Thewaywegetabouthasadeepinflue-优题课

It’s really a tough job for automakers doing marketing and sales in China, where competition is acute and customers have little loyalty. They have tried a range of tricks in recent years.
But there should be a moral bottom line. Unfortunately, a Buick dealership used the tragedy of a two-month-old infant to advertise its cars last week on Weibo – Micro blog. And Hyundai Motor followed suit.
On March 4, an SUV was stolen with the infant left inside alone in the northeastern city of Changchun. The news spread widely on Weibo after the baby’s father called the local police and radio station for help. The next day it was revealed that the infant was choked to death and buried in snow by the thief. The online community expressed its deeply felt sympathy and condolences.
The Buick dealership posted a photo of the baby and two of its cars on its official Weibo account to advertise its GPS system that can locate the stolen car. “A few thoughts on the Changchun stolen car and baby incident: when buying a car it’s entirely OK to choose a brand with advanced technology,” said the post. Though the post was made before tragic fate of the infant was known, the action generated a storm of outrage on Weibo. Some online commentators said it is “marketing at the cost of lives” and “extremely despicable.”
Worse was the post on Hyundai’s official Weibo account that advertised the anti – theft system on its new SUV Santa Fe, an entry made after the child was known to have died. The action also enraged micro bloggers.
Both posts were soon deleted. The Buick dealership made an apology on Weibo to the family of the victim and the public. But screenshots saved by users continued to be posted and the negative impact on both brands persists.
The two brands probably didn’t expect such a firestorm of fury from the Internet community, but they really made a big mistake sinking below the moral bottom line. They certainly ruined their own brand images.
The Chinese have the same proverb as the English language – a little leak will sink a great ship. It takes decades to build the great ship of a respectable brand but it can take just a moment of negligence to make it fail completely.
For those in corporate marketing, two lessons should be learned: first, be careful in the era of social media when one wrong can be easily magnified and have disastrous impacts in just a few clicks.
Second and more importantly, think with your brain and heart. Never break the moral bonds of respect for human life and sympathy for our fellow man.
Who is to blame for the tragedy of Changchun infant according to the passage________?

A．The baby’s father	B．Buick and Hyundai dealership
C．Weibo	D．Not clear

Which of the following statements is correct________?

A．The missing infant was found alive in the stolen car.

B．Micro blog marketing of tragic infant death fuels firestorm of criticism.

C．People can’t see the two posts any more because they were deleted.

D．The two car brands mentioned in the passage spoiled their own reputation by selling the stolen car.

What does the underlined word – “despicable” in paragraph 4 mean________?

A．Immoral

B．Important

C．Distinguished

D．Considerable

The reason why Hyundai’s post was worse than Buick’s is that _________.

A．Hyundai dealership didn’t make an apology on Weibo

B．Buick dealership expressed its deeply sympathy and condolences

C．Hyundai’s post was made after people knew the infant had died

D．Buick’s car was more advanced on its GPS system

In the last paragraph, the author encourages people __________.

A．not to sink below the moral bottom line

B．not to sympathize our fellow man

C．to think twice before making decision

D．to magnify the mistakes people make

Wanted, Someone for a Kiss
We're looking for producers to join us on the sound of London Kiss 100 FM. You'll work on the station's music programmes. Music production experience in radio is necessary, along with rich knowledge of modern dance music. Please apply in writing to Producer Vacancies, Kiss 100.
Father Christmas
We're looking for a very special person, preferably over 40, to fill our Father Christmas suit.
Working days: Every Saturday from November 24 to December 15 and every day from December 17 to December 24 except Sundays, 10∶30－16∶00.
Excellent pay.
Please contact the Enterprise Shopping Centre, Station Parade, Eastbourne.
Accountants Assistant
When you join the team in our Revenue Administration Unit, you will be providing assistance within all parts of the Revenue Division, dealing with post and other general duties. If you are educated to GCSE grade C level, we would like to talk to you. This position is equally suitable for a school leaver or for somebody who has office experience.
Wealden District Council
Software Trainer
If you are aged 2445 and have experience in teaching and training, you could be the person we are looking for. You should be good at the computer and have some experience in programme writing. You will be allowed to make your own decisions, and to design courses as well as present them. Pay upwards of ￡15,000 for the right person. Please apply by sending your CV (简历) to Mrs R. Oglivie, Palmlace Limited.
Who should you get in touch with if you hope to work in a radio station?

