Olaf Stapledon wrote a book called First and Last Men, in which he looked millions of years ahead. He told of different men and of strange civilizations（文明），broken up by long "dark ages" in between. In his view, what is called the present time is no more than a moment in human history and we are just the First Men. In 2，000 million years from now there will be the Eighteenth or Last Men.
However, most of our ideas about the future are really very short-sighted. Perhaps we can see some possibilities for the next fifty years. But the next hundred? The next thousand? The next million? That's much more difficult.
When men and women lived by hunting 50，000 years ago, how could they even begin to picture modern life? Yet to men of 50，000years from now, we may seem as primitive（原始的）in our ideas as the Stone-Age hunters do to us. Perhaps they will spend their days gollocking to make new spundels, or struggling with their ballalators through the cribe. These words, which I have just made up, have to stand for things and ideas that we simply can't think of.
So why bother even to try imagining life far in the future? Here are two reasons. First, unless we remember how short our own lives are compared with the whole human history, we are likely to think our own interests are much more important than they really are. If we make the earth a poor place to live on because we are careless or greedy （贪婪）or quarrelsome, our grandchildren will not bother to think of excuses for us.
Second, by trying to escape from present interests and imagine life far in the future, we may arrive at quite fresh ideas that we can use ourselves. For example, if we imagine that in the future men may give up farming, we can think of trying it now. So set your imagination free when you think about the future. A particular mention made of Stapledon's book in the opening paragraph __________.
| A．serves as a description of human history |
| B．serves as an introduction to the discussion |
| C．shows a disagreement of views |
| D．shows the popularity of the book |
The text discusses men and women 50，000 years ago and 50，000 years from now in order to show that __________.
| A．human history is extremely long |
| B．life has changed a great deal |
| C．it is useless to plan for the next 50 years |
| D．it is difficult to tell what will happen in the future |
Spundels and ballalators are used in the text to refer to __________.
| A．tools used in farming |
| B．ideas about modern life |
| C．unknown things in the future |
| D．hunting skills in the Stone Age |
According to the writer of the text, imagining the future will __________.
| A．serve the interests of the present and future generations |
| B．enable us to better understand human history |
| C．help us to improve farming |
| D．make life worth living |
If a business wants to sell its products internationally, it had better do some market research first. This is a lesson that some large American corporations have learned the hard way.
What’s in the name?
Sometimes the problem is the name. When General Motors introduced its Chevy Nova into Latin America, it overlooked the fact that Nova in Spanish means “It doesn’t go”. Sure enough , the Chevy Nova never went anywhere in Latin America.
Translation problems
Sometimes it is the slogan that doesn’t work. No company knows this better than Pepsi-Cola, with its “Come alive with Pepsi!” campaign. The campaign was so successful in the United States , Pepsi translated its slogan literally for its international campaign. As it turned out , the translations weren’t quite right. Pepsi was begging Germans to “Come out of the grave(坟墓)” and telling the Chinese that “Pepsi brings your ancestors(老祖宗) back from the grave.”
A picture’s worth a thousand words
Other times, the problem involves packaging. A picture of a smiling baby has helped sell countless jars of Gerber baby food. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in African countries , the picture on the jar shows what the jar has in it, for many people there can’t read.
Twist of fate
Even the culture and religious factors and pure coincidence can be involved . Thorn McAn shoes have a Thorn McAn “signature” inside. To people in Bangladesh, which is a Muslim country , this signature looked like Arabic script for the word Allah. In that country , feet are considered unclean, and Muslims felt the company was offending God’s name by having people walk on it.From the text we learned that _________.
| A．Chevy Nova was brought in Latin America |
| B．General Motors did the best market research of all companies |
| C．Pepsi still sold well in China owing to the translation problems |
| D．the “Come alive with Pepsi” campaign worked well in the US |
What was “Gerber’s problem”?
| A．A translation problem |
| B．Cultural factor |
| C．Religious factor |
| D．The picture on the jar |
For what reason were Thorn McAn shoes turned down in Bangladesh?
| A．They are not designed attractively |
| B．Their advertisements are not persuasive |
| C．A signature looking like the word Allah was in the shoes |
| D．Problem for Thorn McAn was the company’s name |
What does the text mainly tell us?
| A．Lessons from some large corporations. |
| B．How to make use of advertisements |
| C．The importance of market research |
| D．The importance of packaging |
Between 2 and 3 pounds of wonder, it controls everything we say, do or think, who we are and what we care about. The way we walk or laugh or figure out things. What we like and the talents we possess. How we see and talk and run and jump and process our food.
