Why Doesn’t Anybody Copy Apple?
Apple’s products are the envy of the world. They have been spectacularly successful and are widely imitated, if not copied. The minute Apple crystallizes a product, everyone knows how to compete．This idea that the basis of competition is set by Apple and then the race is on to climb the path of improvement is unquestionable．When Apple releases a product that defines a category or dramatically changes the structure of an industry, it becomes obvious what needs to be built. But what I wonder is why everyone wants to copy Apple’s products but nobody wants to copy being Apple?
I can think of two reasons. Firstly, Apple is not worth copying because it's not successful; secondly, Apple’s success cannot be copied because it is a magical process．
There is a great deal of evidence for the first hypothesis. The idea of Apple being successful is not something reflected in its stock price．Being valued lower than the average company in the S&P（标准普尔）500 indicates that to whatever degree Apple was successful in the past, it's not seen by the vast majority of observers as successful in the future．Why should one bother copying Apple if it results in being punished with a low valuation? If one works really hard at innovation and then that innovation becomes commoditized（商品化）very quickly, why should one bother?
When innovation practitioners are asked what makes Apple successful, the answers regarding the cause of this success border on the mythical. The climax of this hypothesis is the “chief-sorcerer” theory of success which places one magician, like Steve Jobs, in charge of casting all the right spells（符咒）．
What about Apple’s own opinion of what makes it tick? Tim Cook refers to a great team and integration of hardware, software and services as unique Apple advantages. It’s a better explanation．Integration is something that can take a long time, but it is possible with great effort．A few companies are starting to make moves in that direction, but efforts are half-hearted．There is no “move the Earth” panic to become an integrated company from Samsung, Google or Microsoft．
My own suspicion is that Apple is more aware of what makes it special than it lets out． However, as Tim points out, it’s not a formula．It’s complex, it’s subtle, but it’s not magic．It’s a process that requires a degree of faith and courage．When a new product of Apple comes out, often it ______．
| A．ruins an industry dramatically |
| B．starts a revolution of an industry |
| C．puts itself in an unbeatable position |
| D．is soon overtaken by imitated products |
According to the passage, other companies don’t “copy being Apple” because ______.
| A． Apple is not a successful company |
| B． they have no access to relevant resources |
| C． It’s hard to find a magician like Steve Jobs |
| D．being Apple takes more than time and efforts |
We can infer from Para. 5 that ______．
| A．other companies are dedicated to integration |
| B．Apple itself is fully aware of its unique advantages |
| C．Apple will hold the leading position in this industry |
| D．other companies don't have a great team as Apple does |
What does the author think of Tim Cook's statement?
| A．Acceptable． | B．Disappointing． | C．Unquestionable． | D．Convincing． |
I began working in journalism（新闻工作）when I was eight. It was my mother’s idea. She wanted me to “make something” of myself, and decided I had better start young if I was to have any chance of keeping up with the competition.
With my load of magazines I headed toward Belleville Avenue. The crowds were there. There were two gas stations on the corner of Belleville and Union. For several hours I made myself highly visible, making sure everyone could see me and the heavy black letters on the bag that said THE SATURDAY EVENING POST. When it was suppertime, I walked back home.
“ How many did you sell, my boy?” my mother asked.
“ None.”
“ Where did you go?”
“ The corner of Belleville and Union Avenues.”
“ What did you do?”
“ Stood on the corner waiting for somebody to buy a Saturday Evening Post.”
“ You just stood there?”
“ Didn’t sell a single one.”
“ My God, Russell!”
Uncle Allen put in, “ Well, I’ve decided to take the Post.” I handed him a copy and he paid me a nickle（五分镍币）. It was the first nickle I earned.
Afterwards my mother taught me how to be a salesman. I would have to ring doorbells, address adults with self-confidence（自信）, and persuade them by saying that no one, no matter how poor, could afford to be without the Saturday Evening Post in the home.
One day, I told my mother I’d changed my mind. I didn’t want to make a success in the magazine business.
“ If you think you can change your mind like this,” she replied, “ you’ll become a good-for-nothing.” She insisted that, as soon as school was over, I should start ringing doorbells, selling magazines. Whenever I said no, she would scold me.
