A Chinese cartoon company on Thursday launches (发起) a comic design competition in South Korea for collecting a cartoon character“Spring Wawa", which means“a doll of the Spring Festival" in Chinese, to represent culture  of China's Lunar New Year.
South Korea is the first stop of the competition held by Shenjie Cartoon Comic Corporation. The competition opens to cartoonists all over the world to select a unique comic character for the Spring Festival.
“Santa Claus has spread western culture round the world and developed the economy of Christmas, which inspires me to create our own 'Spring Wawa' to spread C'hina's traditional festival culture overseas and stimulate related economy," said the manager of Shenjie Cartoon Comic Corporation.
Impressed by the rapid development of South Korea's cartoon industry in recent years, the manager decided to come to Seoul to look for new creative ideas from cartoonists here, and thus add ”more modern elements and beauty" into the design of“Spring Wawa".
“A new story of China's Spring Festival will be told by the new 'Spring Wawa'. This competition will also create new opportunities for exchanges and cooperation between China and South Korea's culture and creative industry."
This competition will last for almost a year for collecting comic design works among artists from home and abroad. The winner of the Highest Golden Award will get around 48,900 U.S. dollars.
The other stops of this competition include dozens of countries and districts around the world, among them are Thailand, Argentina, the United States and France.
Does a Chinese cartoon company launch a comic design competition on Wednesday?
Which country is the first stop of the competition?
Why does the competition open to cartoonists worldwide?
What will the new¨Spring Wawa" tell us?
How long will the competition last?
What do you think of such a competition? Why? (Give at least two reasons.)

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