A．Producer Vacancies, Kiss 100.	B．Mrs Oglivie, Palmlace Limited.
C．The Enterprise Shopping Centre.	D．Wealden District Council.

We learn from the ads that the Enterprise Shopping Centre needs a person who________.

A．is aged between 24 and 40	B．can work for about a month
C．should deal with general duties	D．may do some training work

Which position is open to recent school graduates_______?

A．Producer, London Kiss.	B．Father Christmas.
C．Accountants Assistant.	D．Software Trainer.

What kind of person would probably apply to Palmlace Limited________?

A．One with GCSE grade C level.

B．One with some office experience.

C．One having good computer knowledge.

D．One trained in producing music programmes.

Which of the following sentences is TRUE________?

A．You can apply for Software Trainer by calling Mrs. R Oglivie, Palmlace Limited.

B．To be a producer of London Kiss 100FM, you just need music production experience.

C．Revenue Administration Unit prefers school leavers to those who have office experience.

D．You will get good pay if you are employed as Father Christmas.

American author Mark Twain once noted that “life would be surely happier if we could only be born at the age of 80 and gradually approach 18.” Twain’s words were only one of many complaints about aging. The ancient Greek poet Homer called old age “hateful”, and William Shakespeare termed it “terrible winter”.
Alexander the Great, who conquered most of the known world before he died around 323 B.C., may have been looking for a river that healed the ravages of age. During the 12th century A.D., a king called Prester John ruled a land that had a river of gold and a fountain of youth.
But the name linked most closely to the search for a fountain of youth is 16th-century Spanish explorer Juan Ponce de Leon. He thought it would be found in Florida. In St. Augustine, the oldest city in the U.S., there’s a tourist attraction. It is said to be the fountain of youth that Ponce de Leon discovered soon after he arrived in what is now Florida in 1513. However, elderly visitors who drink the spring’s water don’t turn into teenagers.
But the tale of the search for a fountain of youth is so appealing that it survives anyway, says Ryan K. Smith, a professor of history. “People are more attracted by the story of looking and not finding than they are by the idea that the fountain might be out there somewhere.”
Still, a few grains of truth have helped to support the story. Kathleen Deagan, a professor of archaeology, says a graveyard and the remains of a Spanish mission dating back to St. Augustine’s founding in 1565 have been discovered near the so-called fountain of youth. Michelle Reyna, a spokesperson for the Fountain of Youth Archaeological Park in St. Augustine, says the fountain has been a tourist attraction since at least 1901 and may have been attracting visitors since 1860.
According to the passage, who searched for a fountain of youth_________?

A．Ponce de Leon	B．William Shakespeare.
C．Kathleen Deagan	D．Michelle Reyna

What does the underlined word “ravages” in the second paragraph probably mean_______?

A．Growth

B．Limits

C．Damages

D．Benefits

What is the attitude of people towards the fountain of youth________?

A．People find much pleasure in looking for it.

B．People believe the existence of it somewhere.

C．People have no interest in searching for it.

D．People consider the idea of the fountain of youth absurd.

The passage mainly tells us ________.

A．how the fountain of youth came into being

B．why some famous people hate becoming old

C．how to remain young forever

D．whether the fountain of youth exists

Which of the following is TRUE according to the passage_________?

A．The underlined words “the story” refers to Alexander the Great ruling a land that had a river of gold and a fountain of youth.

B．Augustine, which is the oldest city in the U.S, lies in Florida.

C．Some elderly visitors find themselves younger after drinking the water from the fountain of youth.

D．Kathleen Deagan is the spokesperson for the Fountain of Youth Archaeological Park.

Dr. Sylvia Earle wants you to stop eating fish. It's not because fish are endangered, though wild fish stocks in many oceans are very low. It's not because they're bad for you, though fish in many areas are exposed to poisonous substances in the water. It’s because they're smart.
"Fish are sensitive, they have personalities," says the marine biologist. For Earle, eating a fish would be like eating a dog or a cat. "I would never eat anyone I know personally."
There's a lot more to fish than meets the eye: they talk to each other, they like to be touched, and they engage in behavior that can seem very human. They can remember things and learn from experience. Earle and a growing number of animal rights activists see these as strong arguments against eating fish altogether.
The activists also point out that fish feel pain and fish suffer horribly on their way from the sea to the supermarket. "While it may seem conspicuous that fish are able to feel pain, like every other animal, some people think of fish as swimming vegetables," says Dr. Lynne Sneddon. "Really, it's kind of a moral question. Is the enjoyment you get from fishing (or eating fish) more important than the pain of the fish?"
Fishermen and (fried) fish lovers are skeptical. "I've never seen a smart fish," says Marie Swaringen as she finishes off a plate of fish at a Seattle seafood restaurant. "If they were very smart, they wouldn't get caught."
"For years, everyone's been telling us to eat fish because it's so good for us," says another diner. "Now I've got to feel guilty while I'm eating my fish? What are they going to think of next? Don't eat salad because cucumbers have feelings?"
According to Dr. Sylvia Earle, he would stop eating fish as a result of the following reasons EXCEPT ______.

