Lastweekthemanagerofanoldjewel-优题课

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye - on - the - consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept(理念) does not imply that business is benevolent(慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction -- the firm and the customer -- and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and meeting to customers. A striking example of the importance of meeting to the consumer presented itself in mid - 1985, when Coca Cola changed the flavor of its drink. The non - acceptance of the new flavor by a significant part of the public brought about a prompt(果断的) restoration(恢复) of the Classic Coke, which was then marketed alongside new. King Customer ruled!
1. The marketing concept discussed in the passage is, in fact, __________.
A. the practice of turning goods into money
B. making goods available for purchase
C. the customer- centered approach
D. a form of persuasive salesmanship
2. What was the main concern of industrialists before the marketing concept was widely accepted?
A. The needs of the market.
B. The efficiency of production.
C. The satisfaction of the user.
D. The preferences of the dealer.
3. According to the passage, the underlined part "to move as much of these goods as possible" ( Para. 1 ) means _________.
A. to sell the largest possible amount of goods
B. to transport goods as efficiently as possible
C. to dispose of these goods in large quantities
D. to redesign these goods for large - scale production
4. What does the restoration of the Classic Coke best illustrate?
A. Traditional goods have a stronger appeal to the majority of people.
B. It takes time for a new product to be accepted by the public.
C. Consumers with conservative tastes are often difficult to please.
D. Products must be designed to suit the taste of the consumer.

A survey by an international temporary service agency found that U. S. managers believe that people with a sense of humour do better at their jobs, compared with those who have little or no sense of humour. In fact, about 96 percent of those surveyed said people with a sense of humour do better.
The survey went on to point out that the results suggest that a sense of humour may help light-hearted employees keep their jobs during tough times. And, what's more, it may push them up the corporate ladder past their humourless colleagues. Why? It seems that those with a sense of humour are better communicators and better team players.
Studies have shown that happy workers are more productive. In fact, a researcher at California State University found that humour could help the employees to release tension.
Research done by psychologist Dr. Ashton Trice at Mary Baldwin College in Virginia showed that humour helps us think. When people feel stuck on important projects, they tend to feel angry or depressed. According to Dr. Trice's research, taking time out to laugh can help us to get rid of negative feelings and allow us to return to a task or move on to another project unaffected by past defeat.
If humour is really this important, then why don't we use it more often on the job? Most likely, the main reason is that many people are unaware of the positive effects of humour in the workplace. However, it is important to realize that some humour is not suitable for the workplace, and that it is often used at wrong times.
1. Most people think a sense of humour can ________.
A. help you to do your work better
B. make you have a rich life
C. make you pleased with your work
D. help you to make more friends
2. Many people don't use humour more in the workplace because __________.
A. they like keeping silent when working
B. they don't know the positive effects of humour
C. they think they should obey the rules
D. they don't like joking or laughing
3. A person without a sense of humour is easier __________.
A. to feel surprised B. to get along with C. to be worried D. to be successful
4. What is probably the best title for the article?
A. People with a Sense of Humour.
B. Humour Is Important in the Workplace.
C. Humour and Humourless.
D. Everyone Likes Humour.

第三部分：阅读理解（共20小题；每小题2分，满分40 分）
阅读下列短文，从每题所给的A、B、C、D四个选项中，选出最佳选项。
A couple had two little boys aged 8 and 10 who were very naughty. They were always getting into trouble and their parents knew that if any trouble occurred in their town their sons were probably involved.
The boys' mother heard that a clergyman(牧师) in the town had been successful in educating children so she asked if he would speak with her boys. The clergyman agreed but asked to see them individually. So the mother sent her 8-year-old first in the morning with the elder boy to see the clergyman in the afternoon.
The clergyman, a huge man with a booming (嗡嗡) voice, sat the younger boy down and asked him strictly, "Where is God?"
The boy's mouth dropped open but he made no answer, sitting there with his mouth hanging open, wide-eyed. So the clergyman repeated the question in an even stricter tone "Where is God?" Again the boy made no attempt to answer. So the clergyman raised his voice even more and shook his finger in the boy's face and shouted" Where is God?"
The boy screamed and escaped from the room, ran directly home and dove into his closet, slamming the door behind him. When his elder brother found him in the closet, he asked "What happened?"
The younger brother replied out of breath, "We are in big trouble this time. God is missing--and they think we did it. "
1. What were the two boys like?
A. They always made trouble. B. They were brave.
C. They were easygoing. D. They were honest.
2. What did their parents plan to do?
A. They gave up their children.
B. They liked their children very much.
C. They wanted the clergyman to persuade their children.
D. They helped their children to make trouble.
3. What do you suppose the boy felt when he was asked by the clergyman?
A. Happy. B. Sad. C. Afraid. D. Surprised.
4. What do you think the underlined word "slamming" in Paragraph 5 means?
A. Open.B. Shut. C. Knock. D. Pull.

