Just five one-hundredths of an inch thick and light golden in color, the Lay's potato chip seems an unlikely weapon for global control. But its maker, Frito-Lay doesn't think so. "Potato chips are a snack food for the world , "said Salman Amin, the company's head of global marketing. Amin believes there is no corner of the world that can resist the attractions of a Frito-Lay potato chip.
Frito-Lay is the biggest snack maker in America owned by Pepsico and accounts for over half of the parent company's $ 3 billion profits every year. But the U.S. snack food market is largely saturated(饱和),and to grow, the company has to look overseas.
Its strategy rests on two beliefs: first, a global product offers economies of scale(规模) with which local brands cannot compete. And second, consumers in the 21st century are drawn to "global" as a concept. "Global" does not mean products that are consciously regarded as American, but ones that consumers--especially young people--see as part of a modern, innovative(创新的) world in which people are linked across cultures by shared beliefs and tastes. Potato chips are an American invention, but most Chinese, for example, do not know that Frito-Lay is an American company. Instead, Riskey, the company's research and development head, would hope they associate the brand with the new world of global communications and business.
With brand concept a key factor, Riskey ordered a redesign of the Frito-Lay logo(标识). The logo, along with the company's long-held marketing image of its chips, would help make the company's global development very easy.
The managers admit that they try to change national eating habits to a food created in America, but they don't think that means economic imperialism (霸主). "We're making products in those countries, we're adapting them to the tastes of those countries, building businesses and employing people and changing lives , "said Steve Reinemund, Pepsico's chief manager.Amin's belief is that _________.
| A．people all over the world enjoy eating their potato chips |
| B．the light golden color increases the attraction of their potato chips |
| C．they must find new ways to promote sales in their country |
| D．potato chips can hardly control the world market |
What do we learn about Frito-Lay from Paragraph 2?
| A．It gives half of its profits to its parent company every year. |
| B．It needs to turn to the world market for development. |
| C．Its products used to be popular among overseas consumers. |
| D．Its development has caused fierce competition in the snack market. |
One of the concepts on which Frito-Lay bases its development strategy is that __________.
| A．consumers worldwide today are attracted by global brands |
| B．products suiting Chinese consumers' needs bring more profits |
| C．local brands cannot compete successfully with American brands |
| D．products identified as American will have promising market value |
Why did Riskey have the Frito-Lay logo redesigned?
| A．To suit changing tastes of young consumers. |
| B．To compete with other American chip producers. |
| C．To change the company's long-held marketing image. |
| D．To promote the company's strategy of globalization. |
Many jokes are made up about famous people. Here is one about Bill Clinton, the former(先前的) president of the United States.
Hillary died and went to heaven. When she was met by the Angel Gabriel she noticed behind her a wall of unimaginable proportions(部分) that was completely covered with clocks.
“What are they?” she asked the heavenly angel in complete surprise.
“They are lie clocks. Each time you lie, the hand moves a little bit to the right. See that one?” the angel pointed to one that hadn’t moved at all,“That’s Mother Theresa’s, who has never told a lie. And that one, ” he points to another,“That was Abraham Lincoln’s. He only ever told two lies. ”
Hillary looked around with some interest, then wandered back over to the angel again. “Excuse me, ” she asked, “but where is Bill Clinton’s clock?”“The Lord Jesus is using it in his office for a ceiling fan. ”The clock of Bill Clinton is used as a ceiling fan because_____.
| A．the Lord Jesus likes him |
| B．the wall was already covered by other clocks |
| C．his clock moves the fastest |
| D．his clock moves too slowly |
It was suggested in the joke that_______.
| A．Hillary couldn’t find her own clock |
| B．Mother Theresa told the fewest lies |
| C．Clinton is a big liar |
| D．The Lord Jesus likes clocks very much |
Who is the most honest person mentioned?
| A．Bill Clinton | B．Mother Theresa |
| C．Abraham Lincoln | D．Hillary |
Why play games? Because they are fun, and a lot more besides. Following the rules… planning your next move…acting as a team member… these are all “game” ideas that you will come across throughout your life.
Think about some of the games you played as a young child, such as rope-jumping and hide-and-seek. Such games are entertaining and fun. But perhaps more importantly, they translate life into exciting dramas that teach children some of the basic rules they will be expected to follow the rest of their lives, such as taking turns and cooperating.
