I was eight when my neighbors got a TV. It was small and expensive, but that didn’t matter. IT WAS WONDERFUL. Everyone in the building came up to the fifth floor to see this latest wonder of the modern world. That was in 1948.
Soon, a lot of people got a TV, but not us. My parents didn’t think it was good for children. Being a good son, I didn’t argue with them. But I secretly watch TV—at my friends’ homes.
By 1955, televisions weren’t so expensive and were much larger. My parents still thought they were not good for us, but my sisters insisted, saying they were the only people in the neighborhood who didn’t have one. All their friends talked about certain programs and actors, but they couldn’t. Their friends laughed at them, which made them feel very unhappy. My youngest sister cried, saying she was never going back to school and that life without a TV wasn’t worth living. Nothing my parents said made her feel better. The next morning, without telling us, they went out and got a new TV.
When we were young our parents allowed us to watch TV for two hours a night. And we couldn’t watch until our homework was finished. But after a year or two, TV wasn’t exciting or new anymore. It became just another part of our lives like shoes or soap. My parents still had fears about TV. We were going to forget how to read, and TV was going to fill our minds with violence, they said.
Today people still argue about the value of TV. Nobody can deny the power of TV, which has a powerful influence on our lives. On average, Americans spend 30 hours a week watching TV. Is this influence good or bad? This is an unanswerable question indeed: It is hard enough to measure influence; and it is even harder to decide what is good and what isn’t. What is good, I suppose, is that many people are concerned about TV’s influence and that we have the power to change what we don’t like.
The people of Monhegan Island, 18 kilometers away off the coast of Maine, don’t have electricity, and they decided; once again, that they liked that way. Electricity, they think, would make life too easy and spoil their way of life. Maybe the young people wouldn’t want to go to town dances anymore. Maybe they would be more interested in staying at home and watching TV.How old was the author, when their family got a TV?
| A．About 15. | B．8. | C．18. | D．About 10. |
The author’s parents finally decided to buy a TV because _______.
| A．they wanted to meet their daughters’ needs . |
| B．the children couldn’t go to school without a TV |
| C．the sisters would like to be like their friends |
| D．they had to do as the youngest daughter told them to |
The author thinks “to judge whether a TV’s influence is good or bad” is ________.
| A．concerning | B．hard | C．meaningless | D．important |
The last paragraph is written to show ________.
| A．the disadvantage of TV |
| B．TV influences people a great deal |
| C．the advantage of TV |
| D．we can change what we don’t like |
Do you want to live with a strong sense of peacefulness, happiness, goodness, and self-respect? The collection of happiness actions broadly categorized as “honor” help you create this life of good feelings.
Here’s an example to show how honorably actions create happiness.
Say a store clerk fails to charge us for an item. If we keep silent, and profit from the clerk’s mistake, we would drive home with a sense of sneaky excitement. Later we might tell our family or friends about our good fortune. One the other hand, if we tell the clerk about the uncharged item, the clerk would be grateful and thank us for our honesty. We would leave the store with a quiet sense of honor that we might never share with another soul.
Then, what is it to do with our sense of happiness?
In the first case, where we don’t tell the clerk, a couple of things would happen. Deep down inside we would know ourselves as a type of thief. In the process, we would lose some peace of mind and self-respect. We would also demonstrate that we cannot be trusted, since we advertise our dishonor by telling our family and friends. We damage our own reputations by telling others. In contrast, bringing the error to the clerk’s attention causes different things to happen. Immediately the clerk knows us to be honorable. Upon leaving the store, we feel honorable and our self-respect is increased. Whenever we take honorable action we gain the deep internal rewards of goodness and a sense of nobility.
