In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics（策略）.
One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food（垃圾食品）later in their trip. In department stores, the women’s shoe section is generally next to the women’s cosmetics(化妆品) section：while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.
Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.
When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.Why do stores usually display fruits and vegetables in the first section?
| A．To save customers time. |
| B．To show they are high quality foods. |
| C．To help sell junk food. |
| D．To sell them at discount prices. |
According to Paragraph 3, which of the following encourages customers to buy?
| A．Opening the store early in the morning. |
| B．Displaying British wines next to French ones. |
| C．Inviting customers to play music. |
| D．Filling the store with the smell of fresh bread. |
What is the main purpose of the passage?
| A．To explain how businesses turn people into their customers. |
| B．To introduce how businesses have grown from the past. |
| C．To report researches on customer behavior. |
| D．To show dishonest business practices. |
Camping wild is a wonderful way to experience the natural world and, at its best, it makes little environmental influence. But with increasing numbers of people wanting to escape into the wilderness, it is becoming more and more important to camp unobtrusively(不引人注目地）and leave no mark.
Wild camping is not permitted in many places, particularly in crowded lowland Britain. Wherever you are, find out about organizations responsible for managing wild spaces, and contact them to find out their policy on camping and shelter building. For example, it is fine to camp wild in remote parts of Scotland, but in England you must ask the landowner's permission, except in national parks.
Camping is about having relaxation, sleeping outdoors, experiencing bad weather, and making do without modern conveniences. A busy, fully-equipped campsite(野营地）seems to go against this, so seek out smaller, more remote places with easy access to open spaces and perhaps beaches. Better still, find a campsite with no road access ： walking in makes a real adventure.
Finding the right spot to camp is the first step to guaranteeing a good night's sleep. Choose a campsite with privacy and minimum influence on others and the environment. Try to use an area where people have obviously camped before rather than creating a new spot. When camping in woodland, avoid standing dead trees, which may fall on a windy night. Avoid animal runs and caves, and possible homes of biting insects. Make sure you have most protection on the windward side. If you make a fire, do so downwind of your shelter. Always consider what influence you might have on the natural world. Avoid damaging plants. A good campsite is found, not made—changing it should be unnecessary. You needn't ask for permission when camping in _________.
| A．national parks in England |
| B．most parts of Scotland |
| C．crowded lowland Britain |
| D．most parts of England |
The author thinks that a good campsite is one _________.
| A．with easy access |
| B．used previously |
| C．with modem conveniences |
| D．far away from beaches |
The last paragraph mainly deals with _________.
| A．protecting animals | B．building a campfire |
| C．camping in woodland | D．finding a campsite with privacy |
The passage is mainly about _________.
| A．the protection of campsites |
| B．the importance of wild camping |
| C．the human influence on campsites |
| D．the dos and don'ts of wild camping |
When students and parents are asked to rate subjects according to their importance, the arts are unavoidably at the bottom of the list. Music is nice, people seem to say, but not important. Too often it is viewed as mere entertainment, but certainly not an education priority (优先）. This view is shortsighted. In fact, music education is beneficial and important for all students.
Music tells us who we are. Because music is an expression of the beings who create it, it reflects their thinking and values, as well as the social environment it came from. Rock music represents a lifestyle just as surely as does a Schubert song. The jazz influence that George Gershwin and other musicians introduced into their music is obviously American because it came from American musical traditions. Music expresses our character and values. It gives us identity as a society.
Music provides a kind of perception(感知）that cannot be acquired any other way. Science can explain how the sun rises and sets. The arts explore the emotive (情感的)meaning of the same phenomenon. We need every possible way to discover and respond to our world for one simple but powerful reason ： No one way can get it all.
The arts are forms of thought as powerful in what they communicate as mathematical and scientific symbols. They are ways we human beings “talk “to each other. They are the language of civilization through which we express our fears, our curiosities, our hungers, our discoveries, our hopes. The arts are ways we give form to our ideas and imagination so that they can be shared with others. When we do not give children access to an important way of ex-pressing themselves such as music, we take away from them the meanings that music expresses.
Science and technology do not tell us what it means to be human. The arts do. Music is an important way we express human suffering, celebration, the meaning and value of peace and love.
So music education is far more necessary than people seem to realize. According to Paragraph 1，students _________.
| A．regard music as a way of entertainment |
| B．disagree with their parents on education |
| C．view music as an overlooked subject |
| D．prefer the arts to science |
In Paragraph 2，the author uses jazz as an example to _________
| A．compare it with rock music |
| B．show music identifies a society |
| C．introduce American musical traditions |
| D．prove music influences people's lifestyles |
According to the passage, the arts and science _________.
| A．approach the world from different angles |
| B．explore different phenomena of the world |
| C．express people's feelings in different ways |
| D．explain what it means to be human differently |
What is the main idea of the passage?
| A．Music education deserves more attention. |
| B．Music should be of top education priority. |
| C．Music is an effective communication tool. |
| D．Music education makes students more imaginative. |
It is widely known that any English conversation begins with The Weather. Such a fixation with the weather finds expression in Dr. Johnson's famous comment that “When two English meet, their first talk is of weather.” Though Johnson's observation is as accurate now as it was over two hundred years ago, most commentators fail to come up with a convincing explanation for this English weather speak.
Bill Bryson, for example, concludes that, as the English weather is not at all exciting, the obsession with it can hardly be understood. He argues that “To an outsider, the most striking thing about the English weather is that there is not very much of it.” Simply, the reason is that the unusual and unpredictable weather is almost un-known in the British Isles.
