A euphemism (from the Greek words eu—well and pheme—speak) is a word or expression that is used when people want to find a polite or less direct way of talking about difficult or embarrassing topics like death or the bodily functions.Most people，for example，would find it very difficult to say in plain language that they have arranged for their sick old dog to be killed.They would soften the pain by saying：We had Ruby put down or We had Ruby put to sleep.Many people prefer to call someone plain than ugly，or cuddly rather than fat.
Euphemisms are an important part of every language，but it seems that English has an evergrowing number of them.The nonnative speaker not only has to make sense of the euphemisms he hears，he also has to learn which euphemisms are appropriate in any particular situation.He might be aware that his American friend needs to use the toilet when she asks where the bathroom (or restroom，or comfort station) is，but he is less likely to guess that his English friend has the same need when he says he has to see a man about a dog.He might have learned，for example，that in the family way is a euphemism for pregnant.If，however，he says to his boss，“Congratulations！I hear your wife is in the family way，” he would be using an expression that is too familiar for the circumstances.
Schools are full of euphemisms.At Frankfurt International School，for example，the special lessons given to students who are having difficulties in their school subjects are called Study Center (in the middle school) and Academic Workshop (in the high school)．Teachers rightly do not want to upset students or parents by being too frank or straightforward，and usually choose a softer word or expression to convey the same message.According to the passage，people use euphemisms in order to________.
| A．make themselves understood |
| B．avoid embarrassment |
| C．to sound straightforward |
| D．attract attention |
A person who is described as plain and cuddly is in fact________.
| A．tall and handsome | B．pretty and slim |
| C．ugly but tall | D．ugly and fat |
When an English lady says she has to see a man about a dog，she might want to________.
| A．have her old dog killed | B．see an ugly friend |
| C．go to the toilet | D．see a pregnant woman |
The main purpose of Paragraph 2 is to________.
| A．stress that euphemisms are an important part of every language |
| B．inform readers that English has an evergrowing number of euphemisms |
| C．suggest nonnative speakers use euphemisms as often as possible |
| D．warn English learners to be careful about the meaning and use of euphemisms |
At Frankfurt International School，the students who receive lessons in Study Center________.
| A．have poor grades in the subjects |
| B．do well in school |
| C．work hard at their lessons |
| D．prefer to learn more |
Hello and welcome! My name is Shelley Ann Vernon and I am glad that you want to find out more about teaching English through games. Right here you will find ways to get great results in the classroom for children aged 4 to 12; ways that from my experience will bring more success and joy into the lives of the children you teach.
You'll learn how to make your serious classes fun, how to ensure everyone gets better grades, how to help inspire the brighter kids while taking care of the slower ones, and how to associate fun with learning by teaching vocabulary and grammar through language games. Earn even more appreciation, love and respect from your students and their parents for your teaching.
The games presented here work for ESL (English as a Second Language) pupils aged 4 to 12. These games are most suitable for beginners to general level students.
Achieve results 2 X as fast.
Don't take my word for it; read evidence from teachers and parents：
She found it valuable right away!Although I only bought your book on Monday, and today is Wednesday, I want you to know how valuable I have found it to be. I have used a couple of the games in school already and the children loved them.Most importantly, they were learning and reviewing English at the same time. Can I admit that I also enjoyed my lessons more?
Gila Goldberg, Jerusalem
The games help with learning difficulties!
My daughter Aurore has learning difficulties and since coming to your classes she has gained confidence and has improved in all subjects at school.
Mrs. J. Brown, Canterbury, Kent, UK
Click here to order now with our secure server. Remember, if you are not satisfied, just let us know and we will refund(退款) you in full. You still get to keep the essential bonus material, yours for FREE, and that's a rare time saving gain, plus a value of 25 dollars.The passage is mainly written for________.
| A．students | B．girls | C．teachers | D．doctors |
Which of the following does the writer agree with?
| A．Teachers should make their classes serious. |
| B．A good class should associate fun with learning. |
| C．Only smart children can learn from the games. |
| D．Only pupils aged 2 can make good use of the games. |
If you are unsatisfied with the book, ________.
| A．you can complain to a local newspaper or Shelley Ann Vernon |
| B．you can get half your money back and keep the material |
| C．you can get 25 dollars back, but you have to return the product first |
| D．you will get your money back without returning the essential bonus material |
The writer wrote the passage to ________.
| A．tell teachers how to teach |
| B．advise games to kids |
| C．persuade teachers to buy a product |
| D．show her students' good performance |
The passage is most probably taken from a________.
| A．magazine | B．novel | C．website | D．newspaper |
We live in a techno logical society where most goods are mass-produced by unskilled labor. Because of this, most people think that craft(手艺) no longer exists.
One of the ways these people wrongly support their view is by pointing to 100-year-old homes which are still solid, and arguing that it is the craftsmanship that is responsible for their durability(持久性). “Homes in those days were well-built,” they say. No doubt these homes were well-built, but what these people have done is mix up the quality of material used in the house with the quality of the craftsmanship.
Homes today could be built to last just as long as those old homes if people were willing or able to pay the price. For example, more people can no longer afford solid oak stairways, although they were once fairly common in older homes. Nor can they afford the high labor cost of employing a carpenter to build the stairway. Yet if someone can pay the high cost, there are still plenty of carpenters around able to make those stairways. And not only would these carpenters know how to build them, they would probably do a better job than carpenters of old.
One thing the modern carpenter has which enables him to do a better job is much more advanced tools. Such tools as laser beams and power planes help them lay out a house better and make more precision cuts(精确切割)on the wood. Also, it is not uncommon any more to find carpenters with college degrees and carpenters with a solid knowledge of mathematics, which would enable them to deal with more difficult house designs.
