You’re in a department store and you see two fashionable young women, looking at a sweater. You listen to their conversation:
“I can’t believe it—a Lorenzo Bertolla! They are hard to find. It’s much cheaper than the one Sara bought in Rome.”
They leave and you go over to see this sweater. You’ve never heard of Lorenzo Bertolla, but those girls looked really fashionable. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, drinking and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing (秘密行销). Companies from Ford to Nike are starting to use it. It can reach people that don’t pay attention to traditional advertising. For example, consumers between the age of 18 and 34. They have a lot of money to spend, but they don’t believe ads.
So advertising agencies hire (雇佣) young actors to “perform” in bars and other places where young adults go. Some people might call this practice misleading, but the marketing manager Jonathan Reseller calls it creative. “Look at traditional advertising. Its effectiveness is decreasing”
根据材料内容选择最佳答案，并将其标号填入题前括号内。Why do the two fashionable young women make the conversation in the store?
| A．Because they want to buy the clothes. |
| B．Because they are the owners of the store. |
| C．Because they want to draw other customers’ attention. |
| D．Because they are excited to find the clothes. |
What is Lorenzo Bertolla?
| A．The name of a clothing store. |
| B．The brand name of a sweater. |
| C．The name of a fashionable girl. |
| D．The name of an advertising agency. |
The undercover marketing mainly aims at .
| A．teenagers | B．the old |
| C．young adults | D．young women |
According to the passage, which sentence is wrong?
| A．The two fashionable young women are hired by an advertising agency. |
| B．Some companies begin to use the undercover marketing. |
| C．The customers between 18 and 34 don’t believe the ads. |
| D．The undercover marketing is not as good as the traditional advertising. |
What’s the passage mainly about?
| A．Lorenzo Bertolla clothes. |
| B．Undercover marketing. |
| C．Traditional advertising. |
| D．Companies about Ford and Nike. |
I am Alice. I like We chat. It is fast, convenient and fashionable. And you can use it for free. It can be used in my mobile phone. It has hold-to-talk voice messaging function. I am a fan of Leehom Wang. Through We chat, Leehom Wang often says something to me. It’s amazing.
I am David. I love Micro blog. I update my Micro blog when I am free. We can share instant(即时的) messages with each other. I often look through Yao Chen’s Micro blog. She has many followers. I make many friends with them. I often write something on my Micro blog, for example, “I’m in blue today. I didn’t pass the exam.” Then many friends comfort me. I share my birthday party, my new phone, my new coat, etc. with my friends. It is fun.
I’m Lily. I don’t like We chat or Micro blog. I don’t believe them. There are so many crimes(犯罪行为) on We chat. Many people are cheated because they believe in other people they meet on We chat easily. It is not a real world. As to Micro blog, I don’t think it is a good way to make friends. And you should write something no more than 140 words. I like keeping diaries. I don’t want my secrets known by others. I am a low-key(低调的) girl.Who loves Micro blog?
| A．Alice. | B．David. | C．Lily. | D．Leehom Wang. |
What does Alice think about We chat?
| A．It’s fashionable and convenient. |
| B．It’s fashionable but slow. |
| C．It’s safe and useful. |
| D．It’s fun but expensive. |
Why doesn’t Lily believe We chat?
| A．Because many people are cheated on We chat easily. |
| B．Because she doesn’t like to say anything to her friends. |
| C．Because she doesn’t think it is a good way to make friends. |
| D．Because she prefers keeping diaries to showing secrets to others. |
阅读下列短文，判断下列句子是否符合短文内容，符合用A，不符合用B表示
My mother was a housewife. She thought that successful people spent a lot more time reading than watching TV. So she asked my brother and me not to watch too much TV, but to read two books every week in our free time. She would check them with marks, though she couldn’t read books at all.
When I went to high school, I was an A-student, but not for long. I wanted cool clothes and hung out with friends. I went from being an A-student to a C-student , but I didn’t care. One night I complained about not having enough Italian shirts. Then my mother gave me all the money and said I could get the money left to buy shirts if I finished buying all the things the family needed. I was pleased with that, but after I bought
those things, there was no money left. I got to know how difficult it was for my mother to do all these. I went back to my studies and became an A-student again. Finially , my dream came true and I became a doctor.
My story is really my mother’s story---- a woman with little education greatly changed my life as a parent, So I believe there is no job more important than parenting(父母对孩子的养育).The writer’s mother is a doctor.
The mother asked her children to read books in their free time because she thought successful people spent more time reading.
The writer cared about clothes and didn’t study, so he fell behind.
In the end, the writer bought the Italian shirts with the money his mother gave to him .
The writer mainly wants to tell us that there is no job more important than parenting .
Visit the Forest Zoo. Come and see the Indian elephants and the new tigers from Northeast of China. The beautiful birds from England are ready to sing songs for you, and the monkeys from Mount Emei will be happy to talk to you. The lovely dogs from Australia want to laugh at you. Sichuan pandas will play balls for you. The giraffes from Africa are waiting to look down on you.
Tickets Opening time
Grown-ups: ¥3 9:00a.m.—4:00p.m.
