Chinese e-commerce websites fail to pay more attention to older consumers, says a news report.
There’s been a thought that younger consumers have been the driving force of online buying. That may not be the case. According to a statement from Alipay, the average expenditure (支出) of Alipay users born before the 1960s was 31,000 yuan in 2012, much higher than 14,000 yuan of those born after the 1980s. It shows that online shopping has become a key part of people’s daily consumption, for both young and old.
Besides shopping, people pay bills such as water bill, electricity bill, and credit card repayment online. The middle-aged and senior consumers are also participating in that consumption revolution.
Liu Chen, 56, said that his online expenditure in 2014 was over 50,000 yuan, about half of the total annual expenditure. He always pays his telephone bill online. Clothes, electrical appliances and kids’ snacks are the main items he purchases online.
Liu’s shopping strategy is to find something good online first, then go to shops to check it out, and finally buy it online because it is cheaper. As quality concerns him, Liu only buys items that come with a guarantee.
Stories such as those from Liu are representative of millions of middle-aged and older Chinese, which show the great potential of the aged in the Chinese consumption market. Yet, the market seems not to be valued as it should be.
Some Chinese e-commerce websites such as jd. com, dangdang. com and amazon. cn don’t have a category for goods for the elderly on their main pages. Alibaba’s platform does have one, but the goods in it are not as abundant as other categories. Moreover, Taobao’s category is not really designed for elders, but their children.
Despite the seeming lack of commitment to older consumers, the Chinese market for the elderly is clearly huge, and e-commerce websites should take great efforts to develop it.The data in Paragraph 2 is used to prove that ________.
A.young people have learned to save money |
B.older people are crazy about online shopping |
C.young people are the driving force of online shopping |
D.both the young and the old have contributed to online shopping |
According to the passage, Liu Chen mainly spends money online on _______.
a. buying clothes
b. paying the telephone bill
c. paying the electricity bill
d. buying electrical appliances
A.a, b, c | B.a, b, d | C.b, c, d | D.a, c, d |
Liu Chen chooses online shopping mainly because of its ________.
A.low price | B.convenience |
C.great potential | D.quality guarantee |
Which is the best title of the passage?
A.Online shopping |
B.Older consumers in e-commerce |
C.Chinese e-commerce |
D.Huge e-commerce market for the elderly |
It was New Year’s Night. An aged man was standing at a window. He raised his mournful eyes towards the deep blue sky, where the stars were floating like white lilies on the surface of a clear calm lake. Then he cast them on the earth, where few more hopeless people than himself now moved towards their certain goal --- the tomb. He had already passed sixty of the stages leading to it, and he had brought from his journey nothing but errors and remorse. Now his health was poor, his mind vacant, his heart sorrowful, and his old age short of comforts.
The days of his youth appeared like dreams before him, and he recalled the serious moment when his father placed him at the entrance of the two roads --- one leading to a peaceful, sunny place, covered with flowers, fruits and filled with soft, sweet songs; the other leading to a deep, dark cave, which was endless, where poison flowed instead of water and where devils and poisonous snakes hissed and crawled.
He looked towards the sky and cried painfully, “O youth, return! O my father, place me once more at the entrance to life, and I’ll choose the better way!” But both his father and the days of his youth had passed away.
He saw the lights flowing away in the darkness. These were the days of his wasted life; he saw a star fall down from the sky and disappeared, and this was the symbol of himself. His regret, which was like a sharp arrow, struck deeply into his heart. Then he remembered his friends in his childhood, who entered on life together with him. But they had made their way to success and were now honored and happy on this New Year’s Night.
The clock in the high church tower struck and the sound made him remember his parents’ early love for him. They had taught him and prayed to God for his good. But he chose the wrong way. With shame and grief he dared no longer look towards that heaven where his father lived. His darkened eyes were full of tears, and with a despairing effort, he burst out a cry: “Come back, my early days! Come back!”
And his youth did return, for all this was only a dream which he had on New Year’s Night. He was still young though his faults were real; he had not yet entered the deep, dark cave, and he was still free to walk on the road which leads to the peaceful and sunny land.
Those who still wander on the entrance of life, hesitating to choose the bright road, remember that when years are passed and your feet stumble on the dark mountains, you will cry bitterly, but in vain: “O youth, return! Oh give me back my early days!”We can learn from the passage that ____.
