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You need some bread and milk.But half an hour later,you leave the supermarket with a trolley(手推车) full of food.What games do supermarkets play to make us spend so much money?

The tricks usually start before you walk in.Outside the supermarket entrance,anybody who walks past can smell warm,fresh bread.That makes us hungry and ready to buy lots of food,not just bread.

Now you're inside and,of course,a small basket would be fine,but all they have are trolleys.And of course the problem with a trolley is that it looks sad and lonely with just one or two products inside.So we may fill it with something.In fact,supermarket trolleys are actually getting bigger so that we buy more.

Of course,many people shop in supermarkets because they think everything is cheaper than in other shops.So supermarkets offer very cheap prices on some things but then have higher prices for other products.One new trick is to put red stickers on products.Customers usually connect red stickers with lower prices so the red stickers is easy to be noticed,even when there is no reduction! Interestingly,this trick appears to work more with men than with women.

There is a story behind the position of everything in the supermarket.For example,customers often go only to buy milk.So they put it right at the back,forcing you to go past hundreds of shelves full of other products.The position of products on each shelf is also important.The most expensive products are usually at eye﹣level so you see these immediately.The exception is anything that children might like.These products are on lower shelves so that kids see them.

Apart from what you see and smell in a supermarket,what about what you listen to?In most supermarkets they have soft,slow music.It's so relaxing that you slow down and spend more time (and money) in the store.You also move more slowly when the supermarket is busy.Experts suggest it's better to shop when it's quieter,on a Monday or a Tuesday for example.And be careful with queues at the checkouts.These are sometimes deliberate(故意),to make you buy something from the checkout shelves while you wait.

So,next time you go into your local supermarket,remember these tricks and see if you can come with just the things you went for.

25.Smells from bread in the supermarket   

A.make you feel hungry and buy more food

B.draw your attention to bread only

C.make you buy less bread than you need

D.force you to leave the supermarket

26.Supermarkets don't provide baskets because   

A.supermarkets don't usually have many

B.baskets are too small to hold many products

C.it's easy to go shopping with trolleys

D.a trolley can hold one or two products inside

27.According to the passage,supermarkets put red stickers on products to   

A.make them look more beautiful

B.make them different from cheaper ones

C.make people think the stickers are for men

D.make people think they could save money

28.According to the passage,toys for children are usually placed   

A.on higher shelves

B.on each shelf

C.on lower shelves

D.on the back shelves

29.It can be learned from Paragraph 6that supermarkets usually   

A.stop people lining up at the checkouts

B.close on Monday morning

C.play loud and noisy music inside

D.make customers feel relaxed

30.The passage is mainly about   

A.several ways supermarkets use to sell more products

B.some advice when people go shopping on the street

C.several rules that every business should follow

D.some advertisements that make people buy more.

科目 英语   题型 阅读理解   难度 中等
知识点: 日常生活类阅读 文中细节
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相关试题

Tony and Anna are brother and sister. They are Americans. Tony likes sports very much. He can play soccer, basketball and volleyball. Anna likes music(音乐) very much. She can't play ball games. But they both(两者都) like playing on computers.
They like eggs, bread and milk for breakfast. For lunch, Anna likes eating vegetables and fruit, but Tony likes chicken and fish(鱼). They both like hamburgers. But they don' like ice cream or dessert.
根据短文内容,选择最佳答案。(10分)
Anna is Tony’s _____ and they are _____.

A.sister; Chinese B.sister; Americans
C.friend; Americans D.Friends; Chinese

Tony likes ______ and he can play ______.

A.sports; tennis B.music; basketball
C.sports; volleyball D.music; tennis

Tony and Anna both like _____.

A.vegetables B.soccer C.playing on computers D.music

For breakfast, they like _____.

A.eggs, bread and milk B.vegetables and fruit
C.chicken and fish D.chicken and milk

They don’t like _____ or _____.

A.ice cream; vegetables B.ice cream; dessert
C.hamburgers; dessert D.Fish ; ice cream

Miss Li is a teacher. She teaches in a middle school. She gets up at half past five in the morning. She has breakfast at 6:00.After that she goes to school by bike. She gets there very early. She cleans her desks and chairs for other teachers. Classes begin at 8:00.She and the other teachers work hard. She goes home at 4:00 in the afternoon. Then she does some housework .After dinner she reads books and goes over the students’ homework. She goes to bed at about ten.
Miss Li works _______

A.in a shop B.in a middle school C.on farm D.in a factory '

She get up at _______ in the morning..

A.5:l0 B.5:20 C.5:30 D.5:45

She goes to work_______.
A .late B at night C. earlyD. on foot
She does some housework ______

A.at 4:30 B.before 4:40 C.after 4:00 D.in the morning

After supper she ____.

A.reads books B.goes over the students' homework
C.both A and B D.watches TV

Four girls were at the same school. They were good friends, so they often studied and played together. They went to school every day by taxi.

One day one of the girls said, “There is a test this morning. Let’s go to school late. Then we won’t have to take the test.” “What can we tell the teacher?” One of the girls said. “He’ll be angry. We’ll need a good excuse.”
The girls thought for several moments, then one of them said, “Let’s tell him that our taxi had a flat tire(爆胎).” “That’s a good idea,” the other girls said. “We’ll tell him that.”
They arrived at school an hour later. The test was finished.
“Why are you late?” the teacher asked. “You miss the test.” “Our taxi had a flat tire,” one of the girls said.
The teacher thought for a moment, then he said, “Sit down, one of you in each corner of the room.” The four girls did this. Then the teacher said, “Write the answer to this question on a piece of paper: Which tire was flat?”
The four girls went to school every day by ________.

