Just five one-hundredths of an inch thick and light golden in color, the Lay's potato chip seems an unlikely weapon for global control. But its maker, Frito-Lay doesn't think so. "Potato chips are a snack food for the world , "said Salman Amin, the company's head of global marketing. Amin believes there is no corner of the world that can resist the attractions of a Frito-Lay potato chip.
Frito-Lay is the biggest snack maker in America owned by Pepsico and accounts for over half of the parent company's $ 3 billion profits every year. But the U.S. snack food market is largely saturated(饱和),and to grow, the company has to look overseas.
Its strategy rests on two beliefs: first, a global product offers economies of scale(规模) with which local brands cannot compete. And second, consumers in the 21st century are drawn to "global" as a concept. "Global" does not mean products that are consciously regarded as American, but ones that consumers--especially young people--see as part of a modern, innovative(创新的) world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for example, do not know that Frito-Lay is an American company. Instead, Riskey, the company's research and development head, would hope they associate the brand with the new world of global communications and business.
With brand concept a key factor, Riskey ordered a redesign of the Frito-Lay logo(标识). The logo, along with the company's long-held marketing image of its chips, would help make the company's global development very easy.
The managers admit that they try to change national eating habits to a food created in America, but they don't think that means economic imperialism (霸主). "We're making products in those countries, we're adapting them to the tastes of those countries, building businesses and employing people and changing lives , "said Steve Reinemund, Pepsico's chief manager.Amin's belief is that _________.
| A．people all over the world enjoy eating their potato chips |
| B．the light golden color increases the attraction of their potato chips |
| C．they must find new ways to promote sales in their country |
| D．potato chips can hardly control the world market |
What do we learn about Frito-Lay from Paragraph 2?
| A．It gives half of its profits to its parent company every year. |
| B．It needs to turn to the world market for development. |
| C．Its products used to be popular among overseas consumers. |
| D．Its development has caused fierce competition in the snack market. |
One of the concepts on which Frito-Lay bases its development strategy is that __________.
| A．consumers worldwide today are attracted by global brands |
| B．products suiting Chinese consumers' needs bring more profits |
| C．local brands cannot compete successfully with American brands |
| D．products identified as American will have promising market value |
Why did Riskey have the Frito-Lay logo redesigned?
| A．To suit changing tastes of young consumers. |
| B．To compete with other American chip producers. |
| C．To change the company's long-held marketing image. |
| D．To promote the company's strategy of globalization. |
[1] Look at the center circles of Diagram A and Diagram B. Which of the centre circles looks larger?
[2] Take a first look and you probably think that the centre circle in Diagram A is smaller than that in Diagram B. In fact, they are exactly the same size.
[3]Then look at the picture on the right.What do you see? A vase? Or two faces? Does the picture change quickly from one to the other again and again? Maybe or maybe not, but you can see them at the same time.
[4]“What’s happening? Is something wrong with my eyes?” You may wonder at what you see. Don’t worry. Here is how it goes:
[5]When we look at things, our eyes send messages to our brains and then our brains interpret (解释) the information. However, sometimes our brains interpret the received information in a wrong way. It seems that our eyes are playing a joke on us. This often happens and we call it “Visual illusion(幻觉)”.
[6] Movie makers often make use of illusions. They make the objects around actors much smaller or bigger than usual. This makes us believe that the actors are much larger or smaller than they usually are. The movies Jurassic Park and Honey J shrunk the kids just make use of illusions.
66. In which column of a magazine can you read the above text?
A. Culture. B. Science. C. Humour. D. Education.
67. The centre circle in Diagram A looks smaller than that in Diagram B, That’s because____.
A. something is wrong with our eyes
B. the two circles are not of the same size
C. our brains interpret the information wrongly
D. pictures change quickly from one to the other
68. In the picture on the right, it seems that Line AB is shorter than lane
CD, but in fact lane AB is as long as Line CD. Which paragraph
can explain what has happened to our eyes?
A. The second one. B. The third one.
C. The fifth one. D. The sixth one.
69. What’s the right order according to the text?
a. We look at things with our eyes.
b. Our brains interpret the messages.
c. Our brains tell us what we have seen.
d. Our eyes send messages to our brains.
A. a-d-b-cB c-a-b-d C a-c-d-b D. b-e-a-d
70. Movie makers make use of visual illusions to .
A. help the actors look better B. make the actors much braver
C. help the actors become stronger D. make the actors seem different in size
Accidents happen almost daily. Some accidents are minor and some are serious but others may be fatal. We read about such accidents nearly every day in the newspapers. It is wrong for people to think that accidents occur only on the roads or highways, or even at worksites. Home accidents are just as common. Because very few home accidents are reported, people tend to think that there are few accidents which happen in homes.
There have been many cases where people fall to their deaths from high-rise flats. Children often fall from staircases while coming down the stairs. Old people may slip on wet or slippery floors if they are not careful.
Nowadays there are a lot of modern electrical appliances such as rice-cookers, electric irons, and kettles which make life easy for the modern housewives. These appliances can kill if they are not used in the proper way.
Gas stoves used for cooking are also dangerous if they are not properly handled. They may cause burns or, in more serious cases, they may even cause fires.
But all such accidents can be prevented if we are careful and obey simple rules of safety. For example, it is unwise for people to try repairing their own electrical appliances if they do not know how. It is safer for them to get their faulty appliances repaired by a qualified electrician.
