Morethanfouroutoffivepeopleadm-优题课

Making an advertisement for television often costs more than a movie．For example, a two-hour movie costs $ 6 million to make．A TV commercial can cost more than $ 6 000 a second．And that does not include cost of paying for air time(电视节目开始的时间)．Which is more valuable, the program or the ad? In terms of money--and making money is what television is all about the commercial is by far the more important．
Research, market testing, talent, time and money-----all come together to make us want to buy a product．No matter how bad we think a commercial is, it works．The sales of Charm went up once the ads began．TV commercials actually buy their way into our head．We, in turn, buy the product．
And the ads work because so much time an attention are given them．Here are some rules of commercial ad making．If you want to get the low middle-class buyer, make sure the announcer has a tough, manly voice．Put some people in the ad who work with their hands．If you want to sell to upper-class audience, make sure that the house, the furniture, and the hair style are the types that the group identifies (识别) with．If you want the buyer feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself
We laugh at commercials．We don't think we pay that much attention them．But facts show we are kidding ourselves．The making of a commercial that costs so much money is not kid stuff．It's big, big business．And it's telling us what to think, what we need, and what to buy．To put it simply, the TV commercial is a form of brainwashing．
45. TV commercials are more important than other programs to television because _______．
A．they bring in great profits B．they require a lot of money to make
C．they are not difficult to produce D．they attract more viewers than other programs
46. The purpose of all the efforts made in turning out TV commercials is ________．
A．to persuade people to buy the product B．to show how valuable the product is
C．to test the market value of the product D．to make them as interesting as TV movies
47. From the rules set for making commercial ads, we can see that_________．
A．the lower-middle-class buyer likes to work with his hand
B．the more stupid the characters, the more buyers of the product
C．ad designers attract different people with different skills
D. an upper-class buyer is more interested in houses and furniture than a lower-middle-class buyer
48. It is believed by the writer that_________．
A．few people like to watch TV commercials B．TV commercials are a good guide to buyers
C．TV commercials often make people laugh D．people do not think highly of TV commercials

第二部分：阅读理解(共25小题；每小题2分，满分50分)
阅读下列短文，从每题所给的四个选项中，选出最佳选项。
“BANG!” the door caused a reverberation (回声)．It was just standing there, with father standing on one side , and I on the other side．
We were both in great anger “Never set foot in this house again!” stormed father．With tears welling up in my eyes, I rushed out of the flat and ran along the street．
The street lights were shining, causing rather sad-feeling．I wandered aimlessly．
A young father who held a child in his arms walked past me．I felt as if I saw my childhood from another space: happy and carefree．
But now．．．I don’t know whether it is because I have grown up or because dad is getting old．We differ in our ways of thinking．He always put his opinions and codes of behavior on me．Whenever I do something wrong, he never admits it．We are just like two people coming from two different worlds．It feels like there is an iron door between us that can never be opened．
I wandered the streets, without a destination in mind．My heart was frozen on this hot summer night．As I walked on there were fewer and fewer people on the streets, until I had only the street lights to keep me company．When I finally reached the high-rise apartment block in which I lived ,I saw that the light was still on．
I thought to myself: “Is father waiting for me, or is he still angry with me?”
In fact, it was nothing．Perhaps, dad was throwing away some of his old stamps．Perhaps he thought they were useless．I never had the courage to tell him that I liked collecting stamps．I can’t stand his outrageous(蛮横的)words: “I can’t throw you away, let alone these old papers ?”
All the lights were off except father’s．
Dad was always like this．Maybe he didn’t know how to express himself．After shouting at me, he never showed any mercy or any moments of regret．After an argument he has the habit of creeping up in my sleep and then tucking me underneath the covers．
This was how he always was．He has been a leader for so long that telling everyone else what to do has become his second nature．
The light was still on．“Am I wrong?” I whispered ,maybe．．．With the key in hand, I was as nervous as I had ever been．At last, I decided to open the door．As soon as I opened the door tears ran down my cheeks．I suddenly realized that the iron door that I had imagined between us did not exist at all．Love—it second to none．
41. Decide which is the best order of the following according to what happened in the passage．
a．I opened the door and entered the house．
b．Sadly I ran out into the street．
c．I reached the place where I lived and saw my house still brightly lit．
d．I thought of my father’s kindness towards me．
e．I walked about in the street without any aim．
A. b, e, d, c, a B. b, e, c, d, a C. b, e, a, c, d D. b, e, c, a, d
42. What made the writer think of his childhood ?
A．The sight of the street lights． B．The sight of the empty street．
C．The sight of a father with a child in his arms． D．The sight of light in his own house．
43. Why do you think the father often shouts at his son ?
A．perhaps the father is getting older and older． B．perhaps the son has already grown up．
C．perhaps they never agree with each other． D．perhaps the father has got used to doing that．
44. What conclusion can you come to after reading the passage ?
A．The father treats his son in an unfair way． B.The father is actually kind to his son．
C．The father is neither kind nor cruel to his son．D.The father is always finding fault with his son．

