Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today's advertisements, or ads, try to get consumers(消费者) to buy certain brands(品牌) .Writers of advertising are so skillful that they can sometimes persuade(说服) a consumer to wear a certain kind of clothing, eat a special kind of cereal(麦片), or see a movie . Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on your shelf for another. But if you see ads about a new cereal that is your extra -tasty and has a free prize in the box, you may want it. Advertising must get attention. To be effective(有效), it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.What is discussed in this passage?
| A．The content（内容） of modern advertising. |
| B．The skills of modern advertising. |
| C．The results of modern advertising. |
| D．The writing of modern advertising. |
From the passage, we can infer that _________
| A．modern advertising has less influence on customers |
| B．once customers see ads about a new cereal, they are sure to buy it |
| C．cereal can make people strong |
| D．cereal is a kind of food which is popular among people |
What can we infer from the passage?
| A．Customers can easily be persuaded by advertisements. |
| B．Customers should be persuaded by advertisements. |
| C．It's impossible for customers to buy a product without advertisements. |
| D．Customers buy products according to their demands rather than the advertisements. |
We are middle school students．We’re in Class 3，Grade l．This is our classroom．It is a nice big room．You can see a clock over the blackboard．You can see desks and chairs in the room．They’re new．The books are on the desks．The bags are behind the chairs．Can you see a big desk? It is the teacher’s desk．On the teacher’s desk you can see flowers．They are for our teacher, Miss Gao．She is a good teacher．We are students．We’re in Class l，Grade 3．
The books are on the desks and the bags are behind the chairs．
A clock is under the blackboard．
The teacher’s desk is big．
Miss Gao is a good teacher．
Life is all about learning. Experiences in life teach us new lessons and make us a better person. With each passing day, we learn to with different problems.
◆ Happiness and sadness
True happiness comes hard work. Whatever we do, do it well. Putting on a happy face and thinking interesting things are helpful to have happy feelings. Helping others is
a good way. When happiness comes, sadness goes away.
◆ Failure and Success
Failure shows us the right way, helps us grow up and teaches how to be successful. As the old saying goes, ”Failure is the mother of success”. Don’t be
of failure.
◆ Hope and Despair(绝望)
Hope is what keeps life going. Hope makes us dream. Life teaches us not to
give up hope even in the darkest hours, after every night there is a new day. Whatever happens, just keep moving on in life and be hopeful.
Life teaches us not to feel sorry for , for it has passed and can not be called back. Tomorrow is unknown, for it could either be bright or dark. So the
choice is to work hard today, so that we will enjoy a better tomorrow.
Personal information leakage（泄漏） has been common in China in recent years, and many people think it extremely annoying.
According to a recent online survey of nearly 2,000 Chinese, nearly 87 % of interviewees said that their personal information had been leaked, and nearly 50 % complained that information leakage has seriously affected their lives. The survey found that "phone number" "name, age and other personal information", and "family address" are the three main types of information leaked. They are followed by "job and company name" ,"ID card number", and "educational background". The leakage of information can be a lot of trouble. We may get lots of junk messages which are not welcomed. What’s worse, we may lose our money or get into lots of trouble because of this. In a word, our life can be affected.
So keeping our personal information safe is important. Be careful not to take part in social surveys easily that ask for our personal information.Is personal information leakage annoying to most of us?
__________________________________________________________________How many Chinese took part in the recent online survey?
__________________________________________________________________What should we do to keep our personal information?
__________________________________________________________________
Singles Day (光棍节)falls on every November 11th, and as the name suggests, this holiday is one specially for people who are still living the single life. It’s surprising that China is the only country in the world that has set up a special day for singles to celebrate(庆祝) their lives. To find out more about this celebration, read on.
An old story goes that once there were four single men, leading very boring lives. None of them were married（结婚）, or had lovers, or did anything exciting. They just sat around all day and played Mahjong（麻将）.
One day they played Mahjong from 11am until 11 pm. During the game, no matter who won, the winning card was always the 'Sitiao' card. And that day happened to be November 11th. In order to remember the day, they called it Singles Day.
For breakfast on Singles Day, singles often eat four youtiao, which means the four "ones" in "11.11". Many singles also choose to say goodbye to their single lives on this day. So they take part in 'blind date' parties , trying to find someone they love and many people choose to marry on this day. Besides the meaning of 'single', the four 'ones' of the date can also mean the 'only one' in one’s heart.__________ first called November 11th Singles Day.
| A．The Chinese government |
| B．People who have been married |
| C．Four people playing Marjong |
| D．People who don’t want to get married |
The Chinese meaning of the word “'blind date' parties” in this passage is “________”.
| A．盲人聚会 | B．相亲会 |
| C．化妆舞会 | D．慈善晚会 |
Singles often have ________ for breakfast on Singles Day.
| A．some bread | B．noodles |
| C．4 youtiao | D．nothing |
Which of the following is NOT true according to the passage?
| A．Singles Day is on November 11th. |
| B．Singles Day is celebrated by no countries but China. |
| C．Singles Day is for people who are still living the single life. |
| D．Singles Day should be celebrated by playing Marjong from 11am to 11pm. |
Food wasting is often seen in China. It’s reported that food waste has produced 70% of the country’s increasing rubbish. Especially in restaurants, plenty of food is wasted every day. Huge food waste is usually seen in wedding banquets(婚宴) , birthday banquets and business meals. However, when many people waste food, there is still a large number of people who do not have enough food to eat.
Luckily, when dining out is part of everyday life, more and more people have realized packing up the leftovers(剩菜) when dinning might be the right thing to do.
Now here is some advice about how.
When packing leftovers, take staple foods(主食) such as steamed bread. However, leftovers of cold dishes should not be packed up, because the cold dishes can not be heated after being brought home and may go bad and cause illness. Also, leftovers should be kept in the right way after being brought home. Food should be kept at temperatures below 10 ℃ or higher than 70 ℃.But if the packed food is put under room temperatures, they should be eaten within four hours.
Packing leftovers in the right way is important, but it’s more important to know how to order the right number of dishes. Don’t be afraid of losing face by ordering less. After all, food doesn’t come easily.Food waste is usually seen in ___________________.
| A．wedding banquets | B．birthday banquets |
| C．business meals | D．All above |
When we dine out, _________________ might be a good idea.
| A．taking the food we order back home |
| B．taking cold dishes back home |
| C．ordering more than we can eat |
| D．packing up the leftovers |
After being brought home, leftovers could be kept __________________.
| A．at the temperature of 2℃ |
| B．at the temperature of 20℃ |
| C．at the temperature of 30℃ |
| D．at the temperature of 50℃ |
What’s passage mainly about?
| A．How to save food |
| B．How to pack up leftovers |
| C．Food problems in China |
| D．Food waste and its solution |