“Image is everything．” An entire industry has been built upon the assumption that image is everything, but when it comes down to it, an appealing image is not enough．If there is no substance（事实） behind the image, the product, service or person will fail eventually．
First of all, one should consider how important image is in the selling of products and services．Advertising agencies have raised the art of creating an image to a state of near perfection．Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back．For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness．But the recent scandal(丑闻) showed that behind that image, it cheated in business practices．Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit．Although the image had been nearly perfect, the reality behind the image has led to the downfall of the world famous accounting firm．
Similarly, personal advisers can build up a public image for politicians and movie stars．Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons．But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune．With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close．
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person．But image is only half of the equation．What lies behind that image is every bit as important as the image itself —— the person or product must deliver on that image or there is little chance for long-term success．The downfall of the Arthour Andersen accounting firm is due to ________．
| A．its dishonesty in business | B．its previous images |
| C．its bad management | D．its poor service |
Why did some famous people fall from grace?
| A．Their images were not well built up |
| B．They failed to live up to their images． |
| C．They felt much pressure from the public |
| D．They paid little attention to fame and fortune |
The structure of the passage is ________．
A: Argument P: Point C: Conclusion
The author tries to argue that _________．
| A．image creates everything |
| B．image is the key to success |
| C．truth is unlikely ever to be equaled |
| D．truth and image are equally important |
Any observant person has noticed that a wild animal will allow a man or other potential enemy to approach only up to a given distance before it flees. “Flight distance” is the term used for this interspecies spacing. As a general rule, there is a positive relationship between the size of an animal and its flight distance—the larger the animal, the greater the distance it must keep between itself and the enemy. An antelope will flee when the enemy is as much as five hundred yards away. The wall lizard’s(壁虎) flight distance, on the other hand, is about six feet. Flight is the basic means of survival for mobile creatures.
Critical distance apparently is present wherever and whenever there is a flight reaction. “Critical distance” includes the narrow zone separating flight distance from attack distance. A lion in a zoo will flee from an approaching man until it meets a barrier that it cannot overcome. If the man continues the approach, he soon penetrates(进入) the lion’s critical distance, at which point the cornered lion turns back and begins slowly to stalk (逼近) the man.
Social animals need to stay in touch with each other. Loss of contact with the group can be fatal(致命的) for a variety of reasons including exposure to enemies. Social distance is not simply the distance at which an animal will lose contact with his group—that is, the distance at which it can no longer see, hear, or smell the group—it is rather a psychological distance, one at which the animal apparently begins to feel anxious when it goes beyond its limits.
Social distance is not always rigidly(刻板的) fixed but is determined in part by the situation. When the young of apes and humans are mobile but not yet under control of the mother’s voice, social distance may be the length of her reach. When added control is needed because of danger, social distance shortens. To show this in man, one has only to watch a family with a number of small children holding hands as they cross a busy street..
Which of the following is the correct explanation of “Flight Distance” in paragraph 1?
| A．Distance between animals of the same species before fleeing. |
| B．Distance between large and small animals before fleeing. |
| C．Distance between an animal and its enemy before fleeing. |
| D．Distance between certain animal species before fleeing. |
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If a lion’s critical distance is penetrated, it will __________.
| A．begin to attack. |
| B．try to hide. |
| C．begin to jump. |
| D．run away. |
.
. The example of “children holding hands when crossing the street” in the last paragraph shows that ________.
| A．social distance is not always needed. |
| B．there is no social distance among small children. |
| C．humans are different from animals in social distance. |
| D．social distance is sometimes determined by outside factors. |
.
. Which of the following can be the best title of the passage?
| A．Critical Distance |
| B．Social Distance |
| C．Relationship Between Animals |
| D．Spacing in Animals |
One of Lewis Gordon Pugh’s first big attempts to put his cold-water skills to the test nearly ended in disaster. On a one-mile swim in Antarctica in December 2005, just yards from the finish, his body began to give in. The temperature inside his thigh muscle dropped to 87.8 degrees, the lowest ever measured in him. He was completely at the limits of his ability.