There is a beautiful positive cycle that is created by living a life of honorable actions. Honorable thoughts lead to honorable actions. Honorable actions lead us to a happier existence. And it’s easy to think and act honorably again when we’re happy. While the positive cycle can be difficult to start, once it’s started, it’s easy to continue. Keeping on doing good deeds brings us peace of mind, which is important for our happiness.According to the passage, the positive action in the example contributes to our__________.
| A．self-respect | B．financial rewards |
| C．advertising ability | D．friendly relationship |
The author thinks that keeping silent about the uncharged item is equal to __________.
| A．lying | B．stealing | C．cheating | D．advertising |
The phrase “bringing the error to the clerk’s attention” (in para. 5)means_________.
| A．telling the truth to the clerk |
| B．offering advice to the clerk |
| C．asking the clerk to be more attentive |
| D．reminding the clerk of the charged item |
How will we feel if we let the clerk know her mistake?
| A．We’ll be very excited |
| B．We’ll feel unfortunate |
| C．We’ll have a sense of honor |
| D．We’ll feel sorry for the clerk |
Which of the following can be the best title of this passage?
| A．How to Live Truthfully |
| B．Importance of Peacefulness |
| C．Ways of Gaining Self-respect |
| D．Happiness through Honorable Actions |
In the more and more competitive service industry, it is no longer enough to promise customer satisfaction. Today, customer “delight” is what companies are trying to achieve in order to keep and increase market share.
It is accepted in the marketing industry, and confirmed by a number of researches, that customers receiving good service will promote business by telling up to 12 other people; those treated badly will tell their tales of woe to up to 20 people. Interestingly, 80 percent of people who feel their complaints are handled fairly will stay loyal.
New challenges for customer care have come when people can obtain goods and services through telephone call centers and the Internet. For example, many companies now have to invest(投资)a lot of money in information technology and staff training in order to cope with the “phone rage”—caused by delays in answering calls, being cut off in mid-conversation or let waiting for long periods.
“Many people do not like talking to machines,” says Dr. Storey, Senior Lecturer in Marketing at City University Business School. “Banks, for example, encourage staff at call centers to use customer data to establish instant and good relationship with them. The aim is to make the customer feel they know you and that you can trust them —the sort of comfortable feelings people have during face-to-face chats with their local branch manager.”
Recommended ways of creating customer delight include: under-promising and over-delivering (saying that a repair will be carried out within five hours, but getting it done within two); replacing a faulty product immediately; throwing in a gift voucher(购物礼券)as an unexpected “thank you” to regular customers; and always returning calls, even when they are complaints.
Aiming for customer delight is all very well, but if services do not reach the high level promised, disappointment or worse will be the result. This can be eased by offering an apology and an explanation of why the service did not meet usual standards with empathy (for example, “I know how you must feel”), and possible solutions (replacement, compensation or whatever fairness suggests best meets the case).
Airlines face some of the toughest challenges over customer care. Fierce competition has convinced them that delighting passengers in an important marketing tool, while there is great potential for customer anger over delays caused by weather, unclaimed luggage and technical problems.
For British Airways staff, a winning telephone style is considered vital in handling the large volume of calls about booking and flight times. They are trained to answer quickly, with their name, job title and a “we are here to help” attitude. The company has invested heavily in information technology to make sure that information is available instantly on screen.
British Airways also says its customer care policies are applied within the company and staff are taught to regard each other as customers requiring the highest standards of service.
Customer care is obviously here to stay and it would be a foolish company that used slogans such as “we do as we please.” On the other hand, the more customers are promised, the greater the risk of disappointment.We can learn from Paragraph 2 that__________.
| A．complaining customers are hard to satisfy |
| B．unsatisfied customers receive better service |
| C．satisfied customers catch more attention |
| D．well-treated customers promote business |
The writer mentions “phone rage” (Paragraph 3)to show that__________.
| A．customers often use phones to express their anger |
| B．people still prefer to buy goods online |
| C．customer care becomes more demanding |
| D．customers rely on their phones to obtain services |
What does the writer recommend to create customer delight?
| A．Calling customers regularly |
| B．Giving a “thank you” note |
| C．Delivering a quicker service |
| D．Promising more gifts |
If a manager should show his empathy (Paragraph 6), what would he probably say?
