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Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements, or ads, try to get consumers to buy certain brands(品牌) . Writers of advertising are so skillful they can sometimes persuade a consumer to wear a certain kind of clothing,eat a special kind of cereal, or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it. For example, you probably do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen helves. You may not have extra-tasty and has a free prize in the box, you may want it. Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
68. What is discussed in this passage?
A. The content of modem advertising.     B. The skills of modern advertising.
C. The results of modem advertising.      D. The writing of modern advertising.
69. According to the passage, a good advertisement should_______.
A. be both persuasive and effective      B. give people useful information
C. show people a product              D. show people a new idea of a product
70. From the passage, we know that ____
A. modem advertising has less effect on customers.
B. once customers see ads about a new cereal, they are sure to buy it.
C. cereal can make people strong.
D. cereal is a kind of food which is popular among people.

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Malaria, the world's most widespread parasitic(寄生虫引起的)disease, kills as many as three million people every year—almost all of whom are under five, very poor, and African. In most years, more than five hundred million cases of illness result from the disease, although exact numbers are difficult to assess because many people don't (or can't) seek care. It is not unusual for a family earning less than two hundred dollars a year to spend a quarter of its income on malaria treatment, and what they often get no longer works. In countries like Tanzania, Mozambique, and the Gambia, no family, village, hospital, or workplace can remain unaffected for long.
Malaria starts suddenly, with violent chills, which are soon followed by an intense fever and, often, headaches. As the parasites multiply, they take over the entire body. Malaria parasites live by eating the red blood cells they infect (感染). They can also attach themselves to blood vessels in the brain. If it doesn't kill you, malaria can happen again and again for years. The disease passed on to humans by female mosquitoes infected with one of four species of parasite. Together, the mosquito and the parasite are the most deadly couple in the history of the earth—and one of the most successful. Malaria has five thousand genes, and its ability to change rapidly to defend itself and resist new drugs has made it nearly impossible to control. Studies show that mosquitoes are passing on the virus more frequently, and there are more outbreaks in cities with large populations. Some of the disease's spread is due to global warming.
For decades, the first-choice treatment for malaria parasites in Africa has been chloroquine, a chemical which is very cheap and easy to make. Unfortunately, in most parts of the world, malaria parasites have become resistant to it. Successful alternatives that help prevent resistance are already available, but they have been in short supply and are very expensive. If these drugs should fail, nobody knows what would come next.
76. According to paragraph 1, many people don't seek care because _______.
A. they are too poor
B. it is unusual to seek care
C. they can remain unaffected for long
D. there are too many people suffering from the disease
77. People suffering from malaria _______.
A. have to kill female mosquitoes
B. have ability to defend parasites
C. have their red blood cells infected
D. have sudden fever, followed by chills
78. Which of the following may be the reason for the wide spread of the disease?
A. Its resistance to global warming.
B. Its ability to pass on the virus frequently.
C. Its outbreaks in cities with large populations.
D. Its ability to defend itself and resist new drugs.
79. It can be inferred from the passage that _______. .
A. no drugs have been found to treat the disease
B. the alternative treatment is not easily available to most people
C. malaria has developed its ability to resist parasites
D. nobody knows what will be the drug to treat the disease
80. Which of the following questions has NOT been discussed in the passage?
A. How can we know one is suffering from malaria?
B. How many people are killed by malaria each year?
C. Why are there so many people suffering from malaria?
D. What has been done to keep people unaffected for long?

