Open today’s newspaper. What do you see? Ads! Turn on the TV. Still more ads! Everywhere you look, someone has something to sell.
Here are some ways ads get us to buy.
Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drinks? These people may be famous. But they may not know about what they are selling.
Some ads make you think you’re getting the words of experts(专家). A man in a white coat comes on TV. He looks nice. “I use White and Black, ” he says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.
Does soap(肥皂) have anything to do with a pretty child? Not much. But ads may show their products with something nice, such as the sun, the flowers and so on. Such an ad is about feelings rather than fact.
Ads are full of strong words like “new” and “power”(力量). They can help a product sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.
Some ads make promises(承诺). But can they keep them? No. Some ads use our fear of being too late. “Buy now! ” they say, “Selling ends soon. ” Check to see if this is true. Don’t hurry. Take time to think.
All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.
uld not always believe the ads.
C. We should thiWe can see ads ______.
| A．on TV | B．in magazines |
| C．in newspapers | D．all the above |
Some stars appear in the ads because ______.
| A．they know every product well |
| B．they are famous |
| C．they are all experts |
| D．they all like white coats |
According to the passage, we know that “Spring Rain” is the name of ______.
| A．a kind of soap | B．a kind of car |
| C．a kind of medicine | D．a kind of flower |
The writer thinks the words and pictures in the ads ______.
| A．tell us a story | B．always make us strong |
| C．sometimes fool us | D．keep promises |
What can we learn from the passage?
A. We should always believe the ads.
B. We sho nk about the ads after we buy something.
C. We can believe all the stars.
判断阅读下面的材料，判断下列句子是否符合短文内容。符合的涂T，不符合的涂F。
（T="True," F = False)
What is color? Why do some of the things around us look red, some green, others blue?
Colors are really made by reflected(反射) light. We can see colors because most of the things reflect light. Something is red, for it reflects most of the red light. In the same way, if something is green, it reflects most of the green light. If something reflects all light, it is white. If it doesn’t reflect any light, it is black.
Some light is reflected. But the other light is taken in and turns into heat. The darker the color is, the less light is reflected, and the more light is taken in. For this reason, dark-colored clothes are warmer in the sun than light-colored clothes.Colors are made by reflected light
Something looks white because it reflects all kinds of light.
In the dark we can’t see anything because all the things don’t reflect any light
When the other light is taken in, it will be reflected in the end.
In the sun, the warmest clothes must be light-colored.
When the earthquake hit Japan on March 11,workers in a supermarket in Japan didn’t run away when they felt the shaking. Instead, they held on to the shelves and tried to stop the goods(货物)from falling down.
Reporters from NHK, the country’s largest TV station, stayed calm in front of cameras during the earthquake, even though some were facing real danger.
The earthquake was the most powerful one to hit Japan in the country’s history. But Japan’s reaction(反应) to the accident has shown that it is the most earthquake-prepared country in the world. The calm the Japanese showed during and after the quake has impressed the world.
This is because Japan has “an earthquake culture”.Japanese people are taught how to prepare for and react to earthquakes from a young age.
Schools in Japan organize earthquake practices every month. They make students become familiar with being in an earthquake.
Japan also has a good earthquake warning system（警报系统）.Warnings were broadcast on television, radio and mobile phones nine seconds after experts(专家)first knew about the quake on March 11.
The warning system is unable to predict earthquakes. But it can usually alert people about 15 seconds before they feel the effects. Even 15 or 20 seconds can be enough time to save people’s lives.How did Japanese people react when the big earthquake hit Japan on March 11?
| A．They felt angry. | B．They were scared. |
| C．They stayed calm. | D．They were frustrated. |
Which of the following is TRUE according to the passage?
| A．Japan’s reaction to the earthquake impressed the world. |
| B．Japanese schools organize earthquake practice every day. |
| C．Japan has a warning system that can predict earthquakes. |
| D．Japanese people learn about earthquake safety only from universities. |
.After experts first knew about the quake on March 11,warnings were not broadcast ____.
| A．on radio | B．on the movie | C．on television | D．on mobile phones |
What does the underlined word “alert”mean in Chinese?
| A．改善 | B．提高 | C．提醒 | D．改变 |
What does the s
tory mainly tell us about?
| A．Japan’s earthquake culture. |
| B．The bad results caused by the earthquake. |
| C．Japanese people were scared after the earthquake. |
| D．Japanese people were homeless after the earthquake. |
This Thursday, across the US, kids are skipping school(缺课)and going to work with their parents. They’ll be making copies, sending faxes(传真)and sweeping floors. This is because April 28 is Take Our Sons and Daughters to Work Day all over the US. This holiday shows kids what it means to be a grown-up in the working world.
I still remember when this day started, I was very happy. Not only did I have the chance to miss school, but I also got
to sit in my dad’s taxi all day long and we would go to a 
restaurant for lunch.
But after only 20 minutes of driving around the city. I was very bored. I couldn’t read my book in the car as I would get carsick(晕车)and my dad didn’t like to turn on the radio. I got hot and uncomfortable. people wouldn’t get into his taxi because they thought he already had a passenger: me—so nothing happened. It seemed years before we went out for lunch. I actually started to miss school.
While the point of the day is to give kids a chance to experience real-life jobs and give them an idea of the possibilities(可能性) for their futures, I got something completely different from the day. I learned to appreciate(重视) school. Where else do you get to play with your friends, do science experiments, read great books and write stories all in one day?
