What is the first thing you notice when you walk into a shop? The products displayed(展示)at the entrance? Or the soft background music?
But have you ever notice the smell? Unless it is bad，the answer is likely to be no．But while a shop’s scent may not be outstanding compared with sights and sounds，it is certainly there．And it is providing to be an increasing powerful tool in encouraging people to purchase．
A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance，via scent machines. A smell may be attractive but it may not just be used for freshening air．One sports goods company once reposed that when it first introduced scent into its stores，customers’intension to purchase increased by 80 percent．
When it comes to the best shopping streets in Pairs，scent is just as important to a brand’s success as the quality of its window displays and goods on sales．That is mainly because shopping is a very different experience to what it used to be．
Some years ago，the focus for brand name shopping was on a few people with sales assistants’disproving attitude and don’t-touch-what-you-can’t afford displays．Now the rise of electronic commerce(e-commerce)has opened up famous brands to a wider audience．But while e-shops can use sights and sounds，only bricks-and-mortar stores(实体店)can offer a full experience from the minute customers step through the door to the moment they leave．Another brand store seeks to be much more than a shop，but rather a destination．And scent is just one way to achieve this．
Now a famous store uses complex man-made smell to make sure that the soft scent of baby powder floats through the kid department，and coconut(椰子)scent in the swimsuit section．A department store has even opened a new lab，inviting customers on a journey into the store’s windows to smell books，pots and drawers，in search of their perfect scent.
According to the passage，what is an increasingly powerful tool in the success of some brand store?
| A．Friendly assistant． | B．Unique scents． |
| C．Soft background music | D．attractive window display． |
E-shops are mentioned in the passage to_____．
| A．show the advantages of brick-and-mortar stores |
| B．urge shop assistants to change their attitude |
| C．push stores to use sights and sounds |
| D．introduce the rise of e-commerce |
The underlined word“destination”in Paragraph 5 means_____．
| A．a platform that exhibits goods |
| B．a spot where travelers like to stay |
| C．a place where customers love to go |
| D．a target that a store expects to meet |
The main purpose of the passage is to________．
| A．compare and evaluate | B．examine and assess |
| C．argue and discuss | D．inform and explain |
Supermarkets are trying out new computers that make shopping carts more intelligent(具备智能的). They will help shoppers find paper cups or toilet soap, and keep a record of the bill.
The touch-screen devices(触摸屏装置) are on show at the Food Marketing Institute’s exhibition here this week, “These devices are able to create value and get you around the store quicker,” said Michael Alexander, manager of Springboard Retail Networks Inc., which makes a smart cart computer called the Concierge.
Canadian stores will test the Concierge in July. A similar device, IBM’s “Shopping Buddy”, has recently been test-marketed at Stop & Shop stores in Massachusetts.
Neither device tells you how many fat grams or calories are in your cart, but they will flash you with items on sale. The idea is to make it easier for people to buy, not to have second thoughts that maybe you should put something back on the shelf.
“The whole model is driven by advertisers’ need to get in front of shoppers,” said Alexander. “They’re not watching 30-second TV ads anymore.”
People can use a home computer to make their shopping lists. Once at the store, a shopper can use a preferred customer card to start a system(系统) that will organize the trip around the store. If you’re looking for toothpicks, you type in the word or pick it from a list, and a map will appear on the screen showing where you are and where you can find them.
The device also keeps a record of what you buy. When you’re finished, the device figures out your bill. Then you go to the checker or place your card into a self-checkout stand and pay.
The new computerized shopping assistants don’t come cheap. The Buddy devices will cost the average store about $160,000, and the Concierge will cost stores about $500 for each device.
1. The underlined word “they” (paragraph 1) refers to ______.
A. supermarkets B. shop assistants C. shopping carts D. shop managers
2. Which of the following is the correct order of shopping with computerized shopping carts?
a. Start the system. b. Make a shopping list.
c. Find the things you want. d. Go to a self-checkout stand.
A. abdc B. bacd C. acbd D. bcad
3. We can learn from the last paragraph that ______.
A. intelligent shopping carts cost a large sum of money
B. the Concierge is cheaper than the Buddy devices
C. shop assistants with computer knowledge are well paid
D. average stores prefer the Concierge to the Buddy devices
4. What might be the most suitable title for the text?
A. New age for supermarkets
B. Concierge and Shopping Buddy
C. New computers make shopping carts smarter
D. Touch-screen devices make shopping enjoyable
In the course of working my way through school, I took many jobs I would rather forget. But none of these jobs was as dreadful as my job in an apple plant. The work was hard; the pay was poor; and, most of all, the working conditions were terrible.
