“Image is everything.” An entire industry has been built upon the concept that image is everything, but an appealing image isn’t enough when there’s no substance behind it.
First of all, one should consider how important image is in selling products and services. Advertising agencies have raised the art of creating an image to a state of near perfection. But if the product or service doesn’t live up to it, customers will be very dissatisfied. The recent scandal (丑闻) about the Arthur Andersen accounting firm showed that behind that image, it had unfair business practices under the table. Despite the previous positive image, the firm is being accused of criminal actions. Although the image had been nearly perfect, the reality behind the image has led to its downfall.
Similarly, personal consultants(顾问) can build up a very positive public image for politicians and movie stars in the view of the general commons. But once again, history is filled with examples of both that fell from grace (体面) like the story of the Hollywood actor giving in to the pressures of fame and fortune. With people, just as with products and services, image is certainly important, but without positive substance behind it, failure is close.
To conclude, it’s clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person. But image is only half of the equation(等式). What lies behind that image is every bit as important as the image itself — the person or product must live up to that image or there’s little chance for long-term success.The downfall of the Arthur Andersen accounting firm is due to ______.
| A．its dishonesty in business |
| B．its bad management |
| C．its previous images |
| D．its poor service |
Some famous people fall from grace because _____.
| A．their images were not well built up |
| B．they failed to live up to their images |
| C．they felt much pressure from the public |
| D．they paid little attention to fame and fortune |
The structure of the passage is probably .
(A: Argument P: Point C: Conclusion)The author might support that______.
| A．image is the basis of everything |
| B．truth and image are equally important |
| C．truth goes hand in hand with image |
| D．image holds the key to success |
Below is a selection about interesting hotels.
Tayka Hotel de Sal
Where: Tahua, Bolivia
How much: About $95 a night
Why it’s cool: You’ve stayed at hotels made of brick or wood, but salt? That’s something few can claim. Tayka Hotel de Sal is made totally of salt – including the beds (though you’ll sleep on regular mattresses（床垫）and blankets). The hotel sits on the Salar de Uyuni, a prehistoric dried-up lake, which is the world’s biggest salt flat. Builders use the salt from the 4,633-square-mile flat to make the bricks, and glue them together with a paste（糊）of wet salt that hardens when it dries. When there is big rain, the owners just mix up more salt paste to strengthen the bricks.
Green Magic Nature Resort
Where: Vythiri, India
How much: About $240 a night
Why it’s cool: Taking a pulley（滑轮）-operated lift 86 feet to your treetop room is just the start of your adventure. As you look out of your open window – there is no glass! – you watch monkey and birds in the rain forest canopy（罩棚）. Later you might test your fear of heights by crossing the handmade rope bridge to the main part of the hotel, or just sit on your bamboo bed and read. You don’t even have to come down for breakfast – the hotel will send it up on the pulley-drawn “elevator”.
Dog Bark Park Inn B&B
Where: Cottonwood, Idaho
How much: $92 a night
Why it’s cool: This doghouse isn’t just for the family pet. Sweet Willy is a 30-foot-tall dog with guest rooms in his belly. Climb the wooden stairs beside his hind leg to enter the door in his side. You can relax in the main bedroom, go up a few steps of the loft（阁楼）in Willy’s head, or hang out inside his nose. Although you have a full private bathroom in your quarters, there is also a toilet in the 12-foot-tall fire hydrant（消防栓）outside.
Gamirasu Cave Hotel
Where: Ayvali, Turkey
How much: Between $130 and $475 a night
Why it’s cool: This is caveman cool! Experience what it was like 5,000 years ago, when people lived in these mountain caves formed by volcanic ash. But your stay will be much more modern. Bathrooms and electricity provide what you expect from a modern hotel, and the white volcanic ash, called tufa, keeps the rooms cool, about 65·F in summer. (Don’t worry – there is heat in winter.)What is the similarity of the four hotels?
| A．Being expensive. | B．Being comfortable. |
| C．Being natural. | D．Being unique. |
What does the underlined words “Sweet Willy” refer to?
| A．The name of a doghouse. |
| B．The name of the hotel owner. |
| C．The building of Dog Bark Park Inn B&B |
| D．The name of the hotel owner’s pet dog. |
Which of the hotels gives you a feeling of living in the far past?