Just as you’ll have to learn to love your job later in life, learn to love school now. If you don’t already, try spending the day at work with your dad.When is the “Take Our Sons and Daughters to Work Day”all over the US?
| A．On February 28. | B．On March 28. | C．On April 28 | D．On May 28. |
That day the writer was happy at first for the following reasons except _____.
| A．she didn’t have to go to school | B．she would work as a grown-up |
| C．she could sit in her father’s taxi all day. | D．she would go our for lunch with her father |
Why didn’t people get into the writer’s father’s taxi?
| A．Because her father didn’t like to turn on the radio. |
| B．Because they thought the writer was a passenger. |
| C．Because her father’s car was hot and uncomfortable. |
| D．Because her father didn’t stop to take any passengers. |
Which of the following is NOT the purpose of the “Take Our Sons and Daughters to Work Day”?
| A．To teach kids to appreciate school. |
| B．To give kids a chance to experience real-life jobs. |
| C．To give kids an idea of the possibilities for their futures. |
| D．To show kids what it means to be adults in the working world. |
What did the writer learn that day?
| A．It’s boring to drive a taxi. | B．Working with dad is fun. |
| C．It’s hard to make money. | D．School life is much better. |
Like most teenagers in the world, Joso Montanaro a teen artist in Brazil, likes reading and drawing cartoons. But he is special—his drawings get published(出版).
Montanaro is now drawing cartoons for Folha. Folha is Brazil’s largest newspaper and is known for its cartoons. Montanaro has already been working at Folha for two years. Each week he draws two, there or four cartoons and sends them to the paper. From those editors choose one for the next day’s page.
Montanaro draws about the news of the day. Recently he worked on The Wave—a drawing of the tsunami(海啸) that hit Japan. Montanaro also likes to draw cartoons about the fun
ny things that happen in Brazilian politics(政治).
“I like doing political drawings because you can joke about somebody bigger than you.” Montanaro says.
Folha’s art director ,Mario Kanno, says editors saw something new and different in Montanaro’s work.“We brought him in with this idea to show that, yes, young people also read newspapers and can show their ideas on politics,”Kanno says.
Montanaro’s love for cartoons began when be was only 7 or 8 year old. His dad bought him comics. Montanaro says these books gave him the ideas that got him drawing.“I think those great works have really helped me,”he says.“They remind me that I should draw something in my book every day.”What is Montanaro doing for Folha now?
| A．He is publishing story books. | B．He is drawing cartoons. |
| C．He is sending newspapers. | D．He is writing articles. |
Which of the following is NOT true according to the passage?
| A．Folha is famous for its cartoons. |
| B．Folha is the largest newspaper in Brazil. |
| C．Montanaro draws one cartoon for Folha every week. |
| D．Montanaro began to work for Folha two years ago. |
Why does Montanaro like drawing political cartoons?
| A．Because he can show his ideas on politics. |
| B．Because he is very interested in political jobs. |
| C．Because he thinks it’s easier to draw political cartoons. |
| D．Because he can make fun of some important people. |
What made Montanaro draw and helped him a lot in his drawings?
| A．The comics his dad bought him. | B．His interest in cartoon films. |
| C．The fun of drawing cartoons. | D．His dad’s ideas about cartoons. |
What’s the best title for this passage?
| A．Folha’s art director. | B．Brazil’s largest newspaper. |
| C．Teen artist in Brazil. | D．Montanaro’s great father. |
Reading is very important. World Book Day falls on April 23 every year. It encourages people, especially teenagers, to discover the pleasure of reading. It is also the day to honor (尊敬) great writers.
Many countries celebrate (庆祝) World Book Day. On that day, millions of school children can buy books at a much lower price than usual in any bookstore in England. It has been done every year since 1998. World Book Day is also celebrated in China. Wen Jiabao, Premier of China, is an avid reader. He does lots of reading every day though he is very busy. On World Book Day 2009, he called on (号召) people to do more reading. Wen suggested that young people should spend more time reading. “Books can not change the world, but people can change the world by changing themselves through reading,” he said.
Reading helps us become more knowledgeable and smarter. Reading helps us to follow the latest developments of science and technology (技术). Reading gives us information about other cultures and places in the world. Reading is also one of the most important ways to learn a foreign language like English. We all know that it is difficult to learn everything in the classroom, for example, the ways English people are living and working today can be learnt by reading.
Books, magazines, newspapers and other kinds of reading materials can help us to know more about the outside world. Therefore, it is necessary for us to spend time reading every day.When is World Book Day?
| A．August 8 every year. | B．March 12 every year. |
| C．April 23 every year. | D．June 6 every year. |
An avid reader is a person who __________.
| A．loves reading | B．never reads | C．does some reading | D．hates reading |
World Book Day was set up in order to encourage people to __________.
| A．learn foreign languages | B．do more reading |
| C．buy more books | D．know more about science |
According to the passage, reading can help people in many ways EXCEPT _____.
| A．learning English better | B．knowing more about cultures |
| C．improving your health | D．knowing more about the outside world |
What’s the best title for the article?
| A．World Book Day in England. |
| B．Suggestions on Reading. |
| C．World Book Day in China. |
| D．World Book Day and the Advantages of Reading. |