Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference is that it’s one person’s opinion. But because the two big cola companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse----only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people got all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so tiredness, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.According to the passage the preference test was conducted in order to ________.
| A．show that a person’s opinion about taste is mere guess-work |
| B．compare the ability of the participants in choosing their drinks |
| C．find out the role taste preference plays in a person’s drinking |
| D．reveal which cola is more to the liking of the drinkers |
It is implied but not stated in the first paragraph that ________.
| A．the competition between the two colas is very strong |
| B．blind tasting is necessary for identifying fans |
| C．the purpose of taste tests is to promote the sale of colas |
| D．the improvement of quality is the chief concern of the two cola companies |
The word “burnout” (Line3, Para. 5) refers to the state of _________.
| A．being seriously burnt in the skin |
| B．being badly damaged by fire |
| C．being unable to function because of excessive use |
| D．being unable to burn for lack of fuel |
The author’s purpose in writing this passage is to ________.
| A．emphasize that taste and price are closely related to each other |
| B．recommend that blind tasting be introduced in the quality control of colas |
| C．show that taste preference is highly subjective |
| D．argue that taste testing is an important marketing strategy |
When I opened my e-mail the other day, a pretty woman named Rachel appeared on my computer screen. She greeted me by name and started talking with great enthusiasm. Every now and then she stopped to smile at me or blow a kiss. She was reading to me an e-mail from my brother, and a lot of it was about his getting the phone company to give him a high-speed Internet connection. It was pretty cool.
Rache
l was there thanks to a new technology called Facemail. Facemail lets you send e-mail that gets ready to the receiver by an attractive male or female form or by a clown(小丑). The software, which is free, can be downloaded at www. Facemail.com.
Facemail faces are lifelike, and they simulate(模拟) emotions based on emotions that you put in your text. For example, type in-X, and Rachel blows a kiss.
LifeFX, the company that develops the Facemail, is sure there are broad business uses. The reason e-business is not popular, the company says, is that buying over the Internet lacks the human touch. But what if you went to the Nike website and Michael Jordan greeted you by name, waited on you and personally closed the sale? And it is talking with Whirl(惠而浦公司) about using the technology in a computer screen on a fridge. Then if Morn can't be home when the kids get back from school, she can leave a note with voice and image telling them what there is to eat.
Facemail could get hot fast. Personally, I'm a fan. But Facemail should be used with care. The clown looks lively and funny at first. But if you select the clown, put a few rude words in an e-mail and add some angry emotions, you've got a Psycho-mail(疯人型电子邮件).The pretty woman that appears on the writer's computer screen was ______.
A. a woman working on the Internet B. his brother's girlfriend
C not a real person D. the picture of his pen-friend The main advantage of Facemail is that ______.
| A．you can hire a beautiful woman to read the e-mail to you |
| B．you can see the person who sends you the e-mail |
| C．yon can send an e-mail free of charge |
| D．e-mail can be attractive in a more lovely way |
The writer mentioned Nike website and Michael Jordan to show that _______.
| A．Famous people like Michael Jordan also like to use Facemail |
| B．Facemail can make shopping on the Internet more interesting |
| C．Nike website will increase its sales by Jordan |
| D．Michael Jordan will serve you himself on Nike website |
What is the writer's attitude towards Facemail?
| A．He thinks it needs further improvement. |
| B．He thinks it cool and funny. |
| C．He thinks it a danger to the Internet. |
| D．He thinks people should be careful with Facemail. |
Ever since news of widespread food recalls caused by a carcinogenic dye broke, there has been confusion（混淆） over possible links to the country of the same name, but Sudan officials say there is no connection whatever.
Sudan1 is a red industrial dye that has been found in some chilli powder, but was banned in food products across the European Union (EU) in July 2003.
Since the ban was put in place, EU officials have been striving to remove some food products from the shelves. So far 580 products have been recalled.
Last week Sudan’s Embassy in the United Kingdom asked the Food Standards Agency (FSA) for clarification of the origin of the dye’s name.
