Researchers claimed that waitresses who wear red get up to 26 percent extra in tips than they would wearing other colors. However, the team finds that the sexes tip very differently—with the bigger tips coming only from male customers.
No matter what color they wear, female diners will give the same kind of amounts for service every time. Yet men, whether they realize it or not, add anything between 15 and 26 percent more to a waitress in red than they would if it was the same waitress wearing a different color.
The test was simple. Take 11 waitresses in five restaurants over a six-week period and ask them to wear the same kind of T-shirt every day but change the colors. Previous research has suggested waitresses could earn more if they acted charmingly or wore more make-up than their colleagues. But this study, by the Journal of Hospitality and Tourism Research, only changed the color of the T-shirt. Every other aspect from make-up to behavior remained the same.
When wearing either black, white, green, blue or yellow T-shirts, the size of the tips from both male and female customers was almost identical. But when they wore red, the size of the tips went up by between 15 and 26 percent from male customers, yet stayed the same from female ones.
A total of 272 restaurant customers were studied by researchers Nicolas Gueguen and Celine Jacob for the international journal of the tourism industry.
Even as a T-shirt, it shows just how much the color red is thought, by men, to increase the physical and sexual attractiveness of woman, said the researchers.
The researchers wrote: As red color has no negative effect on women customers, it could be in their interest to wear clothes at work.The underlined word “identical” in Para. 4 probably means____________________.
| A．different | B．similar | C．the same | D．close |
According to the passage, in the research by the Journal of Hospitality and Tourism Research waitresses could earn more by _________________.
| A．wearing red T-shirts |
| B．putting on attractive make-up |
| C．changing the color of T-shirts |
| D．behaving themselves |
Which of the following is right according to the passage?
| A．Bright color can increase the physical and sexual attractiveness of women. |
| B．Waitresses in red make no difference to female customers. |
| C．Make-up makes no difference to man customers. |
| D．Whether male customers tips more or not depends on service. |
What is the main idea of the passage?
| A．People tip differently if waitresses wear different make-up. |
| B．Waitresses who wear red get more tips than they would wearing other colors. |
| C．Male customers are more interested in the red color. |
| D．Red color has no negative effect on female customers. |
Obama Still Smokes in Secret
US President Barack Obama has just made life more difficult for cigarette makers. He has just signed a law that will set tough new rules for the tobacco industry. The new law gives the US Food and Drug Administration the power to strictly limit the making and marketing of tobacco products.
At a White House signing ceremony Monday, Obama said that he was among the nearly 90% of smokers who took up the habit before their 18 th birthday.
Obama, who has publicly struggled to give up smoking, said he still hadn’t completely kicked the habit. Every now and then he still smokes in secret.
“As a former smoker I struggle with it all the time. Do I still smoke sometimes? Yes. Am I a daily smoker, a constant smoker? No.” Obama said at a news conference.
“I don' t do it in front of my lads．I don ?t do it in front of my family．I would say that I am 95% cured, but there are times when I mess up, " he said．
"Once you go down this path, it' s something you continually struggle with, which is exactly why the law is so important．The new law is not about me, it' s about the next generation of kids coming up．What we don ' t want is kids going down that path," he said．
Nearly 20% of Americans smoke and tobacco use kills about 440,000 people a year in the United States due to cancer, heart disease, and other serious diseases．The new law makes life difficult for.
| A．Obama |
| B．tobacco industry |
| C．White House |
| D．US Food and Drug Administration |
What do we know about Obama?
| A．He no longer smokes |
| B．He still smokes as usual |
| C．He began to smoke at eighteen |
| D．He is trying hard to give up smoking |
According to the passage, Obama is most concerned about ．
| A．children | B．officials |
| C．his family | D．businessmen |
Babysitter Wanted
I am seeking a babysitter for my 6-month-old son. A few hours on Saturdays and Sundays to help me and then other times as needed. He or she should be over 18, responsible, loving, warm, and have some experience in caring for babies. This position also suits a college student with experience looking for a part-time job. The pay is $10 an hour.
If this sounds like a good job to you, please reply to rebecharv@aol.comor call 800-4964.
Office Manager Wanted
Our company is looking for a full-time experienced manager to run the business. Strong skills in organisation and business management are required for this position. The office manager will be responsible for keeping financial (金融的) records, so he or she should be familiar with computers.
Please reply to jim@californiaaquatics.comor call 800-6978 to apply.
Waiter/ Waitress Wanted
A restaurant is looking for an experienced waiter / waitress. Knowledge of wines and experience in dining are necessary. Must work well under pressure and understand the basics of fine dining and customer service.
If you’re interested, please contact us at job-tkupe-1329358152@craigslist.orgto apply. This is a part-time job.