61. Accidents take place_______.
A. mostly in homes B. mostly on roads and highways
C. mostly on worksites and factories D. almost everywhere
62. People think accidents happen only on the roads or highways because ______.
A. there are more road accidents
B. many home accidents are not reported in newspapers
C. home accidents are not serious
D. such accidents happen nearly every day
63. Which of the following accidents may NOT happen in homes?
A. People may fall to deaths from high buildings.
B. People may be knocked down by cars on the roads.
C. Gas stoves may caused burns or even fires.
D. People may get a shock from an electrical appliance
64. Which of the following is true about the modern electrical appliances?
A. They help modern housewives a lot.
B. They are very dangerous and should not be used.
C. They are usually safe unless they are used carefully.
D. They are not dangerous even if they are used carelessly.
65. People are advised________.
A. to avoid using electrical appliances
B. to repair their own faulty electrical appliances
C. not to repair their own faulty electrical appliances
D. not to throw away their faulty electrical appliances
第三部分：阅读理解(共15小题；每小题2分，满分30分)
阅读下列短文，从每题所给的四个选项中(A、B、C和 D)中，选出最佳选项，并在答题卡上将该项涂黑。
Many Chinese students who have learnt English for more than ten years are still unable to speak English very well when they meet a foreigner. They seem to have mastered the basic language structure (结构), but a conversation in English will make them feel uneasy. They are afraid that other people might find out their mistakes.
It’s uncommon that many students who are bad speakers of English can write English perfectly. This proves that they are unable to organize their idea in English. The center of the problem is that they lack practice and confidence.
Why should you be afraid? Do you fear those foreigners with whom you are speaking? Don’t be shy. They will not laugh at you just for a little mistake you make. The best way to get rid of trouble is to learn to speak by speaking more. I am sure that constant practice will help you succeed.
56. What’s the best topic for the passage?
A. How to Speak to Foreigners
B. How to Study English Well
C. How to Organize the Idea in English
D. Practise Speaking English All the Time
57. Many Chinese students can write English very well, but they cannot speak English fluently because ______.
A. they seldom meet foreigners
B. they seldom practise speaking English
C. they had no chance to speak English
D. they think it’s enough to master the basic language structure only
58. So many Chinese students are afraid to speak to foreigners because______.
A. they are afraid they can’t understand foreigners
B. they don’t think their English is poor
C. they worry about making mistakes in their speaking
D. they didn’t like speaking to foreigners
59. According to the passage, which of the following is NOT true?
A. We can speak English fluently by doing more speaking.
B. If you can write English perfectly, you are able to organize your idea in English.
C. If you can write good English composition, you can speak English very well.
D. Many Chinese students can’t speak English fluently because they are afraid of making mistakes.
60. In the last paragraph, the expression “get rid of” means _______.
A. throw away B. free oneself from
C. give up D. do with
When several different people look at the same person, it is not unusual for each of them to see different things; when you alone observe one behavior or one person at two different times, you may see different things. The following are but some of the factors that lead to these varying perceptions:
Each person’s perceptions of others are formed by his or her own cultural condition, education, and personal experience.
Sometimes perceptions differ because of what we choose to observe and how we deal with what we’ve observed. It is not necessarily true that person’s perception is based on observations of a particular person. Your observations may be totally controlled by some. Your observations may be totally controlled by what others have told you about this person; or you may focus primarily on the situation or role relationship. Most people do not use the same yardstick to measure their parents, their friends, and strangers.
Sometimes we see only what we want to see ,what may be observed to others because of our own needs, desires, or temporary emotional states. This is a process known as selective perception. Selective perception is obviously more difficult when contradictory information is particularly obvious, but it can be done. We can ignore the stimulus—“He’s basically a good boy, so what I saw was not shoplifting.” We can reduce the importance of the contradictory information—“All kids get into mischief(顽皮). Taking a book from the bookstore isn’t such a big deal.” We can change the meaning of the contradictory information—“It wasn’t shoplifting because he was going to pay for it later.”...
68.While observing a particular person, .
A. one is likely to take all aspects into consideration
B .one pays more attention to his or her advantages
C. children often differ from gown-ups in perception
D. one tends to choose certain clues to look for
69. Observation of the same person by two people at the same time may differ because .
A. their yardsticks are not the same
B. either of them may be slow to catch information
C. the time for observations is not long enough
D. each of them uses different language to express his or her impressions
70.The underlined word “ignore” in Paragraph 4 means to_____________.
A. understand something B.try to do something
C. pay no attention to something D. know something better
A study of a university in Shanghai had found that many of the students there are using a quote（引语）from the Italian poet Dante as a kind of motto. The study of Fudan University, one of China’s top universities, of 489 students, found that 82 had chosen Dante’s “Follow your own path and don’t worry about what others say” as their motto, out of 278 people who said they had a motto. This was followed by “Believe yourself” and “Self-improvement without stop.”
Students also expressed a common hope for greater understanding and care and said they were always ready to give a hand to those in need.
Some researchers think that mottoes can play an important part in children’s growth and they say that a good motto can help children develop a better character.
64．The study shows _________.
A．what poems are popular
B．how many students like the motto “Believe yourself.”
C．which university should have mottoes
D．the majority of the students like to choose their favorite mottoes
65．Of the students asked, _______ students have mottoes.
A．about 57% B.about16% C. about78% D．about 8%
66．The motto “Self-improvement without stop” shares the similar meaning with ______.
A．growing by oneself continuously
B．making oneself better and perfect continuously
C．going on to improve rapidly
D．becoming better without having a break
67．The best title for the passage should be _______.
A．Students and Poet B．Mottoes and Learning
C．Mottoes and Character Developing D．Understanding Care