Children: Over 1.4m: ¥2 except Friday
Under 1.4m: Free 10:00a.m.—3:00p.m.
Keep the zoo clean!
Do not touch, give food or go near to the animals.Why does the writer introduce so many animals from different places to us?
| A．Because the writer wants to frighten us in the zoo. |
| B．Because the writer wants to make us lovely in the zoo. |
| C．Because the writer wants to attract us to the zoo. |
| D．Because the writer wants to show us that animals can do everything. |
How much does Mr. Smith have to pay if he visits the zoo with his son of three?
| A．¥3. | B．¥4. | C．¥5 . | D．¥6 . |
We can visit the zoo at ________.
| A．8:30 a.m. Wednesday | B．9:30 a.m. Friday |
| C．3:00 p.m. Sunday | D．5:00 p.m. Tuesday |
Which of the following statements is TRUE?
| A．We can spit（吐痰）everywhere. |
| B．We can throw things everywhere. |
| C．We should keep the zoo clean. |
| D．We can play with the animals. |
From the passage we can infer（推断）a giraffe must be a very _______ animal.
| A．fat | B．short | C．Strong | D．tall |
Forty years ago, I was in Grade One. One day,I was asked to go to the principal’s office（校长办公室）. I was really nervous. When I pushed the heavy door open. I found my parents were sitting in the office,too. My father walked to me,with some of my drawings in his hand. “Why do you only use a black crayon(蜡笔)when you draw?” he asked.
I said nothing. “Show me to your desk,” said my father.
So we returned to my classroom. My father pulled out my crayon box. There was only one black crayon in it. “Where are the rest of your crayons?”
I quietly explained that I’d given all the other crayons to my friends. I shared my things with others as my parents had taught me.
Then I looked at my father, then at the principal—both their faces were red. Years later, I learned that my father’s face was red because of anger and the principal was red because he was embarrassed(尴尬的). When the principal saw all my pictures, he thought that I had a deep emotional（情绪的）problem. So he had called my parents in to discuss “my problem”.
In fact, I was too shy to ask for my “shared” crayons back. I didn’t stand up for myself!
That night, my father told me about the difference between sharing and giving. He also gave me a new box of crayons. He said, “These crayons are for you. I don’t want you to share or give these crayons to anyone else. ”At the beginning of the text, the father wondered______
| A．why his daughter was so shy |
| B．why his daughter loved drawing |
| C．if his daughter had an emotional problem |
| D．where his daughter had put her crayons |
The girl drew pictures only in black because______.
| A．she had an emotional problem |
| B．she had only a black crayon left |
| C．she loved the black crayon only |
| D．her teacher had told her to do so |
The girl learned from her father______.
| A．how to be a good student |
| B．how to draw in different colors |
| C．the difference between sharing and giving |
| D．the importance of drawing in different colors |
Which of the following is NOT true according to the text?
| A．The principal was not careful enough. |
| B．The girl wouldn’t give her new crayons to others. |
| C．The girl lost all her crayons except the black crayon. |
| D．The story happened when the author was very young. |
The author wants to tell us_______.
| A．to be honest at any time |
| B．to draw in different colors |
| C．to share everything with others |
| D．to stand up for ourselves when necessary |
Hundreds of years ago, a Roman army came north from England to make war on Scotland. The Scots, a brave people, loved their country very much. They fought hard to drive the enemy out of Scotland, but there were too many Romans. It looked as if the Romans would win.
One night, the leader of Scots marched his soldiers to the top of a hill. “We will rest here tonight, my men,” he said. “Tomorrow we will fight one more battle. We must win or we will die.”
They were all very tired, so they ate their supper quickly and fell asleep. There were four guards on duty, but they,too,were very tired,and one by one, also fell asleep.
The Romans were not asleep. Quickly they gathered at the foot of the hill. Slowly they climbed up the hillside, taking care not to make a sound. Closer and closer they came to the sleeping Scots. They were almost at the top. A few minutes more, the war would be over. Suddenly, one of them put his foot on thistle(蓟). He cried out and his sudden cry woke the Scots. In a moment, they were on their feet and ready for battle. The fighting was hard but it did not last long. The Scots wiped out the Romans and saved their country.
The thistle is not a beautiful plant. It has sharp needles all over it. Few people like it. But the people of Scotland liked it so much that they made it their national flower.Where did the war between the Romans and the Scots happen?
| A．In Rome | B．In Scotland |
| C．In England | D．In Italy |
At first it looked as if the Romans would win because____.
| A．the Scots were not brave |
| B．the Roman army was so strong |
| C．the Scots did not have a good leader |
| D．the Roman had the support from the Scottish |
The underline sentence means____.
| A．they were sure to win |
| B．they couldn’t escape from death |
| C．they would win and then they would die |
| D．they must try to win,or they would be killed |
The Scots were sleeping at the top of the hill while the Romans_____
| A．were sleeping, too |
| B．were eating their supper |
| C．were getting ready for battle |
| D．were coming north from England |
The people of Scotland made thistle their national flower because_____.
| A．it is a beautiful plant |
| B．it is fresh and lovely |
| C．it had so many sharp needles all over it |
| D．it was the thistle that helped the Scots to win the battle |