EXERCISEINEXACTLU4MINUTESPERDA-优题课

The China Daily newspaper group is hunting for English-language senior business editors, senior copy editors, copy editors and graphic designers to strengthen its international team. We offer a competitive salary package, free accommodation with utilities paid for, 90 per cent medical reimbursement, a seven-day paid leave, eleven day public holidays and a return ticket to the country of residence.
Senior Business Editor
You must:
　　Assist the Business editor in setting goals and working on achieving them;
　　Be an excellent team person who can generate ideas and think creatively and be able to rewrite totally if needed and mentor junior staff;
　　Ideally have been working or have worked in a position of responsibility and understand what leadership entails;
　　Have had at least five year’s editing experience working on editing the Business Desk and be familiar with industry software.
Senior Copy Editor
　　You must:
　　Work on shifts in the Business Desk and usually have the last word before the page is sent to print;
　　Edit or rewrite copy and give snappy headlines and captions;
　　Have had at least two years’ editing experience working on editing desks and be familiar with industry software.
CopyEditor
You must:
　　Be good at editing or rewriting copy and writing snappy headlines and captions;
　　Be able to work on shifts for different pages, and usually have the last word before the page is sent to print;
　　Have two years of editing experience working on copy desks, and be familiar with industry software.
Graphic Designer
You must:
　　Have excellent skills in information graphics;
　　Be good at illustrations and freehand drawings;
　　Be experienced in newspaper or magazine layouts;
　　Have a good sense of typography;
　　Have good news judgment;
　　Be wellversed with Macintosh software, including in Design, Illustrator and Photoshop;
　　Be fluent in English.
　　For enquiries or to apply, write tojob@chinadaily.com.cn.
What is the purpose of this passage?

A．To describe the positions of the China Daily newspper group.

B．To deseribe the working conditions of the China Daily newspaper group.

C．To tell you how to become part of this group.

D．To advertise for recruiting some good employees.

What is not required about Graphic Designer?

A．Be well-versed with Photoshop.

B．Have excellent skills in information graphics.

C．Having a good sense of typography.

D．Writing snappy headlines and captions.

Which can be the title of the advertisement?

A．China Daily: Newspaper	B．China Daily: New Employees Wanted
C．China Daily: An International Team	D．China Daily: The Best Working Condition

Which of the following is TRUE according to the passage?

A．Free accommodtions are available to the workers.

B．The workers there can enjoy a seven-day leave without pay.

C．The senior business editor’s only job is to help the business editor to set goals.

D．The employees have the right to enjoy eleven day public holidays.

A study involving 8,500 teenagers from all social backgrounds found that most of them are ignorant when it comes to money. The findings, the first in a series of reports from NatWest that has started a five-year research project into teenagers and money, are particularly worrying as this generation of young people is likely to be burdened with greater debts than any before.
University tuition feesare currently capped at £3,000 annually, but this will be reviewed next year and the Government is under enormous pressure to raise the ceiling.
In the research, the teenagers were presented with the terms of four different loans but 76 per cent failed to identify the cheapest. The young people also predicted that they would be earning on average £31.000 by the age of 25, although the average salary for those aged 22 to 29 is just £17,815. The teenagers expected to be in debt when they finished university or training, although half said that they assumed the debts would be less than £10.000. Average debts for graduates are £12,363.
Stephen Moir, head of community investment at the Royal Bank of Scotland Group which owns NatWest, said. "The more exposed young people are to financial issues, and the younger they become aware of them, the more likely they are to become responsible, forward-planning adults who manage their finances confidently and effectively."
Ministers are deeply concerned about the financial pressures on teenagers and young people because of student loans and rising housing costs. They have just introduced new lessons in how to manage debts. Nikki Fairweather, aged 15, from St Helens, said that she had benefited from lessons on personal finance, but admitted that she still had a lot to learn about money.
Which of the following can be found from the five-year research project?

A．Students understand personal finances differently.