| A．“I know how upset you must be.” |
| B．“I appreciate your understanding.” |
| C．“I’m sorry for the delay.” |
| D．“I know it’s our fault.” |
Customer delight is important for airlines because__________.
| A．their telephone style remains unchanged |
| B．they are more likely to meet with complaints |
| C．the services cost them a lot of money |
| D．the policies can be applied to their staff |
Which of the following is conveyed in this article?
| A．Face-to-face service creates comfortable feelings among customers |
| B．Companies that promise more will naturally attract more customers |
| C．A company should promise less but do more in a competitive market |
| D．Customer delight is more important for airlines than for banks |
GUATEMALA CITY(Reuters)— A fish that lives in mangrove swamps(红树沼泽)across the Americas can live out of water for months at a time, similar to how animals adapted(适应)to land millions of years ago, a new study shows.
The Mangrove Rivulus, a type of small killifish, lives in small pools of water in a certain type of empty nut or even old beer cans in the mangrove swamps of Belize, the United States and Brazil. When their living place dries up, they live on the land in logs(圆木), said Scott Taylor, a researcher at the Brevard Endangered Lands Program in Florida.
The fish, whose scientific name is Rivulus marmoratus, can grow as large as three inches. They group together in logs and breathe air through their skin until they can find water again.
The new scientific discovery came after a trip to Belize.
“We kicked over a log and the fish just came crowding out.” Taylor told Reuters in neighboring Guatemala by telephone. He said he will make his study on the fish known to the public in an American magazine early next year.
In lab tests, Taylor said he found the fish can live up to 66 days out of water without eating.
Some other fish can live out of water for a short period of time. The walking catfish found in Southeast Asia can stay on land for hours at a time, while lungfish found in Australia, Africa and South America can live out of water, but only in an inactive state. But no other known fish can be out of water as long as the Mangrove Rivulus and remain active, according to Patricia Wright, a biologist at Canada’s University of Guelph.
Further studies of the fish may tell how animals changed over time.
“These animals live in conditions similar to those that existed millions of years ago, when animals began making the transition(过渡)from water onto land,” Wright said.The Mangrove Rivulus is a type of fish that__________.
| A．like eating nuts |
| B．prefers living in dry places |
| C．is the longest living fish on earth |
| D．can stay alive for two months out of water |
Who will write up a report on Mangrove Rivulus?
| A．Patricia Wright | B．Researchers in Guatemala |
| C．Scientists from Belize | D．Scott Taylor |
According to the text, lungfish can__________.
| A．breathe through its skin |
| B．move freely on dry land |
| C．remain alive out of water |
| D．be as active on land as in waster |
What can we say about the discovery of Mangrove Rivulus?
| A．It was made quite by accident |
| B．It was based on a lab test of sea life |
| C．It was supported by an American magazine |
| D．It was helped by Patricia Wright |
WELCOME
Welcome to Windsor Castle, the oldest and largest occupied castle in the world. Windsor is one of the official residences (住所)of the Queen, who sometimes stays here.
Audio tours
Free audio tours are available on leaving the Admission Centre at the start of your visit. There is a descriptive audio tour for blind and poor sighted visitors.
Guided tours
Visitors can explore the history of the Castle through a tour of the Precincts with an expert guide. Tours depart at regular intervals throughout the day from the Courtyard and finish at the entrance to the State Apartments.
Visitors with children
For those visiting with children, a special family tour and various activities are offered during school holidays and at weekends. Please note that, for safety reasons, pushchairs are not permitted in the State Apartments. However, baby carriers are available to borrow.
St George’s Chapel
Visitors arriving at the Castle after 15:00 from March to October are advised to visit St George’s Chapel first before it closes.
Shopping
Shops offer a wide range of souvenirs designed for the Royal Collection, including books, postcards, china, jewellery, and children’s toys. Please ask at the Middle Ward shop about our home delivery service.
Refreshments
Bottled water can be purchased from the Courtyard and Middle Ward shops. From April to September ice cream is also available. Visitors wishing to leave the Castle for refreshments in the town may obtain reentry permits from the castle shops. Eating and drinking are not permitted in the State Apartments of St George’s Chapel.
