It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.Who is to blame for the tragedy of Changchun infant according to the passage________?
| A．The baby’s father | B．Buick and Hyundai dealership |
| C．Weibo | D．Not clear |
Which of the following statements is correct________?
| A．The missing infant was found alive in the stolen car. |
| B．Micro blog marketing of tragic infant death fuels firestorm of criticism. |
| C．People can’t see the two posts any more because they were deleted. |
| D．The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car. |
What does the underlined word – “despicable” in paragraph 4 mean________?
| A．Immoral | B．Important | C．Distinguished | D．Considerable |
The reason why Hyundai’s post was worse than Buick’s is that _________.
| A．Hyundai dealership didn’t make an apology on Weibo |
| B．Buick dealership expressed its deeply sympathy and condolences |
| C．Hyundai’s post was made after people knew the infant had died |
| D．Buick’s car was more advanced on its GPS system |
In the last paragraph, the author encourages people __________.
| A．not to sink below the moral bottom line |
| B．not to sympathize our fellow man |
| C．to think twice before making decision |
| D．to magnify the mistakes people make |
When a 13-year-old Virginal girl started sneezing, her parents thought it was merely a cold. But when the sneezes continued for hours, they called in a doctor. Nearly two months later the girl was still sneezing, thousands of times a day, and her case had attracted worldwide attention.
Hundreds of suggestions, ranging from “put a clothes pin on her nose” to “have her stand on her head” poured in. But nothing did any good. Finally, she was taken to Johns Hopkins Hospital where Dr. Leo Kanner, one of the world’s top authorities on sneezing, solved the baffling (难以理解的) problem with great speed.
He used neither drugs nor surgery for, curiously enough, the clue for the treatment was found in an ancient superstition(迷信) about the amazing bodily reaction we call the sneeze. It was all in her mind, he said, 
a view which Aristotle, some 3,000 years earlier, would have agreed with heartily.
Dr. Kanner simply gave a modern psychological interpretation to the ancient belief that too much sneezing was an indication that the spirit was troubled; and he began to treat the girl accordingly.
“Less than two days in a hospital room, a plan for better scholastic and vocational（职业的） adjustment, and reassurance about her unreasonable fear of tuberculosis（肺结核） quickly changed her from a sneezer to an ex-sneezer,” he reported.
Sneezing has always been a subject of wonder, awe and puzzlement. Dr Kanner has collected thousands of superstitions concerning it. The most universal one is the custom of begging for the blessing of God when a person sneezes— a practice Dr. Kanner traces back to the ancient belief that a sneeze was an indication that th
e sneezer was possessed of an evil spirit. Strangely, people over the world still continue the custom with the traditional, “God bless you” or something else.
When scientists look at the sneeze, they see a remarkable mechanism（身体机制） which, without any conscious help from you, takes on a job that has to be done. When you need to sneeze you sneeze, this being nature’s clever way of getting rid of an annoying object from the nose. The object may be just some dust in the nose which nature is trying to remove.
51. The girl sneezed continuously because she __________.
A. was ill B. was mentally ill
C. had heavy mental burden D. had attracted world-wide attention
52. When the girl began to sneeze continuously, ___________.
A. a lot of people offered their advice
B. she was taken to John Hopkins Hospital
C. she was given a treatment found in ancient superstition
D. many doctors treated her in different ways
53. Dr. Kanner cured the girl by ___________.
A. using Aristole’s method B. giving her psychological treatment
C. practicing superstition D. treating her tuberculosis
54. When a person sneezes, we say “God bless you” because____________.
A. it’s a tradition B. the person is possessed of an evil spirit
C. the person is ill D. God will bless those who sneeze
55. According to scientists, people sneeze because _____________.
A. they are ill B. to sneeze is human nature
C. they do not need any conscious help D. there are unwanted things in their noses
Global warming may or may not be the great environmental crisis of the 21st century, but — regardless of whether it is or isn’t — we won’t do much about it. We will argue over it and may even, as a nation, make some fairly solemn-sounding commitments(承诺) to avoid it. But the more dramatic and meaningful these commitments seem, the less l
ikely they are to be observed.
Al Gore calls global warming an “inconvenient truth,” as if merely recognizing it could put us a path to a solution. But the real truth is that we don’t know enough to relieve global warming, and — without major technological breakthroughs — we can’t do much about it.
From 2003 to 2050, the world’s population is projected to grow from 6.4 billion to 9.1 billion, a 42% increase. If energy use per person and technology remain the same, total energy use and greenhouse gas emissions(排放) (mainly, CO2) will be 42% higher in 2050. But that’s too low, because societies that grow richer use more energy. We need economic growth unless we condemn the world’s poor to their present poverty and freeze everyone else’s living standards. With modest growth, energy use and greenhouse emissions more than double by 2050.
