A man once said how useless it was to put advertisements in the newspaper. “Last week,” he said, “my umbrella was stolen from a London church. As it was a present, I spent twice its worth in advertising, but didn’t get it back.”
“How did you write your advertisement?” asked one of the listeners, a merchant. “Here it is,” said the man, taking out of his pocket a slip cut from a newspaper. The other man took it and read, “Lost from the City Church last Sunday evening, a black silk umbrella. The gentleman who finds it will receive ten shillings on leaving it at No. 10 Broad Street.”
“Now,” said the merchant, “I often advertise, and find that it pays me well. But the way in which an advertisement is expressed is of extreme importance. Let us try for your umbrella again, and if it fails, I'll buy you a new one.”
The merchant then took a slip of paper out of his pocket and wrote: “If the man who was seen to take an umbrella from the City Church last Sunday evening doesn’t wish to get into trouble, he will return the umbrella to No.10 Broad Street. He is well known.”
This appeared in the newspaper, and on the following morning, the man was astonished when he opened the front door. In the doorway lay at least twelve umbrellas of all sizes and colors, and his own was among them. Many of them had notes fastened to them saying that they had been taken by mistake, and begging the loser not to say anything about matter. The result of the first advertisement was that ______________.
| A．the man got his umbrella back |
| B．the man wasted some money advertising |
| C．nobody found the missing umbrella |
| D．the umbrella was found somewhere near the church |
The merchant suggested that the man should _______________.
| A．buy a new umbrella |
| B．go on looking for his umbrella |
| C．write another and better advertisement |
| D．report the police |
“If it fails, I’ll buy you a new one,” suggested that the merchant
_______________.
| A．was quite sure of success |
| B．wanted to buy him a new umbrella |
| C．didn’t know what to do |
| D．was rich enough to buy one |
The story is mainly about _________________.
| A．a useless advertisement |
| B．how to make an effective advertisement |
| C．how the man lost and found his umbrella |
| D．what the merchant did for the umbrella owner |
Do you like to eat out? Do you like to eat quickly? Do you like inexpensive food? Some people go to fast-food restaurants for these reasons. In the past, people usually went to diners（小餐馆）for these reasons. In fact, many people in the States still go to diners today for the same reasons.
A man named Walter Scott had the first “diner” in 1872. It wasn’t a real diner. It was only a food cart. People on the street walked up to the cart to buy food. These carts served late-night workers who wanted a cup of coffee and a late-night meal. The meal was a sandwich or boiled eggs. In 1887, Samuel Jones built the first diner big enough to allow the customers to come inside. However, they did not sit down. Later, people built diners with counters and stools, and people sat down while they ate.
Before long, many diners stayed open around the clock. In other words, people were able to eat in diner at any time. Diners changed in other ways, too. The original menu of sandwiches and coffee became bigger. It included soup, favorite dishes, and a breakfast menu. In addition, diners soon became permanent buildings. They were no longer carts on wheels.
Diners today look similar to the diners of the early 1900s. They are usually buildings with large windows. Inside, the diners have shining counters with stools, booths, and tables and chairs. People can eat all three meals in a modern diner.
Today, many people eat in fast-food restaurants such as McDonald’s and Burger King. However, the diner remains an American tradition, and thousands of people still enjoy eating there. It was popular a century ago, and it is still popular today.A man named Walter Scott had the first “diner” in 1872. Why is the word “diner” in quotation marks(引号)？
| A．Because it is spelled differently from “ dinner” |
| B．Because the first diner was not what it is now |
| C．Because diner was a new word |
| D．Because it is a special kind of restaurant |
According to paragraph 3, diners changed in __________
| A．Two ways | B．three ways | C．four ways | D．five ways |
Which of the following is NOT true according to the passage?
| A．Diners existed before a fast-food restaurant |
| B．The menu included more food than sandwiches and coffee |
| C．Burger King is a fast-food restaurant |
| D．Sandwiches became bigger |
The main idea of the passage is that ______________.
| A． The diner is a traditional , popular place to eat in the United States |
| B． Samuel Johns built the first diner big enough to allow the customers to come inside |
| C． American diners serve many types of food 24 hours a day to their customers |
| D． Diners are different from fast-food restaurants in many ways |
I hear many parents saying that their teenage children are rebellion（反叛的）. I wish it were so. At your age you ought to be growing away from your parents. You should be learning to stand on your own two feet. But take a good look at the present rebellion. It seems that teenagers are all taking the same way of showing that they degree with their parents. Instead of striking out bravely on their own, most of them are trying to seize at one another’s hands for safety.
They say they want to dress as they please. But they all wear the same clothes. They set off in new directions in music. But somehow reason for thinking or acting in thus-and-such a way is that the crowd is doing it. They have come out of their cocoon(蚕茧) -----into a larger cocoon.
It has become harder and harder for a teenager to stand up against the popularity wave and to go his or her own way. Industry has firmly opened up a teenage market. These days every teenager can learn from newspapers and TV what a teenager should have and be. And many of today’s parents have come to award（奖励） high narks for the popularity of their children. All this adds up to great difficulty for the teenager who wants to find his or her own path.
