Advertising is as old as story-telling itself. For as long as people have wanted to persuade others to buy their goods, give them their vote or lay down their lives, they have used the methods of advertising. Of course, methods have changed over the years. At first, word of mouth was the only means of communicating, but after the invention of the first printing press and the arrival of the first newspaper, the camera, the television, and the home video recorder, the persuasive methods of the advertising industry have become much more sophisticated.
Advertising appeals more to our emotions than to our minds and therefore uses persuasive techniques which, though not misleading, are certainly biased towards its products. Advertisements have some basic features.
·They are fast and short. They deliver their message in minimum time and space.
·They are concentrated. Their language and images are extremely dense.
·They appeal to consumers’ emotions rather than to their logic.
·They entertain. That entertainment may be in the form of a jazzy melody or a photograph or a clever joke, but it always draws attention to itself because advertisements have to compete against every other competitor for consumers’ attention.In the past, people used methods of advertising when they wanted others to .
| A．buy their products and lay down |
| B．vote for them and give up their lives |
| C．support them and lie down |
| D．buy their products and give them tickets |
How can advertisements attract people?
| A．By showing reasonable prices of the products. |
| B．By showing fabulous pictures of the products. |
| C．By reminding people to think before deciding to buy the products. |
| D．By persuading people in the form of music, pictures and so on. |
The writer implied in the passage that .
| A．advertisers only present good points of their products |
| B．advertisers try to cheat consumers |
| C．advertisers are not sure about their products |
| D．advertisers are competing with each other. |
“Itself” in the last sentence of the passage refers to .
| A．photograph |
| B．entertainment |
| C．joke |
| D．jazzy melody |
阅读下面的短文，从每题所给的四个选项(A、B、C、D)中，选出最佳选项。
B
During the fourth China Beijing Hightech Industries Week, exhibitions, feature presentations, technological exchanges and trade talks, and other events are organized.
Exhibitions：
•China International Exhibition Center
Section for China's Key Science and Technology Achievements of the Ninth FiveYear Plan(1996～2000)
Environmental Protection and Energy Section
Section for Exhibition from Other Provinces and Municipalities(自治市)and Regions of China
•China World Trade Centre
Exchange and Trade Fair for Science and Technology Books and Sports Information Media
The Trade Fair for Modern Intelligent Houses and Beijing Urban Real Estate
•China Millenium Monument
Forum(论坛)and Exhibition of Foreign Scitech Universities
•China Agricultural Culture Centre
Hightech Construction Products Exhibition
Feature Presentation：
•Science and Education
Science Forum on the New Century
•Hightech Industry
Forum on Environmental Protection
2001 Forum on Biotechnology on Traditional Chinese Medicine and Natural Medicine
Technical Exchanges and Trade Talks：
•Trade Talks on Financial Capital Transformation
•SinoItalian Forum and Trade Fair for the Development of IT and Communications Technology.If you want to know more about the hightech achievements of different parts of China, you should go to________.
| A．China World Trade Centre |
| B．China Millenium Monument |
| C．China International Exhibition Centre |
| D．China Agricultural Cultural Centre |
These sessions mark the achievement of mankind in the fields of________.
| A．electronic communications, energy and education |
| B．sports technology, filmindustry and environmental protection |
| C．network technology, hightech industries and traffic |
| D．medicine, weather broadcast and finance |
The advertisement is mainly about________.
| A．the major activities of the hightech week |
| B．the timetable of hightech week |
| C．the names of the meeting places |
| D．the topic of trade talks |
阅读下面的短文，从每题所给的四个选项(A、B、C、D)中，选出最佳选项。
A
It was a village in India. The people were poor. However, they were not unhappy. After all, their forefathers had lived in the same way for centuries.
Then one day, some visitors from the city arrived. They told the villagers there were some people elsewhere who liked to eat frog's legs. However, they did not have enough frogs of their own, and so they wanted to buy frogs from other places.
This seemed like money for nothing. There were millions of frogs in the fields around, and they were no use to the villagers. All they had to do was catch them. Agreement was reached, and the children were sent into the fields to catch frogs. Every week a truck arrived to collect the catch and hand over the money. For the first time, the people were able to dream of a better future. But the dream didn't last long.
The change was hardly noticed at first, but it seemed as if the crops were not doing so well. More worrying was that the children fell ill more often, and, there seemed to be more insects around lately.
The villagers decided that they couldn't just wait to see the crops failing and the children getting weak. They would have to use the money earned to buy pesticides(杀虫剂)and medicines. Soon there was no money left.
Then the people realized what was happening. It was the frog. They hadn't been useless. They had been doing an important job—eating insects. Now with so many frogs killed, the insects were increasing more rapidly. They were damaging the crops and spreading diseases.
Now, the people are still poor. But in the evenings they sit in the village square and listen to sounds of insects and frogs. These sounds of the night now have a much deeper meaning.From Paragraph 1 we learn that the villagers________.
| A．worked very hard for centuries |
| B．dreamed of having a better life |
| C．were poor but somewhat content |
| D．lived a different life from their forefathers |
Why did the villagers agree to sell frogs?
| A．The frogs were easy money. |
| B．They needed money to buy medicine. |
| C．They wanted to please the visitors. |
| D．The frogs made too much noise. |
What might be the cause of the children's sickness?
| A．The crops didn't do well. |
| B．There were too many insects. |
| C．The visitors brought in diseases. |
| D．The pesticides were overused. |
What can we infer from the last sentence of the text?
| A．Happiness comes from peaceful life in the country. |
| B．Health is more important than money. |
| C．The harmony between man and nature is important. |
| D．Good old days will never be forgotten. |
Your guide to shopping at Meadow hall.
Market Street
Market Street is designed for daytoday convenience shopping of every type. Located within Market Street is our Free, Little Tikes Village.