Despite what he called the “grueling (折磨人的)” Antarctic swim, Pugh scheduled an even more fearsome test for himself at the North Pole. Stepping off the way of the Russian icebreaker that had crunched(咯吱作响的穿过) through floating sea ice for five days to take him to the North Pole, Pugh walked across the ice to a pool of open water over one mile long and two and a half miles deep. The sea temperature was 29 degrees, only a little above the freezing point of salt water.
Pugh quickly took off his padded clothes. In only his bathing suit and cap, his skin already pink, he walked to the water’s edge. “The only place I’m getting out is at the end,” he told himself. Then he removed his earphones and dived in.
The pain was immediate. His entire body felt on fire. The doctor kept pace with him in a boat. Through iced-up goggles(护目镜), Pugh could see the armed guards keeping watch for bears.
His friend Becker had broken down the huge task into manageable parts, each one marked by a flag planted in the ice that represented a friend, family member, or teammate. Fog started to roll in as Pugh headed for the final marker, the flag of Great Britain. He imagined his late father standing beside it--- the man who had done so much to give him an interest in adventure. Then Pugh drove himself to the finish. After 18 minutes 50 seconds in the water, his body was not even hypothermic(体温过低的)..
Why did Lewis Gordon Pugh swim in Antarctica in December 2005?
| A．To train his determination. |
| B．To end a disaster. |
| C．To test his cold-water skills. |
| D．To check the temperature in Antarctica. |
.
. It can be inferred that in the pool at the North Pole Lewis Gordon Pugh __________.
| A．had to suffer from the cold water with his goal to achieve |
| B．dived to the depth of two and a half miles |
| C．broke the records that the Russian kept |
| D．spent nearly 19 minutes walking over one mile |
.
. To make sure of the successful test in the pool at the North Pole, __________.
| A．Lewis Gordon Pugh had to carry flags |
| B．Lewis Gordon Pugh was accompanied by his father |
| C．Pugh took measures to keep his body temperature |
| D．Pugh’s task was separated into several parts |
Life gets noisier every day and very few people can be free from noise of some sort or another. It doesn't matter where you live---in the middle of a modern city or a faraway village---the chances are that you’ll be disturbed by jet planes, transistor radios, oil-powered engines, etc. We seem to be getting used to noise, too. Some people feel quite lonely without background music while they’re working.
Scientific tests have shown that total silence can be a very frightening experience for a human being. However, some people enjoy listening to pop music which is very loud, and this can do harm to their eardrums(耳鼓). The noise level in some discos is far above the usual safety level for heavy industrial areas.
One recent report about noise and concentration suggested that although a lot of people say that any noise disturbs their concentration, what really influences their ability to concentrate is a change in the level of noise. It goes on to say that a background noise which doesn't change too much (music, for example) may even help people to concentrate..
According to this passage, the noise pollution______.
| A．has become the worst in the countryside |
| B．has become better in big cities |
C．has spread from cities to villages |
| D．has been controlled in modern cities |
.
What does background music refer to?
| A．Music played while people are working. |
| B．Music played in the backyard. |
| C．Noise that continues while you’re listening to other noises. |
| D．Music used to help people to concentrate. |
.
. Some people have their hearing harmed______.
| A．while listening to pop music | B．in complete silence |
| C．when speaking loudly | D．while watching TV |
Terraforming (Earth-forming) other planets, also known as planetary engineering (行星工程), seems like a task still centuries away for mankind to accomplish. However, it is a vigorous topic that attracts both popular and scientific interest. Why should the possibility of terraforming other planets be studied when it may be centuries before we know enough to even decide if it’s a good idea?
Mankind is getting more and more hard facts about other planets. The atmosphere of Venus has been explored; robots have surveyed the surface of Mars; Mercury, Jupiter and Saturn have been studied by spacecraft. Speculations have been answered; new questions have been raised, and enough hard data is right now becoming available to allow us to make the first attempt of planetary engineering.
In the past, people with excellent ideas about terraforming have kept them to themselves, or buried them in a desk drawer because they did not realize that anyone else was interested. But now, a wide circle of people has begun to do this kind of work. For instance, NASA funded a project on transforming Mars.
