Although one might not agree because of some of the criticism of it, advertising is essential to the kind of society in which people in the United Kingdom, and a very proportion of the world live. Advertising is necessary as a of communicating with others, of telling them about the goods and services that are offered, and of which most of them would never to hear at all if it were not for advertising. And advertising helps a great deal to promote a standard of living.
In talking about advertising, one should not think only a commercial on television, or an advertisement in the newspapers or periodicals. In its widest , advertising includes a host of other such as packaging, shop displays and--in the sense of communication--even the spoken word of the salesman. , the roots of advertising are to be found in the market place.
For many years it was thought that it was enough to goods and supply services, it is only more that it has become increasingly understood that the production of goods is a waste of resources those goods can be sold at a fair price within a time span. In the competitive society in which we live, it is essential that we go out and sell what we have to offer, and advertising plays an important role in this respect, whether selling at home or in markets.
Approximately 2 percent of the UK gross national product (GDP) is spent on advertising. But it must not be thought that this advertising tries to sell goods to consumers who do not want them. Of course, advertising does try to attract the interest of the consumer, but if the articles when does not match up to the standards that the advertising suggests that it will, it is obviously exceedingly unlikely that the article will sell well.
A．enjoyable B．considerable C．agreeable D．knowledgeable
A．data B．proportion C．means D．message
A．get B．put C．find D．avoid
A．demanding B．raising C．declining D．rising
A．in honor of B．in case of C．in terms of D．in favor of
A．sense B．border C．level D．extent
A．conferences B．activities C．matters D．actions
A．Of all B．In all C．Above all D．After all
A．protest B．program C．process D．produce
A．quickly B．immediately C．recently D．totally
A．unless B．though C．until D．when
A．inevitable B．comfortable C．reasonable D．available
A．country B．import C．job D．export
A．financial B．potential C．essential D．social
A．presented B．purchased C．responded D．respected
完型填空（共20小题，每小题1.5分，满分30分）
A very little boy was spending his Saturday morning playing in his sandbox. He had with him a plastic pail(桶) and a shiny, red plastic shovel(铲). In the 36 of creating roads and tunnels in the sand, he 37 a large rock in the middle of the sandbox.
The boy dug around the rock, 38 to move it off the dirt. At first, he wanted to carry it out of the sandbox with his hands; however, it was too heavy. Later, with much 39 , he pushed the rock across the sandbox by 40 his hands. When the boy got the rock to the 41 of the sandbox, he found that he couldn’t roll it up and 42 the little wall. 43 , the little boy pushed, but every time he thought he had made some 44 , the rock tipped(翻滚) and then fell back into the sandbox. The little boy pushed and pushed, but his only 45 was to have the rock roll back.
Finally he 46 tears. All this time the boy’s father watched from his living room window 47 the drama was unfolded. The moment the tears fell, a large 48 appeared across the sandbox. It was the boy’s father. Gently but 49 , he said, “Son, why didn’t you use all the strength that you had?”
Defeated, the boy 50 back, “I did! I did！I used all the strength that I had!”
“No, you didn’t. You didn’t ask me for help.” The father 51 down, picked up the rock and dropped it off the sandbox.
Do you have “rocks” in your life
that need to be 52 ? Are you discovering that you don’t have 53 it tak
es to lift them? There is someone who is willing to give us the 54 we need. Maybe, it’s sometimes a good idea to ask others for 55 when we meet difficulties we can’t overcome.
36. A. method B. step C. practice D. process
37. A. created B. set C. discovered D. brought
38. A. trying B. managing C. deciding D. competing
39. A. thought B. struggle C. movement D. worry
40. A. touching B. shaking C. using D. controlling
41. A. bottom B. center C. edge D. front
42. A. over B. down C. through D. into
43. A. Doubted B. Surprised C. Pleased D. Determined
44. A. attempt B. progress C. effort D. decision
45. A. hope B. reward C. point D. purpose
46. A. made out B. broke out C. burst into D. rushed into
47. A. so B. as C. until D. before
48. A. rock B. picture C. figure D. shade
49. A. surprisingly B. doubtfully C. kindly D. firmly
50. A. shouted B. smiled C. called D. asked
51. A. reached B. looked C. fell D. put
52. A. pushed B. dropped C. carried D. removed
53. A. who B. what C. which D. where
54. A. minds B. spirits C. force D. strength
55. A. help B. tips C. advice D. ideas
完形填空（共20小题，每小题1.5分，满分30分）
阅读下面短文，掌握其大意，然后从36-55各题所给的四个选项（A，B，C和D）中，选出最佳选项
Grandparents are important and influential persons in all people’s lives. They are those people who take care of you and (36) you. They are special persons who can give you (37) advice.
