One might expect that the ever-growing demands of the tourist trade would bring nothing but good for the countries that receive the holiday-makers. Indeed, a rosy picture is painted for the long-term future of the holiday industry. Every month sees the building of a new hotel somewhere, and every month another rock-bound Pacific island is advertised as the 'last paradise(天堂) on earth'.
However, the scale and speed of this growth seem set to destroy the very things tourists want to enjoy. In those countries where there was a rush to make quick money out of sea-side holidays, over-crowded beaches and the concrete jungles of endless hotels have begun to lose their appeal.
Those countries with little experience of tourism can suffer most. In recent years, Nepal set out to attract foreign visitors to fund developments in health and education. Its forests , full of wildlife and rare flowers, were offered to tourists as one more untouched paradise. In fact, the nature all too soon felt the effects of thousands of holiday-makers traveling through the forest land. Ancient tracks became major routesfor the walkers, with the consequent exploitation of precious trees and plants.
Not only the environment of a country can suffer from the sudden growth of tourism. The people as well rapidly feel its effects. Farmland makes way for hotels, roads and airports; the old way of life goes. The one-time farmer is now the servant of some multi-national organization; he is no longer his own master. Once it was his back that bore the pain ; now it is his smile that is exploited. No doubt he wonders whether he wasn't happier in his village working his own land.
Thankfully, the tourist industry is waking up to the responsibilities it has towards those countries that receive its customers. The protection of wildlife and the creation of national parks go hand in hand with tourist development and in fact obtain financial support from tourist companies. At the same time, tourists are being encouraged to respect not only the countryside they visit but also its people.
The way tourism is handled in the next ten years will decide its fate and that of the countries we all want to visit. Their needs and problems are more important than those of the tourist companies. Increased understanding in planning world-wide tourism can preserve the market for these companies. If not, in a few years’ time the very things that attract tourists now may well have been destroyed.The example of Nepal is used to suggest _________ .
| A．its natural resources are untouched. |
| B．its forests are exploited for farmland |
| C．it develops well in health and education. |
| D．it suffers from the heavy flow of tourists. |
What can we learn about the farmers from Paragraph 4 ?
| A．They are happy to work their own lands. |
| B．They have to please the tourists for a living. |
| C．They have to struggle for their independence. |
| D．They are proud of working in multi-national organizations. |
Which of the following determines the future of tourism ?
| A．The number of tourists |
| B．The improvement of services. |
| C．The promotion of new products. |
| D．The management of tourism |
The author’s attitude towards the development of the tourist industry is __________.
| A．optimistic | B．doubtful |
| C．objective | D．negative |
An old problem is getting new attention in the United States—bullying. Recent cases included the tragic case of a fifteen-year-old girl whose family moved from Ireland. She hanged herself in Massachusetts in January following months of bullying. Her parents criticized her school for failing to protect her. Officials have brought criminal charges against several teenagers.
Judy Kuczynski is president of an anti-bullying group called Bully Police USA. Her daughter Tina was the victim of severe bullying starting in middle school in the state of Minnesota. Her said, "Our daughter was a very outgoing child. She was a bubbly personality, very involved in all kinds of things, had lots of friends. And over a period of time her grades fell completely. She started having health issues. She couldn't sleep. She wasn't eating. She had terrible stomach pains. She started clenching her jaw and grinding her teeth at night. Didn't want to go to school."
Bullying is defined as negative behavior repeated over time against the same person. It can involve physical violence. Or it can be verbal — for example, insults or threats. Spreading lies about someone or excluding a person from a group is known as social or relational bullying.
And now there is cyber bullying, which uses the Internet, e-mail or text messages. It has easy appeal for the bully because it does not involve face-to-face contact and it can be done at any time.
The first serious research studies into bullying were done in Norway in the late 1970s. The latest government study in the United States was released last year. It found that about one-third of students age twelve to eighteen were bullied at school.
Susan Sweater is a psychologist at the University of Nebraska-Lincoln and co-director of the Bullying Research Network. She says schools should treat bullying as a mental health problem to get bullies and victims the help they need. She says bullying is connected to depression, anxiety and anti-social behavior, and bullies are often victims themselves.From the case of Tina, we can know that.
| A．bullying is rare | B．victims suffered a lot |
| C．schools are to blame | D．personalities are related |
Which of the following is NOT bullying?
| A．To beat someone repeatedly. | B．To call someone names. |
| C．To isolate someone from friends. | D．To refuse to help someone in need. |
Why is cyber bullying appealing to the bully?
| A．Because it can involve more people. | B．Because it can create worse effects. |
| C．Because it is more convenient. | D．Because it can avoid cheating. |
According to Susan Sweater,.
