Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
Coloring, for example, varies according to what the producers are trying to sell. Health foods are packaged in greens, yellows or browns because we think of these as healthy colors. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colors turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”
Which of the following may trick a shopper into buying a product according to the text?
| A．The cost of its package. |
| B．The price of the product. |
| C．The color of its package. |
| D．The brand name of the product. |
The underlined part “the colors turned the customers off” (in Para.3) means that the colors _________.
| A．attracted the customers strongly |
| B．caused the customers to lose interest |
| C．tricked the customers into shopping |
| D．had weak effects on the customers |
Which of the following is the key to the success in product sales?
| A．The way to promote goods. |
| B．The team to produce a good product. |
| C．The discovery of a genius. |
| D．The brand name used by successful producers. |
Which of the following would be the best title for this text?
| A．Choice of Good Products |
| B．Disadvantages of Products |
| C．Effect of Packaging on Shopping |
| D．Brand Names and Shopping Tricks |
Dear God,
This is Charles. I’m twelve. I’m typing this letter. Sometimes it’s hard for me to write. It’s a disease called dysgraphia. I also have learning disabilities, but my IQ was tested at 140.
I could never hold a pencil in the right way. My brain doesn’t sense what my hand is doing. I can feel the pencil, but the message doesn’t get through right. I have to hold the pencil tighter so that my brain knows I have it in my hand.
It’s much easier for me to explain things by talking than writing. There are so many things I can picture in my mind, but my hands just can’t draw it the way I see it.
It’s OK. I’m not complaining. I’m really doing fine. You see, you gave me a wonderful mind and a great sense of humor. I’m great at figuring things out, and I love to debate. We have some great discussions in class, and that’s where I really shine.
I want to be a lawyer when I grow up. I know I’d be good at it. You have told me that you made me special. You make me believe that you will see me through, and that you have plans for me to give me a future and hope. My parents want to help me, so they buy me a laptop. My teacher is the best this year! I am allowed to do a lot of my work on the computer.
Life’s hard sometimes, but I accept the challenge. Thanks for loving me. Thanks for everything.
CharlesThe second paragraph mainly tells us ______.
| A．the details of his disease |
| B．his feelings about the disease |
| C．how to prevent the disease |
| D．how he holds a pencil in the right way |
The boy wanted to be a lawyer because of the following EXCEPT ______.
| A．he loved to debate |
| B．he was good at explaining things |
| C．he had a great sense of humor |
| D．lawyers don’t have to depend on writing |
The boy wrote the letter in order to ______.
| A．complain about his disease |
| B．show his gratefulness |
| C．show others that he was clever |
| D．talk about his life |
In my thirty years as a time management speaker, I have observed (观察) a lot of what we can not and should not do to increase our daily results. Time management is not necessarily working harder, but rather smarter.
A lot of our time management has to do more with what we are not doing rather than what we are doing. Sometimes our mistakes will keep us from running at a full pace. Here are some time management mistakes we should all avoid to help us increase our daily efficiency:
Start your day without a plan of action. Without a plan, you will have worked hard but may not have done enough right things. Time management is not doing the wrong things more rapidly. That just gets us nowhere faster. Time management is doing the right things.
Work with a messy (凌乱不堪) desk or work area. Studies have shown that the person who works with a messy desk spends, on average, one and a half hours per day in looking for things. That’s seven and a half hours per week. If you have ever visited the office of a top manager, you can easily find that he or she is working with a clean desk environment.
Don’t take a lunch break. Many people do not take a lunch break. They work through that time period in the hope that it will give them more time to finish the task. Studies have shown that it may work just the opposite. After doing what we do for several hours, our mind will become boring. A lunch break, even a fifteen-minute break, gives us a chance to get our batteries all charged up again.With a plan of action, you can ______.
| A．work harder |
| B．do the wrong things more rapidly |
| C．avoid doing wrong things |
| D．get nowhere faster |
Working with a messy desk or work area, you will ______.
| A．waste a lot of time |
| B．find the things you need easily |
| C．become a top manager |
| D．save seven and a half hours per week |
The text mainly tells us ______.
| A．how to avoid wasting time |
| B．we should get our batteries all charged up |
| C．how important time management is |
| D．some time management mistakes |
A group of people decided to climb a mountain together. They thought it was going to be an easy climb, so they laughed and talked among themselves and didn’t notice the sky growing darker. They soon got lost for they couldn’t see very far in front of them. They huddled together that night over a fire.
No one walked too far away from the group by themselves because it would surely lead to death. They sat close to each other throughout the dark hours not just for warmth, but for the fact that staying with the group was their only hope for survival. After what felt like a century, the sun started its slow climb up the sky. They were now able to see as far ahead of them as they liked, so they began to go down the mountain.
