You're in a department store and you see a couple of attractive young women looking at a sweater. You listen to their conversation: I can't believe it-a Lorenzo Bertolla! They are almost impossible to find. Isn't it beautiful? And it's a lot cheaper than the one Sara bought in Rome."
They leave and you go over to see this incredible sweater. It's nice and the price is right. You've never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So, you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store, talking loudly about Lorenzo Bertolla clothes.
Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover marketing. Companies from Ford to Nike are starting to use it. Undercover marketing is important because it reaches people that don't pay attention to traditional advertising. This is particularly true of the MTV generation-consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don't trust ads. So advertising agencies hire young actors to "perform" in bars and other places where young adults go. Some people might call this practice deceptive (骗人的), but marketing executive Jonathan Ressler calls it creative. "Look at traditional advertising. Its effectiveness is decreasing."
However, one might ask what exactly is "real" about of young women pretending to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. You don’t know when a conversation you overhear is just a performance.The two attractive young women were talking so that they could _____.
| A．get the sweater at a lower price |
| B．be heard by people around |
| C．be admired by other shoppers |
| D．decide on buying the sweater |
Lorenzo Bertolla is _____.
| A．a very popular male singer |
| B．an advertising agency |
| C．a clothing company in Rome |
| D．the brand name of a sweater |
Which of the following can be inferred from the passage?
| A．The two girls are in fact employed by the Lorenzo Bertolla Company. |
| B．The MTV generation tend to be more easily influenced by ads. |
| C．Traditional advertising is becoming less effective because it's too direct. |
| D．Undercover marketing will surely be banned soon by the government. |
Which of the following would be the best title for the text?
| A．Two Attractive Shoppers |
| B．Lorenzo Bertolla Sweaters |
| C．Ways of Advertising |
| D．Undercover Marketing |
第三部分：阅读理解（共16小题：每小题1.5分，满分24分）
第一节阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项。（共13个小题，每小题1.5分，满分19.5 分）并在答题卡上将该项涂黑。
Our little boy came up t
o his mother in the kitchen one evening while she was preparing supper, and handed her a piece of paper that he had been writing on. After his mom dried her hands on her apron (围裙) , she read it, and this is what was said:
For going to the store for you $2.
For cutting the grass in the garden $3.
For cleaning up the yard this week $2.5.
For cleaning up my room this week $2.
For setting the table for meals this week $1.
For baby-sitting my kid brother while you went shopping $1.5.
For getting a good school report $5.
Total owed: $17.
His mother looked at him, who was standing there with expectation. Memories flashed through her mind. Then she picked up a pen, turned over the paper he had written on, and wrote:
For the nine months I carried you while you were growing inside me, No Charge(收费) .
For all the nights that I’ve sat up with you and taken care of you, No Charge.
For all the problems and troubles that you’ve caused through the years, there is No Charge.
When you add it all up, the cost of my love is No Charge.
For all the nights that were filled with fear and for the worries I knew were ahead, No Charge. For the toys, food, clothes, and even wiping up your nose? There is No Charge. And when you add it all up, the full cost of real love is, No Charge, Son.
Well, friends, when our son finished reading what his mother had written, there were big tears in his eyes, and he looked straight up at his mother and said, “Mom, I sure do love you..” And then he took the pen and in great letters he wrote, “ PAID IN FULL.”
1. What might the mother be doing when the boy came into the kitchen?
A. Getting the dishes ready. B. Repairing the cooker.
C. Washing dirty dishes. D. Laying the table for dinner.
2. According to the boy’s bill, his mom owed him ______ for his helping with the house work.
A. $7.50 B. $10.50 C. $12.00 D. $17.00
3. This story tries to tell us that ________.
A. real love is priceless B. housework is endless C. the mother is wise D. the boy is selfish
The young people who talk of the village as being “dead” are talking nothing but nonsense, as in their hearts they must surely know.
No, the village is not dead. There is more life in it now than there ever was. But it seems that “village life” is dead. Gone for ever. It began to decline about a hundred years ago. When many girls left home to go into service in town many miles away, and men also left home in increasing numbers in search of work, and home was where work was. There are still a number of people alive today who can remember what “village life” meant in the early years of the present century. It meant knowing and being known by everybody else in the village. It meant finding your entertainment in the village of within walking distance of it. It meant housewives tied to the home all day and every day. It meant going to bed early to save lamp oil and coal.
