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It was once unheard-of to be a businessman in China. Nowadays, though, it’s quite common to become your own boss. Let’s say you have an idea. Maybe you want to open an English school or sell Japanese comics. First, you need a business plan. It sets out what you’ll sell and how much everything will cost. Most businesses that fail didn’t have this. If you need to borrow money at the start, banks will ask for a detailed plan.
The best starting place for a business plan is the 4Ps: product, place, price and promotion. All these must be strong to be successful.
Product
Your product must have something unique. What makes it special compared to other similar products? If you want to start a noodle shop that has nothing new, don’t expect people to show much interest. You can research your product. For food, let people try it for free. For toys, let a few children play with them to see if they like them.
Place
There’s no point having a product that people want to buy if your shop is in an empty mall. Think about which type of person is going to buy what you sell. Where do they usually go shopping? When looking at possible places, spend the day there. See how many people pass by. Also, are there other shops nearby selling similar products? If so, how can you be better than them?
Price
Work out how much it costs to make or provide your product. As a general rule, your price will be double the cost. After all, you’re also paying for rent, staff and you need to eat too!
Promotion
How can you attract people to your shop? Advertising in newspapers and on TV is expensive. Perhaps you can get free advertising by getting a newspaper to write about your business.
What’s the best title for the passage?

A.How to start a business.
B.Starting a business soon.
C.Starting your own business.
D.Preparations for starting a business.

According to the author, the reason why most businesses fail is due to lack of ________.

A.a business plan B. a shop C. money D. successful businessmen

If you want to start a noodle shop, you should ________.

A.expect people to show much interest
B.research your noodles
C.let people try it at a low price
D.let children have a try

What does “If so” in Paragraph 4 refer to?

A.There are shops selling the goods like yours.
B.Many people pass by.
C.You should think about which type of person is going to buy what you sell.
D.You should spend the day on possible places.

You are selling toys to children. It costs 5 yuan to make each one. How much should you charge the children for each toy?

A.15 yuan. B. 5 yuan. C. 10 yuan. D. 50 yuan.
科目 英语   题型 阅读理解   难度 中等
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The year 2009 is the Year of Ox. The ox is a representative of the fanning culture of China. In the farming economy (经济), oxen are the major animals pulling plows (犁).
Of course, the good of oxen is not limited to plowing. In fact, they are seen as “boats on land” for their ability to carry loads. Besides, the whole body of an ox is full of treasures. Their meat and milk are food full of nutrition, and their skin can be used to make clothes and shoes. With all these qualities, oxen are regarded as generous creatures.
In the past, oxen played an important role in the spiritual life of the Chinese. Even today, oxen still play a special part in some folk activities. For example, some people who1ive in southwest China will cook cattle bone soup and share it among family members when holding the ceremony for children who reach 13. They believe that the cattle bone soup represents the blood relationship among family members. In order to express their love for oxen, people in some other areas will run to shake off diseases on the 16th day of the first month by the lunar calendar (农历), and during their run they will take their oxen along, which indicates they regard the creature as human.
Because of the contribution of oxen in their lives, the Chinese people are very grateful to the animal. In addition, the use of oxen in ceremonies and the thanks people owe to oxen help to develop various traditional customs, which becomes an important part of the folk culture of the Chinese nation.
The words “boats an land” underlined in Paragraph 2 refer to __

A.animals for taking goods B.creatures for pulling plows
C.treasures of the folk culture D.tools in the farming economy

From the third paragraph, we know that __

A.oxen are no more important today than in the past
B.ceremonies are held when people cook cattle bone soup
C.oxen are treated as human in some areas of China
D.people run with oxen to shake off diseases every month

Which of the following helps to develop traditional customs?

A.The special role of oxen in farming.
B.People’s respect and love for oxen.
C.The practical value of an ox’s body.
D.The contribution of oxen to the economy.

Why does the author write the text?

A.To stress the importance of oxen in farming.
B.To introduce the Chinese folk culture.
C.To describe how to celebrate the Year of Ox.
D.To explain how to develop agriculture with oxen.