They still remained as a group at this time even though there was no real need. A bond (凝聚力) had formed throughout the group that could not be broken or ignored. They knew each other just as well as they knew themselves. As they reached the place where they had started their journey, they knew it was time to say goodbye. Feeling at peace, they bowed (鞠躬) deeply to each other. All of them kept the love they created as a group close to their hearts as they made their way out into the world alone.What was the difficulty the group of people met in the mountain?
| A．Damaged roads. | B．Animals’ attack. |
| C．Losing their way. | D．Running out of food. |
What does the underlined word “huddled” in the first paragraph probably mean?
| A．Talked a lot. | B．Sat close to each other. |
| C．Played happily. | D．Explored the mountain. |
What was the most important thing they did in order to survive?
| A．They kept close to each other. |
| B．They told stories to encourage others. |
| C．They made a fire to keep warm. |
| D．They sent some people to find the way. |
They remained as a group when going down the mountain because ______.
| A．the way was still not clear |
| B．they enjoyed being in a group |
| C．they needed others to pull them |
| D．the way became difficult to walk on |
What should you think about when trying to find your career? You are probably better at some school subjects than others. These may show strengths that you can use in your work. A boy who is good at mathematics can use that in an engineering career. A girl who spells well and likes English maybe good at office work. So it is important to know the subjects you do well in at school. On the other hand, you may not have any specially strong subjects but your records show a general satisfactory standard. Although not all subjects can be used directly in a job, they may have indirect value. A knowledge of history is not required for most jobs but if history is one of your good subjects you will have learned to remember facts and details. This is an ability that can be useful in many jobs.
Your school may have taught you skills, such as typing or technical drawing, which you can use in your work. You may be good at metalwork or cookery and look for a job where you can improve these skills. If you have had a part-time job on Saturdays or in the summer, think what you gained from it. If nothing else, you may have learned how to get to work on time, to follow instructions and to get on with older workers. You may have learned to give correct change in a shop, for example. Just as important, you may become interested in a particular industry or career you see from the inside in a part-time job.
Facing your weak points is also part of knowing yourself. You may be all thumbs when you handle tools; perhaps you are a poor speller or cannot add up a column of figures. It is better to face any weakness than to pretend they do not exist. Your school record, for instance, may not be too good, yet it is an important part of your background. You should not ignore it but instead recognize that you will have a chance of a fresh start at work.What is the passage mainly about?
| A．The importance of working hard at school. |
| B．Choosing a career according to one’s strengths. |
| C．How to face one’s weakness. |
| D．The value of school work. |
The writer thinks that a student’s part-time job is probably_____.
| A．a good way to find out his weak points |
| B．one of the best ways of earning extra money |
| C．of great use for his work in the future |
| D．a waste of time he could have spent on study |
From the passage we learn that if a student’s school performance is not good, he ______.
| A．should pay more attention to learning skills and developing abilities |
| B．will be regretful about his bad results |
| C．may also do well in his future work |
| D．should restart his study at school |
The underlined phrase “be all thumbs” (in Para.3) probably means “______”.
| A．be clumsy at doing things |
| B．be skillful in doing things |
| C．be not interested in certain things |
| D．be easily bored in doing things |
When I was growing up in America, I was ashamed of my mother’s Chinese English. Because of her English, she was often treated unfairly. People in department stores, at banks, and at restaurants did not take her seriously, did not give her good service, pretended not to understand her, or even acted as if they did not hear her.
My mother has realized the limitations of her English as well. When I was fifteen, she used to have me call people on phone to pretend I was her. I was forced to ask for information or even to yell at people who had been rude to her. One time I had to call her stockbroker (股票经纪人).I said in an adolescent voice that was not very convincing, “This is Mrs.Tan...” And my mother was standing beside me, whispering loudly, “Why he don’t send me check already two weeks ago.”And then, in perfect English I said, “I’m getting rather concerned. You agreed to send the check two weeks ago, but it hasn’t arrived.”
Then she talked more loudly. “What he want? I come to New York tell him front of his boss.” And so I turned to the stockbroker again, “I can’t tolerate any more excuse. If I don’t receive the check immediately, I am going to have to speak to your manager when I am in New York next week.”
The next week we ended up in New York. While I was sitting there red-faced, my mother, the real Mrs.Tan, was shouting to his boss in her broken English.
When I was a teenager, my mother’s broken English embarrassed me. But now, I see it differently. To me, my mother’s English is perfectly clear, perfectly natural. It is my mother tongue. Her language, as I hear it, is vivid, direct, and full of observation and wisdom. It was the language that helped shape the way I saw things, expressed ideas, and made sense of the world.Why was the author’s mother poorly served?
| A．She was unable to speak good English. |
| B．She was often misunderstood. |
| C．She was not clearly heard. |
| D．She was not very polite. |
What does the author think of her mother’s English now?
| A．It confuses her. |
| B．It embarrasses her. |
| C．It helps her understand the world. |
| D．It helps her tolerate rude people. |
We can infer from the passage that Chinese English . .
| A．is clear and natural to non-native speakers |
| B．is vivid and direct to non-native speakers |
| C．has a very bad reputation in America |
| D．may bring inconvenience in America |