Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today's advertisements, or ads, try to get consumers(消费者) to buy certain brands(品牌) .Writers of advertising are so skillful that they can sometimes persuade(说服) a consumer to wear a certain kind of clothing, eat a special kind of cereal(麦片), or see a movie . Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on your shelf for another. But if you see ads about a new cereal that is your extra -tasty and has a free prize in the box, you may want it. Advertising must get attention. To be effective(有效), it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.What is discussed in this passage?
| A．The content（内容） of modern advertising. |
| B．The skills of modern advertising. |
| C．The results of modern advertising. |
| D．The writing of modern advertising. |
From the passage, we can infer that _________
| A．modern advertising has less influence on customers |
| B．once customers see ads about a new cereal, they are sure to buy it |
| C．cereal can make people strong |
| D．cereal is a kind of food which is popular among people |
What can we infer from the passage?
| A．Customers can easily be persuaded by advertisements. |
| B．Customers should be persuaded by advertisements. |
| C．It's impossible for customers to buy a product without advertisements. |
| D．Customers buy products according to their demands rather than the advertisements. |
It’s not easy to be an astronaut’s son. Everybody expects you to be special or perfect. I often wonder how my father ever had a son like me. I mean he’s so special and so good at everything he does. Even in middle school he was class president and captain of the football team.
Well, to be honest, I often dream about being some kind of hero or doing something special—like saving a child from a burning building or discovering a new star. I was daydreaming at school one morning when my teacher said there would be a Father’s Day writing competition for the whole school. “I hope we have a winner right here in my class.”
When I got home, I started to think about what to write. My father is an astronaut. N0, I wouldn’t start like that. That was the way others saw him. How did I see my father? Hmm.
I saw him sitting with me in the dark when I had a terrible dream. I remembered how he hugged me for hours when my dog Spotty was killed by a car. Yes, these were the things I was going to write. To me, he wasn’t just a world-famous astronaut. He was my dad.
My parents and I went to school on Thursday night．There were so many people in the big hall! My dad looked at me, and I shrugged(耸肩)．
The third prize was announced and it was not me. I was relieved(释然)and disappointed at the same time. The second prize was announced. It was me.
1 went up to the stage and read what I had written, “My father’s son”. When I finished, the people stood up and cheered. I saw my father blowing his nose. Tears were running down my mother's face. Dad cleared his throat and put his hand on my shoulder. “Son, this is the proudest moment of my life.’’
It was the proudest moment of my life, too. Maybe I’ll never be a great hero or win a Nobel Prize, but it was enough just to be my father’s son. The writer felt it_________ to be the son of a famous person．
| A．1ucky | B．natural | C．hard | D．pleasant |
In order to_________ the writer would like to save a child from a burning building．
| A．become astronaut | B．become a great hero |
| C．be made school team captain | D．be made class president |
What did the boy probably write in his composition?
| A．A lot of special things he had done． |
| B．The story of his father as an astronaut． |
| C．The unforgettable time he spent with his father． |
| D．The experiences his father had in middle school． |
What is the best title for the passage?
| A．My daydream | B．My father’s son |
| C．My famous father | D．My happy family |
For the British, the home is private place in which he or she goes to hide away from the troubles of life. It is very seldom that one would be invited to a British person’s home. It is rude to knock on a person’s door if you are not invited. If you are invited, don’t ask to see more than the downstairs that your British host invites you into. Never ask how much the house or any of the items in if cost.
To the American, most of them want their home to be a place where they can entertain (款待) and share their lives with their friends. They may be delighted to give you a full tour of their houses. They may also be pleased when you show your interest and pleasure in their houses.
Both British and American people will engage in quite a bit of chat and a drink or two before the meal is served. After the first mouthful, you should say how delicious the food is and ask something about it. Remember, never eat with your mouth open and make very little noise while eating. It would be nice of you to help your host in any way. Maybe offer to pour some drinks or clear up after the meal.If your British friend invites you to his home, you can _________.
| A．see anything you like |
| B．ask how much his house is |
| C．ask the cost of any of the items in it |
| D．only see the downstairs that you are invited into |
When you show your interest and pleasure in American people’s house, they may be _________.
| A．angry | B．happy | C．sad | D．worried |
What does the underlined “engage in” mean in Chinese?
| A．陷入 | B．参与 | C．回避 | D．限制 |
What’s the main idea of the passage?
| A．Some manners on visiting British and American people’s home. |
| B．Different table manners between British and American people. |
| C．Different ideas about the home between British and American people. |
| D．Different ideas about how to get along well with neighbors between British and American people. |
Jean is a bright young woman who comes from a rich and famous family. She goes to a good university and has everything that money can buy. Well, almost everything. The problem is that the people in Jean’s family are so busy that they can hardly find time to be with her. In fact, Jean is quite lonely.