Jeremy Paxman, however, disagrees with Bryson, arguing that the English weather is by nature attractive. Bryson is wrong, he says, because the English preference for the weather has nothing to do with the natural phenomena. “The interest is less in the phenomena themselves, but in uncertainty.” According to him, the weather in England is very changeable and uncertain and it attracts the English as well as the outsider.
Bryson and Paxman stand for common misconceptions about the weather-speak among the English. Both commentators, somehow, are missing the point. The English weather conversation is not really about the weather at all. English weather-speak is a system of signs, which is developed to help the speakers overcome the natural reserve and actually talk to each other. Everyone knows conversations starting with weather-speak are not requests for weather data. Rather, they are routine greetings, conversation starters or the blank “fillers “. In other words, English weather-speak is a means of social bonding. The author mentions Dr. Johnson's comment to show that _________.
| A．most commentators agree with Dr. Johnson |
| B．Dr. Johnson is famous for his weather observation |
| C．the comment was accurate two hundred years ago |
| D．English conversations usually start with the weather |
What does the underlined word “obsession “most probably refer to?
| A．A social trend. | B．An emotional state. |
| C．A historical concept. | D．An unknown phenomenon. |
According to the passage, Jeremy Paxman believes that _________.
| A．Bill Bryson has little knowledge of the weather |
| B．there is nothing special about the English weather |
| C．the English weather attracts people to the British Isles |
| D．English people talk about the weather for its uncertainty |
What is the author's main purpose of writing the passage?
| A．To explain what English weather-speak is about. |
| B．To analyse misconceptions about the English weather. |
| C．To find fault with both Bill Bryson and Jeremy Paxman. |
| D．To convince people that the English weather is changeable. |
Dear Friend,
The recent success of children's books has made the general public aware that there's a huge market out there.
And there's a growing need for new writers trained to create the $3 billion worth of children's books bought each year " ，plus stories and articles needed by over 650 publishers of magazines for children and teenagers.
Who are these needed writers? They're ordinary folks like you and me.
But am I good enough? I was once where you might be now. My thoughts of writing had been pushed down by self-doubt, and I didn't know where to turn for help.
Then, I accepted a free offer from the Institute to test my writing aptitude(潜能），and it turned out to be the inspiration I needed.
The promise that paid off
The Institute made the same promise to me that they will make to you, if you show basic writing ability ：
You will complete at least one manuscript (手稿)suitable to hand in to a publisher by the time you finish our course.
I really didn't expect any publication before I finished the course, but that happened. I sold three stories. And I soon discovered that was not unusual at the Institute.
Since graduation, I have authored 34 nationally published children's books and over 300 stories and articles.
Free test and brochure
We offer a free aptitude test and will send you a copy of our brochure describing our recognized home-study courses on the basis of one-on-one training.
Realize your writing dream today. There's nothing sadder than a dream delayed until it fades forever.
Sincerely,
Kristi Holl, Instructor
Institute of Children's Literature From the first three paragraphs, we learn that _________.
| A．children's books are usually bestsellers |
| B．publishers are making $3 billion each year |
| C．magazines for teenagers have drawn public attention |
| D．there is a growing need for writers of children's books |
When finishing the course, you are promised to _________.
| A．be a successful publisher |
| B．become a confident editor |
| C．finish one work for publication |
| D．get one story or article published |
Kristi Holl mentions her experience mainly to _________.
| A．prove she is a good instructor |
| B．promote the writing program |
| C．give her advice on course preparation |
| D．show she sold more stories than articles |
Imagination and fantasy can play an important role in achieving the things we fear. Children know this very well. Fred Epstein, in his book If I Make It to Five, tells a story he heard from one of his friends about Tom, a four-year-old boy with a cancer in his back bone. He came through several operations and a lot of pain by mastering his imagination.
Tom loved to pretend, and he particularly loved to play super-heroes. Dr. Epstein explained that it was actually a brilliant way for his young mind to handle the terrifying and painful life he led.
The day before his third trip to the operating room, Tom was terribly afraid. " Maybe I could go as Superman " ，he whispered to his mom. Hearing this, the mother hesitated for a while. She had a-voided buying the expensive costume (戏装），but finally she a-greed.
The next day Tom appeared as the powerful Superman, showing off through the hospital halls and coolly waving his hand to the people greeting him along the way. And Tom, with the strength of his fantasy, successfully made it through the operation.
The power of for imagination need not be reserved for children only. We all have the power to use our fantasies to attempt things we never thought possible, to go through those things that seem impossible, and to achieve what we never believed we could. Just as Dr. Epstein puts it, “If you can dream it, you can do it.”
It doesn't mean that you should dress as a superhero for your next job interview. But, next time you are tested in a way that seems impossible, imagine what it would take to overcome it. Become the person you need to become to win over your challenge and do it in your mind first. So, let your imagination run wild, and dare to dream. What do we know about Tom?
| A．He was seriously ill. | B．He was a dishonest boy. |
| C．He was crazy about magic. | D．He was Dr. Epstein's patient. |
What can be inferred about Tom's mother?
| A．She was a rich lady. |
| B．She refused Tom's request. |
| C．She wanted Tom to be a superhero. |
| D．She wanted to get Tom through the pain. |
When Tom went for the third operation, he _________.
| A．pretended to be painful | B．acted like a superhero |
| C．appeared in poor spirits | D．argued with his mother |
In the last paragraph, you are advised _________.
| A．to go through some difficult tests |
| B．to wake up from your wild dreams |
| C．to become a powerful person in your mind |
| D．to wear expensive clothes for job interviews |
What is the purpose of the passage?
| A．To tell us an interesting story. |
| B．To help us make right decisions. |
| C．To advise us to care about children. |
| D．To encourage us to use our imagination. |