A. Tayka Hotel de Sal. B. Green Magic Nature Resort.
C. Dog Bark Park Inn B&B. D. Gamirasu Cave Hotel.
Sigmund Freud was one of the first scientists to make serious research of the mind. The mind is the collection of activities based in the brain that involve how we act, think, feel and reason.
He used long talks with patients and the study of dreams to search for the causes of mental and emotional problems. He also tried hypnosis(催眠术). He wanted to see whether putting patients into a sleep-like condition would help ease troubled minds. In most cases he found the effects only temporary.
Freud worked hard, although what he did might sound easy. His method involved sitting with his patients and listening to them talk. He had them talk about whatever they were thinking. All ideas, thoughts and anything that entered their mind had to be expressed. There could be no holding back because of fear or guilt.
Freud believed that all the painful memories of childhood lay buried in the unconscious self. This part of the mind he said contains wishes, desires and experiences too frightening to recognize.
He thought that if these memories could somehow be brought into the conscious mind, the patient would again feel the pain. But this time, the person would experience them as an adult. The patient would feel them, be able to examine them and, if successful, finally understand them.
Using this way, Freud reasoned, the pain and emotional pressure of the past would be greatly weakened. They would lose their hold over the person's physical health. Soon the patient would get better.
Many of Freud's theories about how the mind works also had strong sexual connections. These included what he saw as the repressed feelings of sons toward their mothers and daughters toward their fathers.
If nothing else, Freud's ideas were revolutionary. Some people rejected them. Many others came to accept them. But no one disputes his great influence on the science of mental health.How many methods did Sigmund Freud use to study the mind?
| A．One. | B．Two. | C．Three. | D．Four. |
Sigmund Freud’s research was difficult because ______.
| A．he had to work hard and have patients talk freely |
| B．he had to live with people who had troubled minds |
| C．he had to listen to unhappy stories of different people |
| D．he had to give his patients a sense of security |
Sigmund Freud held the idea that the painful memories of childhood ______.
| A．could be forgotten forever |
| B．could have a life-long influence |
| C．could become wises and desires |
| D．could be understood unconsciously |
If an adult parent feels the memories of childhood painful, the patient would probably ______.
| A．have physical and mental problems |
| B．be greatly influenced by them |
| C．have a better understanding of life |
| D．have a healthier and happier life |
“I’ve changed my mind. I wanted to have a telescope, but now I want my dad back.” Lucien Lawrence’s letter to Father Christmas, written after his father had been knifed to death outside his school gate, must have touched everyone’s heart. Lucien went on to say that without his father he couldn’t see the stars in the sky. When those we love depart from us, we cannot see the stars for a while.
But Lucien, the stars are still there, and one day, when you are older and your tears have gone, you will see them again. And, in a strange way, I expect that you will find your father there too, either in your mind or heart. I find that my parents, who died years ago, still linger (留连) in many of my dreams and that I think of them perhaps more than I ever did when they were alive. I still live to please them and I’m still surprised by their reactions. I remember that when I became a professor, I was so proud, or rather so pleased with myself that I couldn’t wait to cable my parents. The reply was a long time in coming, but when it did, all my mother said was “I hope this means that now you will have more time for the children!” I haven’t forgotten. The values of my parents still live on.
It makes me pause and think about how I will live on in the hearts and minds of my children and of those for whom I care. Would I have been as ready as Philip Lawrence has been to face the aggressors(入侵者), and to lay down my life for those in my care? How many people would want me back for Christmas? It’s a serious thought, which gives me pause.
I pray silently, sometimes, in the dead of night, that ancient cry of a poet “Deliver my soul from the sword and my darling from the power of the God.” Yet I know death comes to us all, and sometimes comes suddenly. We must therefore plan to live together, but lives as if we will die tomorrow. We live on, I’m sure, in the lives of those we loved, and therefore we ought to have a care for what they will remember and what they will treasure. If more parents knew this in their hearts to be true, there might be fewer knives on our streets today.According to the whole text , we can see that the first paragraph ________.
| A．puts forward the subject of the text |
| B．shows the author’s pity on the kid |
| C．serves as an introduction to the discussion |
| D．makes a clear statement of the author’s views |
In the second paragraph the author mainly wants to explain to us ________.
