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Here are three toys on the 2016 US hot toy list.

Why?it has something to do with the quality of the toys.Companies are not allowed to lie.But they can try to make you believe that you want something.Keeping your eyes open for these marketing tricks(策略).

Showing Famous Faces

Why is Simone Bile's picture on your breakfast box?Why does Taylor Swift drink Diet Coke?They may love those products.But they're also paid by those companies.Companies invite stars,and even cartoon characters to stand up for the products.

Forcing FOMO

FOMO stands for Fear of Missing Out.If you think you won't be able to get a product because it's selling quickly,you're more likely to rush to buy it.That's why you see "limited edition(限量版)" products.Apple,for example,uses this rule when it gives out limited numbers of new photos to create shopping excitement.

Creating Collections

Think Shopkins.The company creates groups of products,like ice cream balls and teacups.Then it tries to advise you to buy them all to complete your collection.Many products have found success this way.Then they ended up in a box in your houseAsk yourself:Do I want this because I like it?Or am I just trying to collect more than my friends?

Playing Mind Games

Marketers want you to think that buying their product will change you in some way.They want you to thing "buying this brand(品牌) is going to make you cool,happy,or popular,"says Professor Ahern.Marketers try to control your view of the brand by using a story,imagery,music,or people.Then,whenever you're about to buy something,they hope that image will pop into your mind,making you choose their product over anther.

So now you know.This Black Friday,be sure to shop smart.

38.How many brands are mentioned in the passage?  

A.Three.

B.Four.

C.Five.

D.Six.

39.What does the underlined sentence "Then they ended up in a box in your house." mean?  

A.Then the products were found no use to you.

B.Then something was wrong with the products.

C.Then the products were found necessary to buy.

D.Then people were proud of getting the products.

40.The passage is probably a   

A.business story  

B.marketing report

C.scientific research  

D.product introduction

41.the best title for the passage may be   

A.Top Three Toys  

B.Hot Companies

C.Shopping Smarter  

D.Creating Excitement.

科目 英语   题型 阅读理解   难度 中等
知识点: 判断推理 内容归纳 政治经济类阅读 文中细节
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相关试题

A teacher stood in front of his history class of twenty students just before handing out(分发) the final exam. His students sat quietly and waited for him to speak. “It’s been a pleasure teaching you this term,” he said. “You’ve all worked very hard, so I have a pleasant surprise for you. Everyone who chooses not to take the final exam will get a “B” for the course.” Most of the students jumped out of their seats. They thanked the teacher happily, and walked out of the classroom. Only a few students stayed. The teacher looked at them. “This is your last chance,” he said. “Does anyone else want to leave?” All the students there stayed in their seats and took out their pencils. The teacher smiled. “Congratulations (祝贺),” he said. “I’m glad to see you believe in yourselves. You all get ‘A’s.”
This story most probably took place.

A.at the end of the term
B.in the middle of the term
C.at the beginning of the term
D.at the beginning of the school year

Why did some students stay in their seats?

A.Because they were afraid to leave.
B.Because they wanted to take the exam.
C.Because they didn’t have anything to do.
D.Because the teacher told them to stay in their class.

The teacher gave the students who stayed in the classroom “A”s because.

A.they studied hard
B.the teacher liked them
C.they believed in themselves
D.they were cleverer than the other students

There is an old saying in English, “Laughter is the best medicine”. Until recently, few people took the saying very seriously. Now however, doctors have begun to study laughter and the effects (作用) it has on the human body. They have found evidence(证据) that laughter really can improve people’s health.
Tests were carried out to study the effects of laughter on the body. People watched funny films while doctors checked their heart rate, blood pressure, breathing and muscles. It was found that laughter has similar effects to physical exercise. It increases blood pressure, the heart rate(率) and the rate of breathing. It also works several groups of muscles(肌肉) in the face, the stomach and even the feet. If laughter exercises the body, it must be helpful.
Other tests have shown that laughter appears to make the effect of pain on the body less. In one experiment doctors produced pain in groups of students who listened to different radio programs. The group which could bear the pain for the longest time was the group which listened to a funny program. The reason why laughter can make pain less seems to be that it helps to produce endorphins (内啡肽) in the brain. These are natural chemicals which make both stress and pain less.
There is also some evidence to suggest that laughter helps the body’s immune(免疫) system that is the system which fights infection (感染). In an experiment, one group of students watched a funny video while another group served as the control group — in other words, a group with which to compare the first group. Doctors checked the blood of the students in both groups and found that the people in the group that watched the video had an increase in the activity of their white blood cells that is the cells which fight infection.
As a result of these discoveries, some doctors and psychiatrists (精神病学) in the United States now hold laughter clinics, in which they try to improve their patients’ condition by encouraging them to laugh. They have found that even if their patients do not really feel like laughing, making them smile is enough to produce good effects similar to those caused by laughter.
We learn from the first paragraph that laughter________.

A.is good for one’s health
B.has strong effects to do with some illness
C.has been studied long since
D.has no effect on the body

Doctors have found that laughter_________.

A.keeps down blood pressure
B.has similar effects to physical exercise
C.decreases the heart rate
D.increases stress and pain

Which of the following statements is NOT true of laughter according to the passage?

A.It makes pain less.
B.It exercises the body.
C.It improves the body’s immune system.
D.It can cure cancer.

The main idea of this passage is that _________.