Remembering names is an important social skill.Here are some ways to master it.
Recite and repeat in conversation.
When you hear a person’s name,repeat it.Immediately say it to yourself several times without moving your lips.You could also repeat the name in a way that does not sound forced or artificial.
Ask the other person to recite and repeat.
You can let other people help you remember their names.After you’ve been introduced to someone,ask that person to spell the name and pronounce it correctly for you.Most people will be pleased by the effort you’re making to learn their names.
Admit you don’t know.
Admitting that you can’t remember someone’s name can actually make people relaxed.Most of them will feel sympathy if you say.“I’m working to remember names better.Yours is right on the tip of my tongue.What is it again?”
Use associations.
Link each person yon meet with one thing you find interesting or unusual.For example,you could make a mental note: "Vicki Cheng -- tall, black hair. " To reinforce (加强) your associations, write them on a small card as soon as possible.
Limit the number of new names you learn at one time.
When meeting a group of people, concentrate on remembering just two or three names. Free yourself from remembering every one. Few of the people in mass introductions expect you to remember their names. Another way is to limit yourself to learning just first names. Last names can come later.
Go early.
Consider going early to conferences, parties and classes. Sometimes just a few people show up on time. That's fewer names for you to remember. And as more people arrive, you can hear them being introduced to others -- an automatic review for you.
How will most people feel when you try hard to remember their names?

A.They will be moved. B.They will be annoyed.
C.They will be delighted. D.They will be discouraged.

If you can’t remember someone’s name, you may _____

A.tell him the truth B.tell him a white lie
C.ask him for pity D.ask others to help you

When you meet a group of people, it is better to remember _____

A.all their names B.a couple of names first
C.just their last names D.as many names as possible

What does the text mainly tell us?

A.Tips on an important social skill. B.Importance of attending parties.
C.How to make use of associations. D.How to recite and repeat names.

                     
  Fear can be fun. Many young people queue up to ride very fast and scary roller coasters, screaming but enjoying themselves. Other people like to read “goose bumps (鸡皮疙瘩)” books or watch horror movies at night, scared to death but feeling excited. Why do people like being scared?
  Fear is an ancient way of surviving. Being scared makes animals, including humans escape from danger and save themselves. It is because of fear that we have lived through millions of years of evolution. Those who lacked a strong fear response were more likely to be killed, leaving the more fearful and careful to pass their genes onto the next generation.
  How do scientists explain why shaking over such scary things is fun? “Some kids will go to a scary movie and love it and laugh over it, others will feel anxious and hide their faces and some won’t even set foot in the cinema,” said Ned Kalin, a US scientist. “Which kind of person you are depends partly on experiences you’ve had and partly on your genes.”
  What happens in the brain when something frightens you? Nerves that begin at the eyes and ears lead to a part of the brain called the amygdale. When you suddenly see a snake, for example, the amygdale makes you freeze, sweat, have a quickened heartbeat, or run very fast. However, seeing the snake also uses another part of the brain, the cortex. It analyzes the situation, and if it finds that the snake is only made of rubber it tells your heart and the rest of your body to calm down. Think of the amygdale as the engine and the cortex as the brake.
  Back to the first question: Why do some people like to make themselves scared? “One reason is that we can play games with fear, find ways to reduce the scariness by looking away or thinking of something else,” Kalin said. “To believe we have control over a situation gives us a feeling of power.” “Scary movies or novels are good practice to prepare young people for the real thing. Thrills such as roller coaster rides also go to the brain’s pleasure centre.”
  And there might be some evolutionary advantage to being able to adjust this system that is there to protect people.
  72. How many questions are answered in the passage?
  A. 2.    B. 3.    C. 4.    D. 5.
  73. Some people like to be scared because______.
  A. they are afraid that the fear genes will be passed onto their children
  B. it’s a good practice to get prepared for the real frightening situation
  C. it can help them show their own personalities
  D. they will feel powerful after getting rid of fear
  74. Which of the following is true about the people who are not easily scared?
  A. Their cortex is better at analyzing the situations.
  B. They are more likely to suffer from potential danger.
  C. They are born unaffected by anything horrible.
  D. They lack a strong response towards threat.
  75. What is the best title of the passage?
  A. Ready to scream?     B. How to be scared?
  C. Willing to shake?    D. Why to be scared?