Then came the First World War and the Second World War. After each war, new ideas, new attitudes, new trades and occupations were revealed（展现）to villagers. The long-established order of society was no longer taken for granted. Electricity and the motorcar were steadily operating to make “village life” and “town life” almost alike. Now with the highly developed science and technology and high-level social welfare（福利）for all, there is no point whatever in talking any longer about “village life.” It is just life, and a better life.
Finally, if we have any doubts about the future, or about the many changes which we have seen in our lives, we have only to look in at the school playground any mid-morning; or see the children as they walk homeward in little groups. 0bviously these children are better fed, better clothed, better educated, healthier, prettier and happier than any generation of children that ever before walked the village street.
1．By saying that village is not dead, but “village life” is dead, the writer suggests that_______ .
A．those young people who talk of the village as being “dead” are wrong
B．the two statements are against each other
C．“village life” today is rather uninteresting
D．“village life” today is no longer like what it used to be
2．As is suggested in paragraph 2, villages in the past______________.
A．lived a simpler life than villagers today
B．knew fewer people than villagers today
C．found it difficult to enjoy themselves
D．like to wash themselves with cold water
3．The expression “…there is no point whatever in talking about…” in paragraph 3 means that______________.
A．there is no end to the talking about …
B．it is harmful to talk about …
C．it is not meaningless to talk about …
D．there is no reason for talking about …
4．What does the writer think of the “village life today”?
A．Dead. B．Worse C．Better. D．Unclear.
A new enemy is threatening Japanese traditions: leisure（闲暇）. As part of its attempt to increase imports, the government is trying to get people to work less and spend more. The workers are disgusted.
The figures support the western prejudice（偏见） that the Japanese are all work and no play. Trying to force workers away from their desks and machines, the government said last April that the country should cut down from its 2,100 hours average work year to 1,899 hours and a five-day week by 1992. Beginning in February, banks and stock markets will be closed on Saturdays, staff of civil service will be forced out of their offices two Saturdays a month. The government hopes that others will follow that practice.
But some persuasion will be needed. Small companies are very angry about it and they fear competitors may not cut hours. The unions are no happier: they have even advertised in newspapers arguing their case against the foreign pressure that is forcing leisure upon them. They say that shorter hours are a disguised（隐性的） pay cut. The industrialists, who have no objection to the government’s plans, admit that shorter hours will help them cut costs. Younger Japanese who are supposed to be acting against their hard-working parents, show no sign of wanting time off, either. But unlike older workers, they do spend money in their spare time. Not content with watching television, they dance, dress up, sit in cafes, go to pop concerts and generally drive the leisure-industry boom. Now that they know how to consume, maybe the West can teach them to relax and enjoy themselves, too.
1．The purpose of getting the Japanese to have more spare time is that ______________.
A．the government wants to show more concern for the health of the people
B．the government needs to get more goods from abroad
C．the Japanese have been working too hard
D．the Japanese hope to change the western prejudice
2．The group of people who welcome the shorter-hour system in Japan is______________.
A．the small companies B．the industrialists
C．the unions D．the younger generation
3．The unions think that______________.
A．the shorter hours they work, the higher pay the can get
B．the more they work, the less leisure they can enjoy
C．the shorter hours they work, the less pay they can have
D．the greater pressure the government is forcing on them, the less happy they can be
4．The best title for this passage can be ______________
A．Oh no! Not Saturday Again! B．Leisure: the Greatest Threat!
C．Enjoy While You are Young! D．Less Work and More Play!
The following conversation is between Susan Russell-Robinson from the US Geological （地质学的）Survey and Barbara Reynolds from USA Today .
Q: Why , after 600 years of no activity , did Mount Pinatubo in Philippines erupt（喷发）in 1991 ?
A: Volcanoes （火山）each have their own eruption styles . This volcano probably has a rule which makes it erupt in the order of every 500 to 1000 years , but a volcano in Hawaii seems to erupt every year , and some of the Alaskan volcanoes might erupt every 10 or 20 years .