There are several strong reasons which demand that the possibilities of terraforming be studied carefully. First, it’s an exciting idea of a possible future for human beings. Such thinking has a valuable role in providing options for our future directions. Secondly, the techniques of terraforming will also help contemporary technologies in weather and climate control. Thirdly, such study may assist us in detecting any possible existence of extraterrestrial intelligence (SETI, The Search for Extraterrestrial Intelligence, 地外文明搜索) and alien (异己的) civilizations on other planets.
Though the mission is far beyond our reach at the moment, we should at least keep our options open. Through debate and study on this subject, the possibility of rebuilding other planets to make them suitable homes for people may come true some day in the future..
. According to the context, what’s the meaning of the word “speculation” in paragraph 2?
| A．The act of discussing something with a group of people. |
| B．The act of studying and researching. |
| C．The act of guessing without knowing all the facts about something. |
| D．The acting of writing letters to a certain organization. |
.
Why did people keep the idea of terraforming to themselves in the past?
| A．They thought no one else would show interest in the idea. |
| B．They gradually came to find the idea crazy. |
| C．They thought the idea would never come true. |
| D．They had few resources for further study on this topic. |
.
. Which is NOT the reason to support the study of terraforming?
| A．Even if we don’t succeed in terraforming, such study may help us to better understand technologies such as climate and weather control. |
| B．Such study may explore a new direction of development for human beings. |
| C．Such study may enable us to find the lives on other planets. |
| D．As the resources on Earth are being drained, it’s very urgent to study how to migrate (迁移) to other planets。 |
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What’s the main idea of the article?
| A．It’s highly possible that terraforming other planets will come true so we should increase investing in this program. |
| B．Even if the idea of terraforming other planets may take centuries to realize, we have many reasons to support such studies. |
| C．Terraforming other planets is the best option for human being’s future. |
| D．More and more people are taking planetary engineering as their occupation. |
One of our biggest fears nowadays is that our kids might some day get lost in a “sea of technology” rather than experiencing the natural world. Fear – producing TV and computer games are leading to a serious disconnect between kids and the great outdoors, which will change the wild places of the world, its creatures and human health for the worse, unless adults get working on child’s play.
Each of us had a place in nature we go sometimes, even if it was torn down. We cannot be the last generation to have that place. At this rate, kids who miss the sense of wonder outdoors will not grow up to be protectors of natural landscapes. “If the decline in parks use continues across North America, who will defend parks against encroachment（蚕食）?” asks Richard Louv, author of Last Child in the Woods.
Without having a nature experience, kids can turn out just fine, but they are missing out a huge enrichment of their lives. That applies to everything from their physical health and mental health, to stress levels, creativity and cognitive（认知的）skills. Experts predict modern kids will have poorer health than their parents—and they say a lack of outside play is surely part of it; research suggests that kids do better academically in schools with a nature component and that play in nature fosters（培养）leadership by the smartest, not by the toughest. Even a tiny outdoor experience can create wonder in a child. The three – year – old turning over his first rock realizes he is not alone in the world. A clump of trees on the roadside can be the whole universe in his eyes. We really need to value that more.
Kids are not to blame. They are over – protected and frightened. It is dangerous out there from time to time, but repetitive stress from computers is replacing breaking an arm as a childhood rite（仪式）of passage.
Everyone from developers to schools and outdoorsy citizens, should help regain for our kids some of the freedom and joy of exploring, taking friendship in fields and woods that cement（增强）love, respect and need for the landscape. As parents, we should devote some of our energies to taking our kids into nature. This could yet be our greatest cause..
According to Paragraph 2, the writer thinks that_____.
| A．we are the last generation to experience nature. |
| B．the author of Last Child in the Woods don’t defend parks against encroachment |
| C．without having a nature experience, kids are missing out a huge enrichment of their lives |
| D．children should grow up to be protectors of nature |
.
According to the passage, children without experiencing nature will.
| A．keep a high sense of wonder |
| B．be over – protected by their parents |
| C．be less healthy both physically and mentally |
| D．change wild places and creatures for the better |
.
. According to the author, children’s breaking an arm is.
| A．the fault on the part of their parents |
| B．the natural experience in their growing up |
| C．the result of their own carelessness in play |
D．the effect of their re petitive stress from computers |
.
In writing this passage, the author mainly intends to.
A. blame children for getting lost in computer games
B. encourage children to protect parks from encroachment
C. show his concern about children’s lack of experience in nature