You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation: "I can't believe it—a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it.
Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation—consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads.
So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing manager Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Advertising managers would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don' t know when a conversation you overhear is just a performance.The two attractive young women were talking so that they could _____.
| A．get the sweater at a lower price | B．be heard by people around |
| C．be admired by other shoppers | D．decide on buying the sweater |
Lorenzo Bertolla is _____.
| A．the name of a popular singer | B．an advertising agency |
| C．a clothing company in Rome | D．the brand name of a sweater |
Which of the following would be the best title for the text?
| A．Two Attractive Shoppers | B．Lorenzo Bertolla Sweaters |
| C．Ways of Advertising | D．Undercover Marketing |
完形填空二。（共8小题；每小题1.5分，满分12分）
仔细阅读下面短文并按照语境完成填空（每空只能填一个单词），注意语法、词性、词形变化等。将答案填写在答题卡上。
I’ve a friend who has a big police dog 78._______Jack. Every Sunday afternoon my friend takes Jack 79.________ a long walk in the park. He likes these walks in the park very much. One Sunday a young man dropped 80.________ on my friend. He stayed a long time. They talked and talked. Soon 81._________ was time for my friend to take Jack for his walk, 82.________ the visitor still sat talking. Jack became worried 83.________ his walk 
in the park. He walked round the room several times and then he sat right in front of the visitor and looked at him. But the visitor paid 84._________ attention. He continued talking. Finally Jack could stand it no 85._________. He held the visitor’s hat in his mouth and ran out of the house.
第二节摘录信息（共5小题；每小题1分，满分5分）
阅读下面短文，根据所读内容在文后第53至第57题的空格里填上适当的单词或短语。并将答案写到答题卡上。注意：每空不超过3个单词。
Advertisements can be placed nearly everywhere to catch our attention. They have even become popular on the Internet. That means that customers can see them at any time and from any place. In cities, you can see them on the sides of buses, taxis and trains. There are advertisements high up on the sides of buildings. The names of famous brands, like Nike, Pepsi, Guess and Apple, appear on shoes, clothing and bags. So when people use these branded products in their daily life, they are helping the producers to sell more of them.
Every company gets you to recognize its name. The company name is always printed in the same way, using the same letters and the same colors. So, when customers see the same “look” of the company name day-in and day-out, they begin to recognize it without having to read it.
We cannot predict the future of advertising, but one thing is certain___ advertisements are here to stay and will always change the way of our life.
Title: 53____________
Hundreds of years ago, life was much harder than it is today, people did not have modern machines. There was no modern medicine, either.
Life today has brought new problems. One of the biggest is pollution. Water pollution has made our rivers and lakes dirty. It kills our fish and affects our drinking water. Noise pollution makes us talk louder and become angry more easily. Air pollution is the most serious kind of pollution. It affects every living thing in the world.
Cars, planes and factories all pollute our air every day. Sometimes the pollution is so thick that it is like a quilt(被子) over a city. This kind of quilt is called smog.
Many countries are making new laws to fight pollution. Factories must now clean their water before it is thrown away; they mustn’t blow dirty smoke into the air.
We need to do many other things. We can put waste things in the dustbin and not throw them on the ground. We can go to work by bus or with our friends in the some car. If there are fewer people driving, there will be less pollution.
Laws are not enough. Every person must help to fight pollution.
49. Life was harder hundreds of years ago because____________.
A. the weather was bad B. there were no cities
C. people had no modern machines D. people couldn’t make machines
50._______ makes the rivers and lakes dirty.
A Swimming. B Polluted water C. Growing population D. Warmer weather
51.More and more people become angry easily because __________.
A. they can’t get enough money B. They are often hungry
C. there’s much traffic on the roads D. there’s much noise around them
52 The writer of the passage thinks__________.
A. everyone should do something to fight pollution
B. all the laws can stop factories going on polluting
C few countries can stop the air and water being polluting
D. people have to live in the polluted air..
When David Williams left the college, he went to Australia. When he returned to England for a visit twenty years later, he decided to go back to his old college.
David was very glad when he found out that his old college teacher was still teaching there. He went to visit the old man, and after they had an interesting talk, the teacher went out to get something. While he was away, David saw an exam paper on the desk. He looked at the date on it and saw that it was given to the students a week ago. David picked the paper up and read it. When the teacher came back, David said to him, ”Mr. Smith, I’m sure that these are right the same questions that you asked us in our exams twenty years ago! How is that possible?”
“Yes, that’s right,” agreed the teacher. “The questions are the same, but the answers have changed.”
45. David went to______ after he left the college.
A. England B. Australia C. another college D. his teacher’s office
46. David felt ______ when he found out that his college teacher was still teaching there.
A. worried B. sorry C. surprised D. happy
47. The students took the same exam_____.
A. twenty years ago B. while David’s teacher was away
C. a week ago D. while David read the paper
48 Can you guess why the teacher still used the same exam paper twenty years later? Because______.
A.times have changed, answers have changed, too B different students have the same answers
C. the students like to take the same exam D. the teacher loved his students very much
第三部分：阅读技能（共三节，满分35分）
阅读理解（共12小题；每小题2分，满分24分）
阅读下列短文，从每题所给的A、B、C、D四个选项中，选出最佳选项，并在答题卡上将该项涂黑。
A man went to a fast food restaurant to buy his lunch. “Hi,” a worker said. May I help you?’’ “I’d like a hamburger, large chips, and a coke,” the man said. “:Anything else?” the worker asked. “No,’’ the man answered. “That’s it.” “Is that for here or to go?” the worker asked. “To go,” the man said. The worker put the man’s lunch in a bag. The man took out his money and paid for his lunch. “Thank you,” the worker said. “Have a nice day.”
The man took the bag and walked to a park. He sat down and opened the bag. He was surprised. There was no hamburger in the bag. There were no chips. There was no coke. There was only money in the bag__ a lot of money! The man counted the money. Two thousand dollars! Why was the money in the bag? Where was the man’s lunch?
The manager of the fast—food restaurant needed to go to the bank. He put two thousand dollars in an envelope(信封). He put the envelope in a bag and put the bag down. The worker gave the manager’s bag to the man by mistake. So the manager had a hamburger, chips and a coke, and the man had two thousand dollars. What should the man do?
41.The man went to a restaurant to ________.
A. buy his lunch. B. have a rest C. sell drinks D. cook food.
42. The man wanted to have his lunch______________.
A. in a hotel B. in a shop C. in a restaurant. D. in a park
43. When the man opened the bag, he found ________ in it.
A. food B. drink C. money D. nothing
44.___________ couldn’t find his money.
A. The man B The manager C. The worker D. Nobody