Omaima Mahmoud Al Sharief, a press official at Sudan’s Embassy in China, explained the purpose of the inquiry was to clear up any misunderstanding over links between the country and the poisonous dye.
"We want to keep an eye on every detail and avoid any misunderstanding there," she said. "Our embassy to Britain asked them how the dye got that name and whether the dye had something to do with our country. But they told us there was no relationship."
The FSA, an independent food security watchdog in Britain, received a letter from the Sudanese embassy last week.
"They asked us why the dye is named Sudan, however, we also do not know how it got the name," she said. "People found the dye in 1883 and gave it the name. Nobody knows the reason, and we cannot give any explanation before we find out."
Sudan dyes, which include Sudan1 to 4, are red dyes（颜料） used for colouring solvents（溶剂）, oils, waxes, petrol, and shoe and floor polishes. They are classified as carcinogens by the International Agency for Research on Cancer. What does the underlined word mean in paragraph one?
| A．Causing cancer. | B．Having side effect. | C．Containing poison. | D．Poisonous. |
How did the Sudan1 get its name?
| A．The dye is often produced in Sudan. |
| B．The dye has something to do with the country named Sudan. |
| C．Nobody is sure of the origin of the name. |
| D．Many foods produced in Sudan contain the dye. |
We can infer from the passage that.
| A．the Sudan government is paying much attention to the food safety |
| B．Sudan1 is often used to be added to the food |
| C．people didn’t realize the danger of Sudan1 until 2003 |
| D．many food shops will be closed down |
Which of the following is the best title?
| A．Keep away from Sudan1 |
| B．No Sudan1 dye links to the country |
| C．How Sudan1 dye got its name? |
| D．Pay attention to the food safety |
A university is not just about careers and getting a well-paid job after graduation — it’s a place for learning about yourself and the world.
So how to select a suitable university is of great importance. How do you decide on a school when there are thousands of them to pick from? Start by asking yourself questions about your preferences:
What are my strengths?
1.Am I interested in liberal arts or science or business?
2.What kind of learning environment is best for me?
3.Would I be more comfortable in a small school or a large one?
4.Do I want to stay close to home or live far away?
5.Would I prefer to be in a city environment or a small college town?
6.Do I like being with people who are mostly like me or do I want to meet a different group?
Ask friends and older people who are in college about their schools and about other schools they’re familiar with. Talk to one of your teachers and go to college fairs when they visit your town.
Once you’ve narrowed down your choices, ask the schools to send you related materials and visit their websites. When you’ve cut your list down to a manageable number, make arrangements to visit. Try to do this when the schools are having regular classes, so you can get a good idea of what life is really like on campus.
And remember: you’re not the only one making a decision. Schools are picking from a large pool of students. They want to know how excellent you are and what makes you stand out from everyone else. They will look at your school performance, test scores, and so on, so it’s important to devote time and effort to all these things. According to the passage, when deciding on a college you need NOT consider ______.
| A．in which aspect you are superior to others |
| B．what kind of people you’d like to meet |
| C．what kind of college environment you like |
| D．whether the college has an exchange-student program |
When you have got a manageable number of choices, you’d better _______.
| A．visit the schools when they have regular classes |
| B．ask the schools to send you related materials |
| C．go to college fairs with your friends |
| D．discuss them with your teachers |
The underlined part in the last paragraph means that ______.
| A．you can’t make the decision all by yourself |
| B．schools are also judging whether you’re qualified for them |
| C．your school grades often play a role in choosing a college |
| D．making a decision all by yourself is really hard |
Imagine a training course that helps you in your specific job. Imagine tools and techniques that are so closely connected with your work that you can apply them directly to it. Imagine receiving an Open University (OU) certificate (证书) in a course which states what you have studied and achieved.
It may sound fantastic, but it’s a reality at the Open University’s CCPD, which is making learning while you work more flexible (灵活的) than ever before.
