There are thousands of products of all colors and shapes in a supermarket, making you believe that they are worth a try. How? Packaging is the silent but persuading salesman.
There on the shelves, each bottle, can ,box, and jar has been carefully designed and measured to speak to the inner self of the consumer, because he/she is buying not only a product but also his/her belief in life. Scientists have studied consumer behavior recently and found that the look of the package has a great effect on the “quality” of the product and on how well it sells, because “consumers generally cannot tell between a product and its package. Many products are packages and many packages are products.”, as Louis Cheskin, the first social scientist studying consumers’ feelings for packaging, noticed.
Colors are one of the best tools in packaging. Studies of eye movement have shown that colours draw human attention quickly. Take V8 for example. For many years, the bright red color of tomatoes and carrots on the thin bottle makes you feel that is it very good for your body. And the word“green” today can keep food prices going up.
Shapes are another attraction. Circles often suggest happiness and peacefulness, because these shapes are pleasing to both the eye and the heart. That’s why the round yellow M signs of McDonald’s are inviting to both young and old.
This new consumer response to the colors and shapes of packages reminds producers and sellers that people by to satisfy both body and soul.According to the passage, _____ seems to be able to persuade a consumer to buy the product.
| A．the pleasing color of the package |
| B．he special taste of the product |
| C．the strange shape of the package |
| D．the belief in the product |
If a package or a product is round in shape, it can ____________.
A. bring excitement to the consumers
B. attract the consumers’ attention
C. catch the eye movement of the consumers
D produce a happy and peaceful feeling“And the word green today can keep food prices going up ” This sentence suggests that consumers today are _________.
| A．starting to notice the importance of new food |
| B．enjoying the beauty of nature more than before |
| C．beginning to like green vegetables |
| D．paying more attention to their health |
It can be inferred from the passage that V8 is a kind of ________.
| A．vegetable dish | B．healthy juice |
| C．iced drink | D．red vegetable |
根据首字母或汉语提示在空白处填入恰当的单词，注意：每个空格只填一个词。The project was completed ahead of ____________. (时间表)
China’s ____________ (态度)towards the event is very important.
Once you show the sign of fear, the lion will a____________ you.
Fortunately, all the people were able to e___________ from the burning restaurant.
His parents decided to send him abroad to receive further _____________.(教育)
UNESCO is a very important _____________（组织）, which plays an important role in international affairs.
The J_____________ to the Centre of the Earth(地心之旅) is a very popular science fiction.
I didn't r_____________ him at first as he wasn't wearing his glasses.
I had thought he was lying. A___________, he was telling the truth.
It is good for your health to do regular exercise ___________(在户外)。
单词拼写 （共10小题，每题0.5分，满分5分）
根据首字母或中文提示，写出所需单词的正确形式。We should pay more attention to the q_________ as well as the quantity.
I refuse to lie about it; it’s against my p_________.
It is well-known that all men are ________(平等的)
It is not _________ (合法的) for boys of that young age to drink alcohol.
If you are better __________(教育)，you will get a highly-paid job.
Some interesting customs have __________ (幸存) from ancient times.
Please r________ your shoes before entering the room when you are in Japan.
She will wait for you at the e__________ to the zoo tomorrow.
No one can e_________ punishment if he/she breaks the school rules.
As far as I know, the course is __________(设计) for beginners.
单词拼写（满分10分 每小题1分）He spoke three languages f__________
According to the _________ (官方的)figures, over one thousand people died during the revolution
He is a _________ visitor(常客) to the house.
I've been _____________（关心）about you recently
The word ‘undertaker' had long been in common ____(使用)
I respect him, but I d__________with his decision
I made a suggestion but they chose to _________(忽视)it.
As you get older you will change your a________ towards it .
He succeeded in p_____________ his farther not to smoke.
Which one do you p__________,the blue jacket or the red one.
The girl doesn’t feel _______(尴尬的) in public places when she makes a speech.
I can’t bear his ______(态度) towards me.
He was _____(失望的) because Ms. Shen won’t teach him any longer.
In our chemistry class, we are often ________(分成) into six groups.
The teacher has a very good______(关系) with her students.
I feel very f_______ living in such a beautiful city.
Only a few people s_____ the mine accident last month.
I can’t a______ to buy so expensive a car because I’m only a worker.
At the sight of the snake, the girl was almost f______ to death.
You’ll just have to be p______ and wait for your turn.
The painter does not ___________ (试图) to paint objects as we see them with our eyes.
All his_____________ (财产) were lost in the earthquake.
It will _____________ (吸引) to those who love Impressionist and Post-Impressionist paintings.
_____________ (灵活的) schedules work well for many people’s lifestyles.
I have offered to paint the house in _____________ (交换) for a week’s accommodation.
The race organizers are trying to attract _____________ (赞助人).
We forgave his bad temper because we knew that his son’s illness had put him under great __________ (压力).
Jack has been _____________ (禁止) from driving for a year.
When I was young, I didn’t know much about the harmful ____________ (影响) of smoking on people.
She was ____________ (感到惭愧的) of having lied to her mother.