The brain uses 20 percent of our body’s oxygen and 20 percent of its blood. Somewhere within its protein, fat, 100,000 miles of blood vessels and 100 billion nerve cells, it helps us remember where we put our gym shoes. Change our temperature so we don’t die because of the heat or cold. Speed us up or slow us down. Help us choose between orange juice or orangeflavored drinks.
Its complexity are stunning, far beyond anything most of us can imagine. To keep this work of art as polished as possible we need to eat right, exercise and keep mentally stimulated. Good nutrition helps brain cells communicate with each other. Exercise stimulates a hormone in our brain that improves memory. Mental stimulation keeps you sharp even as you age.
“It’s very important that we tell people to be physically active and mentally active,” said neurologist Malcolm Stewart. “People cannot stop aging, but you’re able to reduce the damage; you’re able to keep the function up.”
Following are Dr. Stewart’s advice for improving brain health：
| Nutrition |
Avoid fast food. Follow the old adage(格言): For breakfast, eat like a king; for lunch, like a queen; for supper, like a beggar. |
| Exercise |
Do a combination of stretching aerobic and musclestrengthening every day. |
| Mental games |
Try to have a sense of hope about the future. Do puzzles. Listen to music. Reach out to others to make their lives better. |
The purpose of the author in writing this passage is to ______.
| A．inform us how the brain works |
| B．give us advice on how to keep the brain healthy |
| C．tell us that the brain plays an important role in our lives |
| D．show how special the brain is to us |
The underlined word “stunning” means ______.
| A．interesting | B．strange |
| C．significant | D．amazing |
According to the text, more exercise ______.
| A．keeps our mind sharp |
| B．helps improve our memory |
| C．gives our brain a rest |
| D．is good for brain cells communicating with each other |
In order to keep brain healthy, we should avoid ______.
| A．eating a good lunch | B．doing puzzles |
| C．eating a large supper | D．taking aerobic exercise |
We know the famous ones—the Thomas Edisons and the Alexander Graham Bells—but what about the less famous inventors? What about the people who invented the traffic light and the windshield wiper(雨刮器)? Shouldn’t we know who they are?
Joan Mclean thinks so．In fact，Mclean，a professor of physics at Mountain University in Range，feels so strongly about this matter that she’s developed a course on the topic．In addition to learning“who”invented“what”，however，Mclean also likes her students to learn the answers to the“why’’and‘‘how”questions．According to Mclean．“When students learn the answers to these questions，they are better prepared to recognize opportunities for inventing and more motivated to give inventing a try．’’
Her students agree．One young man with a patent for an unbreakable umbrella is walking proof of McLean’s statement．“If I had not heard the story of the windshield wiper’s invention，”said Tommy Lee, a senior physics major，“I never would have dreamed of turning my bad experience during a rainstorm into something so constructive．”Lee is currently negotiating to sell his patent to an umbrella producer．
So，just what is the story behind the windshield wiper Well，Mary Anderson came up with the idea in 1902 after a visit to New York City．The day was cold and stormy，but Anderson still wanted to see the sights，so she jumped aboard a streetcar．Noticing that the driver was struggling to see through the snow covering the windshield，she found herself wondering why there couldn’t be a built—in device for cleaning the window．Still wondering about this when she returned home to Birmingham，Alabama, Anderson started drafting out solutions．One of her ideas，a lever(操作杆)on the inside of a vehicle that would control an arm on the outside，became the first windshield wiper．
Today we benefit from countless inventions and innovations．It’s hard to imagine driving without Garrett A．Morgan’s traffic light．It’s equally impossible to picture a world without Katherine J．Blodgett’s innovation that makes glass invisible．Can you picture life without clear windows and eyeglasses?By mentioning“traffic light”and“windshield wiper”．the author indicates that countless inventions are__________．
| A．beneficial，because their inventors are famous |
| B．beneficial，though their inventors are less famous |
| C．not useful，because their inventors are less famous |
| D．not useful，though their inventors are famous |
Professor Joan McLean’s course aims to__________.
| A．add color and variety to students’campus life |
| B．inform students of the windshield wiper’s invention |
| C．carry out the requirements by Mountain University |
| D．prepare students to try their own inventions |
Tommy Lee’s invention of the unbreakable umbrella was____．
| A．not eventually accepted by the umbrella producer |
| B．inspired by the story behind the windshield wiper |
| C．due to his dream of being caught in a rainstorm |
| D．not related to Professor Joan McLean’s lectures |
Which of the following can best serve as the title of this passage?
