D
It’s hard to be the bearer of bad news,but most of IKEA’s print and digital fascinating shots of picturesque rooms and products are fake.Those beautiful,“natural-looking” photos of gorgeous rooms and kitchens are mostly the work of computer magic,adjusted and corrected until they’re picture-perfect.
Martin Enthed,IT manager for IKEA’s in-house communications agency,revealed,“In 2012,12 per cent of its product and concept images was CGI-rendered,increasing to 25 per cent in 2013.Since then,that percentage of rendered images appearing in the company’s catalogue and online has tripled.75 per cent of the furniture company’s product images today are created by computers.”
It’s a move that first caught the attention of photographers and graphic designers a few years back when the furniture giant announced it would cancel photoshoots in favor of computer-generated imagery(CGI).
Enthed said IKEA began shifting equipment in 2009 when company officials called in his team and said they weren’t pleased with some previous photos and CG images.
“So we looked at all the images they said weren’t good and the two of three they said were great,and the ones they didn’t like were photography and the good ones were all CG,”Enthed said.“Now we only talk about a good or bad image - not what technique created it.”
It’s a not-so-secret strategy used by top companies specializing in home and furniture design,though many consumers remain oblivious.
The company claims the shift is another way to reduce its environmental footprint,saying constructing digital files produces less waste.It also helps the home furnishing empire’s pocketbooks.
What directly led IKEA to adopt CGI on a larger scale?
A.The convenience of high technology. |
B.Company officials’ reaction to works. |
C.The change in the concept of management |
D.Development of environmental awareness. |
According to the passage,the advantage of the shift is that IKEA can 。
A.expand into another field |
B.increase its financial benefits |
C.win more support of consumers |
D.produce more furniture of high quality |
The underlined word “oblivious” in paragraph 6 means “ ”.
A.unaware | B.calm |
C.conservative | D.disturbed |
It can be concluded from the passage that .
A.IKEA should be punished because of fake photos |
B.IKEA set a good example as the furniture giant |
C.IKEA adjusted strategies to answer its need |
D.IKEA has a pioneering spirit in promotion |
第三部分:阅读理解(共20小题;每小题2分,满分40分)
阅读下列短文,从每篇短文后所给各题的四个选项(A、B、C和D)中,选出最佳选项,并在答题卡上将该项涂黑。
A
OUR PROMISE
Making your stay a complete success is our goal. Just let our manager on duty of front-desk staff know if any part of your stay isn’t satisfactory. We promise to make it right or you won’t pay for that part of your stay.
FORGET SOMETHING?
If you forget to pack any standard toiletry item(tooth brush, toothpaste, shaving cream, razor or comb), just call the front-desk and we’ll get you a free replacement right away.
PLEASE REUSE THE TOWELS
We invite you to join with us to save water by using your towels more than once.
In addition to decreasing water and energy waste, you can help us reduce the amount of waste water that must be recycled within our community.
Please hang the towels up if you wish to join in the program----if not, simply leave them on the floor.
We appreciate your help!
PLEASE CHANGE THE SHEETS TODAY
The Project Planet Program is an effort of this hotel to protect the environment by saving water and decreasing waste water. If you are staying with us more than one night, as part of the Project Planet Program, we will wash your sheets every three days.
If you would prefer not to join in this program, simply hang this card on the outside of your door and sheets will be changed right away. As always sheets are automatically changed after every guest checks out .
We appreciate your help!
61. We can find this passage in a ________ in a hotel.
A. café bar B. front-desk C. fitness center D. guest room
62.If you forget your comb, you can .
A. buy one in the hotel shop B. replace one with a tooth brush
C. phone the front-desk to get one D. go in person and get one at the front desk
63. Leaving the towels on the floor means that .
A. you want to join in the program B. you want the room-maid to hang it up
C. you need them collected and washed D. you want to use them more than once
64. What is the Project Planes Program trying to do?
A. Make your bed sheets cleaner. B. Work for a better environment.
C. Help guests checking out faster. D. Persuade guests to stay longer.
C
Nate suffered a hard blow when he lost his job. His boss had spoken rudely, “Your services are no longer needed.” Nate left the building filled with despair. By the time he reached home, he was in a deep depression. When he entered his house, he blurted out to his wife Sophia, “I lost my job. I am a complete, absolutely failure.” A tense silence followed. Then a smile crept across Sophia's face. “What great news!” she responded, “Now you can write the book you have always wanted to write.”