The problem of modern quality, then, really boils down to the problem of material, for the modern carpenter is just as able to produce craftsmanship as the carpenter of fifty years ago, but only if given proper material.Compared to the carpenters in the past, modern carpenters are__________.
| A．more successful | B．more learned |
| C．more imaginative | D．more hardworking |
What does the underlined word “they” (paragraph2) refer to?
| A．Carpenters who are fond of oak stairways. |
| B．Carpenters who have college degrees. |
| C．people who think highly of carpenters of old |
| D．people who think that modern material is of low quality. |
What does the third paragraph mainly discuss?
| A．People in the past preferred to use oak to build stairways. |
| B．It is now expensive to employ a carpenter. |
| C．Modern houses last as long as the old one. |
| D．Good carpenters still exist in modern times. |
What would be the best title for the text?
| A．Is Craft Dead? |
| B．Craft, Back to Life? |
| C．History of Craftsmanship |
| D．Carpenters Today and Yesterday |
Can you believe everything that you read? It seems as if every day, some new articles come out about a new discovery about this or that. For example, water is bad for you, or good for you. The answer depends on which scientific study has just come out. People cannot decide which food items are healthy, how pyramids were constructed, and why dinosaurs disappeared. When we look for answers we sometimes can believe persuasive researches and scientists. But how trustworthy are they really? Here are two examples of scientific hoaxes (骗局).
As far back as 1726, Johann Beringer was fooled by his fellow scientists into thinking he had made an amazing discovery. The fossils of spiders, lizards, and even birds with the name of God written on them in Hebrew were unlike anything that had been found before. He wrote several papers on them and was famous for those only to have it revealed that they were planted by jealous colleagues to ruin his reputation.
When an early human being was discovered in 1912, scientists at this time were wild with excitement over the meaning it had for the theory of evolution. There were hundreds of papers about this Piltdown man over the next fifty years until it was finally discovered to be a complex hoax. The skull (头骨) of a man had been mixed with the jawbone of an orangutan (猩猩) to make the ape (猿) man.
The next time you read the exciting new findings of a study of the best scientist, do not automatically assume that it is true. Even qualified people can get it wrong. Though we certainly should not ignore scientific research, we do need to take it with a grain of salt. Just because it is accepted as the truth today does not mean it will still be trustworthy tomorrow.What is the reason why Johann Beringer was fooled?
| A．His fellow scientists wanted to make fun of him. |
| B．His workmates are eager to become famous too. |
| C．These scientists made a mistake because of carelessness. |
| D．His colleagues was jealous of him and did so to destroy his fame. |
The excited scientists thought that this Piltdown man ________.
| A．was in fact a complex hoax |
| B．was a great scientific invention |
| C．contributed to the theory of evolution |
| D．had the skull like that of an ape |
What does the underlined phrase “with a grain of salt” in Paragraph 4 mean?
| A．Happily. | B．Generally. |
| C．Doubtfully. | D．Completely. |
What can we learn from the passage?
| A．Hebrew is probably a kind of language. |
| B．Truths of science will never be out of time. |
| C．People believe scientists because they are persuasive. |
| D．We are advised to believe famous scientists. |
More students than ever before are taking a gap-year (间隔年) before going to university. It used to be called the “year off” between school and university. The gap-year phenomenon originated with the months left over to Oxbridge applicants between entrance exams in November and the start of the next academic year.
This year, 25,310 students who have accepted places in higher education institutions have put off their entry until next year, according to statistics on university entrance provided by University and College Admissions Service (UCAS). That is a record 14.7% increase in the number of students taking a gap year. Tony Higgins from UCAS said that the statistics are good news for everyone in higher education. “Students who take a well-planned year out are more likely to be satisfied with, and complete, their chosen course. Students who take a gap year are often more mature and responsible,” he said.
But not everyone is happy. Owain James, the president of the National Union of Students(NUS), argued that the increase is evidence of student hardship – young people are being forced into earning money before finishing their education. “New students are now aware that they are likely to leave university with up to ￡15,000 in debt. It is not surprising that more and more students are taking a gap year to earn money to support their study for the degree. statistics show that over 40% of students are forced to work during term time and the figure increases to 90% during vacation periods,” he said.What do we learn about the gap year from the text?
| A．It is flexible in length. |
| B．It is a time for relaxation. |
| C．It is increasingly popular. |
| D．It is required by universities. |
According to Tony Higgins, students taking a gap year_________.
| A．are better prepared for college studies |
| B．know a lot more about their future jobs |
| C．are more likely to leave university in debt |
| D．have a better chance to enter top universities |
What would most students do on their vacation according to NUS statistics?
| A．Attend additional courses. |
| B．Make plans for the new term. |
| C．Earn money for their education. |
| D．Prepare for their graduate studies |
You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation:
"I can't believe it-----a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation ---- consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing." However, one might ask what exactly is "real" of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.The two attractive young women were talking so that they could _____.
| A．get the sweater at a lower price |
| B．decide on buying the sweater |
| C．be admired by other shoppers |
| D．be heard by people around |
Lorenzo Bertolla is _____.
| A．a very popular male singer |
| B．an advertising agency |
| C．the brand name of a sweater |
| D．a clothing company in Rome |
Which of the following can be inferred from the passage?
| A．Traditional advertising will soon disappear in the market. |
| B．The MTV generation tend to be more easily influenced by ads. |
| C．Undercover marketing will surely be banned soon by the government. |
| D．Traditional advertising is becoming less effective because it's too direct. |
Which of the following would be the best title for the text?
| A．Two Attractive Shoppers |
| B．Lorenzo Bertolla Sweaters |
| C．Undercover Marketing |
| D．Ways of Advertising |