Sparrow is a fast-food chain with 200 restaurants. Some years ago, the group to which Sparrow belonged was taken over by another company. Although Sparrow showed no sign of declining, the chain was generally in an unhealthy state. With more and more fast-food concepts reaching the market, the Sparrow menu had to struggle for attention. And to make matters worse, its new owner had no plans to give it the funds it required.
Sparrow failed to grow for another two years. Until a new CEO, Carl Pearson, decided to build up its market share. He did a survey, which showed that consumers who already used Sparrow restaurants were extremely positive about the chain, while customers of other fast-food chains were unwilling to turn away from them. Sparrow had to develop a new promotional campaign.
Pearson faced a battle over the future of the Sparrow brand. The chain’s owner now favored rebranding Sparrow as Marcy’s restaurants. Pearson resisted, arguing for an advertising campaign designed to convince customers that visits to Sparrow restaurants were fun. Such an attempt to establish a positive relationship between a company and the general public was unusual for that time. Pearson strongly believed that numbers were the key to success, rather than customers speeding power. Finally, the owner accepted his idea.
The campaign itself changed the traditional advertising style of the fast-food industry. The TV ads of Sparrow focused on entertainment and featured original songs performed by a variety of stars. Instead of showing the superiority of a specific product, the intension was to put Sparrow in the hearts of potential customers.
Pearson also made other decisions which he believed would contribute to the new Sparrow image. For example, he offered to lower the rent of any restaurants which achieved a certain increase in their turnover (营业额).
These efforts paid off, and Sparrow soon became one of the most successful fast-food chains in the regions where it operated.Which was one of the problems Sparrow faced before Pearson became CEO?
| A．The number of its customers was declining |
| B．Its customers found the food unhealthy |
| C．It was in need of financial support |
| D．Most of its restaurants were closed |
What does the underlined word “them” in Paragraph 2 refer to?
| A．customers of Sparrow restaurants |
| B．Sparrow restaurants |
| C．customers of other fast-food chains |
| D．other fast-food chains |
For what purpose did Pearson start the advertising campaign?
| A．To build a good relationship with the public. |
| B．To stress the unusual tradition of Sparrow. |
| C．To learn about customers’ spending power. |
| D．To meet the challenge from Marcy’s restaurants. |
What was Pearson’s achievement as a CEO?
| A．He managed to pay off Sparrow’s debts. |
| B．He made Sparrow much more competitive. |
| C．He helped Sparrow take over a company. |
| D．He improved the welfare of Sparrow employees. |
I was a freshman in college when I met the Whites. They were completely different from my own family, yet I felt at home with them immediately. Jane White and I became friends at school, and her family welcomed me like a long-lost cousin.
In my family, it was always important to place blame when anything bad happened.
“Who did this? ”my mother would scream about a dirty kitchen.
“This is all your fault, Katharine, ”my father would insist when the cat got out or the dishwasher broke.
From the time we were little, my sister, brothers and I told on each other. We set a place for blame at the dinner table.
But the Whites didn’t worry about who had done what. They picked up the pieces and moved on with their lives. The beauty of this was driven home to me the summer Jane died.
In July, the White sisters and I decided to take a car trip from their home in Florida to New York. The two older sisters, Sarah and Jane, were college students, and the youngest, Amy, had recently turned sixteen. Proud of having a new driver’s license（驾照），Amy was excited about practicing her driving on the trip. She showed off her license to everyone she met.
The big sisters shared the driving of Sarah’s new car during the first part of the trip, but when they reached less crowded areas, they let Amy take over. Somewhere in South Carolina, we pulled off the highway to eat. After lunch, Amy got behind the wheel. She came to a crossroads with a stop sign. Whether she was nervous or just didn’t see the sign no one would ever know, but Amy continued into the crossroads without stopping. The driver of a large truck, unable to stop in time, ran into our car.
Jane was killed immediately.
I was slightly injured. The most difficult thing that I’ve ever done was to call the Whites to tell them about the accident and that Jane had died. Painful as it was for me to lose a good friend, I knew that it was far worse for them to lose a child.
When Mr. and Mrs. White arrived at the hospital, they found their two daughters sharing a room. Sarah had a few cuts on the head; Amy’s leg was broken. They hugged（拥抱）us all and cried tears of sadness and of joy at seeing their daughters. They wiped away the girls’ tears and made a few jokes at Amy as she learned to use her crutches（拐杖）.
To both of their daughters, and especially to Amy, over and over they simply said, “We’re so glad that you’re alive. ”
I was astonished. No blame. No accusations.
Later, I asked the Whites why they never talked about the fact that Amy was driving and had run a stop sign.