No government will adopt rigid restrictions on economic growth and personal freedom (limits on electricity usage, driving and travel) that might cut back global warming. Still, politicians want to show they’re “doing something.” Con
sider the Kyoto Protocol(京都议定书). It allowed countries that joined to punish those that didn’t. But it hasn’t reduced CO2 emissions (up about 25% since 1990), and many signatories(签字国) didn’t adopt tough enough policies to hit their 2008-2012 targets.
The practical conclusion is that if global warming is a potential disaster, the only solution is new technology. Only an aggressive research and development program might find ways of breaking our dependence on fossil fuels or dealing with it.
The trouble with the global warming debate is that it has become a moral problem when it’s really an engineering one. The inconvenient truth is that if we don’t solve the engineering problem, we’re helpless.
46. What is said about global warming in the first paragraph?
A. It may not prove an environmental crisis at all.
B. It is an issue requiring worldwide commitments.
C. Serious steps have been taken to avoid or stop it.
D. Very little will be done to bring it under control.
47. According to the author’s understanding, what is Al Gore’s view on global warming?
A. It is a reality both people and politicians are unaware of.
B. It is a phenomenon that causes us many inconveniences.
C. It is a problem that can be solved once it is recognized.
D. It is an area we actually have little knowledge about.
48. G
reenhouse emissions will more than double by 2050 because of ________.
A. economic growth
B. wasteful use of energy
C. the widening gap between the rich and poor
D. the rapid advances of science and technology
49. The author believes that, since the signing of the Kyoto Protocol, ________.
A. politicians have started to do something to better the situation
B. few nations have adopted real tough measures to limit energy use
C. reductions in energy consumption (消耗) have greatly cut back global warming
D. international cooperation has contributed to solving environmental problems
50. What is the message the author intends to convey?
A. Global warming is more of a moral issue than a practical one.
B. The ultimate solution to global warming lies in new technology.
C. The debate over global warming will lead to technological breakthroughs.
D. People have to give up certain material comforts to stop global warming.
President Coolidge’s statement, “The business of America is business,” still points to a very important truth today—that business organizations have more prestige in American society than any other kind of organization, including the government. Why do business institutions still possess this great prestige?
One reason is that Americans view business as being more firmly based on the idea of competition than other organizations in society. Since competition is seen as the main source of progress and development by most Americans, competitive business organizations are respected. Competition is not only good in itself; it is the means by which other basic American values, such as individual freedom, equality of opportunity, and hard work are protected.
Competition protects the individual freedom by making sure that there is no monopoly(垄断) of power. Compared with one and all-powerful government, many businesses compete against each other for benefit. If one business tries to take unfair advantage of its customers, it will lose to the competing business which treats its customers more fairly. Since there are many businesses competing for the customers’ dollars, they cannot afford to treat them unfairly and the customers would lose nothing.
A contrast(对比) is often made between business, which is competitive, and government, which is a monopoly. Because business is competitive, many Americans believe that it gives more support for freedom than government, even though government leaders are elected by the people while business leaders are not. Many Americans believe that competition is as important, or even more important, as democracy(民主) in protecting freedom.
Competition in business is also believed to strengthen the idea of equal opportunities. Competition is seen as an open and fair race where success goes to any person regardless of his or her social class background. Competitive success is commonly seen as the American choice of the higher social position which is not based on one’s family background. Business is therefore viewed as an expression of the idea of equal opportunities.
76. Which of the following is discussed as the main topic in the passage?
A. Competition in America’s business B. Freedom in America’s business
C. Americans’ different values D. Business against government
77. Americans believe that they can realize their personal values ________.
A. when given equal opportunities
B. through doing business
C. by protecting their individual freedom
D. by means of competition
78. The underlined word “prestige ” in the first paragraph probably means ________.
A．reputation B. opportunity C. equality D. competition
79. Who can benefit from business competition?
A. Businessmen who compete
B. Customers of those businesses
C. People with the idea of equality and freedom
D. Both business organizations and government
80. It could be inferred from that the author believe ________.
A. business in other countries are not as competitive as those in the USA
B. business problems are very important to the American government
C. the competition in business plays a very important role in America
D. American business is the most powerful one in the whole world
A young man named Charles Lyell had different ideas. He wrote a book about them called Principles of Geology. The earth，according to Lyell，was not only thousands of years old，it was millions of years old. As to the common belief that changes in the earth’s surface happen suddenly because of a single earthquake or flood，he said that this might happen once in a while，but usually these changes took place very slowly. He believed that the surface of the earth had been changing from the beginning of time. The changes，he said，were caused by the long-term action of the winds and seas，and by forces such as volcanoes breaking out under the earth’s surface. Once in a great while he thought，a mountain might appear for the first time after an earthquake. But usually mountains would rise slowly and steadily.