| A．How to Help Students to Sell Their Inventions to Producers |
| B．How to Design a Built-in Device for Cleaning the Window |
| C．Shouldn’t We Know Who Invented the Windshield Wiper |
| D．Shouldn’t We Develop Invention Courses in Universities |
In the animal kingdom，weakness can bring about aggression in other animal．This sometimes happens with humans also．But I have found that my weakness brings out the kindness in people．I see it every day when people hold doors for me，pour cream into my coffee，or help me to put on my coat．And I have discovered that it makes them happy．
From my wheelchair experience，I see the best in people，but sometimes I feel sad because those who appear independent miss the kindness I see daily．They don’t get to see this soft side of others often；we try every way possible to avoid，showing our weakness，which includes a lot of pretending．But only when we stop pretending we’re brave or strong do we allow people to show the kindness that’s in them．
Last month，when I was driving home on a busy highway，I began to feel unwell and drove more slowly than usual．People behind me began to get impatient and angry，with some speeding up alongside me，homing(按喇叭)or even shouting at me．At the moment I decided to do something I had never done in twenty four years of driving．I put on the car flashlights and drove on at a really low speed．
No more angry shouts and no more horns!
When I put on my flashlights，I was saying to other drivers，“I have a problem here．I am weak and doing the best I can．”And everyone understood．Several times，I saw drivers who wanted to pass．They couldn’t get around me because of the stream of passing traffic．But instead of getting impatient and angry，they waited，knowing the driver in front of them was in some way weak．
Sometimes situations call for us to act strong and brave even when we don’t feel that way．But those are and far between．More often，it would be better if we don’t pretend we feel strong when we feel weak or pretend that we are brave when we are scared．The author has discovered that people will feel happy when_______．
| A．the offer their help |
| B．they receive others’ help |
| C．they feel others’ kindness |
| D．they show their weakness |
The author feels sad sometimes because_________．
| A．he has a soft heart |
| B．he relies much on others |
| C．some people pretend to be kind |
| D．some people fail to see the kindness in others |
In this passage，the author advises us to_______．
| A．handle problems by ourselves |
| B．accept help from others |
| C．admit our weakness |
| D．show our bravery |
Which of the following is the best title for the passage?
| A．Wheelchair Experience． | B．Weakness and Kindness． |
| C．Weakness and Strength | D．A Driving Experience |
The new high-speed railway line between Urumqi，capital of the Xinjiang Uygur self-governing region，and Lanzhou，capital of Gansu province，has cut train travel time by half to less than 12 hours．
The dramatic improvement will benefit many families planning reunions for Spring Festival．
“For the first time，I feel home is not that far away after all，”said Liang Shaofu as he boarded a high-speed train in Urumqi with six members of his family．
The 35-year-old left Lanzhou to set up a dry fruit business in Xinjiang eight years ago，and he has now settled in Urumqi．
The 1,776-km line，which passes through Qinghai province and is the country’s first high-speed railway to be built in a high-altitude region，came into service on Dec 26．
“We normally drive home for Spring Festival to avoid the difficulties of buying seven train tickets for the whole family during the peak season，”Liang said．“Driving can be very tiring and dangerous sometimes，so one year we even decided not to go back to Lanzhou simply to avoid the trip．”
More than 600，000 passengers traveled on the line during its first month，and the Urumqi Railway Bureau said the introduction of high-speed services will ease transport pressure during the Spring Festival peak season．
The existing usual railway line could no longer support Xinjiang’s development．All passenger trains will gradually shift to the new link，leaving the old one to be used for goods．As a result，Xinjiang’s annual goods ability could reach 200 million metric tons from the current 70 million．
The line passes through areas that experience high winds，and it also crosses parts of the deserted Qinghai-Tibet Plateau and the bone-dry sands of the Gobi Desert．
The project could help China to promote its high-speed railway technology abroad，said Ma Xi zhang，director of the Lanzhou-Xinjiang railway project’s_management department in Xinjiang.How long did it take to go from Urumqi to Lanzhou by the usual train before?
| A．about 12 hours． | B．About 6 hours． |
| C．About 18 hours． | D．About 24 hours． |
What’s the main advantage of the new high-speed railway?
| A．It takes more time to go to Urumqi to Lanzhou． |
| B．It will be more convenient for people all over the country to Xinjiang． |
| C．All the people in Lanzhou can return home on festivals． |
| D．It helps to improve Xinjiang’s development． |
From the passage we can learn________.
| A．Xinjiang’s annual goods ability can increase nearly four times |
| B．the new railway technology may help more railway lines to be built abroad |
| C．the high-speed railway lines can’t be built across the bone-dry sands |
| D．the old railway lines can only carry goods now |
Which of the following is true according to the passage?
| A．The new high-speed railway line is good for all people to go home． |
| B．The new high-speed railway line benefits businessmen to carry goods． |
| C．Taking the new train is safer than driving home from Urumqi to Lanzhou． |
| D．Businessmen seldom went home for Spring Festival before． |