Qixi Festival, the Chinese equivalent of Valentine‘s Day that fell yesterday, was not only a disappointment for forgotten lovers, but also for businessmen left with empty pockets．
The cold reception has prompted cultural experts to seriously worry that the lovers‘ festival, marked for generations since the Han Dynasty （206 BC-AD 220），is dying out． Some have even called for legislation to make the festival a legal ―Chinese Lovers‘ Day‖, which falls on the seventh day of the seventh month of the lunar year．
But the effectiveness of such a measure is in doubt, although efforts to preserve traditional festivals deserve highly praise．
A growing number of traditional Chinese festivals, such as the Dragon Boat Festival and Mid-Autumn
Festival, share the same fate of the Qixi Festival．
Young people are showing less interest in traditional culture as symbolized by these festivals． Even if all traditional festivals are finally made legal, the risk of them becoming purely formalized celebrations with little meaning is not removed． If the younger generation fails to identify with the cultural significance of these holidays, there is little that can be done．
While complaining about traditional festivals‘ fading appeal, decision-makers should reflect on cultural protection． Undeniably, our country has done a bad job of preserving culture and traditional festivals, compared to neighbouring Japan and the Republic of Korea（ROK）．
The 2,500-year-old Dragon Boat Festival falls on the fifth day of the fifth lunar month． The traditional customs and ceremonies of the occasion, which originated in China, have been better preserved in the ROK．
Only a few years ago did China begin to realize the significance of preserving intangible（无形的）cultural heritage when the ROK planned to apply to the United Nations Educational, Scientific and Cultural Organization to list its version of the Dragon Boat Festival as an important example of intangible culture．
Concern about the traditional holidays also reminds people of the growing influence of foreign cultures as the country opens wider to the outside world． With traditional festivals becoming less important and imports such as Christmas and Valentine‘s Day gaining widespread popularity, the public including cultural professionals have tended to measure traditional Chinese festivals in economic terms．
Business rather than culture has begun to play a dominant role． More and more people are preoccupied with how much money can be made during the holidays．
In fact what makes traditional festivals unique and what keeps them alive is their cultural elements． After all, it is unique culture that contributes to the world‘s diversity with globalization．
What makes Chinese cultural experts worry that the lovers‘ festival is dying out?

A．The disappointment for both businessmen and lovers．

B．The cold reacting of the public to Qixi Festival．

C．The failure to make traditional Chinese festivals legal．

D．The action to preserve culture and traditional festivals．

The public look at the effectiveness of the legalization of the Qixi Festival with a（n）  _______ attitude．

A．indifferent	B．positive
C．doubtful	D．hopeful

From Paragraph 5 we can learn that _______．

A．traditional festivals are thought more highly of by the young people．

B．legal celebrations reduce the risk of disappearing of traditional culture．

C．the significance of traditional festivals should be more identified with．

D．young people value traditional culture more while they can do little．

It is implied by the writer that traditional Chinese festivals should be measured _______．

A．by legal decision

B．in economic ways

C．by professional rules

D．in cultural terms

The writer‘s purpose for writing this article is to _______．

A．remind us that the cultural elements make traditional festivals live on．

B．complain that Japan and ROK do a better job in preserving culture．

C．inform the public of the dying out of traditional Chinese festivals．

D．warn people against business role in celebrating traditional festivals．

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