Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today's advertisements, or ads, try to get consumers(消费者) to buy certain brands(品牌) .Writers of advertising are so skillful that they can sometimes persuade(说服) a consumer to wear a certain kind of clothing, eat a special kind of cereal(麦片), or see a movie . Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on your shelf for another. But if you see ads about a new cereal that is your extra -tasty and has a free prize in the box, you may want it. Advertising must get attention. To be effective(有效), it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.What is discussed in this passage?
| A．The content（内容） of modern advertising. |
| B．The skills of modern advertising. |
| C．The results of modern advertising. |
| D．The writing of modern advertising. |
From the passage, we can infer that _________
| A．modern advertising has less influence on customers |
| B．once customers see ads about a new cereal, they are sure to buy it |
| C．cereal can make people strong |
| D．cereal is a kind of food which is popular among people |
What can we infer from the passage?
| A．Customers can easily be persuaded by advertisements. |
| B．Customers should be persuaded by advertisements. |
| C．It's impossible for customers to buy a product without advertisements. |
| D．Customers buy products according to their demands rather than the advertisements. |
When you are reading something in English, you may often meet with a new word. What’s the best way to know it?
You may look it up in the English-Chinese dictionary. It will tell you a lot about the word: the pronunciation, the Chinese meaning and how to use the word. But how can you know where the word is ? How to find it in the dictionary both quickly and correctly?
First, all the English words are arranged(安排) in the letter order. In the dictionary you can first see the words beginning with letter A, then B, C, D…. That means, if there are two words “desert” and “pull”, “desert” will be certainly before “pull”. Then if there are two words both beginning with the same letter, you may look at the second letter. Then the third, the fourth… For example, “pardon” is before “plough”, “judge” before “just”, etc. Do you understand how to look up in the dictionary? The dictionary will be your good friend. I hope you’ll use it as often as possible in your English study.This passage is about______.
| A．new words in writing | B．different dictionaries |
| C．the best way of reading | D．using an English-Chinese dictionary |
In the dictionary you may not find_______.
| A．how to pronounce the word | B．the spelling of the word |
| C．who used the word first | D．how to use the word |
In an English-Chinese dictionary, the last word______.
| A．begins with Z | B．begins with A | C．is a short one | D．is not often used |
Which group of words is in the right order in an English-Chinese dictionary?
| A．perhaps, produce, plenty | B．straight, subject, surprise |
| C．century, center, business | D．foreign, entrance, headache |
In the passage the writer tries to tell us _______.
| A．we have to use a dictionary when we read something in English |
| B．an English-Chinese dictionary can tell us everything about a word |
| C．how to look up a word in a dictionary. |
| D．all English-Chinese dictionaries are the same |
It is impossible without travelling in modern life. The fastest way of travelling is by plane. With a modern plane you can travel in one day to place which it took a month or more time to get a hundred years ago.
Travelling by train is slower than plane, but it has its advantages. You can see the country you are travelling through. Modern trains have comfortable seats and dining-cars. They make even the longest journey enjoyable.
Some people prefer to travel by sea when possible. There are large ships and river boats. You can visit many other countries and different places. Travelling by sea is a very pleasant way to spend a holiday.
Many people like to travel by car. You can make your own timetable. You can travel three or four hundred miles or only fifty or one hundred miles a day. You can stop wherever you wish, where there is something interesting to see, at a good restaurant where you can enjoy a good meal, or at a hotel to spend the night. That is why travelling by car is popular for trips, while people usually take a train or plane when they are travelling on business.
根据文章内容，判断正（A）误（B）。The fastest way of travelling is by plane.
The seats are uncomfortable on trains.
It’s better to take a plane if you are on business.
The writer talks about four ways of travelling in this passage.
If we travel by car, we can travel only fifty or one hundred miles a day.
Beijing is the capital of China. It is also one of the birthplaces of the Chinese civilization (文明) and one of the six ancient capital cities in China. It is the second biggest city with an area of 17,020 square kilometers. Beijing is changing every day and it is becoming more and more beautiful. Now there are a lot of new buildings, modern shopping malls and large markets.
In the past, Beijing was very clean and quiet and most people went to work or school by bike. Things have changed a lot. Now people can take the bus, the underground or the taxi to go to work or school. It is fast and convenient.
The changes in Beijing have brought many advantages but they have also caused some problems: air pollution, noise pollution, sandstorms and lots of traffic.How many ancient capital cities are there in China?
| A．one | B．five | C．six | D．seven |
How many kinds of problems are mentioned in this passage?
| A．four | B．five | C．six | D．seven |
In the past, people went to work or school ___________.
| A．by car | B．by taxi | C．by underground | D．by bike |
Which statement is the right?
| A．Beijing is the biggest city of China. |
| B．There were many tall buildings in Beijing in the past. |
| C．The transport in Beijing is fast and convenient. |
| D．The changes to Beijing have only brought advantages. |
Which is the best title of this passage?
| A．Beijing is the capital of China. | B．Birthplace of China. |
| C．The problems Beijing have now. | D．Beijing’s past and present. |
“ABC”and “Banana Persons”
You may know the English letters A, B and C. But do you know there are people called “ABC”? You may like eating bananas. But do you know there are people called “banana persons”? If you don’t know, I will tell you. They are Chinese people like you and me, but they aren’t in China.Why do people call them like that?
“ABC” means American-born Chinese. An “ABC” is a Chinese,
but was born in the United States. Sometimes, people also call them
“banana persons”. A banana is yellow outside and white inside. So when
a person is a banana, he or she is white (American) inside and yellow (Chinese)
outside.
They are born in America and they live in America for a long time. Even
their nationality(国籍) is American. So they think like Americans and do things
like Americans. But they still have Chinese blood(血). Their parents, grandparents
or even great-grandparents were from China.They all have black eyes and black hair.
So they look like us Chinese people. For example, we all know the famous scientist
C.N.Yang. He is an “ABC” and he is a “banana person”. We like him, although(虽然)
his nationality isn’t Chinese.What does “ABC” mean?
| A．American-born Chinese | B．American-born Canadian |
| C．Australian-born Chinese | D．Chinese-born Chinese |
Why do people call an “ABC” a “banana person”?
| A．They look like Americans but they think like Chinese. |
| B．They look like Chinese but they think like Americans. |
| C．They like to eat bananas. |
| D．They can speak “ABC” very well. |
Why do ABCs think like Americans?
A. Because they live in America for a long time
B. Because they are born in America.
C.Because they want to be Americans.
D.Both A and B.What colour are their eyes and hair?
| A．Their eyes and hair are black. |
| B．Their eyes and hair are yellow. |
| C．Their eyes and hair are white. |
| D．Their eyes and hair are black and yellow. |
Which person of the following is a “banana person”?
| A．杨利伟 | B．科比 | C．杨振宁 | D．姚明 |
Paris has a beautiful name, it is called the City of 1 . Do you know 2 it means? Many beautiful buildings in Paris are lighted (点亮) at 3 . The streets are very 4 . When you 5 in Paris, you needn’t turn on your headlights (车灯) even after dark.
Paris is full of life(充满活力) all day and all night. 6 this is not the only reason for its beautiful name. For 7 of years, Paris has been the centre of science and art in the world. 8 scientists and artists (艺术家) have come to 9 here. For this reason, people 10 it the City of Lights.
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