Many children’s games have a practical side. Children around the world play games that prepare them for work they will do as grown-ups. For instance, some Saudi Arabian children play a game called bones, which sharpens the hand-eye coordination (协调) needed in hunting.
Many sports encourage national or local pride. The most famous games of all, the Olympic Games, bring athletes from around the world together to take part in friendly competition. People who watch the event wave flags, knowing that a gold medal is a win for an entire country, not just the athlete who earned it. For countries experiencing natural disasters or war, an Olympic win can mean so much.
Sports are also an event that unites people. Soccer is the most popular sport in the world. People on all continents play it — some for fun and some for a living. Nicolette Iribarne, a Californian soccer player, has discovered a way to spread hope through soccer. He created a foundation to provide poor children with not only soccer balls but also a promising future.
Next time you play your favorite game or sport, think about why you enjoy it, what skills are needed, and whether these skills will help you in other aspects of your life.Through playing hide-and-seek, children are expected to learn to ________.
| A．be a team leader |
| B．obey the basic rules |
| C．act as a grown-up |
| D．predict possible danger |
The underlined part in Paragraph 2 most probably means that games can ________.
| A．describe life in an exciting way |
| B．turn real-life experiences into a movie |
| C．make learning life skills more interesting |
| D．change people’s views of sporting events |
According to the passage, why is winning Olympic medals so encouraging?
| A．It inspires people’s deep love for the country. |
| B．It proves the exceptional skills of the winners. |
| C．It helps the country out of natural disasters. |
| D．It earns the winners fame and fortune. |
Iribarne’s goal of forming the foundation is to ________.
| A．bring fun to poor kids |
| B．provide soccer balls for children |
| C．give poor kids a chance for a better life |
| D．appeal to soccer players to help poor kids |
Great Wall Xmas BBQ
Beijing Hikers are organizing a three-hour hike on a rarely visited part of the Great Wall and will celebrate Christmas afterwards with a Christmas barbecue dinner in a small hotel at the foot of the Great Wall . Meet at 8:30 am. Dec. 25 in front of Starbucks at Lido Holiday Inn , Jiangtai Lu. Please write to info@beijinghikers.com or 139-100-25516.
Pingyao tour
High Club will guide a weekend trip to Pingyao , an ancient walled town near Taiyuan , capital city of Shanxi Province . The town is one of the best-preserved(保护) featuring courtyard buildings of the Ming and Qing dynasties (1368-1911) . Among them is the Qiao family courtyard house, the shooting location of Zhang Yimou’s Raise the Red Lantern （《大红灯笼高高挂》）. Leave on Friday (December 23) night by train and back to Beijing on Sunday morning . For sign-up and more information , contact Lucy at lucy@highclub.cn or 8580-5080,130-11171326.
New Year Harbin trip
The Chinese Culture Club is running a new year trip to Harbin , to catch a fresh view of its yearly ice and snow lantern festival .
As the temperature is expected to fall between minus 20 to 30℃, visitors are warned to prepare well with jackets , masks , fur gloves and boots. The trip sets out by train at night on December 31 and gets back on the morning January 2. The cost is 2,300 yuan (US$ 284) . Reservation(预订) is required at 8457-2772.One who is interested in life of ancient Chinese is more likely to contact ______.
| A．139-100-25516 | B．1368-1911 | C．8580-5080 | D．8457-2772 |
The term “BBQ” in the topic “Great Wall Xmas BBQ” should mean a kind of ________.
| A．meal | B．tour | C．transportation | D．dance |
Pingyao is worth seeing mainly because ________.
| A．it’s a town surrounded by walls |
| B．it’s near the capital of Shanxi |
| C．its buildings are old and in good condition |
| D．a famous film was shot there |
The last advertisement of New Year Harbin trip offers NO information about _____.
| A．what to take there | B．what to buy there |
| C．when to leave and return | D．how much to pay |
As a music teacher for twenty-seven years I have always known that music touches the soul. It can break through all kinds of barriers to reach students in a very special way. It can be the means for each child to find their light.
