An entire industry has been built upon the assumption that image is everything, but when it comes to it, an appealing image is not enough．If there is no substance（事实）behind the image, the product, service or person will fail eventually．
First of all, one should consider how important image is in the selling of products and services．Advertising agencies have raised the art of creating an image to a state of near perfection．Public concept of that product or service is certainly managed by the images created by the advertising agencies．But if the product or service does not live up to the image that was created, the customer will be very dissatisfied and possibly ask for their money back．For example, the Arthur Andersen accounting firm had spent decades building up an image of trustworthiness．But the recent scandal（丑闻）showed that behind that image, it cheated in business practices．Despite the previous positive image, the firm is being accused of criminal actions and it will probably not survive as a business unit．Although the image had been nearly perfect, the reality, behind the image has led to the downfall of the word-famous accounting firm．
Similarly, personal advisers can build up a public image for politicians and movie stars．Putting out positive news releases, making sure that only the best photographs are published, and ensuring that the person is seen in all the right places can build up a very positive image in the view of the general commons．But once again, history is filled with examples of both politicians and movie stars that fell from grace like the story of the Hollywood actor giving in to the pressures of fame and fortune．With people, just as with products and services, image is certainly important, but without positive substance behind the image, failure is close．
To summarize, it is clear that an appealing image is extremely important to success, whether that image is related to selling a product or service or to the “selling” of a person．But image is only half of the equation（等式）．What lies behind that image is every bit as important as the image itself—the person or product must deliver truth on that image or there is little chance for long-term success．The down fall of the Arthur Andersen accounting firm is due to ________．
| A．its previous images． | B．its dishonesty in business． |
| C．its bad management． | D．its poor service． |
Why did some famous people fall from grace?
| A．They failed to live up to their images． |
| B．Their images were not well built up． |
| C．They felt much pressure from the public． |
| D．They paid little attention to fame and fortune． |
The structure of the passage is _________．
A：Argument P：Point C．Conclusion
The author tries to argue that ________．
| A．image creates everything． |
| B．image is the key to success． |
| C．truth is unlikely ever to be equaled． |
| D．truth and image are equally important． |
Peanuts to This
Proudly reading my words, I glanced around the room, only to find my classmates bearing big smiles on their faces and tears in their eyes． Confused, I glanced toward my stone-faced teacher． Having no choice, I slowly raised the report I had slaved over, hoping to hide myself． “What could be causing everyone to act this way?”
Quickly, I flashed back to the day Miss Lancelot gave me the task． This was the first real talk I received in my new school． It seemed simple: go on the Internet and find information about a man named George Washington． Since my idea of history came from an ancient teacher in my home country, I had never heard of that name before． As I searched the name of this fellow, it became evident that there were two people bearing the same name who looked completely different! One invented hundreds of uses for peanuts, while the other led some sort of army across America． I stared at the screen, wondering which one my teacher meant． I called my grandfather for a golden piece of advice; flip （掷） a coin． Heads—the commander, and tails—the peanuts guy． Ah! Tails, my report would be about the great man who invented peanut butter, George Washington Carver．
Weeks later, standing before this unfriendly mass, I was totally lost． Oh well, I lowered the paper and sat down at my desk, burning to find out what I had done wrong． As a classmate began his report, it all became clear, “My report is on George Washington, the man who started the American Revolution．” The whole world became quiet! How could I know that she meant that George Washington?
Obviously, my grade was awful． Heartbroken but fearless, I decided to turn this around． I talked to Miss Lancelot, but she insisted: No re-dos; no new grade． I felt that the punishment was not justified, and I believed I deserved a second chance． Consequently, I threw myself heartily into my work for the rest of the school year． Ten months later, that chance unfolded as I found myself sitting in the headmaster’s office with my grandfather, now having an entirely different conversation． I smiled and flashed back to the embarrassing moment at the beginning of the year as the headmaster informed me of my option to skip the sixth grade． Justice is sweet!What did the author’s classmates think about his report?