Q: So nothing caused it ?
A: There’s nothing out of the ordinary . If you were to take an ordinary calendar year , 50 to 75 or 80 volcanoes erupt around the world every year . There are 20 to 30 volcanoes every month that show signs of unrest . That might be a full-blown eruption or a whole host of activities like that .
Q: What is “the ring of fire” ?
A: If you look at where active volcanoes are placed around the world , there are somewhere between 500 and 600 of them . There is what appears to be almost a necklace that goes around the Pacific Ocean . It makes a ring where 60% of the world’s volcanoes lie .
Q: Why such a concentration（集中）there ?
A: That’s based on a theory that the oceans and the continents are like separate pieces . When they move , one might ride up over the other one . In this case , the Pacific Ocean goes under the continents and when that happens it seems to produce magma （熔岩）at depth and then you have volcanoes in the same ring .
1．What kind of writing do you think this passage is ?
A．A text taken from a geography book . B．An interview published in the press .
C．A conversation carried out in a film . D．An oral test recorded as an example .
2．Which of the following statements can correctly explain why we have so many volcanoes around the Pacific Ocean ?
A．The movement of the surface of the earth makes it possible.
B．The Pacific Ocean produces magma and presses it everywhere.
C．The oceans and the continents are separated from each other.
D．The earth’s surface around the Pacific is thinner than any other part.
3．Barbara Reynolds’ main purpose here is______________ .
A．to show how dangerous volcanoes are to the world
B．to learn what signs a volcano gives us before its eruption
C．to warn the world of the existence of “the ring of fire”
D．to introduce some general idea of volcanoes to the public
4．Which of the following can be considered as the best conclusion of the conversation?
A．There are so many volcanoes in the world and we are always in danger.
B．Volcanoes have erupted more frequently than ever before.
C．Volcanoes are waiting to be better known.
D．Something must be done to protect the people near the ring of fire.
We are all called upon to make a speech at some point in life , but most of us don’t do a very good job . This article gives some suggestions on how to give an effective speech .
So , you have to give a speech—and you’re terrified . You get nervous , you forget what you want to say , you stumble over words , you talk too long , and you bore your audience . Later you think , “Thank goodness , it’s over . I’m just no good at public speaking . I hope I never have to do that again .”
Cheer up ! It doesn’t have to be that bad . Here are some simple steps to take the pain out of speech making . Ask yourself the purpose of your speech . What is the occasion ? Why are you speaking ? Then , gather as many facts as you can on your subject . Spend plenty of time doing your research . Then spend plenty of time organizing your material so that your speech is clear and easy to follow . Use as many examples as possible , and use pictures , charts , and graphs if they will help you make your points more clearly . Never forget your audience . Don’t talk over their heads , and don’t talk down to them . Treat your audience with respect . They will appreciate your thoughtfulness .
Just remember : be prepared . Know your subject , your audience , and the occasion . Be brief . Say what you have to say and then stop . And be yourself . Let your personality come through so that you make person-to-person contact with your audience .
If you follow these simple steps , you’ll see that you don’t have to be afraid of public speaking . In fact , you may find the experience so enjoyable that you volunteer to make more speeches! You’re not convinced yet ? Give it a try and see what happens .
1．The main idea of this article is______________ .
A．you can improve your speaking ability B．a poor speaker can never change
C．always make a short speech D．it is hard to make a speech
2．Paragraph 2 implies that______________ .
A．many people are afraid of giving a speech
B．many people are happy to give a speech
C．many people do not prepare for a speech
D．many people talk too long
3．The phrase “talk over their heads” means______________.
A．speak too loudly B．look at the ceiling
C．look down upon them D．use words and ideas that are too difficult
4．All of the following statements are true except that______________.
A．few people know how to make good speeches
B．a lecturer does not need to organize his speech
C．research is important in preparing a speech
D．there are simple steps you can take to improve your speaking ability
5．The title for this passage may be ______________.
A．Do Not Make a Long Speech B．How to Give a Good Speech
C．How to Prepare for a Speech D．Try to Enjoy a Speech