In a family where the roles of men and women are not sharply separated and where many household tasks are shared to a greater or lesser extent, notions (观念) of male superiority are hard to maintain.
The pattern of sharing in tasks and in decisions makes for equality, and this in turn leads to further sharing. In such a home, the growing boy and girl learn to accept that equality more easily than their parents did and to prepare more fully for participation in a world characterized by cooperation rather than by the “battle of the sexes”.
If the process goes too far and man's role is regarded as less important and that has happened in some cases 一 we are as badly off as before, only in reverse.
It is time to reassess (重新确定) the role of the man in the American family. We are getting a little tired of“Momism”一 but we don't want to exchange it for a “neopopism”. What we need, rather, is the recognition that bringing up children involves a partnership of equals. There are signs that psychiatrists, psychologists, social workers, and specialists on the family are becoming more aware of the part men play and that they have decided that women should not receive all the credits 一 nor all the blame. We have almost given up saying that a woman's place is in the home. We are beginning, however, to analyze man's place in the home and to insist that he does have a place in it. Nor is that place irrelevant(不相关的 ) to the healthy development of the child.
The family is a cooperative enterprise for which it is difficult to lay down rules, because each family needs to work out its own way for solving its own problems.
Excessive authoritarianism (权力主义 ) has unhappy consequences, whether it wears skirts or trousers, and the ideal of equal rights and equal responsibilities is pertinent (有关系的 ) not only to a healthy democracy (民主 ) but also to a healthy family.
73. Sharing the tasks and decisions in the home leads to
A. A masculine (男子气的) womenB. inequality C. effeminate men D. further sharing
74. The danger in the sharing of the household tasks by the mother and father is that __
A. the role of the father may become an inferior (次要的) one
B. the role of the mother may become an inferior one
C. the children will grow up believing that life is a battle of the sexes
D. the father will be less capable in his profession
75. The author states that bringing up children
A. is primarily the mother' s jobB. belongs among the duties of the father
C. belongs to the one who is free more oftenD. involves partnership of equals