                    
  Like most people, I’ve long understood that I’ll be judged by my occupation, that my profession is used by people to see how talented I am. Recently, however, I was disappointed to see that it also decides how I’m treated as a person.
  Last year I left a professional position as a small-town reporter and took a job waiting tables. As someone paid to serve food to people, I had customers say and do things to me I suppose they’d never say or do to the people they know. One night a man talking on his cell phone waved me away, then called me back with his finger a minute later, saying angrily that he was ready to order and asking where I’d been.
  I had waited tables during summers in college and was treated like a peon(勤杂工) by plenty of people. But at 19 years old, I believed I deserved inferior(低等的)treatment from professional adults. Besides, people responded to me differently after I told them I was in college. Customers would joke that one day I’d be sitting at their table, waiting to be served.
  Once I graduated I took a job at a community newspaper. From my first day, I heard a respectful tone from everyone who called me. I assumed this was the way the professional world worked--- politely and formally.
  I soon found out differently. I sat several feet away from a person in advertising department with a similar name. Our calls would often get mixed up and someone asking for Kristen would be transferred to Christie. The mistake was immediately clear. Perhaps it was because of money, but people used a tone with Kristen that they never used with me.
  It’s no secret that there’s a lot to put up with when waiting tables, and fortunately, much of it can be easily forgotten when you pocket the tips. The service industry exists to meet others’ needs. Still, it seemed that many of my customers didn’t get the difference between server and servant.
  I’m now applying to graduate school, which means someday I’ll return to a profession where people need to be nice to me in order to get what they want. I think I’ll take them to dinner first, and see how they treat someone whose job is to serve them.
  68. What makes the author disappointed?
  A. Professionals tend to look down upon workers.
  B. Talented people have to do the job waiting tables.
  C. One’s position is used to measure one’s intelligence.
  D. Occupation affects the way one is treated as a person.
  69. What does the author intend to say by the example in Paragraph 2?
  A. Waiting tables is a hard job.
  B. Some customers are difficult to deal with.
  C. The man making a phone call is absent-minded.
  D. Some customers show no respect to those who serve them.
  70. How did the author feel when waiting tables at the age of 19?
  A. She felt it unfair to be treated as a servant.
  B. She found it natural for professionals to treat her as inferior.
  C. She was embarrassed each time her customers joked with her.
  D. She felt badly hurt when her customers regarded her as a peon.
  71. The author says one day she’ll take her customers to dinner in order to _______.
  A. see what kind of person they are
  B. experience the feeling of being served
  C. share her working experience with her customers
  D. help them realize the difference between server and servant

                    
  Like most people, I’ve long understood that I’ll be judged by my occupation, that my profession is used by people to see how talented I am. Recently, however, I was disappointed to see that it also decides how I’m treated as a person.
  Last year I left a professional position as a small-town reporter and took a job waiting tables. As someone paid to serve food to people, I had customers say and do things to me I suppose they’d never say or do to the people they know. One night a man talking on his cell phone waved me away, then called me back with his finger a minute later, saying angrily that he was ready to order and asking where I’d been.
  I had waited tables during summers in college and was treated like a peon(勤杂工) by plenty of people. But at 19 years old, I believed I deserved inferior(低等的)treatment from professional adults. Besides, people responded to me differently after I told them I was in college. Customers would joke that one day I’d be sitting at their table, waiting to be served.
  Once I graduated I took a job at a community newspaper. From my first day, I heard a respectful tone from everyone who called me. I assumed this was the way the professional world worked--- politely and formally.
  I soon found out differently. I sat several feet away from a person in advertising department with a similar name. Our calls would often get mixed up and someone asking for Kristen would be transferred to Christie. The mistake was immediately clear. Perhaps it was because of money, but people used a tone with Kristen that they never used with me.
  It’s no secret that there’s a lot to put up with when waiting tables, and fortunately, much of it can be easily forgotten when you pocket the tips. The service industry exists to meet others’ needs. Still, it seemed that many of my customers didn’t get the difference between server and servant.
  I’m now applying to graduate school, which means someday I’ll return to a profession where people need to be nice to me in order to get what they want. I think I’ll take them to dinner first, and see how they treat someone whose job is to serve them.
  68. What makes the author disappointed?
  A. Professionals tend to look down upon workers.
  B. Talented people have to do the job waiting tables.
  C. One’s position is used to measure one’s intelligence.
  D. Occupation affects the way one is treated as a person.
  69. What does the author intend to say by the example in Paragraph 2?
  A. Waiting tables is a hard job.
  B. Some customers are difficult to deal with.
  C. The man making a phone call is absent-minded.
  D. Some customers show no respect to those who serve them.
  70. How did the author feel when waiting tables at the age of 19?
  A. She felt it unfair to be treated as a servant.
  B. She found it natural for professionals to treat her as inferior.
  C. She was embarrassed each time her customers joked with her.
  D. She felt badly hurt when her customers regarded her as a peon.
  71. The author says one day she’ll take her customers to dinner in order to _______.
  A. see what kind of person they are
  B. experience the feeling of being served
  C. share her working experience with her customers
  D. help them realize the difference between server and servant

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