Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today's advertisements, or ads, try to get consumers(消费者) to buy certain brands(品牌) .Writers of advertising are so skillful that they can sometimes persuade(说服) a consumer to wear a certain kind of clothing, eat a special kind of cereal(麦片), or see a movie . Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on your shelf for another. But if you see ads about a new cereal that is your extra -tasty and has a free prize in the box, you may want it. Advertising must get attention. To be effective(有效), it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.What is discussed in this passage?
| A．The content（内容） of modern advertising. |
| B．The skills of modern advertising. |
| C．The results of modern advertising. |
| D．The writing of modern advertising. |
From the passage, we can infer that _________
| A．modern advertising has less influence on customers |
| B．once customers see ads about a new cereal, they are sure to buy it |
| C．cereal can make people strong |
| D．cereal is a kind of food which is popular among people |
What can we infer from the passage?
| A．Customers can easily be persuaded by advertisements. |
| B．Customers should be persuaded by advertisements. |
| C．It's impossible for customers to buy a product without advertisements. |
| D．Customers buy products according to their demands rather than the advertisements. |
Sports can help us a lot. Taking exercise can make us strong. In collective集体的sports like basketball,volleyball or football,wewill learn the importance of cooperation合作. And sports can also help us relax after work or study.
However,as the saying goes,“There are two sides of everything. ”Sometimes we may hurt other players or ourselves if we are not careful enough when participating参加in sports activities. What’s more,too much or hard practice can be bad for our health.
Sports can make us healthy both physically and psychologically心理地. It is also a good way for people to know each other and can improve friendship between people. So long as we are careful enough,sports can do us nothing but good. can make us strong.
| A．Taking exercise | B．Singing |
| C．Sleeping | D．Making friends |
Too much exercise can be for us.
| A．good | B．bad | C．helpful | D．enough |
Which of the following is NOT true?
| A．Basketball and volleyball are both collective sports. |
| B．Sports can help us relax after work or study. |
| C．Sometimes we may hurt other players or ourselves when participating in sports activities. |
| D．Sports can only make us healthy physically. |
The best title for this passage can be“ ”.
| A．Sports and health |
| B．Everybody must do sports |
| C．Sports are nothing to people |
| D．No one likes sports |
Find and keep your friendship
Every one of us,rich or poor,should at least have one or two good friends. Your friends will listen to you when you speak,will take care of you when you are sick,and will be together with you in your journey through life.
Everyone needs friends. Friendship can make us happier. How can we find a good friend and get on well with each other?Here is some advice.
★Make friends with a person who is easy to get along with.
★You should make friends with a person who has something in common with you.
★Give your friend a hand when he or she is in trouble. Friends should always be ready to help each other.
★Believe in each other. This is the most important thing in a friendship.
★Even the best friends may have a quarrel sometimes. If this happens,don’t let your quarrel last too long. Try to make up with your friends soon.
Friendship is a kind of treasure in our life. It is like a bottle of wine,the longer it is kept,the better it will be.
根据短文内容，判断正误T/F。Rich people don’t need friends.
If your friends are in trouble,you should help them.
Make friends with people who are not difficult to get along with.
Don’t believe in your friends.
Best friends don’t have a quarrel.
Look at the photo. The two girls have big blue eyes and long brown hair. They are both ten years old. They are in the same class. The one in a yellow skirt is Lily. The other (另一个) in an orange skirt is Lucy. Their dad is Mr. White. He is in a brown coat. Their mom is Mrs White. She is in a black dress. Who is that boy in a blue cap? He is Lucy and Lily’s brother(哥哥)Bob. He is a high school student. Look! Lucy and Lily are in a black car.
根据短文内容，选择最佳答案。 Lucy and Lily are ________ years old.
A. 8 B. 9 C. 10Lucy and Lily’s hair is ____________.
A. long and brown B. short and brown C. long and blond Bob wears _________.
A. black shoes B. a blue cap C. a brown coatMr. White’s car is ________.
A. black B. blue C. greenWhich is TRUE(哪一项是正确的？)
A. Lucy and Lily have two brothers.
B. The girl in an orange skirt is Lily.
C. Mrs. White’s dress is black.
A
| Names |
Things(物品)in the bag |
| Liu Jun |
two books, a pen, three pencils and a white eraser |
| Zhang Yuanyuan |
two pencils, three books, a yellow ruler and a blue knife |
| Chen Xiaofeng |
a toy car, a pen, a map and five pencils |
| Meng Yi |
a cake, two eggs and a big red apples |
根据表格内容，选择最佳答案。 We can see ________ pencils in Liu Jun’s bag.
A. one B. two C. threeZhang Yuanyuan’s knife is ________.
A. pink B. blue C. white_________ has a map in his bag.
A. Chen Xiaofeng B. Liu Jun C. Meng Yi Meng Yi has __________ in his bag.
A. a pen B. a ruler C. a cake_______ and ______ both have some (一些) books.
A. Liu Jun, Zhang Yuanyuan
B. Zhang Yuanyuan, Meng Yi
C. Liu Jun ,Chen Xiaofeng
Do you know the word “brunch”? On weekends, many people like to have brunch—late breakfast or early lunch. People usually have brunch between 10:00 a.m. and 2:00 p.m. on Sunday because they like to get up late after a week’s hard work and they want to enjoy brunch with their parents, children or friends. That is a relaxing and interesting way of eating for most families.
Today brunch has become the most popular in big hotels. People can ask for it or cook it themselves. To make it look like both breakfast and lunch, people choose to have lots of dishes. You can often see the following food on the table: meat, eggs, fruit, vegetables, orange, and tea.
按要求完成下列各题。 When do people usually have brunch? （根据短文内容回答问题）
What do people think of eating brunch?（根据短文内容回答问题）
Do people usually eat much for brunch?（根据短文内容回答问题）
从短文中找出与下面句子画线部分意思最相近的短语。
Many people like to have brunch.In the passage, the underlined word “it” refers to (指).