Professor Henslow was interested in Lyell’s ideas，but he did not actually believe them. Charles Darwin could not make up his mind about them. But they set him thinking along lines which would later change the beliefs of thoughtful people all over the world.
At Cambridge，Charles Darwin studied just enough to pass the examination，and received his college degree in 1831.During this time，he had become more and more interested in geology. At the end of the school year，he went to North Wales with one of his teachers to examine the rock formations (构成) and to search for fossils. Fossils are the remains of ancient living things. They are usually found fixed in rocks in the earth’s crust (地壳). Fossils may be of animals，such as fish，insects，birds，or humans. They may be of plants from tiny leaves to huge trees.
When a living creature dies，it usually decays (腐烂)or is eaten by animals. However，if it sinks into a riverbed or is quickly covered by the blowing sands of a desert storm，the bones are kept up in the earth. Over many years the soft inner parts of a bone disappear，leaving the inside hollow. Water containing mineral enters into the hollow. Slowly the mineral hardens and makes the bone hard and heavy，like stone.
71.According to Charles Lyell，it is mainlythat the earth has been formed like today’s shape.
A. from the beginning of time B. past some experiences of big flood
C. over a very long period of years D. because of several big earthquakes
72.Charles Lyell believed the fact that a mountain is formed .
A. more by seas than by volcanoes B. more slowly than suddenly
C. more by an earthquake than by winds D. more steadily than quickly
73.Unlike Professor Henslow，Charles Darwin .
A. never thought Lyell’s ideas were right
B. did made up his mind not to accept Lyell’s ideas
C. thought about what the world were then thinking about
D. thought over Lyell’s ideas and developed them
74.The main purpose of Darwin’s going to North Wales was to .
A. make a study of fossils
B. appreciate the rock formation
C. to do research work into dead animals
D. look for plants from tiny leaves to huge trees
75.In which order are fossils formed?
a. A living thing sinks into a riverbed or sands.
b. Water goes into a bone hollow together with mineral.
c. Something soft in a bone disappears.
d. The hardened mineral makes the bone hard.
e. The bone becomes hollow inside.
A.a b c d e B.c a b e d C.a c e b d D.e c d b a
第三部分：阅读(共两节，满分35分)
第一节：阅读理解(共15小题；每小题2分，满分30分)
阅读下列短文，从每题所给的A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。
There was a tradition in Europe that if a dove flew around a house where someone was dying then his soul would be at peace. And t
here are legends(传说) which say that Satan (撒旦) can turn himself into any bird except for a dove. But it was Pablo Picasso who made the dove a modern symbol of peace when he used it on a poster for the World Peace Congress in 1949.
The rainbow is another ancient and universal symbol, often representing the connection between human beings and their gods. In Greek mythology(神话) it was associated with Iris, the goddess who brought messages from the gods on Mount Olympus. In Scandinavian mythology the rainbow was a bridge between the gods and the earth. In the Bible a rainbow showed Noah that the Biblical flood was finally over, and that God had forgiven his people. In the Chinese tradition, the rainbow is often taken as a common symbol for marriage.
Nowadays the rainbow is used by many popular movements for peace and the environment, representing the possibility of a better world in the future and promising sunshine after the rain.
The olive tree has always been a valuable source of food and oil. In Greek mythology, the goddess Athens gave the olive tree to the people of Athens who showed their thanks by naming the city after her. But no one knows for sure when or why it began to symbolize peace. There is probably a connection with ancient Greece. The winners of the Olympic Games were given crowns (冠) of olive branches. The symbolism may come from the fact that the olive tree takes a long time to produce fruit, so olives could only be grown successfully in long periods of peace. Whatever the history, the olive branch is a part of many modern flags symbolizing peace and unity. One well-know example is the United Nations symbol.
66. Which of the following is the most important in making the dove a modern symbol of peace?
A. Greek mythology B. The European tradition
C. Ancient legends D. Pablo Picasso
67. How many examples does the writer give to show the rainbow as a universal symbol of peace?
A. Six B. Three C. Four D. Five
68. Which of the following is TRUE according to the passage?
A. The olive branch was regarded as a symbol of peace because it was given as gift by the goddess Athene.
B. The name of the capital of Greece comes from the name of the goddess Athene.
C. Olive trees do not produce fruits when there are wars in the world.
D. The winners in the Olympic Games were given crowns of olive branches because they symbolized peace.
69. The United Nations takes the olive branch as its symbol because________.
A. it represents hope in the future
B. it has economic value for the world
C. it often gives prizes to countries
D. its duty is to keep peace and union
70. From the passage we can conclude that ______.
A. all the symbols mentioned above are based on traditional beliefs
B. all modern ideas come from Greek mythology
C. all the symbols mentioned above are used on flags
D. the UN has officially accepted the three symbols as symbols of peace