Under normal conditions the act of communication requires the presence of at least two persons: one who sends and one who receives the communication. In order to communicate thoughts and feelings, there must be a conventional system of signs of symbols which mean the same to the sender and the receiver.
The means of sending communications are too numberous and varied for systematic classification, therefore, the analysis must begin with the means of receiving communication. Reception of communicatio isachievedbyourenses.Sight,hearing,andtouch play the most important roles. Smell and taste paly very limited roles, for they cannot receive intellectual expression from fully developed systems of signs and symbols
Examples of visual communication are gesture and mimicry (模仿). Although both frequently ac- company speech, there are systems that rely solely on sight, such as those used by deaf and dumb per- sons. Another means of communication visually is by signals of fire, smoke, flags and flashing lights. Feelings may be simply communicated by touch, such as by handshaking or backslapping, although a highly developed system of handstriking has enabled blind, deaf, and dumb persons to communicate intelligently. Whistling to someone, applauding in a theater, and other forms of communication by sound rely upon the ear as a receiver. The most fully developed form of auditory communication is, of course, the spoken language.
The means of communication mentioned so far have two features in common: they last only a short time and the persons involved must be relatively close to each other. Therefore, all are restricted in time and space.
64. The author explains he will deal with reception of communication first because
A. communication actually takes place when the message is received
B. there are more means of receiving than of sending cmmunication
C.reception of communications involves use of the senses
D.it is difficult to organize by type the means of sending communication
65. Persons who cannot see, hear, or speak are able to communicate through a system of
A. gesturing B. handshakingC. backslapping D. handstriking
66. A form of visual communication often used with a type of auditory communicati
A. gesturing B. handshaking C. backslapping D. handstriking
67. The author specifically mentions that speech is
A. often used when communication by touch
B. necessary for satisfactory communication by gesture
C. the only highly developed system of communication
D.the most developed form of communication based on hearing
68.Which of the following statements about communication by touch is true?
A. Touch is less important than taste as a means of communication.
B. There is no well-developed system of communication based on touch.
C. It is possible to communicate intelligently by touch alone.
D. Touch must accompany visual communication.

第三部分：阅读理解(共20小题；每小题2分，满分40分)
阅读下列短文，从每题所给的四个选项(A、B、C、D)中选出最佳选项，并在答题卡上将该项涂黑。
Harvard University is on the both sides of the Charles River. The oldest institution of higher learning in the United States was founded in 1636. In 1638 it was named for John Harvard, its first founder. During the 1640s the college was enlarged although it was short of money. Meant to be an institution for the educatiou of Puritan ministers (清教牧师), it grew to be an institution of general education, and new and more subjects and policies (政策) were introduced. In the 18th century, particularly under John Leverett, the number of the students and campus equipment increased while the religious (宗教的) color decreased. In its early years, the college was largely supported by the English colony and the New England community as a whole, but support soon came in the form of gifts, and in 1823 the state money was received for the last time. Under Charles W. Eliot, the college became a great modem university. Its basic courses improved and enlarged, the graduate school was set up for those who finished their four-year undergraduate study, and the law and medical schools were reorganized. Eliot is also famous for his introduction of the elective system at Harvard. Besides Harvard College, the university includes schools of divinity (1816), law (1817), arts and science (1872), education (1920), engineering (1935), reorganization of Lawrence Science School of 1847, public administration (1935). Harvard also has schools of business administration (1908), medicine (1782), public health (1922), and dental health ( 1941 ). Radcliffe College for women is connected with Harvard; its students are taught by Harvard professors and receive diplomas given by Harvard. The university library, among the nation's finest houses over 8 mil- lion volumes, and the Fogg Museum of Art is one of the finest university museums in the world. Harvard is closely connected with a large number of research institutions as well.
56. Harvard University
A. has a history of more than 450 years
B. was enlarged in the middle of the 17th century
C. was first meant to be an institution for general education since its foundation
D. was founded by John Leverett
57. One of John Leverett's greatest contributions to Harvard University is most probably that
A. he set up Harvard University
B. he freed Harvard University from the support of the state
C. he made Harvard a Puritan university
D. he helped develop general education in Harvard University
58. Which of the following statements might NOT be true about Charles W. Eliot?
A. Under his leadership, Harvard University became a modern university.
B. He introduced the elective system at Harvard University.
C. He improved and enlarged Harvard University, making it a modern university.
D. He tried hard to reduce the religious colour of Harvard University.
59. Which of the following statements is true about Harvard University according to the passage?
A. Harvard is a large and modern university with a long history.
B. Harvard has the world's finest library with its 8 million of books.
C. Harvard University has the nation's best art museum.
D. Radcliffe College for men is one of the schools of Harvard University.