B．University tuition fees in England have been rising.

C．Teenagers tend to overestimate their future earnings.

D．The students' payback ability has become a major issue.

The phrase "to raise the ceiling" in paragraph 2 probably means "______".

A．to raise the student loans	B．to improve the school facilities
C．to increase the upper limit of the tuition	D．to lift the school building roofs

According to Stephen Moir, students _______.

A．are too young to be exposed to financial issues

B．should learn to manage their finances well

C．should maintain a positive attitude when facing loans

D．benefit a lot from lessons on personal finance

What can we learn from the passage?

A．Many British teenagers do not know money matters well

B．Teenagers in Britain are heavily burdened with debts.

C．Financial planning is a required course at college.

D．Young people should become responsible adults.

Celebrity (名人) has become one of the most important representatives of popular culture. Fans used to be crazy about a specific film, but now the public tends to base its consumption on the interest of celebrity attached to any given product. Besides, fashion magazines have almost abandoned the practice of putting models on the cover because they don’t sell nearly as well as famous faces. As a result, celebrities have realized their unbelievably powerful market potential, moving from advertising for others’ products to developing their own.
Celebrity clothing lines aren’t a completely new phenomenon, but in the past they were typically aimed at the ordinary consumers, and limited to a few TV actresses. Today they’re started by first-class stars whose products enjoy equal fame with some world top brands. The most successful start-ups have been those by celebrities with specific personal style. As celebrities become more and more experienced at the market, they expand their production scale rapidly, covering almost all the products of daily life.
However, for every success story, there’s a related warning tale of a celebrity who overvalued his consumer appeal. No matter how famous the product’s origins is, if it fails to impress consumers with its own qualities it begins to resemble an exercise in self-promotional marketing. And once the initial (最初的）attention dies down, consumer interest might fade, loyalty returning to tried-and-true labels.
Today, celebrities face ever more severe embarrassment. The pop-cultural circle might be bigger than ever, but its rate of turnover has speeded up as well. Each misstep threatens to reduce a celebrity’s shelf life, and the same newspaper or magazine that once brought him fame has no problem picking him to pieces when the opportunity appears. Still, the ego’s (自我的）potential for expansion is limitless. Having already achieved great wealth and public recognition, many celebrities see fashion as the next frontier to be conquered. As the saying goes, success and failure always go hand in hand. Their success as designers might last only a short time, but fashion — like celebrity — has always been temporary.
Fashion magazines today ________.

A．seldom put models on the cover

B．no longer put models on the cover

C．need not worry about celebrities’ market potential

D．judge the market potential of every celebrity correctly

A change in the consumer market can be found today that _______.

A．price rather than brand name is more concerned

B．producers prefer models to celebrities for achievements

C．producers prefer TV actresses to film stars for advertisements

D．quality rather than the outside of products is more concerned

The underlined sentence in Paragraph 4 indicates that any wrong step will possibly ______.

A．decrease the popularity of a celebrity and the sales of his products

B．damage the image of a celebrity in the eyes of the general public

C．cut short the artistic careen of a celebrity in show business

D．influence the price of a celebrity’s products

The passage is mainly about _______.