“But I have no job and no prospect of a job,” he objected, completely without hope. “If I struggle to be an author, then what will we live on? Where will the money come from?” Sophia took her husband by the hand and led him to the kitchen. Opening a drawer, she took out a box that was full of cash. “Where on earth did you get this?” Nate gasped. “To whom does it belong?”
“It's ours!” Sophia replied. "I always know that one day you would become a great writer only if you were given the chance. From the money you gave me for housekeeping every week, I have saved as much as I could so you would have your chance. Now there is enough to last us a whole year.”
What a surprise! What encouragement! What a wife! The unemployed husband did concentrate on writing that year, and the novel he wrote became a literary masterpiece(杰作). The book is The Scarlet Letter. Sophia had an even greater achievement, and she turned Nathaniel Hawthorne from a poor clerk into a world famous master.
64. Which of the following can be inferred from the first paragraph?
A. Sophia was very disappointed to hear the news.
B. Nate was too sad to speak any more.
C. Sophia was thinking of how to encourage Nate.
D. Neither husband nor wife had any idea of what to do.
65. Sophia saved money because ____________.
A. she knew her husband would lose his job one day
B. she knew their life would be in difficulty
C. she was very careful with money
D. she was trying to help her husband in every possible way
66. From the passage we can know that Sophia was ___________.
A. kind and brave
B. careful and encouraging
C. friendly and warm-hearted
D. honest and determined
67. What would be the best title for the passage?
A. Sophia's Achievement
B. A Great Writer's Struggle to Success
C. Great Encouragement in Hard Times
D. Failure is the Mother of Success
第三部分:阅读理解(共20小题;每小题1.5分,满分30分)
阅读下列短文,从每题所给的四个选项(A、B、C和D)中,选出最佳选项。
A
Even before my father left us, my mother had to go back to work to support our family.
Once I came out of the kitchen, complaining, “Mom, I can't peel(削皮)potatoes. I have only one hand.” Mom never looked up from sewing. “You get yourself into that kitchen and peel those potatoes,” she told me, “And don't ever use that as an excuse for anything again !”
In the second grade, our teacher lined up my class on the playground and had each of us race across the monkey bars(攀登架), swinging from one high steel rod to the next. When it was my turn, I shook my head. Some kids behind me laughed, and I went home crying.
That night I told Mom about it. She hugged me, and I saw her “we'll see about that” look. The next afternoon, she took me back to school. At the deserted playground, Mom looked carefully at the bars.
“Now, pull up with your right arm,” she advised. She stood by as I struggled to lift myself with my right hand until I could hook the bar with my other elbow. Day after day we practiced and she praised me for every rung(横档) I reached.
I'll never forget the next time, crossing the rungs. I looked down at the kids who were standing with their mouths open.
One night, after a dance at my new junior high, I lay in bed sobbing. I could hear Mom come into my room. “Mom,” I said, weeping, “None of the boys would dance with me.”
For a long time, I didn't hear anything. Then she said, “Oh, honey, someday you'll be beating those boys off with a bat. " Her voice was faint and cracking. I peeked out from my covers to see tears running down her cheeks. Then I knew how much she suffered from my disability. She had never let me see her tears.
56. Which of the following expressions can be used most suitably to describe Mom's attitude when she made the child peel potatoes?
A. Cruel. B. Rude. C. Strict. D. Cold.
57. From the passage, we know monkey bars can help a child train____________.
A. the skill to throw and catch things
B. the speed of one's hand movement
C. the strength and skill to hang and sway
D. the bodily skill to rotate round a bar.
58. What does the underlined sentence “I saw her 'we'll see about that’ look.” imply?
A. Mom believed every aim could be achieved if you stuck to it.
B. The race across monkey bars was not difficult enough for a child to give up.
C. Mom was determined to prove she herself was better than the teacher.
D. What the child had said brought Mom great attraction and curiosity.
59. When the author looked down at the kids, they were standing with their mouths open because __________.
A. they felt sorry for what they had done before
B. they were afraid the author might fall off and get hurt
C. they wanted to see what the author would do on the bars
D. they were astonished to find the author's progress
E
Will there ever be another Einstein? This is the undercurrent(潜流) of conversation at Einstein memorial meetings throughout the year. A new Einstein will appear, scientists say. But it may take a long time. After all, more than 200 years separated Einstein from Isaac Newton.