| A．Controversial． | B．Ridiculous． | C．Boring． | D．Puzzling． |
Why was the author confused about the task?
| A．He was unfamiliar with American history． |
| B．He followed the advice and flipped a coin． |
| C．He forgot his teacher’s instruction． |
| D．He was new at the school． |
The underlined word “burning” in Para． 3 probably means _______．
| A．annoyed | B．ashamed | C．ready | D．eager |
In the end, the author turned things around _______．
| A．by redoing his task |
| B．through his own efforts |
| C．with the help of his grandfather |
| D．under the guidance of his headmaster |
Babysitter(保姆) Wanted
I am seeking a babysitter for my 6-month-old son. A few hours on Saturdays and Sundays to help me and then other times as needed. He or she should be over 18, responsible, loving, warm, and have some experience in caring for babies. This position also suits a college student with experience looking for a part-time job. The pay is $10 an hour.
If this sounds like a good job to you, please reply to rebecharv@aol.com or call 800-4964.
Office Manager Wanted
Our company is looking for a full-time experienced manager to run the business. Strong skills in organization and business management are required for this position. The office manager will be responsible for keeping financial (财务的) records, so he or she should be familiar with computers.
Please reply to jim@californiaaquatics.com or call 800-6978 to apply.
Waiter/ Waitress Wanted
A restaurant is looking for an experienced waiter / waitress. Knowledge of wines and experience in dining are necessary. Must work well under pressure and understand the basics (基本要素) of fine dining and customer service.
If you’re interested, please contact us at job-tkupe-1329358152@craigslist.org to apply.
This is a part-time job.
Office Cleaner Wanted
Looking for a Part-time job? A position in the Mississauga area needs an office cleaner! Part-time 4 hours a day from 10:00 am - 2:00 pm.
Duties include:
●Cleaning the washrooms
●Cleaning the furniture
●Sweeping the floors
●Other general cleaning experience is necessary. Pay: $15 per hour
Reply to:job-p3b7u-1365632206@craigslist.org or call 800-8197. Which of the following position is a full-time job?
| A．Babysitter. | B．Office manager. |
| C．Waiter / waitress. | D．Office cleaner. |
If a college girl with some experience caring for children wants to apply for a job, where should she send an email?
| A．job-p3b7u-1365632206@craigslist.org |
| B．job-tkupe-1329358152@craigslist.org |
| C．jim@californiaaquatics.com |
| D．rebecharv@aol.com |
What can we learn from the passage?
| A．The office cleaner has to work three hours each day. |
| B．One can apply for a waiter or waitress by telephone. |
| C．A babysitter earns $5 more than an office cleaner per hour. |
| D．Experience is necessary for all these four jobs. |
Which of the following is necessary for a waiter / waitress?
| A．Being familiar with computers. |
| B．Having knowledge of wines. |
| C．Knowing more about menus. |
| D．Working well with others. |
I woke up late and had breakfast in a hurry. I had never been late and didn’t want my boss to be unsatisfied.
However, it seemed that day wasn’t a lucky one for me from the very second I left my flat. The moment I wanted to rush downstairs one of my stiletto heels (细高跟) broke. I had to return to change my red shoes. I also had to change my purse and other little things that I had tried to match with the shoes. I was sure I would be late for work.
On my way to work I had to wait for over half an hour because of an accident. I had no choice but to wait. I phoned my boss and he told me that it was no problem, but he needed me for the meeting with the Japanese clients (客户) that morning.
Finally, I arrived at the office one hour later. I had to keep calm and be fresh for the meeting to make the clients sure that our plan was the best for their future commercial (商业的) project. However, I left the plan I had made the night before at home and was going to present (介绍) it to the clients. I was about to get angry when I realized that I had a draft (草稿) of it in my office.