My mother and I had fought this battle almost as long as I could remember. My mother, dissatisfied with my father’s plain workman’s life, determined that I would not grow up like him and his people. But never did she expect that, forty years later, such a successful journalist as me would go back to her husband’s people for true life and love.Why did the boy start his job young?
| A．He wanted to be famous in the future. |
| B．The job was quite easy for him. |
| C．His mother had high hopes for him. |
| D．The competiton for the job was fierce. |
From the dialogue between the boy and his mother, we learn that the mother was _______.
| A．excited | B．interested | C．ashamed | D．disappointed(失望的) |
What did the mother do when the boy wanted to give up?
| A．She forced him to continue. | B．She punished him. |
| C．She gave him some money. | D．She changed her plan. |
What does the underlined phrase “this battle”（last paragraph） refer to?
| A．The war between the boy’s parents. |
| B．The arguing between the boy and his mother. |
| C．The quarrel between the boy and his customers. |
| D．The fight between the boy and his father. |
What is the text mainly about?
| A．The early life of a journalist. |
| B．The early success of a journalist. |
| C．The happy childhood of the writer. |
| D．The important role of the writer in his family. |
Below is a web page from Google.
Olympic—Modern Olympic Games
The completer results archive of summer and winter Olympic games, with winners lists, statistics, national anthems and flags of all contries since 1896.
www. olympic. it/english/home-16k
Environment
Beijing steel plants to run at the lowest level of cost during 2008 Olympics [2007-03-11] Beijing able to treat 90 pct of waste water [2007-02-05] ·Air quality in Beijing has improved over the past six years [2007-02-01]·Green Olympics dream coming true …
en. Beijing2008.com/80/67/column211716780.shtml-52k
Beijing announces planned roule of Olympic torch relay
Beijing announced the 2008 Olympic Games torch relay route and set off the Olympic Games torch on Thursday. … Green Olympics is one of the three concepts of the Beijing Games. …
english.china.com/zh_cn/news/sports/110592227/14069663.html-26k
Environmental Symbol of Beijing Olympics —‘Green Olympics’
Environmental Symbol of Beijing Olympics —‘Green Olympics’, officially announced on Saturday, 24 September 2005. The symbol, created using a calligraphic art form, is composed of human and tree-like shapes, …
my.opera.com/green_head/blog/show.dml/92155-18k
Green Olympics Forum In Beijing 2004
On behalf of BOCOC, Wang Wei, executive vice president of BOCOC, gave a presentation about Green Olympics, introduced the environment protection work of BMC and BOCOC, and answered several questions such as protection of cultural relics …
en.beijing2008.com/84/91/article211929184.shtml-36k
Olympic Games Quizzes and Olmpic Games Trivia
Who was the founder of the Modern Olympics? In which cities were the modern Olympic Games due to be held/ scheduled during the ‘war years’, i.e., 1916, 1940, and 1944? … In which three years of the Modern Olympic Games were … More questions …
www.funtrivia.com/quizzes/sports/ olympic_games.html-12k
OFFICIAL WEBSITE OF THE OLYMPIC MOVEMENT
… aimed at young researchers engaged in scholarly research on the Olympic Movement, its history and values, and the impact of the …[ Full story] SPORT ACCORD[2005-01-23]…
www.olympic.org/
Ancient Olympic Heritage and Modern Olympic Games in Athens 2004
As put forward in the various official texts, the Olympic symbols of ancient Olympia, the Olympic flame and the Marathon race are bridges between the ancient and the modern Olympic Games, …
www.c2008.org/rendanews/knowledge_detail.asp?id=911-106kWhen was the environmental symbol of Beijing Olympics made public?
| A．On January 23, 2005. | B．On September 24, 2005. |
| C．On February 5, 2007. | D．On March 11, 2007. |
Which of the following websites is designed for young researchers interested in the Olympics?
| A．Environment |
| B．Green Olympics Forum In Beijing 2004 |
| C．Olympic Games Quizzes and Olmpic Games Trivia |
| D．OFFICIAL WEBSITE OF THE OLYMPIC MOVEMENT |
Which website provides a complete list of the winners in the Olympic Games?
| A．Olympic—Modern Olympic Games |
| B．Green Olympics Forum In Beijing 2004 |
| C．Environmental Symbol of Beijing Olympics —‘Green Olympics’ |
| D．Ancient Olympic Hertiage and Modern Olympic Games in Athens 2004 |
What do we learn from the above web page?
| A．Beijing has made efforts to improve its air quality. |
| B．The Olympic torch relay route has not been planned. |
| C．The Olympic flag will be on display in Athens. |
| D．A quiz on the Olympics will be held in Beijing. |
There are many special hotels around the world. In Greenland, there is a hotel made out of ice. In Turkey, there is a cave hotel. And in Bolivia, there is the Salt Palace Hotel.