A．celebrity and personal style

B．celebrity and market potential

C．celebrity and fashion design

D．celebrity and clothing industry

Googlefight is a simple service available on the Internet which offers you the chance to compare two different items and see how many hits they get on the Google search engine. The seemingly simple device has proved invaluable to users, especially to help win arguments.
For example, imagine that you and your friends are arguing about who are the most popular music or movie stars, you can decide the argument by writing the names in the Googlefight boxes. Let’s say that you are arguing about Jackie Chan and Jet Li. You will quickly discover that Jet Li is mentioned 16 million times on Google pages, whereas Jackie Chan is mentioned a mere 12 million times! In this unscientific way, you can claim victory for one Star over another.
But teachers have come up with ways of using Googlefight which are much more useful from an academic point of view, particularly when it comes to studying languages. You can, for example, find out the frequency of two words with the same meaning, and deduce (推断) from the answers which one is more common. For example, let’s take the words “buy” and “purchase”, which mean the same thing (although “buy” is only a verb and “purchase” is both a verb and a noun). It is immediately clear from Googlefight that “buy” is much more commonly used, with a massive three and a half billion hits, compared to only one billion occurrences for the more formal word.
But the real value of Googlefight to the language learner is in determining which is the more common of two phrases. For example, “raining cats and dogs” is an old-fashioned English expression about the weather. Do English speakers still use it? Or are they more likely to say “pouring down”? Googlefight suggests the latter. “Pouring down” has 898,000 Google hits, whereas “raining cats and dogs” only has 326,000.
With phrases, it’s important to remember that you need to use quote marks to make the search more accurate. For example, if you type in the similar phrases “look after” and “take care of “ without quote marks, the second phrase seems to be more common, but with quote marks, the result is reversed.
What is Googlefight?

A．A fight between two people on Google.

B．A way to make sure you win an argument.

C．A website showing how many hits two different things have.

D．A list of all the websites on Google.

Language teachers find it useful because _______.

A．there are a lot of words on Googlefight

B．it can tell them which of the two words with the same meaning appears more often

C．some words mean the same thing

D．common words have a billion hits

What must you remember to do if you are checking phrases by Googlefight?

A．Make sure they mean be same thing.

B．Make sure they are different.

C．Remember to put quote marks round the phrase.

D．Don’t put quote marks round the phrase.

Which statement is NOT true according to the passage?

A．Googlefight is effective to determine the more common of two phrases.

B．Googlefight is a scientific way to decide an argument.

C．Quote marks can make the search more accurate.

D．Googlefight is invaluable to help win arguments.

Simply by analyzing a drop of blood, a doctor will be able to diagnose a birth defect or even cancer when it is in the early stage; using new technology, a material lighter but much stronger than steel can be produced.
These may sound like dreams at present. But the dreams may soon come true as research findings in laboratories are being turned into products more rapidly in the new century, according to experts participating in the fourth Asia-Pacific Economic Cooperation (APEC) Technomart, a technology exhibition and trade fair in Suzhou.　　
"Most people think nano-technology（纳米技术）is too far-fetched to be real. But in fact nano-technology has been applied in a wide range of fields, such as medicine. It is coming into our daily life," said Cheng Jiachong from a Hong Kong-based nano-technology firm.
Nano-technology based on the nanometer, the unit of which is a billionth of a meter, enables scientists to have new concepts of disease diagnosis and treatment on a molecular（分子）and atomic scale, Cheng said.　　
By using nanometer particles, a doctor can separate the fetus cells（胚胎细胞）from the blood of a pregnant woman to see if the development of the fetus is normal. This method is also being used in the early diagnosis of cancer and heart disease, he said.　　
One of the most significant impacts of nano-technology is at the bio-inorganic materials interface, according to Greg Tegart, executive advisor of the APEC Center for Technology Foresight.　　
"By combining enzymes（酶）and silicon chips we can produce biosensors. These could be implanted in humans or animals to monitor health and to deliver corrective doses（剂量）of drugs," he told the participants a technology forum during the exhibition.　　
"Nano-technology could affect the production of nearly every man-made object, from automobiles, tires and computer circuits（电路）, to advanced medicines and tissue replacement, and lead to the invention of objects yet to be imagined," said David Minns, a special advisor to the National Research Council of Canada.　　
It has been shown that carbon nano-tubes are ten times as strong as steel, with one sixth of the weight, and nano-scale systems have the potential to make supersonic transport cost- effective and to increase computer efficiency by millions of times, he said.
The experts agreed that the APEC technology exhibition and trade fair provided many chances for exchanges of innovative ideas and products.
Realization of the dreams mentioned in the first paragraph will mainly base on ________.