My grandparents always taught me to (38) others, and they showed me with their (39) that love and feelings are important things in my life and that I don’t have to pay attention to (40) things or what people externally look like.
To (41) my grandparents I have to say that they are beautiful people that I admire because they are so (42) and so healthy.
Even though they are old, they always have a strong (43) to enjoy life. (44), the most important thing is that they are full of love and offer it to other (45).
My grandparents are a huge (46) of culture and nationalities because they come from (47) countries. For example, from my (48) side my grandfather is from Spain, and my grandmother is (49) from Spain, but from a different city. From my father’s side, my grandfather is from Venezuela, and my grandmother is from Italy. Even though this is a huge mixture, my grandparents have a very good (50).
My four grandparents have a goal in common in their lives; their goal is to see our family full of happiness and to see us growing up healthy and happy because they want me and my family to have a successful (51), and so they can prove to themselves that they did a great job (52) my parents.
Furthermore, my grandparents are people that are always in tune to the new things in the world. For example my grandmothers always care about (53), how they dress and their personal appearance. And my grandfathers always (54) economics or important issues in the world.
I think I am very (55) that all of my grandparents are alive because I have learned so much from them.
36. A. love B. accompany C. raise D. protect
37. A. useful. B. best C. necessary D. wise
38. A. help B. love C. bless D. congratulate
39. A. words B. wishes C. life D. experience
40. A. cultural B. mental C. material D. rare
41. A. describe B. introduce C. discuss D. retell
42. A. diligent C. clever C. active D. free
43. A. plan B. desire C. intention D. interest
44. A. And yet B. After all C. Even so D. In addition
45. A. people B. friends C. relations D. lives
46. A. symbol B. background C. mixture D. part
47. A. foreign B. different C. other D. many
48. A. grandfather’s B. grandmother’s C. father’s D. mother’s
49. A. ever B. even C. also D. however
50. A. relationship B. understanding C. condition D. atmosphere
51. A. harmony B. future C. job D. career
52. A. picking up B. taking up C. bringing up D. building up
53. A. clothes B. food C. news D. fashion
54. do with B. deal with C. care about D. look into
55. A. perfect B. lucky C. satisfied D. confident
When I was six, I went to a local grade school. In grade school, I was 36 the other children because of my speech and reading 37 . All the children would shout, “You are a dummy, you are a dummy, ” and so on. I thought they were 38 because all my grades showed it. I had no self-confidence（自信心）
Through the first five years of grade school, I was small and very clumsy（笨拙的）. I would 39
Cups and trays in the café, and sometimes 40 myself and fall onto the floor when I walked. In sixth grade, I became interested in 41 The class had its annual field day. Each class would have its own teams 42 against each other. I went out for all of the 43 I was not the best 44 I was not bad. The thing that I could do was run and run fast. This 45 the other children because I was so clumsy, and then 46a lot more name-calling from the children. When somebody else won a race, the children told how 47 he was. When I won, they called me 48
I did not know why they were doing this. I think that it was unfair, and it 49 me.
Between seventh and eighth grade, I started to 50In three months, I grew seven inches. At the start of eighth grade, I began to play football. I was much bigger than everybody else. I was 51 than most of the backs we played against. The other team would not 52 the ball towards me, so I just ran them 53 It was the first time in my life that I was really good at something and 54 it. It was a new feeling of 55 .
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完形填空
Not so long ago, if you avoided drinking water during a workout（训练）, you were considered tough. Today, most experts 36 , you would be considered unintelligent.