People often say, “The hand that rocks the cradle rules the world.” and “Behind every successful man there is a woman.” Both these sayings mean the same thing. Men rule the world, but their wives rule them.
Most American women like making their husbands and sons successful, but some of them want more for themselves. They want good jobs, and when they work they want to be paid. They also want to be as successful as men.
The American women’s liberation movement was started by women who didn’t want to stand behind successful men. They wanted to stand beside men and have the same chances for success. They didn’t want to be told that certain jobs or offices were closed to them. They refused to work side by side with men who did the same work for a higher pay.
A liberated woman must be proud of being a woman and have confidence in herself. If somebody says to her, “You have come a long way, baby.” She will smile and answer, “Not nearly as far as I’m going to go, baby.” This movement is quite new, and many American women don’t agree with it. But it has already made some important changes in women’s lives and in men’s lives, too.
1. From the first paragraph, we can learn that ________.
A. American women usually take care of their children by themselves
B. women in the United States are powerful
C. women play a very important role in men’s lives
D. if there is no woman, there is no man
2. From the passage we know that most American women today are _____.
A. fighting for their rights to work side by side with men
B. working hard at home to help their husbands and sons be successful
C. working side by side with men in all kinds of jobs
D. very confident about their future
3. The liberated women want to do all the following EXCEPT ___________.
A. stay at home to help their husbands be successful
B. have the same chances for success as men
C. get the same pay when doing the same work as men
D. seek for office and do some important jobs as men
4. By saying “Not nearly as far as I’m going to go”, a liberated woman is stating that _______.
A. she has nearly got to her destination
B. there is a little more than what she wants
C. she will never get to her ideal destination
D. it is not far enough and she will go a lot further
5. In this passage, the author suggests that in the United States _______.
A. most women can’t get a good job
B. many women still don’t want to go out of their home to work
C. all families are still supported by men
D. all liberated women have achieved a lot

One night about nine o’clock, Dr. Eyck, a surgeon, had a phone call from Dr. Haydon at the hospital in Clens Falls. The surgeon was asked to go there at once to operate on a very sick boy who shot himself while playing with a gun.
The doctor was soon on his way to Clens Falls. It was 60 miles away. And it was snowing heavily in the city. The surgeon thought he could get there before 12 o’clock..A few minutes later, the doctor was stopped by a man in an old black coat. Gun in hand, the man ordered the doctor to get out. Then the man drove the car down the road, leaving the doctor in the falling snow. It was after 2 o’clock in the morning when the doctor arrived at the hospital in Clens Falls. Dr. Haydon told him that the boy had died an hour before. The two doctors walked by the door of the hospital waiting room. There sat the man in the old black coat with his head in his hands.“Mr. Cuninghan,” said Dr. Haydon to the man, “This is Dr. Eyck. He is the surgeon who walked all the way from Albany to save your boy.”
1. Dr. Haydon asked Dr. Eyck to come to Clens Falls because _____.
A. Dr. Eyck knew the boy was wounded by a shot
B. The boy needed the help of a surgeon
C. Dr. Eyck was the boy’s father
D. Dr. Eyck was Haydon’s friend
2.The surgeon was late because ________.
A . he was stopped by the police B. the weather was rather terrible
C.Clens Falls was too far from Albany D. his car was taken away
3.Choose the right order of the following events given in the story.
a. Dr. Eyck was asked to come to the hospital in Clens Falls.
b. Dr. Eyck arrived at the hospital.
c. The boy shot himself.
d. The boy died.
e. The man in an old coat reached the hospital.
f. Dr. Eyck was robbed of his car.
A. c, e, f, a, b, d B. a, c, f, d, b, e
C. c, a, f, e, d, b D. a, c, f, e, d, b
4.The boy could have been saved if ______.
A .he had not been sent to the hospital
B. his father hadn’t arrived in time
C. Dr.Eyck had arrived earlier than the man
D. Dr. Eyck had arrived there two hours earlier

A．A Customer Pays His Bill	B．An Old Jeweler’s Shop
C．The Manager and the Letter	D．A Letter with ￡2