular players, Beckham will have no shortage of encouragement from fans around the world．
Some will remember Beckham's miraculous recovery from an Achilles injury in 2006, when he was back on the pitch after only eight weeks．
If he could repeat the same feat in time for the World Cup it really would be the stuff of fairytales．
So, perhaps all is not lost．Optimists will take heart from Alexei Lalas' words:
"You never want to write off David Beckham as he has shown us his ability to bounce back（恢复原状）．" What is the best title of the passage?
| A．Beckham had a dream? |
| B．Beckham--- a great football player! |
| C．The end for Beckham? |
| D．World Cup in South Africa! |
What does the author mean by saying “missing it will be a big blow” in paragraph 4 ?
| A．Missing the world cup will be a big success． |
| B．Missing Beckham means a great failure ． |
| C．Missing Beckham means an important opportunity for the American club LA Galaxy． |
| D．Missing the world cup means a big disappointment for Beckham ． |
We may infer from the passage that ________ ．
| A．Beckham will definitely not be able to play football again |
| B．Beckham was cured by a great knee specialist he found |
| C．Beckham has his ability to bounce back |
| D．Beckham is likely to miss the world Cup |
What does the underlined words “take heart” probably mean ?
| A．get disappointed | B．get help | C．get encouraged | D．get hurt |
In the eyes of dog lovers, the dog is man’s best friend. But for much wildlife, loose dogs may be a dangerous enemy, according to a study by a biologist from Utah State University in the US.
Based on much existing research and their own case studies, Julie Young of Utah State University and four other scientists conclude that loose dogs may represent a huge danger to wildlife, especially endangered species, by hunting down or worrying them and by spreading diseases. They also found that dogs, their worldwide numbers around 500 million, can cause more damage to wildlife and livestock(牲畜) than wolves and other enemies of these animals.
Young gave examples from the US state of Idaho, where research showed the presence of dogs reducing some deer populations. On the Navajo American Indians’ reservation in northeastern Arizona, packs of loose dogs are chasing livestock. They have killed populations of small animals such as rabbits and act as a disease carrier for rabies(狂犬病) among people and other animals, she said. Loose dogs also were to blame for distemper outbreak leading to a die-off of endangered black-footed ferrets in northwestern Wyoming in the 1980s.
The phenomenon is not just limited to US; it’s a global problen. Julie Young once studied three endangered species in central Asia: wild sheep, gazelles and antelope. The rate of injury and death to these animals by loose dogs was very high. In another case, Young found that dogs, not wolves, as originally suspected, were responsible for a large number of livestock killings in the mountainous Basq
ue country between Spain and France.
Authors of the new study said the problem is likely to worsen as communities expand. Then how to deal with it?
Indeed, in many countries, leash(拴狗的皮带) laws permit punishment of dog owners whose pets chase wildlife. But lawbreakers are rarely punished because the police lack both people and money.
Young has low-cost solutions to the problem for dog lovers, though. They include public dog-training programs and vaccinating (预防接种) dogs against rabies and other illnesses.What is the main point of Julie Young’s study?
A. Many species are endangered because they are killed by loose dogs.
B. Wild dogs are immune to many diseases.
C
. Wolves are still the greatest enemy of livestock.
D. Loose dogs pose a great danger to wildlife.Which of the following statements about loose dogs is TRUE according to the research?
| A．There are around 500 million loose dogs around the world. |
| B．The black-footed ferrets in northwestern Wyoming were once the main food source of local loose dogs. |
| C．The problem caused by loose dogs is the most serious in the US. |
| D．People used to think that wolves, rather than loose dogs killed livestock in the Basque country. |
Which of the following is among Julie Young’s solutions to the trouble caused by loose dogs?
| A．More strict leash laws |
| B．Public dog-training programs. |
| C．Vaccinating people against rabies and other illnesses. |
| D．More support from the police. |
What is the main point of the article?
| A．A global disaster caused by loose dogs. |
| B．What makes the dog man’s greatest friend. |
| C．The problem of loose dogs and the possible solutions. |
D．The dan ger of the increasing numbers of dogs. |