A.the doctors should learn how to make people laugh
B.there are several ways of studying the advantages of laughter
C.tests show that laughter can produce positive effects on human body
D.laughter and physical exercise have the same effects on human body

Once there was a garden in front of a church gate . Every day a number of children p__ by the garden to go to school , so the flowers were picked from time to time .
That spring , the flowers of the garden were in full bloom ( 开花 ) . One early morning , the pastor ( 牧师 ) stood in the garden to w_____ for the children going to school . Soon , some of them came along . A little boy asked the pastor , “ Can I p__ a flower ?”
“ Which one do you want ?” the pastor asked k____ . The boy chose a tulip .
The pastor said ,“Very good . It b_____ to you now .However ,if you leave the flower here ,it can still bloom for several days ; if you pick it now , you can only play for a while . You are a s_____ kid , so you choose by yourself .
The little boy t_____ for a while and said , “ Then I leave it here . I will come back to see it after school is over .”
On that day , more than 29 children a____ to leave the flowers in the garden . And they all came back to see their favorite flowers after school . However , n___ of them picked the flowers from then on .
That spring , the pastor left the whole garden to the people , but he had never l___ one .

That Easter day ( 复活节 ) I found out we were so poor . The minister brought us the money for the poor family , so we must be poor , I thought . I didn’t like being poor . Everyone there probably already knew we were poor ! I thought about school . I was in the ninth grade and at the top of my class over 100 students . I wondered if the kids at school knew that we were poor .
We sat in silence for a long time . Then it got dark , and we went to bed . All that week ,we girls went to school and came home , and no one talked much . Finally , on Saturday , Mom asked us what we wanted to do with the money . What did poor people do with the money ? We didn’t know . We didn’t want to go to the church on Sunday , but mom said we had to . Although it was a sunny day , we didn’t talk on the way . Mom started to sing , but no one joined in .
At church we had a speaker . He talked about how churches in Africa built schools and houses for the poor people , but they needed more money to buy foods . The speaker said ,“ Can’t we all give away some money to help those poor people ?” We looked at each other and smiled for the first time in a week .
Mom reached into her purse and pulled out the envelope . She passed it to Darlene , Darlene gave it to me , and I put it into the offering .
When the offering was counted , the minister announced that it was a little over 500 dollars . The speaker was excited . He hadn’t expected such a large offering from our small church . He said ," You must have some rich people in this church .” Suddenly it struck us ! We had given 420dollars of that “ little over 500 dollars .“
We were the rich family in the church ! Hadn’t the speaker said so ? From that day on , I’ve never been poor again .
When the writer’s family was given the money for the poor , she probably felt ____________ .

A.thankful B.surprised
C.fair D.embarrassed (难堪的 )

The mother decided to go to the church to ________________

A.hang out with her kids
B.donate ( 捐赠 ) the money to poor people
C.cheer her kids up
D.show other people they were not poor

What does the underlined word “announced” mean ?

A.Spoke loudly in public
B.Made a hard decision
C.Host a good program
D.Discovered an exciting result

Which of the statements is true ?

A.The writer was born in an African country
B.The writer didn’t like going to school
C.The mother was helpful to others
D.he mother didn’t want the money given by others

What can we learn from the article ?

A.It’s not good to receive other’s money
B.Being poor ,you still can help
C.Churches are good places to learn
D.We should regard difficulties as challenges

In a small village in England about 150 years ago, a mail coach ( 邮车 ) was standing on the street . It didn’t come to that village often . People had to pay a lot to get a letter . The person who sent the letter didn’t have to pay the postage (邮资 ) , while the receiver had to .
“Here’s a letter for Miss Alice Brown , ” said the mailman .
“ I’m Alice Brown , ” a girl of about 18 said in a low voice .
Alice looked at the envelope(信封) for a minute , and then handed it back to the mailman .
“ I'm sorry I can’t take it , I don’t have enough money to pay it", she said .
A gentleman standing around were very sorry for her . Then he came up and paid the postage for her .
When the gentleman gave the letter to her , she said with a smile , “ Thank you very much ,This letter is from Tom . I’m going to marry him . He went to London to look for work . I’ve waited a long time for this letter , but now I don’t need it , there is nothing in it .”
“ Really ? How do you know that ? ” the gentleman said in surprise .
“ He told me that he would put some signs on the envelope . Look ,sir ,this cross in the corner means that he is well and this circle means he has found work . That’s good news .”
The gentleman was Sir Rowland Hill . He didn’t forgot Alice and her letter .
“ The postage to be paid by the receiver has to be changed ,” he said to himself and had a good plan .
“ The postage has to be much lower , what about a penny (便士 ) ? And the person who sends the letter pays the postage . He has to buy a stamp and put it on the envelope .” he said .
The government accepted his plan . Then the first stamp was put out in 1840 . It was called the “ Penny Black “ . It had a picture of the Queen on it .
The first postage stamp was made ___________ .

A.in England B.in America
C.by Alice D.in 1910

The girl handed the letter back to the mailman because ______________ .

A.she didn’t know whose letter it was
B.she had no money to pay the postage
C.she received the letter but she didn’t want to open it
D.she had already known what was written in the letter

We can know from Alice’s words that _________________ .

A.Tom had told her what the signs meant before leaving
B.Alice was clever and could guess the meaning of the signs
C.Alice had put the signs on the envelope herself
D.Tom had put the signs as Alice had told him to

The idea of using stamps was thought of by __________________ .

A.the government B.Sir Rowland Hill
C.Alice Brown D.Tom

From the passage we know the high postage made _____________ .

A.People never send each other letters
B.lovers almost lose every touch with each other
C.people try their best to avoid(避免) paying it
D.receivers refuse to pay the coming letters

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