| A．bullies are anti-social | B．bullies should give victims help |
| C．students are not requally treated | D．bullies themselves also need help |
Which of the following can be the best title of the text?
| A．Bullying—Old Irish Girl Committed Suicide |
| B．15-Year-Old Irish Girl Committed Suicide |
| C．Cyberbullying-Taking Off in Schools |
| D．How to Find Bullying among Teens |
As we all know，it was Thomas Jefferson who wrote the Declaration of Independence (独立宣言)．He wrote it in two weeks，and after a few changes，it was accepted by the Congress．As a result，he became famous in America's history．
Born in Virginia，Thomas Jefferson，a brilliant student at school and almost talented lawyer later，was much interested in politics.
Jefferson was elected Governor of Virginia in 1779，and he was sent to France as the Representative of the American Government in 1784．Sixteen years later，at the age of 57，he was elected president after Washington and Adams．
Far from a handsome man，he was is tall with long arms and big hands．Jefferson，who was an amusing talker in conversation，but a poor speaker，was generally good-natured．
Jefferson was regarded as a defender(捍卫者)of freedom Of America．As a president，he protected the right of speech．Interestingly enough，in his eight years as president，：Jefferson never said “No” to a bill(议案)!which the Congress had passed．He did a lot in organizing the new University of Virginia．
Thomas Jefferson died on July the fourth，1826，the fiftieth anniversary of America’s independence．We are most likely to read this passage in．
| A．a daily newspaper | B．a popular advertisement |
| C．a hi story book | D．an important notice |
Which of the following statements about Jefferson’s personality is true?
| A．He was a shy and slow learner when he was at school． |
| B．He was not an easy person to get along with at all |
| C．He was not only very talented but also very handsome． |
| D．He was an amusing talker，but not good at speaking in public． |
Jefferson’s greatest contribution in America’history is that．
| A．he was for the right of free speech |
| B．he was sent to France as the Representative |
| C． he wrote the Declaration of Independence |
| D．he organized the new University of Virginia |
Thomas Jefferson was elected president of the United States in the year of .
| A．1779 | B．1784 | C．1800 | D．1826 |
London--A morning train rides away, across the channel. English kids discuss the Liverpool's football team in a Paris pub.
Some Parisians have started to travel to work in London.
In the 19th century, Charles Dickens compared the two cities, London and Paris, in A Tale of Two Cities. These days, it might be A tale of One City.
As there are few jobs at home over recent years, perhaps 250,000 Frenchmen moved across the channel. With an undersea tunnel, they could travel between cities in three hours. The European Union freed them from immigration and customs.
Paris, rich in beauty, is more stylish. But London feels more full of life, and more fun until the pubs shut down.
“For me, the difference is that London is real, alive,” said Trevor Wheeler, a financial expert.
Chantal Jaouen, a professional designer, agrees. “I am French, but I’ll stay in London,” she said.
There is, of course, the other view. Julie Lenoux is a student who moved to London two years ago. “I think people laugh more in Paris,” she said.
“Both cities have changed beyond recognition,” said Larry Collins, an author and sometimes a Londoner. Like most people who know both cities well, he finds the two now fit together comfortably. “I first fell in love with Paris in the 1950s. Things are so much more ordered, and life is better.”
But certainly not cheaper. In some parts of London, rents can be twice those on Avenue Foch in Paris.
Deciding between London and Paris requires a lifestyle choice. Like Daphne Benoit, a French journalism student with perfect English, many young people are happy to be close enough so they don’t have to choose. “I love Paris, my little neighborhood, the way I can walk around a centre, but life is too organized,” she said. “In London, you can be whoever you want. No one cares.”It can be inferred that ___________.
| A．Paris and London are the two biggest cities in the world |
| B．In the 19th century, Dickens told his stories in the two cities |
| C．London and Paris used to be separated |
| D．Liverpool is a big city in France |
According to this passage, which of the following is TRUE?
| A．People feel it difficult to find a job in Paris. |
| B．People can't travel to London without a passport. |
| C．Living in France is more expensive than in London. |
| D．People can find any job in London. |
The underlined phrase in Para9 most probably means “_____________”
| A．beyond one’s imagination |
| B．so much that people don’t know them well again |
| C．so little that people still know them well |
| D．to people’s satisfaction |
What’s the meaning of the last two sentences?
| A．People can do everything in London. |
| B．People will feel lonely in London. |
| C．People in London enjoy living in different ways. |
| D．People in London enjoy a lawless life. |
We can see how the product life cycle works by looking at the introduction of instant（速溶） coffee. When it was introduced, most people did not like it as well as "regular" coffee, and it took several years to gain general acceptance（introduction stage）.At one point, though, instant coffee grew rapidly in popularity, and many brands were introduced（stage of rapid growth）. After a while, people became attached to one brand and sales leveled off（stage of maturity）. Sales went into a slight decrease when freeze-dried coffees were introduced（stage of decline）.
