Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today's advertisements, or ads, try to get consumers(消费者) to buy certain brands(品牌) .Writers of advertising are so skillful that they can sometimes persuade(说服) a consumer to wear a certain kind of clothing, eat a special kind of cereal(麦片), or see a movie . Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on your shelf for another. But if you see ads about a new cereal that is your extra -tasty and has a free prize in the box, you may want it. Advertising must get attention. To be effective(有效), it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.What is discussed in this passage?
| A．The content（内容） of modern advertising. |
| B．The skills of modern advertising. |
| C．The results of modern advertising. |
| D．The writing of modern advertising. |
From the passage, we can infer that _________
| A．modern advertising has less influence on customers |
| B．once customers see ads about a new cereal, they are sure to buy it |
| C．cereal can make people strong |
| D．cereal is a kind of food which is popular among people |
What can we infer from the passage?
| A．Customers can easily be persuaded by advertisements. |
| B．Customers should be persuaded by advertisements. |
| C．It's impossible for customers to buy a product without advertisements. |
| D．Customers buy products according to their demands rather than the advertisements. |
May 29th
Dear Jenny,
I’m sorry you’re ill at home and can’t come to school this week, let me tell you what you have on Monday next week.
We have math at 8:00. It’s boring, I think! Then we have English. That’s interesting, I know you love English. Next is P.E. . The fourth lesson is art. That’s my favorite subject! In the afternoon, we only have two classes. We have history with Mr Chen. He is fun but history isn’t. Then at 2:00 we have science with Miss Jones. I don’t like her because she is too strict. Then we go and see a movie. It’s a cartoon — Tom and Jerry. And I like it very much. In the evening, we have a party, because the day is June 1st.
Yours,
Ben
根据短文内容选择正确的答案。Mr Chen is their ______ teacher.
A. English B. history C. science They have ______ classes on Monday morning.
A. three B. four C. fiveBen’s favorite subject is ______ .
A. P.E. B. English C. artWhat kind of movie do they see in the afternoon? ______ .
A. Music B. Cartoon C. Action They have a party on ______ .
A. May 29th B. June 1st C. Saturday
One morning the Browns get up very early. They want to buy something in a new shop. They get to the shop at nine thirty. In the shop Mrs Brown buys a shirt for their son, a skirt for their daughter, and a sweater for Mr Brown. Mr Brown looks at his watch. Then he says, “Oh, it’s twelve o’clock. I think we must go home now. It’s quite late.” So they go out of the shop and drive home, but they lose their way.
Mr Brown drives along the street. He still can’t find the way. Then he drives up to an old man and asks, “Excuse me, sir. Where am I?”
The old man looks at him and their car. “You’re in your car, sir.” He says.
根据短文内容选择正确答案。The Browns go shopping ______ .
A. by bus B. on foot C. by carThey buy some ______ in the shop.
A. food B. clothes C. drinkThey are in the shop for about ______ .
A. ten minutes
B. two hours and a half
C. four hours and a halfIn the story “lose their way” means ______ in Chinese.
A. 迷路 B. 没有办法 C. 按原路What do you think the old man? I think ______ .
A. he is very bad
B. he is a very beautiful flower
C. he may not understand Mr Brown’s question
There is a big zoo in our city. There are many kinds of animals in it, such as giraffes from America, elephants from Africa, kangaroos from Australia, and monkeys from Asia.
The zoo is open from 8:00 am to 6:00 pm on weekends, and from 9:00 am to 5:00 pm on weekdays. The prices of the ticket are different, 20 yuan for adults, 15 yuan for students and free for children under 7.
You can’t take photos with the animals or give them food in the zoo. Don’t touch the animals. They may be dangerous! The manager of the zoo is Mr Black. He is a tall man with long yellow hair. A guide named Joe can tell you anything about the animals in the zoo.
Welcome to the zoo.
根据短文内容判断正误，正确的在括号内填上“A”，错误的在括号内填上“B”。The monkeys come from America.
People can stay in the zoo for 8 hours on weekends.
Lin Tao is a student. He and his parents go to the zoo. They must spend 55 yuan.
You can’t take photos with the animals in the zoo.
Mr Black is a guide of the zoo.
阅读短文，选择正确的答案。
Mr Cool’s Store Sale
| Goods |
Colors |
Price（each） |
| Socks |
Black, white, green |
$3 |
| Sweater |
Black |
$15 |
| Hat |
Blue, white |
$4 |
| T---shirt |
Red, green |
$14 |
| Shoes |
Black and white |
$25 |
| Bag |
Blue |
$5 |
Jack wants to buy two pairs of socks, one bag and two hats. How much are they?
| A．Eighteen dollars. | B．Nineteen dollars. |
| C．Twenty dollars. | D．Twenty-one dollars. |
Mary only likes blue, so（因此）she will buy________.
| A．socks and bag | B．pants and sweater |
| C．hat and bag | D．shoes and hat |
The store has hats in ___________ .
| A．all colors | B．blue, white and black |
| C．blue and black | D．white and blue |
Peter has twenty dollars, so what can he buy?
| A．Two bags and one T-shirt. |
| B．Three hats and two bags. |
| C．One sweater and two pairs of socks. |
| D．One T-shirt and one bag. |
Mary has 15 dollars, and she likes black. What can she buy?
| A．A pair of socks or a sweater. |
| B．A sweater or a pair of socks. |
| C．A pair of shoes and a pair of socks. |
| D．A pair of socks and a sweater. |
阅读短文，选择正确的答案。
Joan is an American girl. She lives in China now. She is in my class. Her parents work in China, too, but her brother works in the U.S.A. He often writes letters to them. Joan likes Chinese classes very much, and likes speaking Chinese with us after school. Her father teaches us English well. We all like his class. On Sundays, Joan goes to the People's Park with her father and mother. Sometimes she goes shopping with her mother. They like the Chinese food very much. It's a happy family.Joan is from ________.
A. ChinaB. Japan
C. the U.S.A. D. CanadaHow many people are there in Joan’s family?
| A．Three. | B．Four. |
| C．Five. | D．Six. |
Joan's ________ is an English teacher.
| A．father | B．mother |
| C．brother | D．father and mother |
How often does Joan go to the shop?
| A．Often. | B．Never. |
| C．Every Sunday. | D．Sometimes. |
What can we know from the passage(段落)?
| A．Joan's mother is a good doctor. |
| B．There are three people in her family. |
| C．They like to eat the Chinese food a lot. |
| D．The family are all in China. |