A few years ago I was blessed with the opportunity to teach pre-school students one afternoon a week. One of my most memorable students was Vanessa. She was five years old ，had difficulty walking and could not speak. We mostly sat on the floor for our music lessons and Vanessa liked to sit on my lap. One of her favorite songs was John the Rabbit. It was a call and response song where I sang the call and the students clapped two times while singing the repeating phrase “Oh yes！” Vanessa liked to put her hands together with mine and clap with me. We performed that song during every class Vanessa and I clapping together. She never said or sang a word.
One day late in the school year when the song was finished Vanessa turned around， looked at me in the eye， clapped her tiny hands two times and said the words “Oh yes!” I opened my mouth and could not speak. Through music we had made a connection.
Several years later I came across Vanessa on the street in town. I stopped my car and waved to say hello. She waved back with a big smile on her face and then clapped her hands two times mimicking the song we had performed in our music class. This precious little girl through her connection with music left an impression on me that will last forever.
Every child has the ability to learn and grow. It is up to us educators to discover the way to reach each and every one of our students. We all must find each child’s light.The author thinks music__________.
| A．can make children calm down |
| B．can connect heart to heart |
| C．is difficult for pre-school students |
| D．is a good means to find a job |
According to the second paragraph Vanessa_________.
| A．got used to singing songs |
| B．was too shy to speak |
| C．was the youngest in the class |
| D．enjoyed the author’s class |
When Vanessa spoke the words “Oh yes!” the author felt________.
| A．surprised | B．happy | C．frightened | D．satisfied |
What can we infer from the last two paragraphs?
| A．The author has been in touch with Vanessa for several years. |
| B．Vanessa became as healthy as other children. |
| C．The song made a deep impression on Vanessa. |
| D．Being a good educator became Vanessa’s dream. |
It seems school children all over the world complain about their school food. Cherie Blair, the wife of Prime Minister Tony Blair, said that she would prepare a packed lunch for her son if school dinners do not improve. So what do students of your age eat for lunch at school?
Japan
High schools have canteens(餐厅), which serve everything from noodles to rice, but not burgers and chips. Other children bring food from home such as cold rice balls, meat or fish, pickles(泡菜) and vegetables.
Students take home a menu for the coming month containing notes on nutrition value. Twice a year parents are invited to have a taste of the food. The class with the fewest leftovers(剩饭) at the end of the month receives a prize.
Untied States
A typical menu from a US school is made up of a hamburger with fried potatoes or roast chicken, lettuce and pickles, fruit and cookies. School lunches must also provide at least one-third of the daily dietary allowances(定量) of protein, vitamin A, vitamin C, iron, calcium, and calories.
Australia
Meat pies, sausage rolls and hotdogs are all traditional dishes in Australian school shops. But as the nation pays more attention to children’s health, healthier foods have started to find their way onto school menus.
Many schools have used a traffic light system. The sale of red-labelled foods, including pastries(点心), chocolate and soft drinks, is served only twice a week. Healthier green-labelled foods such as sushi(寿司), sandwiches, corn and watermelon, however, are available every day.
In some schools, students have a choice of up to 89 foods to choose from, including popcorn and rice.
South Africa
Most of South Africa’s schools do not serve meals at all. Classes end at 1:30pm and students get their own lunches. Many students bring food from home, usually sandwiches.
Fast food and fried food sell the best among students, which has led to a rise in obesity among children. But as more people began to realize the fact that being too fat may cause different diseases, some schools in towns have led the way towards better nutrition. Now students at these schools are provided with lunches of porridge(麦片粥) with vegetables, such as cabbages, onions, beans, carrots and tomatoes.What does the underlined word “obesity ”in the last paragraph probably mean?
| A．Fighting. | B．Sadness. | C．Food shortage. | D．Overweight. |
We can infer from the passage that ________.
| A．a typical menu from a US school consists of enough nutrition. |
| B．most students in South Africa eat their lunch at home. |
| C．many schools in Australia have traffic lights outside their school. |
| D．you can have whatever you like in school canteens in Japan. |
What is the main idea of the passage?
| A．Schools should try to satisfy the needs of students. |
| B．Schools serve different foods from country to country. |
| C．Food served in the US is the best of all. |
| D．School children all over the world dislike their school food. |
The article is meant for ________.
| A．school lunch suppliers | B．schoolmasters |
| C．students of your age | D．nutritionists(营养学家) |