A.bus B.taxi C.subway D.bike

One day the four girls got to school late because they ________.

A.didn’t like their teacher B.got up late in the morning
C.didn’t want to take the test D.had an accident on the road

What’s the meaning of the word “excuse” in Chinese?

A.对不起 B.请假 C.借口 D.请示

The teacher asked the four girls to sit down like Picture ________.

A. B. C. D.

The passage implies(暗示) that ________.

A.the teacher was always angry with his students
B.the teacher would get the same answer to the question from the four girls
C.the four girls always have good ideas
D.the teacher was strict with his students

Except for a few times, Americans are not big present-givers. There’s no exchange of presents among business people, and if one American tries to give another a present, it may look like that he wants to bribe (贿赂) him. Americans have learned that in some other countries people like to give presents to others, but among ourselves we don’t see the need for presents.
Even friends may never exchange presents. When I go to foreign countries, I try to bring back little things for close friends, but nobody would feel unhappy if I didn’t. I don’t often remember a friend’ s birthday, and few people outside of my family remember mine. If someone gave me presents too often, I’d get unpleasant. But a present from a foreigner — that kind from his or her homeland — won’t go wrong, except to government employees (政府职员) who can’t be given presents.
You usually open a present at once and in front of the person who gives it except Christmas and birthday presents. You should only say, ‘It’s so nice. Thanks…’when you get Christmas or birthday presents.
You may want to bring a bottle of wine (葡萄酒) or flowers to a dinner party, but you’re never asked to. Nobody will mind if you bring wine, but your friend may not use it that evening.
At Christmas we often give presents to our family and sometimes our friends. We also give presents to people who have been helpful during the year like doormen, babysitters, housecleaners , newspaper senders — anyone who has often helped us.
What do the underlined words ‘close friends’ mean in the passage?

A.The friends who are very kind.
B.The friends who live close to each other.
C.The friends who were once classmates.
D.The friends who you like most.

What kind of presents don’t Americans usually open in front of the givers?

A.The small presents
B.Christmas or birthday presents.
C.The expensive presents.
D.The presents for dinner party.

Why do Americans also give presents to housecleaners at Christmas?

A.To pay them.
B.To help them.
C.To thank them.
D.To make them work harder.

Which of the following do you think is right?

A.American business people don’t want presents because they are rich enough.
B.The writer of this passage must be an American.
C.Everyone must give presents to one’s family and friends at Christmas.
D.Government employees can get little presents from a foreigner.

What is the main idea of the passage?

A.Present-giving in the United States.
B.Customs (习俗) in the United States.
C.American people and present-giving.
D.When and how to give presents.

A friend of mine named Paul received an expensive car from his brother as a Christmas present. On Christmas Eve when Paul came out of his office, a street urchin was walking around the shining car. “Is this your car, Paul?” he asked.
Paul answered, “Yes, my brother gave it to me for Christmas.” The boy was surprised. “You mean your brother gave it to you and it didn’t cost you nothing? Boy, I wish…”He hesitated.
Of course Paul knew what he was going to wish for. He was going to wish he had a brother like that. But what the boy said surprised Paul greatly.
“I wish,” the boy went on, “that I could be a brother like that.” Paul looked at the boy in surprise, then he said again, “Would you like to take a ride in my car?”
“Oh yes, I’d love that.”
After a short ride, the boy turned and with his eyes shining, said, “Paul, would you mind driving in front of my house?”
Paul smiled a little. He thought he knew what the boy wanted. He wanted to show his neighbours that he could ride home in a big car. But Paul was wrong again. “Will you stop where those two steps are?” the boy asked.
He ran up to the steps. Then in a short while Paul heard him coming back, but he was not coming fast. He was carrying his little crippled brother. He sat him down on the step and pointed to the car.
“There she is, Buddy, just like I told you upstairs. His brother gave it to him for Christmas and it didn’t cost him a cent. And some day I’m going to give you one just like it …then you can see for yourself all the nice things in the Christmas window that I’ve been trying to tell you about.”
Paul got out and lifted the boy to the front seat of his car. The shining-eyed older brother climbed in beside him and the three of them began an unforgettable holiday ride.
注:urchin顽童, hesitate犹豫, , crippled残疾,cent 美分
The street urchin was very surprised when _______________

A.Paul received an expensive car B.Paul told him about the car
C.he saw the shining car D.he was walking around the car

From the story we can see the urchin _______________

A.wished to give his brother a car
B.wanted Paul’s brother to give him a car
C.wished he could have a brother like Paul’s
D.wished Paul could be a brother like that

The urchin asked Paul to stop his car in front of his house ____________

A.to show his neighbours the big car
B.to show he had a rich friend
C.to let his brother ride in the car
D.to tell his brother about his wish

We can infer(推断) from the story that___________

A.Paul couldn’t understand the urchin
B.the urchin had a deep love for his brother
C.the urchin wished to have a rich brother
D.the urchin’s wish came true in the end

The best name of the story is ____________

A.A Christmas Present B.A Street Urchin
C.A Brother Like That D.An Unforgettable Holiday Ride

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