A.the man returned from a long journey and regretted what he had done |
B.the man didn’t enter the deep, dark cave when he was young |
C.the man was deserted by his parents when he was only a child |
D.the man found it no use crying over the spilt milk |
Why does the author set his story on New Year’s Night?
A.He wants to tell people it’s time to recall the past |
B.he suggests the aged man will have a bright future |
C.He tries to stress the man’s sad feeling |
D.He expects people to share the man’s emotion |
The aged man in the passage can be described as ________.
A.sorrowful, fearful and regretful | B.hopeful, cheerful and peaceful |
C.regretful, painful and disappointed | D.disappointed, regretful and hopeful |
The author writes the passage mainly to ________.
A.encourage young people to take the right road | B.help the old man to pick up his confidence |
C.describe the old man’s unsuccessful experience | D.show his compassion for the aged man |
When Mary Moore began her high school in 1951, her mother told her, "Be sure and take a typing course(课程) so when this show business thing doesn't work out, you'll have something to rely on." Mary responded in typical teenage fashion. From that moment on, "the very last thing I ever thought about doing was taking a typing course," she recalls.
The show business thing worked out, of course. In her career, Mary won many awards. Only recently, when she began to write Growing Up Again, did she regret ignoring her mom," I don't know how to use a computer," she admits.
Unlike her 1995 autobiography(自传), After All, her second book is less about life as an award-winning actress and more about living with diabetes (糖尿病). All the money from the book is intended for the Juvenile Diabetes Research Foundation (JDRF), an organization she serves as international chairman. "I felt there was a need for a book like this," she says." I didn't want to lecture, but I wanted other diabetics to know that things get better when we're self-controlled and do our part in managing the disease."
But she hasn't always practiced what she teaches. In her book, she describes that awful day, almost 40 years ago, when she received two pieces of life-changing news. First, she had lost the baby she was carrying, and second, tests showed that she had diabetes. In a childlike act, she left the hospital and treated herself to a box of doughnuts (甜甜圈). Years would pass before she realized she had to grow up —again—and take control of her diabetes, not let it control her. Only then did she kick her three-pack-a-day cigarette habit, overcome her addiction to alcohol, and begin to follow a balanced diet.
Although her disease has affected her eyesight, she refuses to fall into self-pity. "Everybody on earth can ask, 'why me?' about something or other," she insists. "It doesn't do any good. No one is immune (免疫的) to heartache, pain, and disappointments. Sometimes we can make things better by helping others. I've come to realize the importance of that as I've grown up this second time. I want to speak out and be as helpful as I can be."Why did Mary feel regretful?
A.She didn't achieve her ambition. | B.She didn't take care of her mother. |
C.She didn't complete her high school. | D.She didn't follow her mother's advice. |
We can know that before 1995 Mary
A.had two books published | B.received many career awards |
C.knew how to use a computer | D.supported the JDRF by writing |
Mary's second book Growing Up Again is mainly about her
A.living with diabetes | B.successful show business |
C.service for an organization | D.remembrance of her mother |
When Mary received the life-changing news, she
A.lost control of herself | B.began a balanced diet |
C.tried to get a treatment | D.behaved in an adult way |
Every few years, two groups carry out a study of how many Americans wash their hands after using the toilet. These groups are the American Society for Microbiology and the American Cleaning Institute, formerly the Soap and Detergent Association.
There was good news in the latest study. Researchers found that eighty-five percent of adults washed their hands in public restrooms last month. That was the most since the studies began in 1996.
Researchers visited restrooms at a baseball park in Atlanta and a science museum and aquarium(水族馆) in Chicago. They also visited two train stations in New York City and a large farmers’ market in San Francisco. In all, they observed about six thousand adults, with females and males equal in number.
The researchers found that seventy-seven percent of men and ninety-three percent of women washed their hands. That was up from sixty-six percent of men and eighty-eight percent of women in the last study three years ago.
The lowest rate of hand washing among men was at Turner Field, home of the Atlanta Braves baseball team. Only sixty-five percent of men washed their hands, compared to all but two percent of women.
Chicago and San Francisco had the most hand washers—eighty-nine percent of adults. Atlanta followed at eighty-two percent. New York had the lowest rate, at seventy-nine percent of the adults observed at Grand Central Station and Penn Station.
The findings of the observational study conflicted(不一致) with the findings of a separate telephone survey of about one thousand people. Ninety-six percent of them said they always washed their hands after using public restrooms.
Almost nine out of ten also said they always washed after using the bathroom at home.
Hand washing can help prevent the spread of many different infections.