First of all, the job made huge demands on my strength. For ten hours a night, I took boxes that rolled down a metal track and piled them onto a truck. Each box contained twelve heavy bottles of apple juice. I once figured out that I was lifting an average of twelve tons of apple juice every night.
I would not have minded the difficulty of the work so much if the pay had not been so poor. I was paid the lowest wage of that time—two dollars an hour. Because of the low pay, I felt eager to get as much as possible. I usually worked twelve hours a night but did not take home much more than $ 100 a week.
But even more than the low pay, what made me unhappy was the working conditions. During work I was limited to two ten-minute breaks and an unpaid half hour for lunch. Most of my time was spent outside loading trucks with those heavy boxes in near-zero-degree temperatures. The steel floors of the trucks were like ice, which made my feet feel like stone. And after the production line shut down at night and most people left, I had to spend two hours alone cleaning the floor.
I stayed on the job for five months, all the while hating the difficulty of the work, the poor money, and the conditions under which I worked. By the time I left, I was determined never to go back there again.
1. Why did the writer have to take many jobs at that time?
A. To pay for his schooling.
B. To save for his future.
C. To support his family
D. To gain some experience
2. The following facts describe the terrible working conditions of the plant EXCEPT ______.
A. loading boxes in the freezing cold
B. having limited time for breaks
C. working and studying at the same time
D. getting no pay for lunch time
3. What is the subject discussed in the text?
A. The writer’s unhappy school life.
B. The writer’s eagerness to earn money.
C. The writer’s experience to earn money.
D. The writer’s hard work in an apple plant.
4. How is the text organized?
A. Topic—Argument—Explanation
B. Opinion—Discussion—Description
C. Main idea—Comparison—Supporting examples
D. Introduction—Supporting examples—Conclusion
Special Bridges Help Animals Cross the Road
——Reported by Sheila Carrick
Why did the chicken cross the road? To get to the other side.
Most people know this joke. But recently, some people have been much more worried about how the grizzly bear and mountain lion can cross the road.
“Millions of animals die each year on U.S. roads,” the Federal Highway Administration reports. In fact, only about 80 ocelots, an endangered wild cat, exist in the U.S. today. The main reason? Roadkill.
“Ecopassages” may help animals cross the road without being hit by cars. They are paths both over and under roads. “These ecopassages can be extremely useful, so that wildlife can avoid road accidents,” said Jodi Hilty of the Wildlife Protection Society.
But do animals actually use the ecopassages? The answer is yes. Paul Beier of Northern Arizona University found foot marks left by mountain lions on an ecopassage that went under a highway. This showed that the lions used the passage.
Builders of ecopassages try to make them look like a natural part of an area by planting trees on and around them. Animals seem to be catching on. Animals as different as salamanders and grizzly bears are using the bridges and underpasses.
The next time you visit a park or drive through an area with a lot of wildlife, look around. You might see an animals overpass!
1. The writer uses the example of “ocelots” to show that ______.
A. wild animals have become more dangerous
B. the driving conditions have improved greatly
C. the measure for protecting wildlife fails to work
D. an increasing number of animals are killed in road accidents
2. From the news story, we know an ecopassage is ______.
A. an underground path for cars
B. a fence built for the safety of the area
C. a bridge for animals to get over a river
D. a pass for animals to cross the road
3. When the writer says that animals seem “to be catching on”, he means ______.
A. animals begin to realize the dangers on the road
B. animals begin to learn to use ecopassages
C. animals are crossing the road in groups
D. animals are increasing in number
4. The writer asks visitors and drivers to look around when traveling because ______.
A. wild animals may attack cars
B. wild animals may jam the road
C. they may see wild animals in the park
D. they may see wild animals on ecopassages
第二部分：阅读理解（第一节20小题，第二节5小题；每小题2分，满分50分）
第一节：阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项，并在答题纸上将该选项标号涂黑。
Compassion is a desire within us to help others. With effort, we can translate compassion into action. An experience last weekend showed me this is true. I work part-time in a supermarket across from a building for the elderly. These old people are our main customers, and it’s not hard to lose patience over their slowness. But last Sunday, one aged gentleman appeared to teach me a valuable lesson. This untidy man walked up to my register(收款机) with a box of biscuits. He said he was out of cash(现金), had just moved into his room, and had nothing in his cupboards. He asked if we could let him have the food on trust. He promised to repay me the next day.