Photography and mobile phones
Non-commercial photography and filming are welcomed in the Castle. Photography, video recording and filming are not permitted inside the State Apartments of St George’s Chapel. Mobile phones must be switched off inside the State Apartments and St George’s Chapel in consideration of other visitors.
Security
As Windsor Castle is a working royal palace, visitors and their belongings should get through airport-style security checks. For safety and security reasons a one-way system operates along the visitor route.A visitor can apply for a free audio tour_______.
| A．in the Courtyard | B．in the State Apartments |
| C．at the Admission Center | D．at St George’s Chapel |
What is specially offered to visitors with kids?
| A．A security guard | B．A pushchair |
| C．A free toy | D．A baby carrier |
Who can get re-entry permits?
| A．Visitors wishing to eat outside the Castle |
| B．Visitors buying gifts in the castle shops |
| C．Visitors buying water from the Courtyard |
| D．Visitors eating outside St George’s Chapel |
Why are visitors required to turn off their mobile phones?
| A．To ensure the safety of others |
| B．To ensure the security of the Castle |
| C．To prevent them from disturbing others |
| D．To prevent the use of the built-in cameras |
In the last part, a “working royal palace” refers to one_______.
| A．still being constructed |
| B．still used by the royal family |
| C．where the Queen usually works |
| D．where works of art are on show |
Carnival(狂欢节) does not take place only in Louisiana. There are many celebrations around the world.
In Brazil, the celebration is supposed to go on from the Saturday before Mardi Gras (大斋节前的最后一天)to Mardi Gras Day, but in some Brazilian cities the celebration can last seven or eight days. Just like New Orleans, not many important things are decided in Brazil from New Year's Day to Mardi Gras Day because everyone is preparing for or celebrating carnival. Most Brazilian parades have a subject, which could be political or historical. The parades had to have a subject related to Brazil until 1996. Some cities in Brazil do not have a street carnival, but they might have an indoor party.
Bolivia has carnival parades for children and then more parades for adults. The children dress up in costumes and march in the streets. The adults make traditional dance groups and dance in the streets. But the main part of Bolivia's carnival is getting wet. Almost everyone gets wet from water balloons and water buckets. In Oruru, Bolivia, their carnival is held in the last ten days of the carnival season. People there join in dancing, but their main carnival event is a ceremonial parade that lasts for twenty hours and parades for four kilometers. Over 20,000 dancers are involved as well as 10,000 musicians. This parade attracts at least 400,000 people.
The carnival in Venice, Italy is often regarded as the most carefully prepared carnival and lasts ten days before Lent (大斋节). Many events are held in the canals including shows, concerts, dances and water processions(队列). The official ending to the celebration is the party held in St. Mark's Square.What's the best title for the passage?
| A．Ways of Carnival |
| B．Carnival Parades |
| C．Carnivals around the World |
| D．History of Carnival |
From the passage we learn that in Brazil ____.
| A．not all cities have a street carnival |
| B．all Brazilian cities celebrate carnival for a week |
| C．the parades should have a subject related to Brazil politics |
| D．people prepare for or celebrate carnival after Mardi Gras Day |
The most important feature (特征)of the celebration of carnival in Bolivia is that ____.
| A．people join in dancing |
| B．nearly all people are wet |
| C．children wearing costumes march in the streets |
| D．adult dance groups dance in the streets |
Which of the following shows that the author pays special attention to the carnival in Bolivia?
| A．The time of celebrating carnival in Bolivia is mentioned. |
| B．There are details and numbers about carnival celebrations in Bolivia. |
| C．People in the carnival celebration in Bolivia are mentioned. |
| D．Events or performances for carnival celebrations in Bolivia are told. |
Which of the following areas or countries prepares the most carefully for their carnival?
| A．Louisiana. |
| B．Bolivia. |
| C．Venice. |
| D．Brazil. |