The courses are starting to change workplace learning completely. Paige, who took CCPD’s courses, said the study had changed her whole way of thinking. “It was excellent for so many reasons,” she said. “It developed me as a person and as an employee and taught me particular techniques. I was always able to bring what I’d learned into the office the next day and apply it to my job.”
Even better news for Paige was that her employer paid the full cost of her study. She became one of thousands of OU students whose fees were paid by employers who recognized the value of an OU education.
“These courses are designed for CCPD rather than as part of a formal certificate,” said Kathy, an OU teacher. “We pay more attention to development rather than assessment (评估). Our role is to give them personal developmental advice, not a mark.”
Paige is just one of 200,000 students who are learning at OU. CCPD itself is just a part of an organization that offers courses and qualifications in 360 subjects and has so far helped to develop the skills and knowledge of more than two million people.
“Education does not stop with getting a degree,” said Charles Edwards, CCPD’s director. “In a fast-moving economy you cannot afford to rely on the degree you got some time ago. You must keep updating your knowledge.”
For details on CCPD’s courses and to register with the 10% discount available to members, visit www.open.ac.uk.According to the passage, CCPD’s courses are ________.
| A．required courses for formal academic qualifications |
| B．training courses for professional development |
| C．special courses for a master’s degree |
| D．elective courses for university students |
The example of Paige is given to show ________.
| A．the benefits of lifelong learning |
| B．how completely learning has changed |
| C．the value of CCPD’s courses of the OU |
| D．the importance of hard work |
It can be inferred from Paragraph 4 that ________.
| A．Paige has got promoted after learning CCPD’s courses |
| B．an OU education has been accepted by many employers |
| C．Paige is the best employee in her company |
| D．most employers care for their employees |
According to the passage, CCPD’s courses focus on ________.
| A．assessment of learners |
| B．learners’ personal development |
| C．the academic knowledge of learners |
| D．classroom learning |
Listening to music can help me focus better. Since I discovered it two years ago, I’ve used music to get through boring work or to focus creatively. I’ve found that it can make even the dullest jobs enjoyable and help clear mental blocks to creativity.
I first noticed the good effects of music while playing video games. It was a few days before Christmas in 2005 and I was playing online video games. My parents had just given me a new MP3, so I decided to listen to music through the headphones while I played. After a few minutes I noticed a great change in my style of play. I was playing more naturally. The music relaxed me, and, to a certain extent, distracted me from the game, allowing my subconscious (潜意识的) talent to come through. The music also helped me block out the outside world. With those headphones on I was like a machine, moving from one task to the next without unnecessary thoughts or actions.
Music can also have a great effect on mood. If I’m in a bad mood at work, I’ll listen to some of Bob Marley’s and get down to business. It always takes my mind off what I’m doing and makes me a happier person. The same is true for classic rock. One summer, I did a boring job collecting bottle openers by hand. Without a radio playing classic rock in the background, I would have hated life.
Listening to music with relaxing rhythms and a positive message helps you forget your work and think happy thoughts. But the results you see will depend heavily on your personal tastes. Experiment with the types of music you listen to during certain tasks. By trial and error you’ll finally discover your best choice. I’m always looking for new concentration aids, so I’d love to know what type of music works best for me. We can infer that the passage was written in __________.
| A．2005 | B．2006 | C．2007 | D．2008 |
The author first discovered the effects of music __________.
| A．from his parents | B．by chance |
| C．at work | D．when he was a child |
Which of the following statements is NOT an effect of music for the author?
| A．It helps him block out the outside world. |
| B．It arouses his subconscious talent. |
| C．It helps his mind relax. |
| D．It makes him work without any thought. |
The author mentions the experience of collecting bottle openers in Paragraph 3 to ________.
| A．tell us that life is dull |
| B．prove that music affects mood |
| C．tell us how to seek happiness |
| D．tell us bad mood can affect work |
In order to get the greatest effect of music, you are advised to ________.
| A．listen to some of Bob Marley’s |
| B．only choose relaxing music |
| C．test all kinds of music |
| D．listen to classic rock |