Unlike traditional commercials, Public Service Advertisements（PSA）are primarily designed to inform and educate rather than sell a product or service. The goal of a PSA is not to make a big sale, but rather to change public opinion and raise awareness for a problem.
Smokey Bear has been a recognized symbol of the protection of America’s forests from fire. It is created to educate the public about the dangers of wildfires. Smokey Bear was started in 1944 with the slogan, “Smokey Bear Says—Care will prevent 9 out of 10 forest fires”. Smokey Bear’s later slogan, “Remember! Only You Can Prevent Forest Fires”, was created in 1947 by the Advertising Council in America. In April 2001, the message was changed to “Only You Can Prevent Wildfires”.
The wildfire prevention campaign with Smokey Bear is one of the longest and most successful campaigns in advertising history. The Advertising Council often was in partnership with other organizations and groups to create various advertising for Smokey Bear since 1944.
The Advertising Council teamed with Walt Disney Company to create a series of PSAs. The ads feature（以···为形象）characters form the classic film Sleeping Beauty and aim to reach parents and children. The lovely Bambi also appeared in the advertisements. Mickey Mouse is much more popular throughout the country.
Those PSAs, which appear on television, on the radio, in the newspaper and on the website continue to remind Americans about the importance of wildfire prevention have helped to reduce the number of acres burned annually by wildfires. According to recent survey, Smokey Bear and his famous words of wisdom “Only You Can Prevent Wildfires” are recalled by 3 out of 4 adults.
In addition to the PSA campaign, Smokey Bear has his own U.S. postage stamp and website for more information about wildfire prevention. From the website, you can also learn all about wildfires and how we can protect our forests.PSA are primarily designed to .
| A．educate the public | B．change people’s status |
| C．discuss a problem | D．sell products or services |
Which of the following is true of the Smoky Bear?
| A．It is one recognized symbols of Walt Disney cartoons. |
| B．It firstly appeared in America in 1944 with no slogan. |
| C．It is created to warn Americans of the dangers of wildfires. |
| D．Its slogan changes every three years. |
How does the author support his topic in Paragraph 4?
| A．By summing up. | B．By giving examples. |
| C．By comparison. | D．By asking questions. |
According to this text, Smoky Bear .
| A．helps a lot to reduce wildfires in America |
| B．isn’t popular among the American pupils |
| C．has set up its own website to advertise products |
| D．becomes the symbol of the Advertising Council |
At present time, roller skating (滑旱冰) is easy and fun. But many years ago, it wasn’t easy at all. Before 1750, people never tried skating on wheels. That changed because of a man named Joseph Merlin. Merlin’s work was making instruments (工具). In his free time he liked to play the violin. Merlin was a man with many ideas and many dreams. People called him a dreamer.
One day Merlin received an invitation to go to an important party. He was very pleased and a little excited. As the day of the party came near, Merlin began to think. He wanted to find a way to make a wonderful entrance at the party. Merlin had an idea. He thought that he would attract a lot of attention if he could skate into the room.
Merlin tried different ways to make himself roll (滚动). Finally, he decided to put two wheels under each shoe. These were the first roller skate shoes. Merlin was very proud of them. He dreamed of arriving at the party and skating into the room while playing the violin. He was sure that everyone would be very surprised.
On the night of the party Merlin rolled into the room, playing his violin. Everyone was really surprised to see him. There was just one problem. Merlin had no way to stop his roller skating. He rolled on, playing the violin. Then, with all eyes on him, Merlin hit into a huge mirror on the wall. The mirror broke into many pieces with a very loud noise.
Nobody forgot Merlin’s wonderful entrance after that.The first paragraph tells us that people began to skate on wheels from 1750 because _______.
| A．it is very easy |
| B．it is very exciting |
| C．Joseph Merlin’s instruments |
| D．it is very popular |
People called Merlin a dreamer because ___________. .
| A．he slept and dreamed a lot |
| B．he was full of different ideas and dreams |
| C．he invented the first roller skates |
| D．he always made people’s dreams come true |
___________ made Merlin think of skating on wheels.
| A．Merlin’s work | B．Merlin’s violin |
| C．A huge mirror | D．An important party |
What was Merlin’s problem after he rolled into the room?
| A．He couldn’t stop his roller-skating. |
| B．He couldn’t attract a lot of attention. |
| C．Everyone was surprised at him. |
| D．He couldn’t play the violin while rolling. |
What’s the best title for the passage?
| A．Joseph Merlin’s Story |
| B．How Roller Skating Was Invented |
| C．A Surprising Entrance to the Party |
| D．Violin and roller skating |
When he was a boy, Tim was much influenced（影响） by the books about the sea, but in fact by the age of fifteen he had decided to become a doctor rather than a sailor. His father was a dentist and as a result, Tim had the opportunity of meeting many doctors either at home or elsewhere. When he was fourteen he was already hanging around the clinic (诊所) of a local doctor where he was supposed to help to wrap up medicine bottles, but was actually trying to listen to the conversations（会议） taking place between the doctor and his patients in the next room.