So Jean spends a lot of time on her QQ. She likes being anonymous(匿名), talking to people who do not know about her famous family and her rich life. She uses the name Linda on QQ and has made a lot of friends who she keeps in touch with quite often.
Last year Jean made a very special friend on QQ. His name was David and lived in San Francisco. David was full of stories and jokes. He and Jean had a common(共同的) interest in rock music and modern dance. So it always took them hours to talk happily on QQ and sometimes they even forgot their time. Of course, they wanted to know more about each other. David sent a picture of himself: He was a tall, good-looking young man with a big, happy smile. As time went by, they became good friends and often sent cards and small things to each other.
When Jean’s father told her that he was going on a business trip to San Francisco, she asked him to let her go with him so that she could give David a surprise for his birthday. She would take him the latest DVD of their favorite rock singer. But when she knocked on David’s door in San Francisco, she found that her special friend was a twelve-year-old boy named Jim!Jean spends a lot of her time on QQ because she is _________.
| A．rich | B．famous | C．young | D．lonely |
Jean thought “David” was special because he _________.
| A．made her quite happy on QQ | B．was from San Francisco |
| C．sent her a picture of himself | D．was tall and good-looking |
When Jean and “David” met and introduced themselves to each other, who felt surprised?
| A．“David”. | B．Both “David” and Jean. |
| C．Jean. | D．Neither “David” nor Jean. |
What’s the main idea of the passage?
| A．Don’t believe those you get to know on QQ so easily. |
| B．People don’t use their real names on QQ so often. |
| C．Don’t go to meet those you get to know on QQ. |
| D．People should tell their real names to others on QQ. |
| Have you ever been to Taiwan, China’s biggest island? Do you want to pay a visit there? We’ll show you the best of Taiwan island. A four-day tour |
| Price |
| Only ¥5,000 Including: Round-trip plane tickets between Beijing and Taiwan. Bus service around Taiwan. Great tour guide service. |
| places |
| Sun Moon Lake A beautiful lake. A small island. On one side of the island, the lake looks like the sun, and on the other side it looks like the moon. That is why people call it the Sun Moon Lake. Ali Mountain The nearest mountain around the Sun Moon Lake. A nice experience to have a party with Gaoshan people. A wonderful place to see a very beautiful sunrise. Peng Lake A great place for swimming, fishing, boating and eating delicious fruit and fresh fish. Gao Xiong A great place to spend a full day shopping. |
| Book(预定) now |
| Office hours Monday –Friday : 9:00 am---7:00 pm Saturday: 9:00 am---4:00 pm Tel: 6459-9561 Book by phone now for next month. |
The ad wants to __________.
| A．invite more people to take the tour | B．tell you something about Taiwan |
| C．describe how beautiful Taiwan is | D．show you the best of Taiwan |
If you go on a trip to Taiwan on September 5th, you will probably be back on___________.
| A．September 7th | B．September 8th | C．September 10th | D．September 11th |
If you want to take the tour to Taiwan, you can book it by phone at __________.
| A．4:00 pm on Sunday | B．7:00 am on Monday |
| C．4:00 pm on Wednesday | D．7: 00 am on Saturday |
I’ve been working in a school for more than twenty years. Many parents often ask me, “How can you teach your child good study skills? How can he or she get the homework done as quickly as possible?” Here are some tips:
1. If the child is as young as nine or ten, ask him or her to prepare a small notebook to write down the homework given by his or her teachers. By developing this habit, he or she will learn to be much more responsible (负责的).
2. Find a good place to study. This should be a quiet place that is free from everything but study things. No games, radios, or televisions. Once you have decided on a place to study, this should be the only place where your child does his or her homework and studies. There should also be a very specific time for homework to be done. Usually, homework should be done as soon as the child gets home from school. This also goes for the kids who take part in after-school activities. Of course, it is a good idea to allow the child to have a healthy snack before the work begins.
3. Also remember that it is the child’s duty to do his or her homework. Some children give up easily and go to Mom and Dad for help when they have a problem. Try to let them solve it first. By doing this, they will get a sense of success from overcoming problems. In this way we help them to help themselves. Asking the kids to keep a notebook to remember their homework will make them ______.
| A．remember more | B．learn more |
| C．more responsible | D．more interested in studying |
The place where the children study must ________.
| A．be free for everything |
| B．have a TV set and a computer |
| C．be quiet, bright and free from things for entertainment |
| D．be big, clean and tidy |
What does the underlined word “overcoming” mean in the passage?
| A．Forgetting. | B．Leaving. | C．Realizing. | D．Beating. |
According to the passage, the children should _____ when they have trouble with their homework.
| A．ask their parents for help | B．try to solve the problems by themselves |
| C．wait for their teachers’ help | D．put it away and have a snack |
This passage is written _________.
| A．for parents to help their children study well |
| B．for the children who want to improve their work |
| C．for teachers to teach their students |
| D．for housewives to make their kids happy |