Even in you don’t sweat much or feel 37 and even if there is a nice breeze, 38 experts say drinking water- or something 39 is necessary before, during and after all warmer-weather 40 .
Only a few years ago, many coaches 41 players from drinking anything during the game----they thought it was 42 for them to rinse(漱口) their mouths, 43 swallowing anything might slow them down.
Now, there’s 44 plenty of water on the sidelines for athletes to drink. The National Hockey League even 45 goalkeepers to put water bottles on top of their nets.
These new practices 46 be lost on the recreation(消遣) athlete. Some 47 advise you to drink about two cups of water 15 minutes or so after you 48 exercising and the same amount every 15 minutes. In some types of exercises-running, for example-others encourage drinking a cup or two of water 49 the workout.
Don’t drink any more, experts say too much fluid makes 50 and exercise uncomfortable. In 51 continuous hot-weather exercise, 52 can sweat and breathe away 1.8 kilograms of 53 an hour.
Drinking water does two things: restore some 54 and allow you to keep sweating so the skin can be kept 55 . Doctors say drinking six or eight cups a day can help digestion.
36. A. discover B. suggest C. agree D. fear
37. A. thirsty B. hungry C. hot D. tired
38. A. labour B. children C. water D. exercise
39. A. else B. instead C. fresh D. tasteful
40. A. seasons B. lessons C. days D. activities
41. A. excused B. discouraged C. prevented D. saved
42. A. possible B. unnecessary C. difficult D. right
43. A. but B. then C. therefore D. though
44. A. seldom B. forever C. usually D. sometimes
45. A. allows B. promises C. forbids D. guides
46. A. couldn’t B. wouldn’t C. shouldn’t D. mustn’t
47. A. teachers B. parents C. players D. doctors
48. A. stop B. start C. give up D. begin with
49. A. after B. before C. with D. from
50. A. walking B. breathing C. swallowing D. drinking
51. A. heavy B. easy C. pleasant D. everyday
52. A. a patient B. a drinker C. an athlete D. an expert
53. A. air B. atmosphere C. oxygen D. water
54. A. sweat B. weight C. breath D. height
55. A. warm B. strong C. cool D. safe
完形填空（共20小题，每小题1.5分，满分30分）
I did very badly at school. My headmaster thought I was 36and when I was 14 he said, “You’re never going to be 37 but a failure.”
After five years of 38jobs, I fell in love with a very nice middle-class girl. It was the best 39 that could have happened to me. I 40 I wanted to do something positive (积极地) with my life because I wanted to prove to 41 that what people said about me was 42 . Especially her mother, who had said to me, “Let’s 43 it, you’ve failed at everything you’ve ever done.” So I tried hard with my44 and went to college. My first novel (小说) 45 while I was at college.
After college I taught during the 46 in high schools and attended evening classes at London University, where I got a 47 in history. I became a lecturer at a college and was thinking of48 that job to write full time 49 I was offered a part-time job at Leeds University. I began to feel proud of myself —50 was a working--class boy who’d 51 school early, now teaching at the university.
My writing career (职业) took off when I discovered my own style. Now I’m rich and 52 , have been on TV, and met lots of film stars. 53 what does it mean? I 54 wish all the people that have put me down had 55 : “I believe in you. You’ll succeed.”
36. A. bright B. useless C. simple D. hopeful
37. A. anything B. something C. everything D. nothing
38. A. low B. poor C. good D. useful
39 A. support B. happiness C. surprise D. thing
40. A. admitted B. decided C. planned D. told
41. A. me B. them C. her D. it
42. A. wrong B. right C. stupid D. faulty
43. A. see B. know C. understand D. face
44. A. experiment B. practice C. writing D. composition
45. A. came on B. came in C. came out D. came back
46. A. day B. night C. month D. year
47. A. graduation B. pass C. degree D. success
48. A. giving in B. giving back C. giving out D. giving up
49. A. while B. if C. when D. or
50. A. there B. here C. it D. that
51. A. left B. attended C. changed D. graduated
52. A. tired B. calm C. nervous . D. famous
53. A. And B. But C. However D. Well
54. A. just B. exactly C. so D. very
55. A. praised B. said C. answered D. advised