High Street
The heart of Meadow hall, with nearly 100 shops, includes familiar High Street names like WH Smith & C & A plus fashion for all ages and plenty of toys and games.
The Arcade
Sweeping arches flooded with natural light from glass window above, fashionable store line the street. The Lower & Upper Arcade is also home to our customer Service Deskswe are here to help.
The Lanes
In the Cocacola Oasis you will find the Lanesour unique blend of Specialty Shopping with something for everyone. You will also find the Meadow hall Crechea wonderful place for 2～7 years old to enjoy themselves while you do your shopping.
Park Lane
Park Lane has an elegant air with its beautiful lights and shining brass. Houses as Fraser Debenhams, Crabtree & Evelyn are the largest NEXT in UK.
Cocacola Oasis
Cocacola Oasis offers a large choice of places to eat and drink, from an Italian dinner to a Greek restaurant, and of course, the everpopular McDonald's. Or why not visit the 11 screens Warmer Village Cinema.Meadow hall is________.
| A．a wide street |
| B．a big shopping mall |
| C．a wonderful Italian restaurant |
| D．a big parking lot |
What can you NOT do at Meadow hall?
| A．Seeing a movie. |
| B．Going shopping. |
| C．Having dinner. |
| D．Visiting villages. |
Where can parents find a place for their kids to be taken care of?
| A．McDonald. |
| B．Customer Service Desk. |
| C．Meadow hall Creche. |
| D．Warmer Village Cinema. |
The following statements are all true EXCEPT________.
| A．Meadow hall is in UK |
| B．Houses in the Park Lane are the largest in the country |
| C．Cococola Oasis offers places to eat and drink |
| D．High Street is the center of Meadow hall |
Have you ever suddenly felt that someone you know was in trouble and he was? Have you ever dreamed something that came true later? Maybe you have ESP.
ESP stands for Extra Sensory Perception. It may be called a“sixth sense.”It seems to let people know about events before they happen, or events that are happening some distance away.
Here is an example：A woman was doing washing. Suddenly she screamed, “My father is dead! I saw him sitting in the chair.”Just then, a telegram came. The woman's father had died of a heart attack. He died sitting in a chair.
There are thousands of stories like this on record. Scientists are studying them to find out what is behind these strange mental messages. Here's another exampleone of hundreds of dreams that have come true.
A man dreamed he was walking along a road when a horse and carriage came by. The driver said, “There's room for one more.”The man felt the driver was death, so he ran away. The next day the man was getting on a crowded bus. The bus driver said，“There's room for one more.”Then the man saw the driver's face was the same face he had seen in the dream. He wouldn't get on the bus. As the bus drove off, it crashed and burst into flames. Everyone was killed!
Some people say stories like these are lies or coincidence. Others, including some scientists say that ESP is true. From studies of ESP, we may some day learn more about the human mind.ESP lets people know about________.
| A．their dreams |
| B．events after they happen |
| C．events before they happen |
| D．heart attacks |
The example of the man shows an ability to________.
| A．avoid traffic accident |
| B．judge the good and evil of a person |
| C．know about the events that are happening some distance away |
| D．sense a danger that will actually happen later on |
In this passage the underlined word“coincidences”probably means________.
| A．things which do not happen |
| B．things which happen by accident without necessary connection |
| C．things which are only dreams |
| D．things dreamed of only by sick people |
From the passage, it can be inferred that________.
| A．the dead |
| B．men |
| C．women |
| D．either B or C |
The disease asthma affects as many as one hundred fifty million people around the world. It is a serious lung disease that causes breathing problems. These problems, called asthma attacks, can kill people. Asthma can affect people of all age groups but often begins in childhood. It can be controlled but not cured. Sufferers must deal with the disease every day.
Experts say exercise is one of the things that can start an asthma attacks. Things that lead to asthma attacks are called triggers. Although doctors do not know the cause of asthma, they have identified(辨认)most of its triggers. For example, the common cold can cause an asthma attack in a person who has the disease. There are also several air pollutants(污染物)that can lead to an asthma attack. Pollen is one such pollutant. Pollen is a fine dust that comes from plants that produce seeds. However, almost any kind of dust can cause an asthma attack if enough of it is in the air. This includes common dust found in houses.
Air pollution from burning fuel also can cause an asthma attack. Tobacco smoke can do the same. Some kinds of animal fur are a trigger for asthma. And, even some insects(昆虫)in the home can lead to asthma attacks.
Several things happen in the lungs when an asthma sufferer has an attack. Cells in the air passages begin to produce too much of a thick, sticky material called mucous(痰). The mucous creates blocked areas in the air passages. The tissue(组织)that lines the air passages begins to expand at the same time. And, the muscles in the passages tighten.
All these changes cause the air passages to narrow. This reduces the amount of air that can flow in and out of the lungs. The sufferer can not get a good, deep, breath of air. The narrowed airways also cause coughing and a tight feeling in the chest.Which of the following statements about the disease asthma is NOT right?
| A．It causes breathing problems, which can have sufferers killed. |
| B．It can not be cured but can be controlled. |
| C．People of all age groups can get affected, especially the old. |
| D．Doctors know little about its cause. |
How many triggers of the disease asthma are mentioned in the text?
| A．5. |
| B．6. |
| C．7. |
| D．8. |
What an asthma sufferer should NOT do is________.
| A．do as much exercise as possible |
| B．try to avoid catching cold |
| C．keep away from pollen |
| D．deal with the disease every day |
What is the main idea of the last two paragraphs?
| A．The mucous is the main cause of the disease asthma. |
| B．What happens in the lung cause an asthma sufferer to have trouble in breathing. |
| C．The sufferer can not get a good, deep, breath of air. |
| D．The disease asthma, caused by mucous, can be prevented. |