Thousands of years ago, the area around the Salt Palace Hotel was a large lake. But over time, all the water disappeared. Today, the area has only two small lakes and two salt deserts.
In the early 1990s, a man named Juan Quesada built the hotel. He cut big blocks of salt from the desert and used the blocks to build it. Everything in the hotel is made out of salt: the walls, the roof, the tables, the chairs and the beds.
The sun heats the walls and roof during the day. So the rooms stay warm at night, though it’s cold outside in the desert. The hotel has twelve rooms. A single room costs $40 a night, and a double room $60.
A sign on the hotel’s wall tells guests, “Please don’t lick (舔) the walls.”Where did the salt for the hotel come from?
| A．A cave. | B．The lake. | C．The salt desert. | D．A salt field. |
What keeps the rooms in the Salt Palace Hotel warm at night?
| A．The water in the lake. | B．The sand in the desert. |
| C．The furniture in the rooms. | D．The heat from the walls and roof. |
What is the passage mainly about?
| A．A large lake. | B．A special hotel. | C．A beautiful wall. | D．A famous desert. |
Most schools are named after famous people. Other schools are named after the streets on which they are located. Some school names are most unusual. How they were chosen is anyone’s guess.
There are schools with names that would make a person think twice before opening the door. The school named Lookout at least warns pupils in advance. You would need the most courage of all to enter the school in Oregon named Tenkiller!
Not all unusual school names are strange in a fearful way. Many of the names are pleasant. Who would not feel at home in the school named Welcome? What could go wrong in the school called Allgood? The Bright School, located in Montana, seems to promise that much learning will take place.
Other schools have names neither pleasant nor fearful. Their names are simply funny. There are schools with names such as Telephone, and Ducktown. For names to make us smile, what can match Bushyhead in the state of Georgia?
Do you think you can find the Nonesuch School? If you look carefully at the word, you will see that its name says there is no such school, but there is. The Nonesuch School is found in Kentucky.One pleasant school name in the passage is _______.
| A．Telephone | B．Tenkiller | C．Lookout | D．Allgood |
When you hear of the school name Bushyhead, you will find it _______.
| A．terrible | B．fearful | C．funny | D．familiar |
The Bright School is found in the state of _______.
| A．Georgia | B．Kentucky | C．Oregon | D．Montana |
The iPhone, the iPad: each of Apple’s products sounds cool and has become a fad(一时的风尚). Apple has cleverly taken advantage of the power of the letter “i” – and many other brands are following suit. The BBC’s iPlayer – which allows Web users to watch TV programs on the Internet –adopted the title in 2008. A lovely bear – popular in the US and UK – that plays music and video is called “iTeddy”. A slimmed-down version of London’s Independent newspaper was launched last week under the name “i”.
In general, single-letter prefixes(前缀) have been popular since the 1990s, when terms such as e-mail and e-commerce first came into use. Most “i” products are targeted at young people and considering the major readers of Independent’s “i”, it’s no surprise that they’ve selected this fashionable name.
But it’s hard to see what’s so special about the letter “i”. Why not use “a”, “b”, or “c” instead? According to Tony Thorne, head of the Language Center at King’s College, London, “i” works because its meaning has become ambiguous. When Apple uses “i”, no one knows whether it means Internet, information, individual or interactive, Thorne told BBC Magazines. “Even when Apple created the iPod, it seems it didn’t have one clear definition,” he said.
“However, thanks to Apple, the term is now linked with portability.” added Thorne.
Clearly the letter “i” also agrees with the idea that the Western World is centered on the individual. Each person believes they have their own needs, and we love personalized products for this reason.
Along with “Google” and “blog”, readers of BBC Magazines voted “i” as one of the top 20 words that have come to define the last decade.
But as history shows, people grow tired of fads. From the 1900s to 1990s, products with “2000” in their names became fashionable as the year was associated with all things advanced and modern. However, as we entered the new century, the trend inevitably disappeared. People use iPlayer to ________.
| A．listen to music | B．make a call |
| C．watch TV programs online | D．read newspapers |
We can infer that the Independent’s “i” is aimed at ________.
| A．young readers | B．old readers | C．fashionable women | D．engineers |
The underlined word “ambiguous” means “________”.
| A．popular | B．uncertain | C．definite | D．unique |
Nowadays, the “i” term often reminds people of the products which are ________.
| A．portable | B．environmentally friendly |
| C．advanced | D．recyclable |
The writer suggests that ________.
| A．“i” products are often of high quality |
| B．iTeddy is a live bear |
| C．the letter “b” replaces the letter “i” to name the products |
| D．the popularity of “i” products may not last long |