Many physicists say the next Einstein hasn't been born yet, or is a baby now. That's because the search for a unified theory that would explain all the forces of nature has pushed current mathematics to its limits. New math must be created after the problem can be solved.
But researchers say there are many other factors working against another Einstein appearing anytime soon. For one thing, physics is a much different field today. In Einstein's day, there were a few thousand physicists worldwide, and the theorists who could argue with Einstein probably would fit into a streetcar with seats to spare. Education is different, too. One key aspect of Einstein's training that-is little noticed is the years of philosophy he read as a teenager --- Kant, Schopenhauer and Spinoza, among others. It taught him how to think independently about space and time and it wasn't long before he became a philosopher himself.
And Einstein was a clever musician. The interplay between music and math is well-known. Einstein would play his violin hard as a way to think through a knotty physics problem.
Today, universities have produced millions of physicists. There aren't many jobs in science for them, so they go to Wall Street and Silicon Valley to apply their analytical skills. Those who stay in science don’t work alone and they sometimes do experiment together which takes years.
It's hard to imagine a renegade(背叛者) like Einstein standing it. “Maybe there is an Einstein out there today,” said Columbia University physicist Brian Greene, “but it would be a lot harder for him to be heard.”
72. According to the second paragraph, the next Einstein will ___________.
A. have to create new math B. create a unified theory
C. have to be born nowD. push math to its limits
73. The underlined words “knotty” in the fourth paragraph means ____________.
A. easy B. interesting C. strange D. difficult
74. Which of the following will be useful for the next Einstein to be born?
A. There will be music around.
B. There will be no problems to solve.
C. There will be suitable philosophy to study.
D. There are only a few physicists.
75. The bold words “unified theory” in Paragraph 2 refers to ___________.
A. agreementB. mathematical rule
C. unique idea D. physical saying
D
A husband-and-wife team from California reached the Pacific Ocean after a 4,900- mile-cross
-country walk, becoming the first to backpack the American Discovery Trail in one continuous
walk.
Marcia and Ken powers, of Pleasanton, started the travel across 13 states, through 14 national parks and 16 national forests on Feb. 27 from Cape Henlopen in Delaware. Nearly eight months later, the excited couple walked through water into the Pacific Ocean at Point Reyes, a day ahead of time.
“We are a little sad that a great adventure is over. It was a fantastic adventure. And now we go home and just do housework. It's really sad.” Marcia, who said she's in her 50s, and her 60-year-old husband traversed cities, desert, mountains and farmland before reaching the Pacifics alone with arms around each other' s backpacks.
They overcame deep snow in the East, a quicksand in Utah, close lightning strikes in the Mid- west and strong desert sandstorms in the West while averaging 22 miles a day and taking only four days off. But they enjoyed the French history of St. Louis' the beauty of the Colorado Rockies and the kindness of strangers they met along the way. They particularly remember two brothers ---- a
doctor and dentist-------who put them up in their homes, after terrible days, and a motorcyclist who gave them water after they failed to find any on Utah's lonely Wah Wah Desert.
“Americans are truly warm-hearted and wonderful people.” Marcia Powers said. “We got to meet people that we would never meet in our daily living at home. We got to touch it with our feet and hands and smell all its scents and hear its wildlife. It' s an amazing country,” she added.
68. Which of the following about couple's walk is TRUE?
A. The walk covered more than 13 states.
B. The walk lasted about half a year.
C. The walk didn't meet any desert.
D. The walk might end before October 27.
69. The underlined word “traversed” in the third paragraph means “____________.”
A. enjoy B. move across, through or over
C. overcome D. look at
70. According to the text, we can infer that during the walk the couple __________.
A. were treated warm-heartedly by the local people
B. never stopped to have a rest
C. were ever caught in a heavy rain and became ill
D. felt the quicksand in Utah was very interesting
71. The couple went through many places except ____________.
A. big rivers B. desert C. hills D. fields