During the war Tim served in the Navy (海军) as a surgeon (外科医生). “That was the happiest time of my life. I was dealing with very real suffering and on the whole making a success of it.” In California he taught the country people simple facts about medicine. He saw himself as a life-saver. He had proved his skills to himself and his ability to take decisions. Thus, while he was able to tell them what to do, he could feel he was saving them. After the war, he got married and chose to be a doctor in the countryside, working under an old doctor who was popular in the area, but who hated the sight of blood and believed that the secret of medicine was faith. This gave the young man many opportunities（机会） to go on working as a life-saver.Tim decided to be a doctor when he was________.
| A．fourteen | B．fifteen |
| C．serving in the Navy | D．working in clinic |
Tim decided to become a doctor mainly because________
| A．his father wanted him to be so. |
| B．his father was a surgeon. |
| C．he had read many books about medicine. |
| D．he had chances to know many doctors and know about what doctors did. |
Which of the following is not true?
| A．during the war, Tim was a surgeon in the Navy. |
| B．he taught the country people simple facts about medicine in California. |
| C．after the war, he married the old doctors’ daughter. |
| D．Tim worked as a life-saver after war. |
From the passage we can infer(推出) that Tim_________.
| A．was sent to Europe during the war. |
| B．was not afraid of blood. |
| C．decided to give up his doctor career. |
| D．regarded himself as a life-saver. |
In the early 1990s,the word” Internet” was strange to most people. But today, Internet has become a useful tool for people all over the world. Maybe Internet has been the greatest invention in the field of communication in the history of mankind（人类）.
Communicating with others on the Internet is much faster. We can chat with a person who is sitting in the other part of the world. We can e-mail our friends and they can read the e-mails within a minute. Giving all kinds of information is probably the biggest advantage of the Internet. We can use search engines to find the information we need. Just type in a keyword or keywords and the search engine will give us a list of suitable websites to look at.
We can enjoy a lot on the Internet by downloading games, visiting chat rooms or surfing （浏览）websites. There are some games for free. We can meet new and interesting people in the chat now. We can also listen to music and see films.
Now ,there is a lot of service on the Internet such as online banking ,job finding and ticket buying. We can also do shopping and find nearly all kinds of goods. Sometimes we can find something that is quite good but very cheap.How many main advantages of the Internet are talked about in the passage?
| A．Three. | B．Four. | C．Five. | D．Six. |
What fact doesn’t the passage provide?
| A．We can find almost anything we want to know on the Internet. |
| B．Some games on the Internet are free. |
| C．We can buy most things we need on the Internet. |
| D．Goods on the Internet are more expensive than those in real shops. |
Which title best gives the main idea of the passage?
| A．Online Shopping |
| B．Exchanging Information on the Internet |
| C．The Advantages of the Internet |
| D．Surfing the Websites on the Internet |
A small man went to a cinema, bought a ticket and went in. But after two or three minutes he came out, bought a second ticket and went in again.
After a few minutes, he came out again and bought a third ticket. Two or three minutes after that, he came out a third time and asked for another ticket.
But the girl said to him, “Why are you buying all these tickets? Are you waiting for friends in the cinema all the time?”
“No, I am not doing that,” answered the small man. “But a big woman always stops me at the door and tears (撕)my ticket up.”
The girl smiled and sold him another ticket.One day a small man went to _____.
| A．a shop | B．a hospital | C．a post office | D．a cinema |
The small man bought _____ tickets in all.
| A．five | B．three | C．four | D．six |
The big woman _____.
| A．didn’t let the small man in |
| B．was the ticket collector (收票员) |
| C．didn’t like a small man at all |
| D．was the doorkeeper (看门人) |
The small man _____.
| A．enjoyed the film very much |
| B．didn’t like the film at all |
| C．didn’t see the film at all |
| D．was very clever |
The girl ______.
| A．was the ticket seller | B．was the doorkeeper |
| C．was the ticket collector | D．was the small man’s friend |
You can see lots of kangaroos (袋鼠) in Australia, and not only in zoos but also outside the cities and towns. You can see them everywhere. Kangaroos are very popular in Australia. They have very strong legs, so they are very good at jumping. Their tails （尾巴） are very strong, too, so when they want to have a rest, they rest on their tails. Kangaroos are also good at looking after their babies. Mother kangaroos keep their babies safe in their pockets.There are many kangaroos _____.
| A．from Australia | B．in America | C．in Australia | D．from America |
Where can we see kangaroos in Australia?
| A．in cities | B．in towns | C．in parks | D．everywhere |
Why are kangaroos very good at jumping?
| A．because they are very healthy |
| B．because they have strong tails |
| C．because they have strong legs |
| D．because they have big pockets |
How do kangaroos rest when they want to rest?
| A．on their legs | B．on their hands | C．on their tails | D．on their back |
What are kangaroos good at doing?
| A．they are good at looking after their babies |
| B．they are good at jumping |
| C．they are good at resting on their tails |
| D．A, B and C |