At last, the presentation came to an end and it turned out to be a success. But I have to say that I had a terrible day, full of incidents (事件).Which of the following is NOT the reason of the writer being late for her work?
| A．She got up late in the morning. |
| B．She changed her purse and other little things. |
| C．One of her shoe heels broke. |
| D．She had a traffic accident on the way to work. |
According to the passage, what could we learn about the writer?
| A．Her boss was very angry with her. |
| B．She often arrived at her office on time. |
| C．She left her plan on the bus. |
| D．She was nervous at the meeting. |
What did the clients think of the writer’s presentation (介绍)?
| A．Dull. | B．Just so-so. | C．Excellent. | D．Terrible. |
According to the passage, which is the correct order of the following events?
a. She presented the plan to the clients.
b. One of her stiletto heels broke.
c. She arrived at the office.
d. She phoned her boss.
e. She tried to match her purse with her red shoes.
| A．beacd | B．ebdca | C．dceab | D．Edcba |
Which old saying could be used to describe the writer’s incidents?
| A．Failure is the mother of success. |
| B．A good beginning makes a good ending. |
| C．Where there is a will, there is a way. |
| D．One trouble never comes alone. |
I was small for my age. I was shy and sometimes it was hard for me to make friends with the others. However, learning came fairly easy for me. I was the best in most of my classes, but PE class was my nightmare (恶梦) and made me feel that I was not as good as the others.
Miss Forsythe was our PE teacher. She was young and energetic. Everyone liked her. She said that we all had to come to her classes. No one could hide from Miss Forsythe!
One day she told me that she wanted me to play a game with another girl in a PE show. I was rather worried that I wouldn’t do a good job when she explained her idea, but she was excited. With her encouragement, I had no choice but to agree. It was a "boy meets girl" game. I played the boy and my classmate, Margaret Ann, played the girl. We were dressed in evening clothes and danced around the floor. According to Miss Forsythe, I had to pick up Margaret Ann when we finished the dance. Since I was not strong enough to pick the tallest girl up, it was she who picked me up. I suddenly felt ten feet tall!
It was a huge success and everybody applauded (鼓掌) for our excellent performance. What a wonderful ending! Afterwards, I smiled confidently (自信地).
Miss Forsythe’s understanding and willingness to create a place for me in her show (which certainly did not need me) gave me some much needed confidence. She was and always will be my favorite teacher.What do we know about Miss Forsythe?
| A．She was good at dancing. |
| B．She was a strict teacher. |
| C．She liked to play games with the students after class. |
| D．She taught students how to dance. |
How did the author feel about the game at first?
| A．She was excited. | B．She thought it would be fun. |
| C．She was disappointed. | D．She was nervous. |
What is the best title for the passage?
| A．Our PE Teacher—Miss Forsythe | B．My School Life |
| C．A Forgettable Experience | D．A Game with My Classmate |
The price of milk may be going up. There was not enough rain in some parts of the country last year and the bad weather may mean that a gallon (加仑) of milk will cost 41 cents more after October 1st.
California already has high milk prices and the California court does not want the price to go any higher. High milk prices will be very hard for some people. Families with many children will have to spend more money to buy milk. The poor and older people without much money will also be hurt by higher prices.
The court said that more milk from other states should be sold in California as the price of milk from other states is not as high. Some states got enough rain so their costs did not go up. People will then be able to buy the cheaper milk, meaning that unless milk producers bring their milk prices down, their milk will not sell.
The drought (干旱) around the country has meant market forces are likely to push milk prices up by as much as 41-cent a gallon by October 1st. Experts said this decision by the Californian court could reduce (减少) the effect of the price rise here.
The 41-cent increase would add to California’s already high milk prices so California must allow more milk producers from outside the state to sell their products there. This would then lead to increased supplies (供应), which would, as a result, stop milk prices from increasing.Who will be hurt by high milk prices?
| A．Young people. | B．Milk producers from outside California. |
| C．Rich people. | D．Families with lots of children. |
What caused milk prices in California to increase?
| A．Short supplies from other states. | B．Being short of rain. |
| C．The California court. | D．Children’s need for milk. |
What will California do to keep milk prices down?
| A．Force milk producers to lower their price. |
| B．Encourage people to drink less milk. |
| C．Get men to produce more rain. |
| D．Increase the supply of milk in the state. |