Mrs. White said, “Jane’s gone, and we miss her terribly. Nothing we say or do will ever bring her back. But Amy has her whole life ahead of her. How can she lead a full and happy life if she feels we blame her for her sister’s death? ”
They were right. Amy graduated from the University of California and got married several years ago. She works as a teacher of learning-disabled students. She’s also a mother of two little girls of her own, the oldest named Jane.How did the accident occur?
| A．Amy didn’t know what to do when she saw the stop sign. |
| B．Amy didn’t slow down so their car ran into a truck. |
| C．Amy didn’t stop at a crossroads and a truck hit their car. |
| D．Amy didn’t get off the highway at a crossroads. |
The Whites did not blame Amy for Jane’s death because _____.
| A．Amy was badly injured herself and they didn’t want to add to her pain |
| B．they didn’t want to blame their children in front of others |
| C．they didn’t want Amy to feel ashamed and sorry for the rest of her life |
| D．Amy was their youngest daughter and they loved her best |
From the passage we can learn that _____.
| A．Amy has lived quite a normal life |
| B．Amy has never recovered from the shock |
| C．Amy changed her job after the accident |
| D．Amy lost her memory after the accident |
A rainforest is an area covered by tall trees with the total high rainfall spreading quite equally through the year and the temperature rarely dipping below 16℃.Rainforests have a great effect on the world environment because they can take in heat from the sun and adjust the climate.Without the forest cover，these areas would reflect more heat into the atmosphere，warming the rest of the world.Losing the rainforests may also influence wind and rainfall patterns，potentially causing certain natural disasters all over the world.
In the past hundred years，humans have begun destroying rainforests in search of three major resources(资源)：land for crops，wood for paper and other products，land for raising farm animals.This action affects the environment as a whole.For example，a lot of carbon dioxide(二氧化碳)in the air comes from burning the rainforests.People obviously have a need for the resources we gain from cutting trees but we will suffer much more than we will benefit.
There are two main reasons for this.Firstly，when people cut down trees，generally they can only use the land for a year or two.Secondly，cutting large sections of rainforests may provide a good supply of wood right now，but in the long run it actually reduces the world's wood supply.
Rainforests are often called the world's drug store.More than 25% of the medicines we use today come from plants in rainforests.However，fewer than 1%of rainforest plants have been examined for their medical value.It is extremely likely that our best chance to cure diseases lies somewhere in the world's shrinking rainforests.Rainforests can help to adjust the climate because they ______.
| A．reflect more heat into the atmosphere |
| B．reduce the effect of heat from the sun on the earth |
| C．bring about high rainfall throughout the world |
| D．rarely cause the temperature to drop lower than 16℃ |
What does the word“this”underlined in the third paragraph refer to?
| A．Humans have begun destroying rainforests. |
| B．People have a strong desire for resources. |
| C．We will lose much more than we can gain. |
| D．Much carbon dioxide comes from burning rainforests. |
It can be inferred from the text that ______.
| A．we can get enough resources without rainforests |
| B．we will grow fewer kinds of crops in the gained land |
| C．the level of annual rainfall affects wind patterns |
| D．there is great medicine potential in rainforests |
What might be the best title for the text?
| A．Rainforests and the Environment |
| B．How to Save Rainforests |
| C．How to Protect Nature |
| D．Rainforests and Medical Development |
Living a healthy lifestyle lies in forming the right eating habits. Here are some of the good habits you can develop when it comes to healthy eating.
Drink plenty of water. You must drink at least 8 glasses of water a day. You may need even more water if you are in a hot environment or if you are exercising.
Eat breakfast. Breakfast is the most important meal of the day. A recent study has shown that those who eat breakfast will consume an average of 100 calories less during the day than their colleagues who skipped breakfast. They will also be able to concentrate better.
Don’t skip lunch. If you do so, your blood sugar level will drop and your metabolism (新陈代谢) will slow down. When you get home you are starving and eat everything you can find.
We all need to snack from time to time, but please choose your snacks carefully. In fact, it’s a good idea to eat two healthy snacks besides your three main meals. Choose healthy snacks like fruits and vegetables, low fat yogurt, cottage cheese with apple sauce, and so on.
Eat your fruit and vegetables. We should eat at least 5 servings of fruits and vegetables a day. Take a piece of fruit for a snack, add some banana and raisins to your favourite breakfast cereal, have a salad with lunch, and eat at least one vegetable at dinner each night.