The importance of the product life cycle to marketers is this: Different stages in the product life cycle call for different strategies. The goal is to extend product life so that sales and profits do not drop. One strategy is called market modification. It means that marketing managers look for new users and market sections. Did you know, for example, that the backpacks that so many students carry today were originally designed for the soldiers？
Market modification also means searching for increased usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to appeal to new market sections.
Another product extension strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users. American auto manufacturers are using quality improvement as one way to regain world markets. Note, also, how auto manufacturers once changed styles eagerly from year to year to keep demand from falling.The first paragraph tells us that a new product is ________.
| A．not easily accepted by the public |
| B．often of poorer quality compared with old ones |
| C．often more expensive than old ones |
| D．usually introduced to satisfy different tastes |
Marketers need to know which of the four stages a product is in so as to________.
| A．promote its production |
| B．work out marketing plans |
| C．speed up its life cycle |
| D．increase its popularity |
The author mentions the example of "backpacks" （Para.2） to show the importance of________.
| A．pleasing the young as well as the old |
| B．increasing usage among students |
| C．exploring new market sections |
| D．finding creative product designers |
In order to attract more consumers, U.S. auto makers are ________.
| A．modernizing product style |
| B．increasing product features |
| C．developing products of better quality |
| D．re-positioning their product in the market |
There was great excitement on the planet of Venus(金星) this week. For the first time Venusian scientists managed to land a satellite on the planet Earth, and it has been sending back signals as well as photographs ever since.
The satellite was directed into an area known as Manhattan (named after the great Venusian astronomer Prof. Manhattan, who first discovered it with his telescope 20000 light years ago).
Because of excellent weather conditions and extremely strong signals, Venusian scientists were able to get valuable information as to feasibility (可行性) of a manned flying saucer (碟) landing on Earth. A press conference was held at the Venus Institute of Technology.
“We have come to the conclusion, based on last week’s satellite landing,” Prof. Zog said, “that there is no life on Earth.”
“How do you know this?” the science reporter of the Venus Evening Star asked.
“For one thing, Earth’s surface in the area of Manhattan is made up of solid concrete and nothing can grow there. For another, the atmosphere is filled with carbon monoxide (一氧化碳) and other deadly gases and nobody could possibly breathe this air and survive.” “What does this mean as far as our flying saucer program is concerned?”
“We shall have to take our own oxygen with us, which means a much heavier flying saucer than originally planned.”
“Are there any other dangers that you discovered in your studies?”
“Take a look at this photo. You see this dark black cloud hovering(盘旋) over the surface of Earth? We don’t know what it is made of, but it could give us a lot of trouble and we shall have further tests before we send a Venus Being there.”
“Over here you will notice what seems to be a river, but the satellite findings indicates it is polluted and the water is unfit to drink. This means we shall have to carry our own water, which will add even greater weight to the saucer.”
“If all you say is true, won’t this set back the flying saucer program several years?”
“Yes, but we shall continue as soon as the Grubstart gives us the added funds.” Prof. Zog replied.During the week of great excitement the Venusian scientists succeeded in getting important information as to ____.
| A．the feasibility of landing a satellite on Earth |
| B．the possibility of making a first-rate flying saucer |
| C．the feasibility of sending a Venus Being to Earth |
| D．the possibility of directing a flying saucer into Manhattan |
According to Prof. Zog, the Venusians will have to take their own oxygen with them when they carry out their flying saucer program because ____.
| A．they need it in their way to the planet of Earth |
| B．the Earth’s atmosphere is filled with deadly gases |
| C．there is a low level of oxygen for Venusians |
| D．there is no air on the planet of Earth |
The “dark black cloud” on the photo refers to ____.
| A．the polluted air hovering over the surface of Earth |
| B．the mass of tiny drops of water floating above Earth |
| C．the mass of small things moving through the air |
| D．the dark clouds gathering before a storm breaks |
The author wishes to call our attention to the fact that ____.
| A．that modern man has polluted his environment to such an extend that he might destroy himself if he went on like this |
| B．that there is a point in spending billions to land a flying saucer on Earth |
| C．that pollution has become so serous a problem on Earth that even Venusians find life there unbearable. |
| D．that it is difficult if not altogether impossible, to land a manned flying saucer on Earth |