I couldn’t help staring at him. I wondered what kind of person he had been ten or twenty years before, and what he would be like if luck had gone his way. I had a hurt in my heart for this kind of human soul, all alone in the world. I told him that I was sorry, but store rules didn’t allow me to do so. I felt stupid and unkind saying this, but I valued my job.
Just then, another man, standing behind the first, spoke up. If anything, he looked more pitiable. “Charge it to me,” was all he said.
What I had been feeling was pity. Pity is soft and safe and easy. Compassion, on the other hand, is caring in action. I thanked the second man but told him that was not allowed either. Then I reached into my pocket and paid for the biscuits myself. I reached into my pocket because these two men had reached into my heart and taught me compassion.
1. The aged gentleman who wanted to buy the biscuits ______.
A. promised to obey the store rules
B. forgot to take any money with him
C. hoped to have the food first and pay later
D. could not afford anything more expensive
2. Which of the following best describes the old gentleman?
A. kind and lucky B. poor and lonely
C. friendly and helpful D. hurt and disappointed
3. The writer acted upon the store rules because ______.
A. he wanted to keep his present job
B. he felt no pity for the old gentleman
C. he considered the old man dishonest
D. he expected someone else to pay for the old man
4. What does the writer learn from his experience?
A. Wealth is more important than anything else.
B. Helping others is easier said than done.
C. Experience is better gained through practice.
D. Obeying the rules means more than compassion.
Research at the University of Liverpool, UK, has found that Shakespeare’s language stimulates positive brain activity.
Shakespeare uses a linguistic（语言的）technique known as functional change that involves, for example, using a noun to serve as a verb．Researchers found that this technique allows the brain to understand what a word means before it understands the function of the word within a sentence．This process causes a sudden peak in brain activity and forces the brain to work backwards in order to fully understand what Shakespeare is trying to say.
Professor Philip Davis, from the university’s School of English, said: “The brain reacts to reading a phrase such as ‘he godded me’ from the tragedy of Coriolanus, in a similar way to putting a jigsaw puzzle（拼图玩具）together．If it is easy to see which pieces fit together you become bored of the game．But if the pieces don’t appear to fit, when we know they should, the brain becomes excited．By throwing irregular words into seemingly normal sentences, Shakespeare surprises the brain in a manner that produces a sudden burst of activity — a sense of drama created out of the simplest of things.”
Experts believe that this heightened brain activity may be one of the reasons why Shakespeare’s plays have such a dramatic impact on their readers.
Professor Neil Roberts, from the university’s Magnetic Resonance and Image Analysis Research Center, and Professor Davis, together with Dr Guillaune Thierry, from the University of Wales, UK, monitored 20 participants using an electroencephalogram (EEG) as they read selected lines from Shakespeare’s plays.
“The brain signal is relatively stable when we understand the meaning of a word but when the word changes the grammar of the whole sentence, brain readings suddenly peak．The brain is then forced to retrace its thinking process in order to understand what it is supposed to make of this unusual word,” explains Professor Roberts.
1．The research conducted by the professors has showed that ___________.
A．Shakespeare uses functional change to mislead readers
B．Shakespeare’s language excites positive brain activity.
C．Shakespeare’s plays have a dramatic effect on their readers.
D．Shakespeare’s language makes the brain signal relatively stable
2．Which of the following words can replace the underlined pronoun “it” in the 2nd paragraph?
A．technique B．word C．brain C．sentence
3．In the 3rd paragraph, the example of a jigsaw puzzle is used here to state___________.
A．the function of Shakespeare’s linguistic technique
B．a sense of drama created by playing the game
C．the Shakespeare’s thinking process
D．the brain’s reaction to reading a book
4．Based on the research, Shakespeare’s plays have a great effect on their reader lies in_______.
A．language used in plays B．characters showed in works
C．brain activity increased in reading D．thinking process when writing