Office Cleaner Wanted
Looking for a Part-time job? A position in the Mississauga area needs an office cleaner! Part-time 4 hours a day from 10:00 am - 2:00 pm.
Duties include:
●Cleaning the washrooms
●Cleaning the furniture
●Sweeping the floors
●Other general cleaning Some experience is necessary. Pay:$15 per hour
Replyto:job-p3b7u-1365632206@craigslist.orgor call 800-8197.Which of the following position is a full-time job?
| A．Babysitter. | B．Office manager. |
| C．Waiter / waitress. | D．Office cleaner. |
If a college girl with some experience caring for children wants to apply for a job, where should she send an email?
| A．job-p3b7u-1365632206@craigslist.org |
| B．job-tkupe-1329358152@craigslist.org |
| C．jim@californiaaquatics.com |
| D．rebecharv@aol.com |
What can we learn from the passage?
| A．The office cleaner has to work three hours each day. |
| B．One can apply for a waiter or waitress by telephone. |
| C．A babysitter earns $5 more than an office cleaner per hour. |
| D．Experience is necessary for all these four jobs. |
Which of the following is necessary for a waiter / waitress?
| A．Being familiar with computers. |
| B．Having knowledge of wines. |
| C．Knowing more about menus. |
| D．Working well with others. |
Bertie knew there was something in the wind．His mother had been sad in recent days, not sick, just strangely sad. The lion had just lain down beside him, his head warm on Bertie’s feet when Father cleared his throat and began, “You’ll soon be eight, Bertie. A boy needs a proper education. We’ve found the right place for you, a school near Salisbury in England.”
His heart filled with a terrible fear, all Bertie could think of was his white lion. “But the lion,” he cried, “What about the lion?”
“I’m afraid there’s something else I have to tell you,” his father said. Looking across at Bertie’s mother, he took a deep breath. Then he told Bertie he had met a circus owner from France, who was over in Africa looking for lions to buy. He would come to their farm in a few days.
“No! You can’t send him to a circus!” said Bertie. “People will come to see him. He’ll be shut up behind bars. I promised him he never would be. And they will laugh at him. He’d rather die. Any animal would!” But as he looked across the table at them, he knew their minds were quite made up.
Bertie felt completely betrayed. He waited until he heard his father’s deep breathing next door. With his white lion at his heels, he slipped downstairs, took down his father’s hunting rifle from the rack and stepped out into the night. He ran and ran till his legs could run no more. As the sun came up over the grassland, he climbed to the top of a hill and sat down, his arms round the lion’s neck. The time had come.
“Be wild now,” he whispered. “You’ve got to be wild. Don’t ever come home. All my life I’ll think of you. I promise I will.” He buried his head in the lion’s neck. Then, Bertie clambered down the hill and walked away.
When he looked back, the lion was still sitting there watching him; but then he stood up, yawned, stretched, and sprang down after him. Bertie shouted at him, but he kept coming. He threw sticks. He threw stones. Nothing worked.
There was only one thing left to do. With tears filling his eyes and his mouth, he lifted the rifle to his shoulder and fired over the lion’s head. Bertie’s mother was sad probably because she ______.
| A．had been seriously ill recently |
| B．had decided to send Bertie to school |
| C．knew selling the lion would upset Bertie |
| D．knew Bertie would hate to go to England |
In the last paragraph, the boy lifted the rifle to ______.
| A．kill the lion out of anger | B．show his anger towards his father |
| C．protect himself from the lion | D．threaten the lion back to the wild |
The passage intends to show that ______.
| A．animal-hunting is popular in Africa |
| B．parents are sometimes cruel to their children |
| C．people and animals can be faithful to each other |
| D．animals usually lead a miserable life in circuses |
Why buy a new car when you can improve the one you have with the latest technology? Here are two new methods that will not only make life behind wheel more comfortable but may also end up saving you money.