Young adult filmmakers all hope to show their works in international festivals like Sundance and Toronto. But what about really young filmmakers who aren’t in film school yet and aren’t, strictly speaking, even adults?
They are at the heart of Wingspan Arts Kids Film Festival, tomorrow, in a setting any director might envy: Lincoln Center. Complete with “red carpet” interviews and various awards, the festival has much in common with events for more experienced moviemakers, except for the age of the participants: about 8 to 18.
“What’s really exciting is that it’s film for kids by kids,” said Cori Gardner, managing director of Wingspan Arts, a nonprofit organization offering youth arts programs in the New York area. This year the festival will include films not only from Wingspan but also from other city organizations and one from a middle school in Arlington, Virginia. “We want to make this a national event,” Ms. Gardner added.
The nine shorts to be shown range from a Claymation biography of B. B. King to a science fiction adventure set in the year 3005. “A lot of the material is really mature,” Ms. Gardner said, talking about films by the New York City branch of Global Action Project, a media arts and leadership-training group. “The Choice is about the history of a family and Master Anti-Smoker is about the dangers of secondhand smoke.” Dream of the Invisibles describes young immigrants’(移民) feelings of both belonging and not belonging in their adopted country.
The festival will end with an open reception at which other films will be shown. These include a music video and a full-length film whose title is Pressures.
71. Wingspan Arts Kids Film Festival _______.
A. is organized by a middle school
B. is as famous as the Toronto Festival
C. shows films made by children
D. offers awards to film school students
72. Which of the following is true of Wingspan Arts?
A. It helps young filmmakers to make money.
B. It provides arts projects for young people.
C. It’s a media arts and leadership-training group.
D. It’s a national organization for young people.
73. The underlined word “shorts” in Paragraph 4 refers to _______.
A. short trousers B. short kids
C. short films D. short stories
74. Movies to be shown in the festival _______.
A. cover different subjects
B. focus on kids’ life
C. are produced by Global Action Project
D. are directed by Ms. Gardner
75. At the end of this film festival, there will be _______.
A. various awards B. “red carpet” interviews
C. an open reception D. a concert at Lincoln Center

WHEN an NBA player is young he thinks he can win the championship by himself. It is only later when he has aged and been through many battles that he learns an important lesson: there is no "I" in "team".
There is no better example of the value of teamwork than the Boston Celtics. Paul Pierce, Ray Allen and Kevin Garnett were all superstars on three different teams. Yet, none of them had any titles to show for it. Then, last season, they decided to sacrifice money and individual statistics to play together. Garnett and Allen joined Pierce on the Celtics and changed the NBA in the process.
It started in simple ways. Garnett and Allen are two of the most intense athletes in the world. They treat every second of every practice like it is the NBA championship. If you want to play alongside them then you will have to do the same. So, the young guys on the Celtics started giving their full effort too.
Pierce had been the star of the Celtics for many years. He used to shoot the ball many times a game. But with the addition of Allen and Garnett he shot less and focused on defense. His selflessness showed the young players that doing what made the team better was the only thing that mattered.
When the Celtics were winning and the game was almost over, Garnett, Pierce and Allen would come out of the game. But they wouldn’t just sit on the bench. Instead, they stood and cheered and screamed for their teammates. They wanted to support their friends and teammates.
Now, the guys who don't play know they can still affect the game by cheering so they scream and cheer when Garnett, Allen and Pierce are playing. The Celtics have developed a strong relationship. They are more than just teammates. They are brothers.
The result: the Boston Celtics won the 2008 NBA championship and are considered the favorites to win the Eastern Conference championship again this year.
There is a saying that goes, “A successful team beats with one heart.” If that is the case, the Celtics may have the biggest heart in the NBA.
66. What does the passage mainly talk about?
A. The stories of three famous basketball superstars.
B. The importance of teamwork among teammates.
C. A famous basketball team named the Boston Celtics.
D. Matches between the Boston Celtics and other teams.
67. From the passage, we can see that _______.
A. most mature NBA players believe they can win the championship by themselves
B. Pierce, Garnett and Allen had to give up personal glory for team success
C. Allen, Pierce, together with Garnett had been the stars of the Celtics for many years
D. Paul Pierce, Ray Allen and Kevin Garnett had won NBA championships before they joined hands.
68. What does this sentence “there is no ‘I’ in ‘team’.” mean in Paragraph 1?
A. “I” will be missing once "I" am on the court.
B. “I” work so hard in a team that “I” will forget who “I” am.
C. The members of the team are more important than the individual.
D. Surrounded by other players, “I” don’t seem to exist.
69. Which of the following is NOT true about Pierce’s recent performance?
A. He became an even better shooter with others’ help.
B. He focused much more attention on defense.
C. He created more chances for teammates.
D. He stood and cheered for his teammates.
70. Which of the following didn’t contribute to the success of the Boston Celtics?
A. The whole team has become devoted to each and every stage of the game.
B. The cooperation and teamwork among the teammates in the match.
C. The influence of Garnett, Allen, Pierce and other teammates’ cheering.
D. The increasing frequency of team players on the bench.

Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.
Colouring, for example, varies according to what the producers are trying to sell. Health foods are packaged in greens, yellows or browns because we think of these as healthy colours. Ice cream packets are often blue and expensive goods, like chocolates, are gold or silver.
When some kind of pain killer was brought out recently, researchers found that the colours turned the customers off because they made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package—blue because we think of it as safe, and white as calm.
The size of a product can attract a shopper. But quite often a bottle doesn’t contain as much as it appears to.
It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The founder of Pears soap, who for 25 years has used pretty little girls to promote (推销) their goods, came to the conclusion: “Any fool can make soap, but it takes a genius to sell it.”
61. Which of the following may trick a shopper into buying a product according to the text?
A. The cost of its package. B. The price of the product.
C. The colour of its package. D. The brand name of the product.
62. The underlined part “the colours turned the customers off” (in Para.3) means that the colours _________.
A. attracted the customers strongly
B. caused the customers to lose interest
C. tricked the customers into shopping
D. had weak effects on the customers
63. Which of the following is the key to the success in product sales?
A. The way to promote goods.
B. The discovery of a genius.
C. The team to produce a good product.
D. The brand name used by successful producers.
64. According to the passage, which of the following statement is true?
A. Making soap is so easy that any fool in the world can make it.
B. Greens, yellows or silver are considered to be healthy colours.
C. 25 years ago, the founder of Pears soap was a pretty girl herself.
D. The size of a product can have an effect on the shoppers.
65. Which of the following would be the best title for this text?
A. Choice of Good Products B. Disadvantages of Products
C. Effect of Packaging on Shopping D. Brand Names and Shopping Tricks

D
The eruption of a volcano in the Canary Islands could trigger a “mega-tsunami”(巨大海啸)that would hit Atlantic coastlines with waves as high as 330 feet, scientists said on Wednesday. They said an eruption of the Cumbre Vieja volcano on La Palma, part of the Spanish island chain off West Africa, was likely to cause a massive chunk(大块)of rock to break off, crashing into the sea and kicking up huge walls of water higher than any other in recorded history. The tsunami would be capable of traveling huge distances at up to 500 miles an hour, the scientists said in a research paper to be published soon.
Simon Day, of the Benfield Greig Hazard Research Centre at the University College of London, said that as the volcano was not erupting at present, the short-term and medium-term risks were “negligible”. But Cumbre Vieja should be monitored closely for any signs of activity so that emergency services could plan an effective response, he said. “Eruptions of Cumbre Vieja occur at intervals of decades to a century or so and there may be a number of eruptions before its collapse(倒塌),” said Day, who cooperated on the research with Steven Ward of the University of California. “Although the year-to-year probability of a collapse is therefore low, the resulting tsunami would be a major disaster with indirect effects around the world.”
The effects would spread north, west and south of the Canaries, with the west Sahara bearing the worst of the wave’s energy. The energy released by the collapse would be equal to the electricity consumption of the entire United States in half a year.
Immediately after the landslide(山崩),a huge wave of water 93,000 feet high and tens of miles wide would form. As the landslide rocks moved deeper under water, a tsunami would develop. Within 10 minutes, the tsunami would have moved a distance of almost 155 miles. On the west Saharan shore, waves would probably reach heights of 330 feet.
Florida and the Caribbean, the final north Atlantic destinations to be affected by the tsunami, would have to brace themselves for 165-foot waves some eight to nine hours after the landslide. Wave heights toward Europe would be smaller, but substantial waves would hit the coasts of Britain, Spain Portugal and France. The research paper estimated water would penetrate several miles inland and that the devastation would cause trillions of dollars in damage.
76. What would be the result of a big chunk rock falling into the sea?
A. Waves would be very high. B. The volcano would stop.
C. Walls of water would kick up a storm. D. An earthquake would take place.
77. The word “negligible”(Line 3, Paragraph 2) is closest in meaning to ______.
A. unimportant B. small C. predictable D. avoidable
78. From the passage we may learn that the volcano erupts ______.
A. every year B. every 5 to 9 years
C. every 10 to 100 years D. every 5 to 10 months
79. All of the following are true EXCEPT ______.
A future eruption of Cumbre Vieja volcano may experience a massive collapse
Waves generated by the landslide could even reach the coasts of the United States
The landslide-released energy is equal to half a year’s electricity consumption in the US
American scientists have managed to utilize the volcanic energy for civil purposes

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