Do not eat your dinner too late. Try to eat dinner at least 3 hours before you go to bed. This will give your body a chance to digest most of the food before you rest for the next 8 hours. Plan dinner for the week ahead of time and make sure you have everything you need in the house so other family members can get a head start on dinner if you have a late meeting at the office.How many good eating habits are mentioned in the passage?
| A．8. | B．7. | C．6. | D．5. |
The underlined word “raisin” most probably means “_____”.
| A．a peach leaf | B．a dried grape |
| C．a piece of cheese | D．a peanut |
Who is this passage intended for?
| A．Students. | B．Housewives. |
| C．Office workers. | D．Cooks. |
You may most probably find this article _____.
| A．in a textbook | B．in a science fiction book |
| C．in an advertisement | D．in a website |
Are some people born clever, and others born stupid? Or is intelligence developed by our environment and our experience? Strangely enough, the answer to these questions is yes. To some extent our intelligence is given to us at birth, and no amount of special education can make a genius out of a child born with low intelligence. On the other hand, a child who lives in a boring environment will develop his intelligence less than one who lives in rich and varied surroundings. Thus the limits of person’s intelligence are fixed at birth, but whether or not he reaches those limits will depend on his environment. This view, now held by most experts, can be supported in a number of ways.
It is easy to show that intelligence is to some extent something we are born with. The closer the blood relationship between two people, the closer they are likely to be intelligence. Thus if we take two unrelated people at random from population, it is likely that their degree of intelligence will be completely different. If on the other hand we take two identical twins, they will very probably be as intelligent as each other. Relations like brothers and sisters, parents and children, usually have similar intelligence, and this clearly suggests that intelligence depends on birth.
Imagine now that we take two identical twins and put them in different environments. We might send one, for example, to a university and the other to a factory where the work is boring. We would soon find differences in intelligence developing, and this indicates that environment as well as birth plays a part. This conclusion is also suggested by the fact that people who live in close contact with each other, but who are not related at all are likely to have similar degrees of intelligence.Which of these sentences best describes the writer’s point in Paragraph 1?
| A．To some extent, intelligence is given at birth. |
| B．Intelligence is developed by the environment. |
| C．Some people are born clever and others born stupid. |
| D．Intelligence is fixed at birth, but is developed by the environment. |
It is suggested in this passage that ________ .
| A．unrelated people are not likely to have different intelligence |
| B．close relation usually have similar intelligence |
| C．the closer the blood relationship between people, the more different they are likely to be in intelligence |
| D．people who live in close contact with each other are not likely to have similar degrees of intelligence |
The phrase “at random” (Line 3, Para.2) means ________ .
| A．purposely | B．regularly |
| C．independently | D．aimlessly |
The best title for this article would be ________ .
| A．What Does Intelligence Mean? |
| B．We are Born with Intelligence |
| C．On Intelligence |
| D．Environment Plays a Part in Developing Intelligence |
What is homestay? Literally it is a home for you to stay when you are not home. To be specific, homestay provides foreign language students with the opportunity to speak native language outside the classroom and the experience of being part of a local home. Here is what you will experience in our British Homestay Program.
What to Expect
The host will provide accommodation and meals. Rooms will be cleaned and bedcovers changed at least once a week. You will be given the house key and the host is there to offer help and advice as well as to take an interest in your physical and mental health.
Accommodation Zones
Homestays are located in London mainly in Zones 2, 3 and of the transport system. Most hosts do not live in the town centre (Zone 1) as much of central London is commercial and not residential(居住的). Zones 3 and 4 often offer smaller accommodation in a more crowded area. It is very convenient to travel in London by underground.
Meal Plans Available
◆Continental Breakfast
◆Breakfast and Dinner
◆Breakfast, Packed Lunch and Dinner
It's important to note that few English families still provide a traditional cooked breakfast. Your accommodation includes Continental Breakfast which normally consists of fruit juice, cereal(谷物类食品), bread and tea or coffee. Cheese, fruit and cold meat are not normally part of a Continental Breakfast in England. Dinners usually consist of meat or fish with vegetables followed by desert, fruit and coffee.
Friends
If you wish to invite a friend over to visit, you must first ask your host's permission. You have no right to entertain friends in a family home as some families feel it is an invasion of their privacy.
SelfCatering Accommodation in Private Homes
Accommodation on a roomonly basis includes shared kitchen and bathroom facilities and often a main living room. This kind of accommodation offers an independent lifestyle and is more suitable for the longstay student. However, it does not provide the same family atmosphere as an ordinary homestay and may not benefit those who need to practice English at home quite as much.The passage is probably written for_________.
| A．hosts willing to receive foreign students |
| B．English learners applying to live in English homes |
| C．travelers planning to visit families in London |
| D．foreigners hoping to build British culture |
Which of the following will the host provide?
| A．Medical care. | B．Free transport. |
| C．Room cleaning. | D．Physical training. |
According to the passage, what does continental Breakfast include?
| A．Dessert and coffee. | B．Fruit and vegetables. |
| C．Fruit and cold meat. | D．Bread and fruit juice. |
Why do some people choose selfcatering accommodation?
| A．To enjoy much more freedom. |
| B．To enrich their knowledge of English. |
| C．To entertain friends as they like. |
| D．To experience a warmer family atmosphere. |