| A．how much he misses his parents now |
| B．why his parents often appear in his dream |
| C．when Lucien will get over all his sadness |
| D．how proud he was when he succeeded in life |
In the author’s opinion, the value of a person’s life is ________.
| A．to leave a precious memory to the people related |
| B．to have a high sense of duty to the whole society |
| C．to care what others will remember and treasure |
| D．to share happiness and sadness with his family |
What does the writer mean by the sentence taken from an old poem?
| A．Call on criminals and murderers to lay down their guns. |
| B．Advise parents to stay with their children safely at home. |
| C．Spend every day meaningfully in memory of death. |
| D．Try to keep violence and murder far away from society. |
Name: Off the Beaten Path
Cover price:$30.00
Our price:$19.80
The best-selling Reader's Digest travel book has 40% new content including over 200 new sites, over 200 new full-color photographs, and all-new, up-to-date maps. It focuses on more than 1, 000 of the United States’ most overlooked must-see destinations.
Name: Container Gardens by Number
Cover price:$ 15.95
Our price:$9.49
A unique book contains 50 easy-to-follow container designs. Each design provides a simple numbered planting plan that shows exactly how to create each display, with an instruction of the finished planter and in-depth plant information. The plans are easy to follow and for any type of living space or garden.
Name: Best Weekend Projects
Cover price:$ 17.95
Our price:$13.96
Choose from 80 unique ideas to create an extraordinary living space. The projects are practical, as well as attractive, and will improve your home and yard and can be made in a weekend. These 80 well-designed projects are presented in a clear, easy-to-follow style that addresses readers in an accessible, user-friendly tone.
Name:l80l Home Remedies(治疗方案）
Cover price:$ 40.00
Our price:$ 29.96
Plenty of health complaints can be handled at home. Each and every remedy will be tested by a doctor to make sure it is safe and sound. Dozens of conditions are covered, from headaches, sunburn, bad breath, and blisters (起泡；起疮) to allergies, and hiccups (打嗝).You can most probably read the passage in a ________ .
| A．travel guide | B．medicine booklet |
| C．textbook | D．newspaper |
How much money could you save if you want to buy a travel book?
| A．$10. 20. | B．$6.46. | C．$13.96. | D．$19.80. |
Which of the following could help you to deal with common diseases without a doctor?
| A．Off the Beaten Path. | B．Container Gardens by Number. |
| C．1801 Home Remedies. | D．Best Weekend Projects. |
What's the purpose of the passage?
| A．To advise readers to buy their books. |
| B．To advise readers to read more in spare time. |
| C．To share the pleasure of reading with readers. |
| D．To share his opinion about the books with readers. |
It is common and usual to see peoplefreak outwhen they face challenges in their life. We all pass in different life problems and challenges. No one is free of life problems. Only a dead man faces no problem. As long as you are alive, challenges are everywhere.
How do you face problems and challenges in your life? Problems and challenges are the building blocks of your personality. They make you who you are. Besides, whether what happened in your life builds or destructs you depends on how you look at it. If you take your problems as troubles, they will be troubles and may cause destruction. If you take them as constructive tools, you are going to be built up on them.
Problems are everywhere. No one can avoid them. And they are good too. They open up a different look and opportunity if you are willing to see. When you face troubles, do not frustrate or freak out. Just cool yourself to think in a different direction. Think in a positive way. Every problem has its own good as well as bad sides. Focus on the good one. Look at the bright side.
Besides, there is always a good person, perhaps your mom or dad, or one of your friends, right beside you who can turn everything into your best if you are willing to turn to them. No matter what happens, they will be there to help you. Trust them and they will never let you down. All you need to know is that you are loved wherever you are.What’s the meaning of the underlined phrase “freak out” in Paragraph 1?
| A．Feel shy. | B．Stay calm. | C．Keep up. | D．Feel upset. |
In Paragraph 2, the writer implies that ______.
| A．problems cause troubles |
| B．attitude is everything |
| C．challenges can be avoided |
| D．personalities are built on failures |
According to the last paragraph, when we’re in trouble, we ______.
| A．can only depend on our parents | B．are not alone |
| C．should only believe ourselves | D．are not confident |
What can be the best title of the passage?
| A．How to Avoid Problems |
| B．Challenges Are Everywhere |
| C．Face Your Challenges Bravely |
| D．You Are Loved Wherever You Are |