A．Fish are sensitive and have personalities

B．He knows fish very well

C．Fish are dangerous to eat because the water is polluted

D．Fish are clever

Dr. Lynne Sneddon describes the behavior of eating fish in a(n) _______ tone.

A．opposed

B．optimistic

C．indifferent

D．supportive

Which word below can take the place of the underlined word “conspicuous” in Paragraph 4_______?

A．obvious

B．easy

C．impossible

D．necessary

It can be inferred from the last paragraph that ____________.

A．Human beings should stop eating fish

B．We would feel guilty if we continued eating fish

C．People eat fish because fish are delicious

D．Cucumber is a kind of vegetable or fruit

What was the author’s purpose when writing this passage_______?
A. To advise people to stop eating fish.
B. To introduce a topic of whether people should eat fish.
C. To advise people not to stop eating fish.
D To tell us that fish will feel pain when caught and transported

In ancient Japan, if you saved someone’s life, they would make it their duty to spend the rest of their life serving you. Nowadays, if you rescue someone’s story, he or she will feel the same kind of gratitude (感激).
It happens all the time. Someone in a group is telling a story and, just before their big point, BOOM! There’s an interruption. Someone new joins the group, a waiter with a plate of biscuits comes over, or a baby starts crying. Suddenly everyone’s attention turns to the new arrival, the food on the plate, or the “charming” little child. Nobody is aware of the interruption — except the speaker. They forget all about the fact that the speaker hasn’t made his or her point.
Or you’re all sitting around the living room and someone is telling a joke. Suddenly, just before their big punch line (妙语), little Johnny drops a dish or the phone rings. After the crash, everyone talks about little Johnny’s carelessness. After the call, the subject turns to the upcoming marriage or medical operation of the caller. Nobody remembers the great punch line got unfinished — except the joke teller. When it’s you entertaining everyone at a restaurant, have you ever noticed how you can almost set your clock by the waiter coming to take everyone’s order just before your funny punch line?
Most joke and story tellers are too shy to say, after the interruption, “Now, as I was saying …” Instead, they’ll spend the rest of the evening feeling bad they didn’t get to finish. Here’s where you come in. Rescue them with the technique I call “Lend a Helping Tongue.”
Watch the gratitude in the storyteller’s eyes as he stabilizes where his story sunk and he sails off again toward the center of attention. His expression and the appreciation of your consideration by the rest of the group are often reward enough. You are even more fortunate if you can rescue the story of someone who can hire you, promote you, buy from you, or otherwise lift your life. Big winners have excellent memories. When you do them subtle favors like Lend a Helping Tongue, they find a way to pay you back.
Very often, a storyteller cannot make his point because _________.

A．people are more interested in food than his story

B．many guests bring their babies to the party

C．he is interrupted by something unexpected

D．his story is easily forgotten by the listeners

From Paragraph 3, we know that when someone is telling a joke, _________.

A．something bad will surely happen just before their punch line

B．listeners’ attention is often drawn to something else

C．the only person really interested in the joke is the joke teller

D．the waiter knows when to take everyone’s order

How can we help the joke and story tellers when they are interrupted?

A．By giving them a chance to finish.

B．By comforting them to make them happy.

C．By going on telling the story for them.

D．By teaching them some useful techniques.

What is the text mainly about?

A．People should learn how to take turns in a conversation.

B．We can win someone’s heart by getting him back to his story.

C．Telling jokes will make you the center of attention.

D．It is impolite to cut in on someone’s talk.

A．future travel	B．big ideas and dreams
C．advanced technology	D．the influence of travel

A．attend a party	B．clean high windows
C．go shopping	D．have a long journey