A．account B．adjustable C．appliances D．capture E．decorations F．direct G．experiment H．intended I．operated J．soulless K．squeeze

Golden Rules of Good Design

What makes good design？Over the years，designers and artists have been trying to （41） 　the essentials of good design．They have found that some sayings can help people understand the ideas of good design．There are four as follows．

Less is more．This saying is associated with the German﹣born architect Mies van der Rohe．In his Modernist view，beauty lies in simplicity and elegance，and the aim of the designer is to create solutions to problems through the most efficient means．Design should avoid unnecessary （42） 　 　

More is not a bore．The American﹣born architect Robert Venturi concluded that if simplicity is done badly，the result is （43） 　 　design．Post﹣Modernist designers began to （44） 　 　with decoration and color again．Product design was heavily influenced by this view and can be seen in kitchen （45） 　 　such as ovens and kettles．

Fitness for purpose．Successful product design takes into consideration a product's function，purpose，shape，form，color，and so on．The most important result for the user is that the product does what is （46） 　 　．For example，think of a（n） （47） 　 　desk lamp．It needs to be constructed from materials that will stand the heat of the lamp and regular adjustments by the user．It also needs to be stable．Most importantly，it needs to （48） 　 　light where it is needed．

From follows emotion．This phrase is associated with the German designer Hartmut Esslinger．He believes design must take into（49） 　 　the sensory side of our nature﹣sight，smell，touch and taste．These are as important as rational（理性的） thinking．When choosing everyday products such as toothpaste，we appreciate a cool﹣looking device that allows us to easily（50） 　 the toothpaste onto our brush．

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