But the difficulty is worth getting over. The path is worth following. You may want to listen to classical music instead of going to a party. You may want to collect rocks when everyone else is collecting records. You may have some thoughts that you don’t care to share at once with your classmates. Well, go to it. Find yourself. Be yourself. Popularity will come-----with the people who respect you for who you are. That’s the only kind of popularity that really counts.The writer’s purpose in writing this passage is to tell_______.
| A．readers how to be popular in the world |
| B．parents how to control and guide their children |
| C．teenagers how to learn to decide things for themselves |
| D．people how to understand and respect each other |
According to the writer, many teenagers think they are brave enough to act on their own, but, in fact, most of them______.
| A．are not sure of themselves |
| B．have much difficulty in understanding each other |
| C．dare not do things |
| D．are very much afraid of getting lost |
During the teenage years, one should learn to_____.
| A．become different from others in as many ways as possible |
| B．find one’s real self |
| C．get into the right reason and become popular |
| D．rebel against parents |
For over one hundred and fifty years, Americans of all social classes have worn blue jeans．Whether they are worn for work or for fashion today．Strauss' invention continues to be popular not only among Americans but also among people around the world．
Levi Strauss was born in Germany in 1829．He grew up in Kentucky before moving to New York in 1847．Before becoming an American citizen and moving to the West in 1853, Strauss worked in his brother's dry goods business．This gave him a chance to produce his famous invention．After the gold rush of 1949, Strauss decided to move to the West to seek his fortunes．
Strauss did not want to be a person who searched an area for minerals．Instead, he knew he could make a good living by selling supplies to the miners．At first, he planned to sell sewing supplies and cloth．When he heard miners complaining that their clothes were easily broken or they usually tore their pockets during mining, he decided to use a special fabric to make pants for the miners．These pants proved so popular that he quickly ran out of materials to make more．
In 1873, Strauss received a letter from a Jewish tailor named Jacob Davis who had invented a process of connecting pockets with copper rivets（铆钉）．This made the pants last a long time．Because Davis did not have the money to patent his idea, he offered to share it with Strauss if Strauss would agree to pay for the patent．．
The business has been growing ever since and Levi Strauss' company is now one of the largest clothing companies in the world．
By the time Strauss died in 1902, he had made a great contribution to American fashion．
| A．As a young boy, he moved with his family to the United States． |
| B．Nobody knew what kind of material was suitable． |
| C．He did and Levi jeans have been made with metal rivets ever since． |
| D．However, he did not get much business for those products． |
E．He also made a great contribution to America's clothing industry．
F．Since they were invented by Levi Strauss, they have become a symbol of American consumer culture．
G．As the business grew, Strauss got much money from it．
Apollo For lovers of the arts, Apollo is a truly necessary magazine. Covering the ages and the great civilizations of the world, Apollo brings you well-illustrated yet academic articles by internationally famous scholars, as well as information on exhibitions and sales. Experience five monthly issues for as little as £5 each.
The Guardian Weekly gives you a global view with articles from four of the world’s most respected newspapers. Read the news from different views and draw your own conclusions on the stories shaping (影响) our world. Try it for 3 months for just £15.55. Plus get a free copy of The Guardian Year 2004.
New Internationalist Full of excellent writing and photography, the NI covers one key subject each month, from Terrorism to Poverty to Climate Change. Reporters from around the globe provide you with a comprehensive world view. PLUS: masses of fresh reports and stories to keep you up-to-date on world affairs. 3 months free and free World Map.
The Week is the only weekly summary giving you the best of the British and foreign newspapers in just 35 pages. Designed to be read in just 1 hour, it provides you with everything you need and want to know. Try The Week now with 13 issues for just £13.75. If you decide it’s not for you, just tell us within the first 6 weeks and you can get your money back.Which of the following magazines will probably provide you with articles about music and paintings?
| A．Apollo | B．The Week | C．New Internationalist | D．The Guardian Weekly |
It is possible that most of the readers of the four magazines are ________ .
| A．men | B．women | C．children | D．grown-ups |
Which of the following would you most probably read if you want to get information from the world’s most popular newspapers?
| A．Apollo & The Week |
| B．Apollo & New Internationalist |
| C．The Guardian Weekly & The Week |
| D．The Guardian Weekly & New Internationalist |
Cao Min couldn’t believe she was experiencing exactly what she had seen years ago in the film “Titanic”.
Cao and her two children from Anhui Province were traveling on board the “Liaoludu 7” on February 22. They were among the first people on the ship who were rescued by lifeboats. Cao’s one-year-old son was the youngest passenger on board.
The “Liaoludu 7” was traveling in the Bohai Straits from Lvshun in Liaoning Province to the port city of Longkou in Shandong Province. It suddenly lost its power at 2:30 pm and tilted(倾斜) on its side. With 81 people on board, the ferry began to sink.
“I was so scared that my legs couldn’t move forward. They kept shaking even when I was asked to jump onto a lifeboat,” Cao recalled.
Upon receiving the mayday appeal (紧急呼救), China Marine Search and Rescue Centre immediately informed the State Council. The center sent eight lifeboats to the fishing boats.
After more than four hours of fighting strong winds and freezing ocean water, the passengers were recovered. All but four survived. These four died after spending too long time in the freezing waters, according to a spokesperson for the Beijing-based center. According to the passage, which of the following is TRUE?
| A．The film “Titanic” had been on show again in Shanghai. |
| B．Cao Min and her children experienced the terrible accident. |
| C．“Liaoludu 7” with all passengers on board were saved. |
| D．The ferry began to sink on the way to the port of Liaoning. |
From the passage we can infer that .
| A．China Marine Search and Rescue Centre quickly carried out the rescue task |
| B．the center sent eight lifeboats and asked for help from the United Nations |
| C．the passengers were fighting strong winds and freezing ocean water for one hour |
| D．the ferry sank into the sea immediately it tilted on its side at 2:30 pm |
According to the passage, ________ passengers on board were still alive.
| A．four | B．seventy-seven | C．eight | D．eighty-one |