To clean your hands well, wet them first and rub in soap for at least twenty seconds, including between the fingers and under the nails. Then wash under running water. In a public restroom, if you dry your hands with a paper towel, you should also use the towel to shut off the water and open the door.
Hand washing is also important when preparing food and after changing a baby’s diaper(尿布). You should also wash if you cough or sneeze into your hands.According to the latest study, about ____ women washed their hands after using public bathroom.
A.1,980 | B.2,310 | C.2,640 | D.2,790 |
Which of the following shows the right order of washing hands correctly?
a. Wash your hands under running water.
b. Rub your hands in soap for not less than twenty seconds.
c. Wet your hands.
d. Dry your hands with a paper towel.
e. Open the door, using a paper towel.
f. Shut off the water with a paper towel.
A.cbdaef | B.cdabfe | C.cbadfe | D.cdabef |
Which of the following can be the best title for the passage?
A.Hand washing is up in public restrooms in the US |
B.Americans like washing their hands so much |
C.Adults have their hands washed in public restrooms |
D.Why hand washing never enjoys popularity in the US |
While I was on a trip to Papua New Guinea to take underwater photographs, I asked a local dive guide to help me find a pygmy sea horse(侏儒海马). I wanted to take a picture of it. These sea horses can be red or yellow-and-orange. The red pygmy sea horse lives on only one type of coral, a red sea fan that grows at depths below ninety feet.
This depth made the job even tougher. As the pressure on my body increased, I had to breathe harder, which used my air supply faster. So the deeper I dived, the shorter my time underwater.
I had a lot to do. First, I had to find the pygmy sea horse’s special type of fan .Then I had to look over the whole fan with my magnifying glass(放大镜) to see if a sea horse lived on it. If not, I had to find another fan—all the while keeping an eye on my oxygen supply. The second fan rewarded me with a find. The dive guide held the magnifying glass so I could have my first look at the tiny fish.
My next challenge was to focus my camera on such a small subject. The dive guide pointed at the tiny creature. I looked through the viewfinder(取景物) on my large underwater camera housing(相架), found the guide’s finger, and followed it to the sea horse.
It was hard to hold ourselves steady because both of us were floating in mid-water, but our system worked. I could hardly contain my excitement as I focused on the eyes of the cutest sea horse imaginable.What do we learn about the red pygmy sea horse?
A.It lives on red sea fans only. | B.It swims very quickly. |
C.It lives nine feet deep. | D.It usually floats in mid-water. |
From Paragraph 3 we learn .
A.how the author swam under water | B.how the author found a sea horse |
C.why the author dived with a guide | D.why the author used a magnifying glass |
While the author was taking pictures of the sea horse, .
A.she felt extremely nervous | B.her camera didn’t work well |
C.the guide helped focus the camera | D.the sea horse was swimming away |
Why did the author write the passage?
A.To study the natural habitat of sea animals. |
B.To explain why sea horses are endangered. |
C.To tell us how to be an underwater photographer. |
D.To show us how she took pictures of a sea horse. |
A traveller was staying in an Egyptian village. One day, she held up her camera to take pictures of the children. Suddenly the young ones began to shout at her. The traveller's face turned red and she apologized to the head for what she was doing, and told him she had forgotten that people in some places believed a person would lose his soul(灵魂) if his picture was taken. She explained to him the operation of a camera for a long time. Several times the head tried to say something, but he couldn't. When she believed that the head didn't fear any longer, the traveller then let him speak. With a smile, he said, "The children were trying to tell you that you forgot to take off the lens(镜头) cap!" The children shouted when the traveller was taking pictures of them because _______.
A.they didn't want to stop playing |
B.the traveller forgot to take off the cap on her head |
C.they didn't want to have their pictures taken |
D.the traveller was not doing well with her camera |
The traveller made an apology to (向……道歉) the head because _______.
A.she thought it was not right to take people's pictures without telling them beforehand(事先) |
B.the children would lose their souls |
C.she had stayed in the village too long |
D.she didn't take a picture of the head first |
The traveller explained how to use a camera to the head because _______.
A.the head was very interested in her camera |
B.the head wanted to learn to take pictures |
C.she was afraid of the head |
D.she wanted the head not to worry about what she was doing |
When the head smiled, it's clear that _______ .
A.the children wanted to play with her |
B.the traveller didn't know what the children meant |
C.he wanted the traveller to tell him something else |
D.the traveller didn't let him speak |