| WI-FI on Wheels It’s not enough that children complain about having nothing to watch on television. These days, they even complain about having nothing to watch in the car. Fortunately, for every unsatisfied youth, there is a new technological solution: Wi-Fi Internet access for the back seat of your vehicle. In the United States, Chrysler is the first to offer such a system, which turns any Chrysler or Dodge into a Wi-Fi hotspot. Called UConnect, the $499 dealer-installed option is a high-speed cell-like Internet connection with a wireless router that sits in your car’s trunk. Monthly service costs $29 for Internet access, which is available to any device that has Wi-Fi and is within 100 feet of your car. With UConnect, passengers can check emails messages on a laptop, send instant messages to friends or watch YouTube videos online. It allows passengers to search for movie listings on a smart phone or connect a Sony PSP video game player to the Web. It also offers the ability to freely upload photos from a Wi-Fi-equipped digital camera to an online sharing service like Flickr. For critics who claim that putting Wi-Fi Internet access in a car feeds the danger of driver distraction, parents may well disagree: What’s more distracting, the temptation to check email or a lot of children talking to you from the back seat? |
Watch Your Back Blind spots behind cars and SUV’s make backing up dangerous as well as potentially deadly for children. Nationally, the group Kids and Cars estimates that two children a week are killed by cars backing up. The Transportation Department is establishing visibility standards for future vehicles, but there’s no need to wait. A back-view back system can be an expensive option in a new car. In the 2008 Subaru Tribeca, for example, the back-view camera option is available only in connection with the inner navigation system, at a price of $2,400. And professionally equipped systems can cost $400 or more. However, there are now inexpensive back-view packages you can help yourself, such as the $130 Audiovox ACA250 Wireless Vehicle Rear Observation System. It includes a camera that increases on a back license-plate holder and grasps onto a vehicle’s backup light. It can send a back-view image to a small L.C.D. Monitor that can be carried into electronic equipment and increased on the dashboard(仪表板). Audiovox claims the camera housing is not afraid of dust. In some areas where radio waves are plentiful, the image can be affected by occasional interference, but the picture, with its wide 110-degree camera point, is good enough to see things or children behind you. |
What is the best title of the passage?
| A．DIY methods for your car. |
| B．How to save money in your life? |
| C．The way of putting a back-view system. |
| D．The importance of putting internet access in your car. |
What’s the parents’ attitude to the safety concern of car Internet access?
| A．They agree with the critics’ opinion. |
| B．They consider it a great danger for driving. |
| C．They think that talking with children is more dangerous. |
| D．They believe it unnecessary to have car Internet access. |
What’s the potential danger for children?
| A．Electronic equipment. | B．Backing-up car. |
| C．Earphones behind the wheel. | D．Highway engine failure. |
How can the back-view package see the back of the car?
| A．With a cell phone. |
| B．With an inner navigation system. |
| C．With a dashboard. |
| D．With a camera onto the side of backup light. |
Why Doesn’t Anybody Copy Apple?
Apple’s products are the envy of the world. They have been spectacularly successful and are widely imitated, if not copied. The minute Apple crystallizes a product, everyone knows how to compete. This idea that the basis of competition is set by Apple and then the race is on to climb the path of improvement is unquestionable. When Apple releases a product that defines a category or dramatically changes the structure of an industry, it becomes obvious what needs to be built. But what I wonder is why everyone wants to copy Apple’s products but nobody wants to copy being Apple?
I can think of two reasons. Firstly, Apple is not worth copying because it’s not successful; secondly, Apple’s success cannot be copied because it is a magical process.
There is a great deal of evidence for the first hypothesis. The idea of Apple being successful is not something reflected in its stock price. Being valued lower than the average company in the S&P（标准普尔）500 indicates that to whatever degree Apple was successful in the past, it’s not seen by the vast majority of observers as successful in the future. Why should one bother copying Apple if it results in being punished with a low valuation? If one works really hard at innovation and then that innovation becomes commoditized（商品化）very quickly, why should one bother?
When innovation practitioners are asked what makes Apple successful,the answers regarding the cause of this success border on the mythical.The climax of this hypothesis is the “chief-sorcerer”theory of success which places one magician,like Steve Jobs,in charge of casting all the right spells（符咒）
What about Apple’s own opinion of what makes it tick? Tim Cook refers to a great team and integration of hardware, software and services as unique Apple advantages. It’s a better explanation. Integration is something that can take a long time, but it is possible with great effort. A few companies are starting to make moves in that direction, but efforts are half-hearted. There is no “move the Earth” panic to become an integrated company from Samsung, Google or Microsoft.
My own suspicion is that Apple is more aware of what makes it special than it lets out. However, as Tim points out, it’s not a formula. It’s complex, it’s subtle, but it’s not magic. It’s a process that requires a degree of faith and courage. When a new product of Apple comes out, often it ______.
| A．starts a revolution of an industry |
| B．ruins an industry dramatically |
| C．puts itself in an unbeatable position |
| D．is soon overtaken by imitated products |
According to the passage, other companies don’t “copy being Apple” because ______.
| A．Apple is not a successful company |
| B．they have no access to relevant resources |
| C．it’s hard to find a magician like Steve Jobs |
| D．being Apple takes more than time and efforts |
We can infer from Para.5 that ______.
| A．other companies are dedicated to integration |
| B．Apple itself is fully aware of its unique advantages |
| C．Apple will hold the leading position in this industry |
| D．other companies don’t have a great team as Apple does |
What does the author think of Tim Cook’s statement?
| A．Doubtful | B．Acceptable |
| C．Unbelievable | D．Disappointing |